What Pacer does

Pacer (legal entity: Pacer Ventures Limited) is a London-headquartered, pre-launch mobile platform that matches athletes with compatible training partners based on sport, fitness level, geographic location, schedule, and training intent. The platform was founded in 2024 by Dylan Morris-Jones, motivated by his own difficulty finding suitable training partners after relocating to a new city, and is preparing for a Summer 2026 launch in London across running, cycling, golf, padel, and HYROX. The product is structured in three surfaces: a free consumer app (PACER) for individual athletes, a subscription-based club management module (PACER for Clubs) for sports clubs handling members, events, and payments, and a subscription-based corporate offering (PACER for Business) for HR and People teams managing workplace sports communities and participation analytics.

The technology stack is a React Native mobile application built on the Expo framework, with Firebase (Google Cloud) providing authentication, Firestore database, Cloud Functions, and Cloud Messaging. User identity is verified biometrically through Onfido, and training data is imported from Strava and Garmin integrations to power compatibility matching. Marketing channels are concentrated on organic social (TikTok, Instagram, LinkedIn) and direct app store distribution, while B2B segments (clubs and corporate) are reached through a consultative sales motion with HubSpot-scheduled demos.

The revenue model is multi-modal: freemium for individual athletes, recurring B2B subscriptions for clubs and corporate buyers (pricing not publicly disclosed), and transaction fees on event ticketing. The company has raised approximately $135,519 in a single early funding round and operates with a team of 1-10 employees, remaining pre-revenue ahead of its planned London launch.

Name

Pacer

Legal name

Pacer Ventures Limited

Website

https://pacertrain.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacer is a London-based mobile platform that matches individual athletes with compatible training partners across multiple sports, and offers subscription-based club management and corporate wellness modules for organisations seeking to build sports communities.

Ownership category

akta.pro rank

Product category

Social Fitness Platform

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Sports partner matching
• Training partner platform
• Sports club management
• Workplace sports community
• Social fitness app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Free Platform for Athletes: The core athlete platform is described as a free service for individual users to find training partners. This suggests a freemium model where the basic matching and discovery features are free, with potential premium features available.
2. Club Management Subscription: Sports clubs pay for access to the all-in-one management platform covering member management, event hosting, payments, and community tools. Clubs are targeted as the primary B2B revenue stream.
3. Corporate/Business Wellness Subscription: Organisations pay for workplace sports community platform including club setup, event management, participation analytics, and private access controls. Targets HR and People teams seeking employee wellbeing solutions.
4. Event Ticketing and Membership Fees: The platform handles ticketing and membership fees for events hosted through the app, with payouts processed directly. Both free and paid events are supported.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pacer operates a mobile-first social sport platform that matches athletes with compatible training partners using filters for sport, fitness level, location, schedule, and training intent. The core PACER App is free for individual athletes and is extended by two B2B modules: PACER for Clubs (member management, events, payments, RSVPs) and PACER for Business (workplace sports communities with participation analytics for HR teams). Strava and Garmin data integration and Onfido biometric identity verification support the matching and trust layer.

Product overview

PACER is a social sport platform consisting of a core mobile application and two B2B modules. The PACER App is a free consumer-facing platform that uses intelligent matching to connect athletes with training partners based on sport, level, location, and schedule. PACER for Clubs extends the platform with club management tools including member administration, event hosting with ticketing and payments, and community features. PACER for Business offers workplace sports community capabilities including club management, event organization, and participation analytics for HR teams. All three products share the underlying matching and community infrastructure while serving different user segments (individual athletes, sports clubs, and enterprise/workplace communities).

Differentiator

Problem solved

Functional benefit

Brands

• PACER for Athletes: Platform for individual athletes to find training partners matching their level, schedule, and goals.
• PACER for Business
• PACER for Clubs

Products and services

• PACER App Free mobile application for individual athletes that uses intelligent matching filtered by sport, level, intent, location, and schedule to connect users with compatible training partners. Available on iOS (App Store) and Android (Google Play), with optional Strava and Garmin integration for real training data and Onfido biometric identity verification at registration.
• PACER for Clubs All-in-one club management platform for sports clubs and community organisations to manage members, organise free or paid events, take payments, handle RSVPs, communicate via group chats, run sub-group communities, and discover new members through sport-based search. Includes QR code onboarding and brand partnership tools. Sold via 'Book a Demo' CTA.
• PACER for Business Workplace sports community solution for HR and People teams to set up and manage employee sports clubs, organise events and company-wide challenges, track participation and engagement analytics, and manage private access controls via verified work email domains. Targets organisations building employee community through sport. Sold via 'Book a Demo' CTA.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• StravacoreTechnology or IntegrationConnected fitness data platform integration. Users can choose to link their Strava account to import training data including heart rate, physiological metrics, pace, distance, and training history. This data is used for matching athletes with compatible training partners. Strava acts as an independent data controller for data held on its platform.
• GarmincoreTechnology or IntegrationConnected fitness data platform integration. Users can choose to link their Garmin account to import training data including heart rate, physiological metrics, and training history for matching purposes. Garmin acts as an independent data controller for data held on its platform.
• Apple Distribution International LimitedcoreChannel Partner/ Reseller/ DistributorApp Store distribution provider for iOS app distribution and in-app purchases. Based inside the EU. Handles payment processing for App Store transactions.
• Google Ireland LimitedcoreChannel Partner/ Reseller/ DistributorGoogle Play Store distribution provider for Android app distribution and in-app purchases. Also provides Firebase infrastructure services (authentication, Firestore, Cloud Functions, Cloud Messaging) and Google Cloud hosting. Based inside the EU for Play Store, with infrastructure in the United States.
• OnfidocoreTechnology or IntegrationThird-party identity verification provider for facial recognition matching against uploaded identity documents during registration. Acts as a data processor for biometric verification. Based in the United Kingdom.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Strava: Strava is the dominant connected fitness platform for runners and cyclists, sharing Pacer's core user base of athletes who care about pace, training load, and performance data. While Strava focuses on activity tracking and segments, Pacer layers a partner-matching and club/community experience on top of Strava-imported data, making it a directly comparable — and partially integrated — peer.
• Meetup: Meetup is the category leader for discovering and joining local interest-based groups, including sports and fitness clubs. Pacer targets a narrower sports-specific use case with much deeper matching (level, pace, schedule), making it a direct vertical peer for local social group formation in the UK.
• SportPartner: SportPartner is a UK-based sport-specific partner matching app for finding running, cycling, tennis and other training partners. It directly overlaps with Pacer's core "find your training partner" value proposition and is one of the closest functional competitors in the same geography.
• TeamSnap: TeamSnap is an established club and team management platform for scheduling, payments, and communication, overlapping directly with Pacer for Clubs. Both sell subscription tools to amateur sports clubs, though TeamSnap skews toward youth team sports and Pacer toward adult social sport clubs.
• Playtomic: Playtomic is a leading platform for racket sports (padel, tennis) club booking, community, and player matching. Given Pacer's explicit padel focus and club-management ambition, Playtomic is a direct vertical competitor, especially in padel which is central to Pacer's sport mix.

Broad incumbents

• Bumble: Bumble, including Bumble BFF and Bumble For Friends, extends its dating-style matching into platonic and activity-based connections. Pacer has been called the "Sports Tinder," and Bumble is a broad incumbent demonstrating the dating-style matching model across adjacent relationship categories.
• Gympass / Wellhub: Gympass (now Wellhub) is the largest corporate fitness and wellness benefits platform, serving HR teams at enterprises globally. It competes for the same B2B HR/People budget that Pacer for Business targets, though via a network of gyms rather than a social sport community.
• ClassPass: ClassPass aggregates fitness studios and classes into a subscription product, sharing Pacer's goal of helping people find fitness activities and communities. ClassPass operates at a much larger scale and focuses on paid studio classes rather than free peer-to-peer partner matching.

Emerging players

• Workout Partners: Workout Partners is a niche app focused specifically on finding gym and training partners by location and goals. It is a more focused, gym-only emerging peer to Pacer's broader sport-specific partner matching experience.
• OpenSports: OpenSports (and similar club/event apps like SportFix or Runnr) provide amateur sports clubs with event management, member discovery, and RSVP tools. These emerging players overlap with Pacer for Clubs, particularly for running and padel communities in the UK and Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/findyourpacer
• Instagraminstagram.com/trainwithpacer
• TikToktiktok.com/@trainwithpacer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacer