What Dave’s Home Experts & Roofing does

Dave's Home Experts & Roofing is a privately held, family-owned home services contractor headquartered in Fairlawn, Virginia (Radford area), serving the New River Valley region across approximately 29 communities including Christiansburg, Blacksburg, Radford, Dublin, Floyd, Salem, and Wytheville. Founded by Dave Whitlock in the late 2000s and built on three generations of inherited trade expertise within the Whitlock family, the company operates as a multi-trade, one-call solution provider for residential and commercial property owners. Service offerings span roofing (replacement, installation, repair, storm damage, and metal roofing using GAF-certified shingles and standing seam), licensed electrical work (service upgrades and re-wiring), HVAC installation (heat pumps, furnaces, AC, mini-splits, boilers), general contracting, home remodeling, and a foundation/structural repair line (crawlspace encapsulation, basement waterproofing, floor support, push piers, wall anchors, egress windows, concrete repair). Leadership includes founder Dave Whitlock and owner Kelli Bowman; the firm holds a Class A Building Contractor license, Master Electrician certification, and HVAC tradesman license, and offers a 25-year workmanship warranty on roof work.

The business model is straightforward professional-services delivery: quote-based pricing with free estimates, no public tiers, and post-sale incentives of $250 discounts for internet-driven and referral customers plus military, veteran, and first-responder discounts. There are no disclosed institutional investors, no funding rounds, no parent company, no subsidiaries, and no software or technology product — the company is a pure-play services business with no AI or proprietary technology stack. Go-to-market is sales-led and locally focused: a prominent phone line (540-392-3800), website contact form, 29+ town-level SEO landing pages, free-estimate lead capture, and word-of-mouth referrals. With 11–50 employees and no disclosed revenue, Dave's is a small regional operator whose growth posture is measured expansion of trade lines and geographic coverage rather than rapid scaling.

The company has no software platform, no AI/ML capability, no patents or trademarks, no regulatory actions, no mergers or acquisitions, and no leadership changes on record. Its principal differentiators are multigenerational trade expertise, multi-trade licensure under one roof, GAF-certified materials, and a locally embedded reputation across the New River Valley. Key risks for a PE/VC/M&A audience include concentration on a single regional economy, dependence on storm-damage and insurance-driven demand cycles, succession risk inherent to a founder-led family business, and limited scalability of the craft-labor delivery model.

Name

Dave’s Home Experts & Roofing

Legal name

Dave's Home Experts and Roofing

Website

https://daveshomeimp.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Dave's Home Experts & Roofing is a family-owned, multi-trade home services contractor in Fairlawn, Virginia, providing roofing, electrical, HVAC, general contracting, remodeling, and foundation repair to residential and commercial customers across the New River Valley region.

Ownership category

akta.pro rank

Product category

Residential Roofing & Home Improvement Services

NAICS

Roofing Contractors (23816), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI), Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

Keywords

• Residential roofing services
• Roof replacement and repair
• Storm damage restoration
• HVAC installation services
• Electrical contracting services

Headquarters

HQ city

Radford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Roofing Services: Revenue generated from roof replacement, installation, repairs, and metal roofing services for residential and commercial properties. Services provided in Virginia's New River Valley region.
2. Electrical Services: Licensed electrical service upgrades, re-wiring, and new construction electrical work for residential and commercial properties.
3. HVAC Services: HVAC installation services including air handlers, heat pumps, furnaces, AC units, mini-splits/ductless systems, and boilers.
4. General Contracting: Full-service property improvement and general contracting services including home remodeling and project management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dave's Home Experts & Roofing is a family-owned home services company providing roofing (replacement, installation, repair, storm damage, and metal roofing), licensed electrical services (upgrades and rewiring), HVAC installation, general contracting, and home remodeling for residential and commercial customers. Operating as a one-call solution, the company coordinates multiple licensed trade specialties through a single point of contact for property owners in Virginia's New River Valley region.

Product overview

Dave's Home Experts & Roofing is a family-owned, generational home services company offering a comprehensive suite of exterior and interior property services. The core offering centers on roofing (replacement, installation, repair, storm damage, and metal roofing) complemented by licensed electrical services (upgrades and rewiring), HVAC installation, general contracting, and home remodeling. The company operates as a one-call solution provider, coordinating multiple trade specialties through a single point of contact, serving both residential and commercial customers across the New River Valley region of Virginia.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 25-year warranty on roof work mentioned in customer reviews

Named customers5 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GAFcoreTechnology or IntegrationPreferred materials partner providing GAF-certified shingles and related roofing products. Company uses GAF shingles, architectural shingles, and related materials for roof replacements and installations. GAF certification indicates quality materials and installation standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bone Dry Roofing: Regional multi-location roofing contractor offering roof replacement, repair, and storm damage services across the Midwest and Mid-Atlantic. Directly competitive in residential roofing, similar service mix, and overlapping Mid-Atlantic geography.
• Storm Guard Roofing and Construction: Franchise-based roofing and exterior remodeling company with strong emphasis on storm damage restoration and insurance claims assistance. Directly comparable business model and customer use cases.
• Mr. Roof: Regional roofing contractor serving multiple states with residential roof replacement, repair, and storm damage services. Comparable in scope (roofing-focused) and target market (residential property owners).
• Long Home Products: Regional home improvement company offering roofing, baths, windows, and doors to Mid-Atlantic and Southeast homeowners. Similar multi-trade residential bundle and overlapping regional target market.

Broad incumbents

• Roofing Corp of America: PE-backed consolidator acquiring regional residential and commercial roofing contractors across the U.S. Represents the broader competitive and consolidation context for an independent regional operator like Dave's.
• Erie Home: National home improvement company offering roofing, windows, siding, and basement waterproofing through regional branches. Comparable multi-trade home services bundle targeting homeowners in regional markets.
• Tecta America: Large commercial and residential roofing services platform operating across multiple U.S. regions. Comparable core service (roofing installation and replacement) at a larger scale, providing incumbent competitive context.
• Power Home Remodeling: Large regional home remodeling company offering roofing, siding, windows, and insulation to homeowners. Comparable multi-trade home services model at much larger scale, serving as a national-brand benchmark.

Emerging players

• Window Genie: Franchise home services brand under Neighborly offering window cleaning, pressure washing, and related exterior services. Adjacent to Dave's exterior services portfolio but distinct niche; useful for comparing franchise vs. family-business models.

Others

• Authority Brands: Parent company of multiple home services franchises (including Monster Tree Service, The Grounds Guys, Neighborly brands). Not a direct competitor but an ecosystem participant representing an alternative scaling model for independent home services operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dave’s Home Experts & Roofing