StatusCake
StatusCake is a UK-based cloud website monitoring platform founded in 2012 that provides uptime, page speed, SSL, domain, and server monitoring plus incident communication for 200,000+ users ranging from solo developers to global enterprises.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What StatusCake does
StatusCake, trading as TrafficCake Limited and headquartered in Grays, United Kingdom, is a cloud-based website and infrastructure monitoring platform founded in 2012 by James Barnes. The platform delivers five integrated monitoring products: Uptime Monitoring (HTTP, HEAD, TCP, DNS, SMTP, SSH, PING, PUSH across check rates from 30 seconds to constant), Page Speed Monitoring, SSL Monitoring (with a proprietary SSL scoring algorithm), Domain Monitoring (WHOIS, DNS, expiration, blacklist), and Linux Server Monitoring (CPU/RAM/disk thresholds). A companion product, StatusCake Pages, provides incident communication and branded status pages. The technical stack relies on a global fleet of monitoring probes spanning 43 locations in 30 countries, executing 2.6 billion checks per day, and includes a REST API, SDKs, and the most-downloaded Terraform provider in the monitoring industry at 8.5M+ installs. A proprietary auto-verification mechanism re-confirms downtime across 4 separate servers before alerting to eliminate false positives.
The company serves a horizontally segmented customer base ranging from individual developers and SMBs to global enterprises and government entities, with marquee users including IBM, Netflix, Mastercard, Harvard University, the US Department of Justice, Audi, Mercedes-Benz, Verizon, Roche, Accenture, and Zendesk. Customer count is cited between 120,000 and 220,000+ across sources, with the higher figure most recent.
Revenue is generated through a tiered subscription model: a free forever plan for individuals, Superior at $20.41/month (annual), Business at $66.66/month (annual), and a custom Enterprise tier with constant check rates, dedicated probes, SLA credits, and multi-year discounts up to 40%. The go-to-market is hybrid: a product-led growth motion via self-serve sign-up, 7-day free trials without credit card, and an automated Pingdom migration tool, complemented by an enterprise field-sales motion for custom plans with invoice/PO payment and concierge migration. StatusCake is privately held with no disclosed funding rounds, suggesting a bootstrapped operating model supported by a 1-10 employee team and a partner (MSP/reseller) distribution channel.
StatusCake firmographics
Firmographics- Name
- StatusCake
- Legal name
- TrafficCake Limited
- Website
- https://statuscake.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StatusCake is a UK-based cloud website monitoring platform founded in 2012 that provides uptime, page speed, SSL, domain, and server monitoring plus incident communication for 200,000+ users ranging from solo developers to global enterprises.
- Ownership category
- akta.pro rank
StatusCake industry classification
Industry- Product category
- Website & Infrastructure Monitoring
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Service Reliability Engineering (SLO/SLI) & Reliability Analytics (HDABAJAL)
- akta.pro secondary industries
- Incident Response, On-Call & Operational Readiness (BPAEAKAL), Site Reliability Engineering (SRE) & Reliability Operations (BPAEAKAD)
Keywords
Where StatusCake is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
StatusCake business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Paid Plans: Tiered subscription plans (Superior, Business, Enterprise/Custom) with monthly or annual billing. Annual billing offers approximately 2 months free vs monthly. Custom Enterprise plans sold via sales team with bespoke pricing and bolt-on modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Forever free plan for individuals and small businesses |
| Subscription | Annual | Superior - For small businesses with more monitoring tools |
| Subscription | Annual | Business - For larger companies and DevOps teams |
| Subscription | Multi-year contract | Enterprise/Custom - Build a plan to suit your business |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
StatusCake product offering
Product offeringCore offering
StatusCake is a cloud-based website and infrastructure monitoring SaaS platform that performs uptime, page speed, SSL, domain, and server checks from 43 global locations across 30 countries, running 2.6 billion checks per day. The platform delivers alerts via multi-channel integrations (Slack, Teams, PagerDuty, SMS, phone, webhook) and pairs monitoring with StatusCake Pages for incident communication. Customers range from solo developers to global enterprises on tiered subscription plans (Free, Superior, Business, Enterprise) with a REST API, SDKs, and a Terraform provider for infrastructure-as-code automation.
Product overview
StatusCake is a unified website monitoring platform built around five core monitoring products: Uptime Monitoring, Page Speed Monitoring, SSL Monitoring, Domain Monitoring, and Server Monitoring. These are offered as an integrated suite with a companion incident communication product called StatusCake Pages. The platform is delivered through tiered pricing plans (Free, Superior, Business, Enterprise) with add-on capabilities including a Terraform Provider for infrastructure-as-code automation. The company was founded in 2012 and currently serves 200,000+ users worldwide, running 2.6 billion checks daily.
Differentiator
Problem solved
Functional benefit
Brands
- StatusCake Pages: Incident communication platform for communicating service status to customers during outages.
- ChangeCrab
Products and services
- Uptime Monitoring Comprehensive website and endpoint availability monitoring supporting HTTP, HEAD, TCP, DNS, SMTP, SSH, PING, and PUSH protocols, with check rates from 30 seconds up to constant monitoring across 43 global locations. Targeted at developers, SMBs, DevOps teams, and enterprises that need to detect outages of websites, APIs, and services.
- Page Speed Monitoring Website performance monitoring that tracks page load times, analyses performance trends over time, and tests across multiple devices and connection speeds via throttling. Used by website owners and DevOps teams to maintain SEO and user experience.
- SSL Monitoring SSL certificate monitoring that checks certificate validity, revocation status, cipher suite strength, protocol currency, Perfect Forward Secrecy, and mixed content presence, providing SSL scoring and expiry alerts to prevent browser security warnings and trust loss.
- Domain Monitoring Domain health monitoring tracking WHOIS records, DNS changes, domain expiration with multi-stage reminders (30, 14, 7, and 24 hours before expiry), and blacklist monitoring across 8 major blacklists. Used by organisations to prevent domain hijacking, accidental loss, or blacklisting.
- Server Monitoring Linux server resource monitoring that tracks CPU, RAM, and disk usage with configurable threshold alerts, installed via a single line of script for quick agent setup. Designed for DevOps teams running infrastructure that needs proactive capacity monitoring.
- StatusCake Pages Status page and incident communication product for sharing service status updates with customers during outages. Includes customisable branding, subscriber notifications via email/SMS/RSS, private pages with password and IP access controls, and multi-tier plans (Bronze, Silver, Gold).
Quantifiable outcome
- Teams with at least one integration setup recover from website downtime 32% faster than those without
- +5 more outcomes
Companies that use StatusCake
Customer profileNamed customers37 records
Segments4 records
Ideal customer profiles3 records
StatusCake technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
StatusCake partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Google (SSO)coreGoogle Single Sign-On (SSO) integration available on all StatusCake plans, allowing users to authenticate using their Google account. Supports @gmail, @googlemail, and Google Workspace email addresses. Simplifies login process and enhances account security.
- Microsoft (SSO)coreMicrosoft Single Sign-On (SSO) integration available on all StatusCake plans, enabling users to authenticate via their Microsoft/Entra ID account. Complementing Google SSO for enterprise authentication flexibility.
- Terraform (HashiCorp)coreStatusCake Terraform provider is the most downloaded in the monitoring industry with 8.5M+ installs. Enables infrastructure-as-code management of uptime, pagespeed, SSL, and domain tests via HashiCorp Terraform.
- StripecorePayment processing via Stripe. Stripe has achieved PCI Service Provider Level 1 certification, the highest level of security certification in the payments industry, ensuring secure handling of all credit/debit card transactions.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
StatusCake competitors and assessment
Company assessmentDirect peers
- Pingdom: Direct competitor offering synthetic uptime and page-speed monitoring. SolarWinds-owned; StatusCake explicitly targets Pingdom customers with automated migration tooling and competitive pricing.
- Uptime Robot: Direct competitor in the SMB and freemium uptime monitoring segment. StatusCake's pricing comparison page positions itself against Uptime Robot as a lower-cost alternative with more features.
- Better Stack: Direct competitor offering uptime monitoring, status pages and incident management. Overlaps with StatusCake Pages and change-management ambitions (Better Stack raised significant venture funding to compete on this stack).
- Uptime.com: Direct competitor targeting the enterprise tier with SLA-backed uptime monitoring. StatusCake's pricing comparison cites Uptime.com as the premium incumbent (~$455/mo) it undercuts.
- Better Uptime: Direct competitor combining uptime monitoring, status pages and on-call scheduling. Competes head-to-head with StatusCake's Pages product and overall SMB/mid-market positioning.
- Cronitor: Direct competitor focused on cron job and synthetic monitoring. Overlaps with StatusCake's uptime and server monitoring for DevOps teams.
- Oh Dear: Direct competitor offering uptime, SSL, domain and broken-link monitoring. Closest feature-by-feature overlap with StatusCake's bundled monitoring suite, also targeting SMBs.
- Hyperping: Direct competitor combining uptime monitoring and status pages with a focus on SMB and developer-led teams. Closely comparable in product scope, target customer and freemium entry.
Broad incumbents
- Datadog: Large observability platform that includes synthetic monitoring, APM and infrastructure monitoring. A native integration partner of StatusCake, but increasingly bundles features that compete with StatusCake's core offering at the enterprise level.
- New Relic: Enterprise observability suite offering synthetic monitoring alongside APM, infrastructure and log analytics. Represents the bundled-incumbent threat for StatusCake's enterprise expansion path.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
StatusCake social profiles
Digital presenceStatusCake financial estimates
Financial estimateRevenue estimate
Valuation estimate
StatusCake leadership team
Management profileNumber of profiles
Profiles1 record
StatusCake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StatusCake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StatusCake
What does StatusCake do?
StatusCake is a cloud-based website and infrastructure monitoring SaaS platform that performs uptime, page speed, SSL, domain, and server checks from 43 global locations across 30 countries, running 2.6 billion checks per day. The platform delivers alerts via multi-channel integrations (Slack, Teams, PagerDuty, SMS, phone, webhook) and pairs monitoring with StatusCake Pages for incident communication. Customers range from solo developers to global enterprises on tiered subscription plans (Free, Superior, Business, Enterprise) with a REST API, SDKs, and a Terraform provider for infrastructure-as-code automation.
Is StatusCake a public or private company?
StatusCake is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StatusCake founded?
StatusCake was founded in 2012. It employs 1 to 10 people.
Where is StatusCake based?
StatusCake is headquartered in London, United Kingdom, in the Europe region.
How does StatusCake make money?
One revenue line is on record: subscription - Paid Plans.
Who are StatusCake's main competitors?
Direct peers on record are Pingdom, Uptime Robot, Better Stack, Uptime.com, Better Uptime, Cronitor, Oh Dear and Hyperping. Broad incumbents are Datadog and New Relic.
Does StatusCake have an API?
Yes. StatusCake offers a public API that allows developers to build or automate monitoring workflows. The API supports Uptime, Pagespeed, SSL tests, and more. A Terraform provider is also available with 8.5M+ installs, allowing infrastructure-as-code automation of monitoring processes. Developer documentation is at developers.statuscake.com/api.
What industry is StatusCake in?
StatusCake's product category is Website & Infrastructure Monitoring. Its primary akta.pro industry code is HDABAJAL, Service Reliability Engineering (SLO/SLI) & Reliability Analytics, with a secondary code of BPAEAKAL, Incident Response, On-Call & Operational Readiness. Its NAICS code is 51821 and its SIC code is 7372.