What everlywell-us-tx does

Everlywell, operating under the legal entity Everly Health, Inc., is a privately held at-home health testing platform headquartered in Austin, Texas. Founded in 2015, the company sells direct-to-consumer diagnostic test kits spanning infectious disease, hormones, nutrition, gut health, sexual health, and reproductive health, with individual kit prices ranging from approximately $49 to $3,500. The company has expanded beyond a pure test-kit retailer into an integrated vertical stack that includes PWNHealth (physician oversight), Everly Diagnostics, PWN Remote Care Services and Everly Provider Group (telehealth provider networks), and PWN Laboratory. It has also added subscription offerings (Everlywell 360, Everlywell+, Weight Care+) and has acquired Natalist to extend its reproductive health line.

The platform monetizes through direct e-commerce test-kit sales, recurring subscription memberships, partner/marketplace transactions with third-party diagnostics providers (GRAIL for Galleri multi-cancer screening, Caris Life Sciences, Visby Medical, Quest Diagnostics), and integrated telehealth services — most recently including GLP-1 medication access via Weight Care+. Operationally, the company relies on HIPAA-compliant data handling, CLIA-certified lab partnerships, and LegitScript certification, with its owned provider entities enabling physician-ordered testing in more than 35 states.

The strategic posture is that of a consumer-facing diagnostics aggregator moving toward a full-stack testing-to-treatment platform. AI capability is currently limited to a featured component (Jona's AI-powered gut microbiome recommendations) rather than core infrastructure. Revenue mechanics are diversified across price points and subscription tiers, but customer concentration is structurally low given the absence of enterprise anchor accounts.

Name

everlywell-us-tx

Legal name

Everly Health, Inc.

Website

https://everlyhealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Product category

At-Home Diagnostic Testing

NAICS

Medical and Diagnostic Laboratories (62151), Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

akta.pro secondary industries

Home Diagnostic & Self-Test OTC Kits (HLAIADAO), Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK)

Keywords

• At-home lab testing
• Direct-to-consumer diagnostics
• Telehealth consultations
• Biomarker health monitoring
• Food sensitivity testing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Direct test kit sales: One-time purchase of individual at-home test kits ranging from $49 to $3,500. Consumer pays upfront for sample collection kit, lab processing, and digital results.
2. Subscription memberships: Recurring membership programs including Everlywell 360 (annual comprehensive testing) and Everlywell+ (monthly/annual credits for tests and products). Automatic renewal with recurring billing.
3. Virtual care / telehealth services: Fee-based telehealth consultations with licensed practitioners for follow-up on abnormal results, prescription medications, and condition management.
4. Partner / marketplace multi-cancer screening tests: Distribution of premium multi-cancer early detection tests (Galleri at $949, Caris Detect at $3,500) as authorized reseller.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Everlywell sells self-collection at-home diagnostic test kits (blood, saliva, urine, stool) that are mailed to consumers, registered online, and processed through a CLIA-certified lab partner network, with results delivered through a digital platform and follow-up telehealth consultations available for abnormal findings. Offerings span daily health (cholesterol, thyroid, vitamins), digestive health (food sensitivity, gut microbiome), sexual health (chlamydia, gonorrhea, multi-STI, rapid PCR), hormone health (women's, men's), and multi-cancer screening (Galleri, Caris Detect, FIT), available individually or through annual/recurring subscription memberships.

Product overview

Everlywell is an innovative at-home health testing platform offering a comprehensive portfolio of diagnostic tests across multiple health categories. The core offering consists of direct-to-consumer lab tests for food sensitivity, sexual health, hormone health, thyroid function, cholesterol, and multi-cancer screening, sold individually and through subscription memberships (Everlywell 360, Everlywell+, and Weight Care+). The platform also includes virtual care telehealth services for consultations and prescriptions. Key products include the Food Sensitivity Test ($199), Comprehensive Food Sensitivity Test ($299), Women's Health Test ($249), Men's Health Test ($249), various STD tests ($69-$169), the Galleri Multi-Cancer test ($949), and Everlywell 360 (83-biomarker comprehensive testing). The Jona Gut Microbiome Test offers AI-powered diet recommendations. Tests are available as at-home collection kits with sample registration at results.everlywell.com, and certain tests (like Caris Detect) require in-person lab visits at Quest Diagnostics locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Sensitivity Test At-home test that measures IgG antibody reactivity to 96 foods to help identify food sensitivities, intended for individuals experiencing digestive or mystery symptoms.
• Comprehensive Food Sensitivity Test Expanded at-home food sensitivity panel covering more food items than the standard Food Sensitivity Test.
• Women's Health Test At-home test measuring 11 key biomarkers important for women's overall health, including hormones, for women tracking energy, mood, or reproductive symptoms.
• Men's Health Test At-home hormone and wellness test designed specifically for men's health markers.
• Cholesterol & Lipids Test At-home heart health panel measuring cholesterol and lipid levels, intended for consumers monitoring cardiovascular risk.
• Thyroid Test At-home test for assessing thyroid function and health, targeted at individuals with fatigue, weight, or metabolic symptoms.
• At-Home STD Test Confidential at-home screening for 5 common sexually transmitted infections, including Chlamydia, Gonorrhea, Hepatitis C, Syphilis, and Trichomoniasis, with same-day virtual treatment available.
• Chlamydia & Gonorrhea Test Targeted at-home test for sexually transmitted infections Chlamydia and Gonorrhea.
• Visby Rapid PCR At-Home Female STD Test Rapid PCR at-home test designed for women that detects 3 STIs with 98% accuracy and delivers results in under 30 minutes.
• Jona Gut Microbiome Test At-home gut microbiome test providing insights on digestion, metabolism, and brain health, paired with AI-powered personalized diet and lifestyle recommendations.
• Galleri Multi-Cancer Early Detection Test Blood-based screening test that can detect a signal shared by over 50 types of cancer before symptoms appear, distributed as an authorized reseller of GRAIL's Galleri test.
• Caris Detect Multi-Cancer Screening Multi-cancer early detection test designed to identify cancers other tests may miss, offered as an in-person screening distributed from Caris Life Sciences.
• FIT Colon Cancer Screening Test At-home fecal immunochemical test for early signs of colon cancer screening.
• Everlywell 360 Annual comprehensive at-home testing membership checking 83 biomarkers across six key health categories, with actionable digital results and free shipping, billed annually with automatic renewal.
• Everlywell+ Membership Paid membership providing monthly or annual credits redeemable for eligible Everlywell services and products, with credits having no cash value and expiring if unused.
• Weight Care+ Membership Paid weight management membership offering virtual visits with clinicians and access to prescription weight loss medications including GLP-1 medications, with the first month included upon purchase of the Quest Weight Loss Journey Test Panel.
• Virtual Care Telehealth consultation and virtual healthcare service for various conditions including STI treatment, cold sores, and other health concerns, staffed by licensed practitioners affiliated with PWNHealth, PWN Remote Care Services, and Everly Provider Group.

Quantifiable outcome

• 86% of cancers not caught by recommended screenings, detectable with multi-cancer early detection tests
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Quest Diagnostics (Patient Service Centers)coreChannel Partner/ Reseller/ DistributorIn-person sample collection at Quest Diagnostics Patient Service Centers for tests requiring physical visits. Available across multiple states including California, Texas, Florida, New York, and Pennsylvania. Appoints must be completed within 12 months of purchase.
• GRAIL (Galleri test)coreChannel Partner/ Reseller/ DistributorAuthorized reseller and distributor of the Galleri Multi-Cancer Early Detection Test, which can detect signals shared by over 50 types of cancer from a single blood draw. Everlywell charges $949 for this test.
• Caris Life Sciences (Caris Detect)coreChannel Partner/ Reseller/ DistributorAuthorized reseller and distributor of the Caris Detect Multi-Cancer Screening test. Listed at $3,500 per test on Everlywell's platform.
• Visby Medical (Rapid PCR STD Test)coreChannel Partner/ Reseller/ DistributorDistribution partnership for the Visby Rapid PCR At-Home Female STD Test. Detects 3 STIs with 98% accuracy in under 30 minutes. Sold at $149.
• PWNHealth / PWN Remote Care Services / Everly Provider GroupcoreStrategic or Co-development PartnerAffiliated telehealth and care provider networks. Independent licensed practitioners affiliated with these medical practices review test orders and provide telehealth consultations. Part of the Everly Health corporate family.
• Everly Health SolutionscoreStrategic or Co-development PartnerPartner entity referenced in navigation linking to everlyhealthsolutions.com. Part of the Everly Health corporate ecosystem of health solutions.
• Affiliate / Marketing PartnersminorGTM or Marketing PartnerEverlywell operates an affiliate marketing program. Partners earn commissions for referring customers. Referenced in footer as 'Become an Affiliate' program.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LetsGetChecked: Direct-to-consumer at-home lab testing company offering self-collection kits (sexual health, hormones, thyroid, cancer screening) with integrated telehealth and prescriptions. Operates its own CLIA-certified labs and shares Everlywell's full vertical model.
• Function Health: Membership-based comprehensive lab testing platform offering 100+ biomarkers annually with physician-reviewed results, directly mirroring the Everlywell 360 positioning with a sharper preventive-health framing.
• myLab Box: D2C at-home STD and wellness testing company with mail-in sample collection and physician-reviewed results, overlapping Everlywell's sexual-health and broader self-test kit catalog.
• 23andMe: D2C personal genomics and health testing company with saliva-based kits and digital results, expanding into telehealth-adjacent offerings — a category peer in consumer health diagnostics with overlapping brand and e-commerce DNA.
• Viome: D2C gut microbiome testing with AI-driven dietary and wellness recommendations, closely matching Everlywell's Jona gut microbiome test positioning and AI-personalization angle.
• imaware: At-home health testing company covering hormone, heart, men's health and other biomarkers for consumers and enterprises, with physician-reviewed reporting — overlapping Everlywell's core wellness catalog.
• Thorne: D2C health and wellness brand combining at-home testing (including microbiome and aging biomarkers) with supplements and clinician-grade products, an adjacent peer at the intersection of testing and ongoing wellness subscriptions.

Broad incumbents

• Labcorp OnDemand: Consumer-direct lab testing arm of Labcorp, one of the two largest clinical reference laboratories, offering self-ordered panels at retail-like price points with optional physician consults — competitive to Everlywell on price and breadth from an incumbent parent.
• Quest Diagnostics (Direct-to-Consumer): Direct-to-consumer arm of Quest Diagnostics, the largest US clinical lab, with self-ordered panels including sexual health, hormones, and general wellness — and the same in-person patient service center infrastructure Everlywell partners with for premium tests.
• Hims & Hers Health: Public telehealth/D2C platform with subscription-driven recurring revenue across sexual health, mental health, dermatology, and weight loss — directly competitive in the GLP-1 weight-care and sexual-health verticals Everlywell serves through Weight Care+ and its STD panels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/everlywell

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about everlywell-us-tx