What 91Technologies does

91Technologies is a privately held Indian IT services and digital marketing firm founded in 2016 and headquartered at 91Springboard in Akshar Blue Chip IT Park, Navi Mumbai, with a team of 80+ specialists across technology, design, and marketing. The company delivers project-based services spanning product engineering, cloud solutions on AWS/Azure/GCP, SEO, SEM, social media marketing, UI/UX design, website and mobile app development, online reputation management, and AI/ML consulting, serving primarily Indian SMBs, startups, and real estate businesses across 300+ client engagements.

The firm operates a hybrid services-plus-SaaS model. Its services revenue comes from custom project quotes with budget tiers from under ₹50,000 to ₹5L+, typically delivered through website-driven inbound, free consultation calls, and inside sales. Alongside services, 91Technologies has built five proprietary products: Alert91 (subscription-based website monitoring at ₹499/month with a 14-day free trial), 91RealTx (white-label Laravel 11 real estate sales platform with AI-powered lead scoring and RERA compliance), and three freemium Windows desktop tools — Annotate91 (screen annotation overlay), 91Toolkit (offline image converter), and 91Docs (offline PDF toolkit). The company uses a dual GTM motion: sales-led for custom services and product-led growth (free trials, self-serve downloads, freemium) for SaaS and desktop products, with channels spanning SEO, Google Ads, blog content, social media, email newsletter, and direct sales.

The business is bootstrapped with no disclosed external funding, founder-led (Saurabh Kumar appears as primary brand voice), and reports a 4.9/5 average rating from 300+ clients. Recent strategic emphasis has shifted toward productization — four product launches in 2026 — and AI-augmented offerings (agentic AI, generative AI, NLP, computer vision) targeted at SMB automation, while maintaining the core services backlog as the revenue base. Compliance posture covers India's DPDP Act and CCPA/CPRA to support data handling across Indian and California user bases.

Name

91Technologies

Legal name

91Technologies

Website

https://91technologies.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

91Technologies is a bootstrapped Navi Mumbai-based IT services and digital marketing firm offering product engineering, cloud, SEO/SEM, UI/UX, and AI/ML services alongside five proprietary SaaS and desktop products to Indian SMBs, startups, and real estate businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Navi Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. IT Services & Digital Marketing: Professional services revenue from custom software development, website development, digital marketing campaigns (SEO, SEM, social media), cloud solutions, and consulting engagements. Services are quoted and priced based on project scope and requirements.
2. SaaS Products: Subscription-based SaaS revenue from Alert91 website monitoring platform and 91RealTx real estate platform. Alert91 starts at ₹499/month with tiered pricing based on features and number of monitored sites.
3. Freemium Desktop Tools: Freemium desktop applications (91Toolkit, 91Docs, Annotate91) offered free with optional premium features or per-user licensing for teams. Revenue from premium features and enterprise licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

91Technologies is an Indian IT services and digital marketing agency that delivers end-to-end solutions including custom product engineering, cloud migration and managed services on AWS/Azure/GCP, website and mobile app development, SEO, SEM, social media marketing, ORM, UI/UX design, and AI/ML integration services. It complements these project-based services with an in-house product portfolio comprising five software offerings: Alert91 (SaaS website monitoring), 91RealTx (Laravel-based real estate CRM), Annotate91 (Windows screen annotation overlay), 91Toolkit (offline image converter), and 91Docs (offline PDF toolkit). The company primarily serves Indian SMBs, startups, real estate businesses, and web agencies with INR-denominated pricing.

Product overview

91Technologies operates as both a SaaS product company and IT services firm. The company offers five in-house SaaS products: Alert91 (website monitoring), 91RealTx (real estate CRM platform), Annotate91 (screen annotation tool), 91Toolkit (offline image converter), and 91Docs (offline document converter). These products are complemented by ten IT and digital marketing services including Product Engineering, Cloud Solutions, SEO, SEM, Social Media Marketing, UI/UX Design, Website Development, ORM, Mobile App Development, and AI/ML services. The product portfolio spans website monitoring, real estate technology, productivity tools, and digital marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• Alert91: Website monitoring and uptime alerts platform for Indian agencies with 24/7 monitoring and instant alerts
• 91RealTx
• Annotate91
• 91Toolkit
• 91Docs

Products and services

• Alert91 Real-time website monitoring SaaS platform for Indian web agencies and freelancers. Monitors uptime, SSL certificate expiry, domain expiry, JavaScript errors, page load times, SEO health, broken links, and Razorpay/PayU payment failures, with 60-second alert speed and WhatsApp notifications. Includes multi-client dashboard and team management for agencies.
• 91RealTx White-label real estate sales platform built on Laravel 11 that combines a public-facing property listing portal with a full CRM (Kanban pipeline, AI-powered lead scoring, buyer profile builder, property interest tracker, RERA compliance fields, activity timeline, follow-up scheduler, and multi-city search for Nashik, Navi Mumbai, Kalyan, Badlapur). Designed for Indian real estate agents, agencies, and developers.
• Annotate91 Lightweight Windows screen annotation overlay that allows users to draw, highlight, and mark up their live screen during presentations. Works on top of any application including Google Meet, Zoom, Microsoft Teams, and OBS, with pen, highlighter, shapes, laser pointer, floating whiteboard, and one-click screenshot capture.
• 91Toolkit Free offline image converter and compressor for Windows that supports JPG, PNG, WEBP, AVIF, TIFF, GIF, BMP, and ICO formats. Includes adjustable quality slider, batch processing, and drag-and-drop interface, with 100% local processing and no cloud uploads for privacy and offline use.
• 91Docs Offline document converter and PDF toolkit for Windows that converts Word and Excel files to PDF, compresses PDFs, splits and merges documents. Uses a built-in offline document engine requiring no separate Office install and no external cloud dependencies.
• Product Engineering End-to-end custom product engineering services from ideation through deployment, covering custom software development, API development, microservices architecture, DevOps and CI/CD pipelines, and quality assurance for businesses needing tailored technology builds.
• Cloud Solutions Cloud consulting and managed services on AWS, Azure, and GCP, covering cloud migration, security hardening, cost optimization, and ongoing managed cloud operations for businesses adopting or scaling cloud infrastructure.
• Search Engine Optimization Data-driven SEO services including technical SEO audits, on-page optimization, off-page SEO and link building, local SEO, e-commerce SEO, and content strategy aimed at driving organic traffic and search rankings for client businesses.
• Search Engine Marketing Google Ads and PPC campaign management including campaign setup, shopping ads, display advertising, remarketing, and conversion rate optimization to maximize ROI from paid search advertising.
• Social Media Marketing Social media strategy, content creation, community management, paid social advertising, and influencer marketing across platforms to build brand awareness and engage audiences.
• UI/UX Designing User-centered design services including user research, wireframing, prototyping, visual design, interaction design, usability testing, and design system creation for digital products and websites.
• Website Design & Development Custom website design and development with responsive, fast, and SEO-friendly builds, including WordPress development, e-commerce development, landing pages, and performance optimization. Basic packages start at ₹9,999 with 7-10 day delivery.
• Online Reputation Management Brand protection services including proactive monitoring, review management, crisis response, negative content removal, brand building, and reputation reporting for businesses seeking to manage their online presence.
• Mobile App Development Native and cross-platform mobile app development for iOS and Android using React Native and Flutter, including app UI/UX design, testing, QA, and App Store optimization.
• AI & Machine Learning AI and ML consulting and implementation including AI strategy, machine learning model development, natural language processing, computer vision, predictive analytics, and AI integration into existing business workflows.

Quantifiable outcome

• Organic traffic increased by 340% in 6 months for tech startup client
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ValueCoders: India-based IT outsourcing and software development firm offering custom software, web development, mobile apps, and digital marketing services to global clients. Highly comparable to 91Technologies in service portfolio, geography, and SMB target market.
• Damco Solutions: India-headquartered IT services company providing software development, cloud, AI/ML, and digital transformation services. Comparable in scale, delivery model, and customer segments to 91Technologies.
• UptimeRobot: Website uptime monitoring SaaS platform offering real-time alerts, SSL monitoring, and performance tracking. Directly competes with 91Technologies' Alert91 product in the website monitoring category.
• WebFX: US-based digital marketing agency specializing in SEO, PPC, social media, and web design for SMBs. Comparable in service mix (SEO/SEM/website design) and SMB customer focus, though larger scale.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, and web development for SMBs across multiple geographies. Direct competitor in digital marketing services category.
• PropertyBase: Real estate CRM and lead management platform built on Salesforce for real estate professionals. Directly competes with 91Technologies' 91RealTx in the real estate vertical SaaS category.
• StatusCake: Website monitoring and performance testing SaaS offering uptime checks, page speed monitoring, and alerts. Directly competes with Alert91 in the SMB website monitoring segment.

Broad incumbents

• Persistent Systems: Large India-based IT services company with global delivery, offering digital engineering, cloud, AI, and enterprise modernization. Overlaps with 91Technologies' product engineering and cloud solutions services but at vastly larger scale.
• Genpact: Global professional services firm with India operations delivering digital transformation, IT services, and AI solutions to enterprises. Broad incumbent in same IT services and digital marketing space.
• Mindtree: Global India-headquartered IT services and digital transformation company offering cloud, data, AI, and product engineering. Broad incumbent operating in same IT services space with overlapping service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/91Technologies
• Facebookfacebook.com/91technologies
• LinkedInlinkedin.com/company/91technologies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 91Technologies