daniel funeral home

What daniel funeral home does

Daniel Funeral Home & Cremation Service is a fifth-generation, family-owned funeral services provider founded in 1881 in St. Cloud, Minnesota, when Arnold J. Daniel, Sr. established the business after graduating from the Champion College of Embalming. It operates five physical funeral home locations across Central Minnesota (St. Cloud as headquarters, plus Paynesville, St. Joseph, Clearwater, and Sartell), serving local families and U.S. military veterans with traditional funeral ceremonies, cremation services, memorial services, veteran's burial assistance, and pre-planning arrangements. The Clearwater location houses Wright County's only crematory, providing a localized capability advantage, while the St. Cloud facility claims the most spacious funeral home chapel in Central MN after a ~10,000 sq ft expansion in 2001.

The underlying technology stack is conventional funeral home management software augmented with digital service layers: online obituary pages with guest books, custom video tributes produced via third-party TributeSlides integration, social sharing to Facebook, Google Maps direction embeds, an online pre-planning form, and an e-commerce flower shop. There are no proprietary AI/ML systems, no app, no public API, and no documented patents. Revenue derives from a combination of professional service fees (funeral ceremonies, cremations, memorials, veteran's services, pre-planning), merchandise sales (Batesville caskets, urns, monuments, personalized memorial gifts, remembrance jewelry), and ancillary flower arrangement sales. Pricing is variable and not publicly disclosed; payment is accepted via cash, check, major credit cards, or insurance benefit assignment.

Distribution is direct-to-consumer through the five physical facilities, supported by community referral partnerships with regional hospice and grief-support organizations including CentraCare, ProMedica Heartland, Grief Share, HG Foundation, and the Center for Grief Recovery. Marketing is concentrated on the company website (obituaries and pre-planning), an active Facebook page, and an email obituary notification signup, with 24/7 availability for immediate-need arrangements. The customer base is a long-tail of individual Central Minnesota households on a per-event basis, with no enterprise customers, no contract-based revenue, no external investors, and no documented headcount figures.

Name

daniel funeral home

Legal name

Daniel Funeral Home & Cremation Service

Website

https://danielfuneralhome.com

Company type

Private

Founded year

1881

Operating status

Operating

Short description

Daniel Funeral Home is a fifth-generation, family-owned funeral services provider founded in 1881 in St. Cloud, Minnesota, operating five locations across Central Minnesota and offering funeral, cremation, memorial, veteran's, and pre-planning services to local families.

Ownership category

akta.pro rank

NAICS

Funeral Homes and Funeral Services (812210), Funeral Homes and Funeral Services (81221), Death Care Services (8122), Cemeteries and Crematories (812220)

SIC

Services-Health Services (8000)

akta.pro primary industry

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

akta.pro secondary industries

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

Keywords

• Funeral services
• Cremation services
• Memorial services
• Pre-need planning
• Veteran funeral services

Headquarters

HQ city

St. Cloud

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Funeral Services: Traditional funeral ceremonies including prayer services, visitations, funeral and luncheon followed by burial or entombment. Also includes graveside services.
2. Cremation Services: Cremation options including viewing before cremation, urn purchases, and memorial services. Casket rental available for viewings.
3. Memorial Services: Memorial ceremonies held any time after death, with or without the body present, offering flexibility in scheduling and personalization.
4. Veteran's Services: Specialized services for veterans including assistance securing military burial benefits and military honors coordination.
5. Funeral Merchandise: Caskets, urns, monuments, personalized memorial gifts, and remembrance jewelry from Batesville and other manufacturers.
6. Flower Shop: Sympathy flowers including arrangements, casket sprays, wreaths, standing sprays, plants, and vase arrangements sold through online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Daniel Funeral Home & Cremation Service provides traditional funeral, cremation, memorial, and veteran's services to families across Central Minnesota from five physical funeral home locations. The company also offers pre-planning and immediate arrangement services, supported by merchandise such as caskets, urns, monuments, personalized memorial gifts, remembrance jewelry, and an online sympathy flower shop. Digital tools include online obituaries with guest books, custom video tributes, and an online pre-planning form.

Product overview

Daniel Funeral Home operates as a traditional funeral home service with a unified offering of funeral, cremation, memorial, and veterans services. The company provides a comprehensive suite including immediate and pre-planning arrangements, supported by ancillary merchandise such as caskets, urns, monuments, memorial gifts, remembrance jewelry, and floral arrangements. Digital enhancements include video tribute creation, online obituary pages with guest books, and social media sharing capabilities. The company serves Central Minnesota through five locations: St. Cloud (main), Paynesville, St. Joseph, Clearwater, and Sartell.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Batesville Casket CompanycoreTechnology or IntegrationBatesville, headquartered in Indiana, is a leading manufacturer of metal and hardwood burial caskets. Daniel Funeral Home offers Batesville casket products as part of their burial merchandise selection.
• Funeral BasicsminorOthersGrief and loss resource provider offering educational materials and support information on the Daniel Funeral Home resources page.
• HG FoundationminorOthersHospice foundation offering grief resources and recommendations featured on Daniel Funeral Home resources page.
• Center for Grief Recovery and Therapeutic ServicesminorOthersProfessional grief counseling services resource featured on Daniel Funeral Home resources page.
• Remembering A LifeminorOthersGrief support initiative providing resources for remembering and honoring loved ones.
• Grief ShareminorOthersChristian-based grief support program with support groups and resources.
• CentraCareminorOthersRegional healthcare provider offering grief and bereavement services in St. Cloud area.
• ProMedica HeartlandminorOthersHospice provider offering grief support services in St. Cloud region.

Scale indicators3 records

Recent moves12 records

Expansion highlights3 records

Broad incumbents

• Service Corporation International: Largest funeral, cemetery, and cremation operator in North America, operating brands such as Dignity Memorial. Directly comparable to Daniel Funeral Home in core funeral and cremation services, but at massive national scale with thousands of locations.
• Foundation Partners Group: Private equity-backed funeral and cemetery operator with hundreds of locations across the U.S. Directly comparable to Daniel in offering funeral, cremation, and pre-need services, though at significantly larger scale and with private equity backing.
• Carriage Services: Publicly traded provider of funeral and cemetery services with operations across multiple U.S. states. Comparable to Daniel Funeral Home in core service offerings (funeral, cremation, merchandise), though operates at broader geographic scale.
• StoneMor Partners: Operator of cemeteries and funeral homes in the U.S. with focus on pre-need sales. Comparable to Daniel in offering funeral services, cremation, and pre-planning, though with much larger footprint and publicly-traded structure.
• NorthStar Memorial Group: Private equity-backed funeral home and cemetery consolidator. Directly comparable to Daniel in offering funeral, cremation, and merchandise services across multiple locations, though operating at much larger scale.

Others

• Batesville Casket Company: Leading manufacturer of metal and hardwood burial caskets, identified in Daniel Funeral Home's data as a core merchandise supplier. Comparable as an industry participant in the death care ecosystem, though operates upstream as a manufacturer rather than as a service provider.
• Matthews International: Provider of caskets, cremation equipment, and memorial products. Comparable to Daniel Funeral Home as a participant in the death care supply chain, particularly through casket and cremation equipment offerings.
• Funeral Consumers Alliance: Nonprofit consumer advocacy organization promoting affordable funeral options and price transparency. Related to Daniel Funeral Home as a participant in the broader death care ecosystem that shapes consumer expectations and competitive dynamics in the industry.

Emerging players

• Tulip Cremation: Direct-to-consumer online cremation provider offering simplified, lower-cost cremation services. Comparable to Daniel in providing cremation services, though competes via a digital-only, low-overhead model versus Daniel's traditional funeral home delivery.

Regional players

• Trustwell Funeral & Cremation Care: Regional funeral and cremation operator with locations primarily in the Midwest. Comparable to Daniel Funeral Home as a regional multi-location funeral operator, though serves different geographic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/danielfuneralhome
• LinkedInlinkedin.com/company/danielfuneralhome

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about daniel funeral home