haagen dazs shoppe company

What haagen dazs shoppe company does

Häagen-Dazs Shoppe Company is a California-incorporated corporation doing business as Dreyer's Grand Ice Cream Inc., headquartered at 590 Ygnacio Valley Rd., Suite 300, Walnut Creek, California. Founded in 1928 by Joseph Edy and William Dreyer in Oakland, California, the company operates as the US trading entity of Froneri International Limited, one of the world's largest ice cream companies. The company manages a portfolio of more than a dozen wholly-owned ice cream and frozen dessert brands including Häagen-Dazs, Edy's, Dreyer's, Outshine, Drumstick, OREO, Skinny Cow, Frosty Paws, Nestlé Toll House, Nestlé Treats, Crunch, KIT KAT, Frollies, and Disney-licensed products, distributed under the Icecream.com digital platform.

The company operates two primary revenue streams: (1) wholesale packaged ice cream distribution through major US retail grocery channels, selling pints, bars, mini bars, sorbets, and Belgian waffle cones under multiple brands, and (2) direct-to-consumer retail through 36+ Häagen-Dazs branded ice cream shops located in premium US malls, outlet centers, and tourist destinations including Disney Springs, Universal Studios, Mall of America, MGM Grand, and Woodbury Common Premium Outlets. Product formats span scoopable ice cream, ice cream bars, cones, sorbets, fruit bars, cookies, smoothies, and specialty treats across multiple price tiers from mainstream (Edy's/Dreyer's) to super-premium (Häagen-Dazs) to functional (Skinny Cow, Frosty Paws). An e-commerce platform at icecream.com provides recipe content, store locator, and digital promotion.

The business serves horizontal mass-market US retail consumers across all age groups through both grocery and shop channels. Pricing is not publicly disclosed and varies by location. Marketing is conducted through Icecream.com, Google and Meta paid advertising, and organic social media on X, Facebook, Instagram, and Pinterest. The company has no disclosed AI/ML capabilities, patents, awards, funding rounds, or recent M&A activity in the source data.

Name

haagen dazs shoppe company

Legal name

Dreyer's Grand Ice Cream Inc.

Website

https://dreyers.com

Company type

Private

Founded year

1928

Operating status

Operating

Short description

Häagen-Dazs Shoppe Company (DBA Dreyer's Grand Ice Cream Inc.) operates the US ice cream business of Froneri International Limited, managing wholesale grocery distribution and 36+ branded Häagen-Dazs retail shops across premium US locations under a multi-brand portfolio including Edy's, Dreyer's, Outshine, Drumstick, and OREO.

Ownership category

akta.pro rank

Product category

Premium Ice Cream & Frozen Desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ice Cream & Refrigerated Desserts (CRADACAE)

akta.pro secondary industry

Ice Cream & Gelato Shops (THAFAGAA)

Keywords

• Premium ice cream
• Frozen desserts
• Ice cream shops
• Scooped ice cream
• Ice cream manufacturing

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices35 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Ice Cream Shop Sales: Revenue generated from direct-to-consumer sales of premium ice cream and frozen desserts through branded Häagen-Dazs retail shop locations in malls, outlets, and shopping centers across the United States. Shops offer soft-dipped ice cream, bars, cones, sundaes, and specialty treats for immediate consumption.
2. Wholesale Packaged Ice Cream Products: Revenue from packaged ice cream, frozen dessert, and sorbet products sold through retail grocery channels under the Häagen-Dazs brand name. Products include pints, bars, mini bars, Belgian waffle cones, and sorbets available at major retailers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Häagen-Dazs Shoppe Company operates franchised and company-run premium ice cream retail shops across the United States in malls, outlet centers, and shopping destinations, offering soft-dipped cones, sundaes, bars, and specialty frozen treats for immediate consumption. In addition to the retail shoppes, the company distributes packaged premium Häagen-Dazs ice cream, sorbets, bars, and Belgian waffle cones through grocery and retail channels under the broader Dreyer's Grand Ice Cream portfolio.

Product overview

Dreyer's Grand Ice Cream Inc. operates as the US business of Froneri International Limited, managing a portfolio of ice cream and frozen dessert brands through the Icecream.com platform. The company offers a diverse range of frozen products organized by brand: Häagen-Dazs (premium ice cream in scoopable, bar, mini bar, sorbet, Belgian waffle cone, and gluten-free formats); Edy's and Dreyer's (mainstream ice cream across four product lines: Classics for traditional flavors, Extra for indulgent loaded varieties, SLOW CHURNED for light/reduced-calorie options, and NO SUGAR ADDED for health-conscious consumers); Outshine (frozen fruit bars, fruit blends, mini fruit pops, and smoothies); Drumstick (sundae cone products in various sizes); OREO frozen desserts; Skinny Cow (lower-calorie options); Frosty Paws (pet-safe ice cream for dogs); and licensed/proprietary products including Disney characters, Kit Kat, Crunch, Nestle Toll House, and Nestle Treats. The company also operates Häagen-Dazs retail shops. This is not a technology platform offering APIs or integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Häagen-Dazs: Premium ice cream brand known for high-quality ingredients and classic flavors
• Outshine
• Drumstick
• Skinny Cow
• Frosty Paws
• Nestlé Toll House
• Crunch
• Frollies

Products and services

• Häagen-Dazs Ice Cream

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Baskin-Robbins: The world's largest franchised ice cream and specialty cake chain, operating ~2,500+ US retail shops offering 31 flavors and a broad sundae menu. Directly comparable to Häagen-Dazs Shoppe Company in franchise ice cream shoppe format, mall/outlet co-location, and impulse/treat occasion.
• Cold Stone Creamery: US franchise ice cream shoppe chain known for premium mix-in experience and mall/retail location strategy. Closely comparable to Häagen-Dazs Shoppe in shop format, premium price positioning, and franchise-driven expansion.
• Marble Slab Creamery: Premium franchised ice cream shoppe concept built around fresh mix-ins on a frozen slab, located in malls and shopping centers. Comparable to Häagen-Dazs Shoppe in premium shoppe positioning and mall/outlet real estate strategy.
• Ben & Jerry's: Super-premium ice cream brand with its own branded scoop shops in the US and globally; offers pints, scoops, sundaes. Directly comparable as both a packaged goods competitor and an operator of branded retail ice cream shops under a Unilever parent.

Broad incumbents

• Dairy Queen: Mass-market quick-service chain with a large US franchise footprint selling soft-serve, blended treats and packaged novelty ice cream. Comparable as a broad incumbent in US ice cream shoppes and packaged frozen treats, though at a value rather than super-premium price point.
• Wells Enterprises (Blue Bunny): Largest US family-owned ice cream manufacturer producing Blue Bunny and other brands across mainstream, premium and indulgent segments. Comparable to Dreyer's as a US-based multi-brand ice cream CPG manufacturer competing for the same grocery shelf.
• Unilever Ice Cream (Heartbrand): Global ice cream division of Unilever operating Heartbrand (Wall's, Magnum, Breyers, Klondike, Ben & Jerry's). Comparable to Froneri/Dreyer's as a global incumbent ice cream conglomerate competing across the same packaged and out-of-home occasions.

Regional players

• Blue Bell Creameries: US premium ice cream manufacturer with strong regional share in the South and select Western states, distributed primarily through grocery. Comparable to Häagen-Dazs/Dreyer's as a US premium packaged ice cream brand competing for the same household-purchase occasions in overlapping geographies.

Emerging players

• Talenti Gelato e Sorbetto: Premium gelato and sorbet brand (now under Unilever) sold primarily through grocery pints, competing directly with Häagen-Dazs on the premium frozen dessert shelf. Comparable as a super-premium branded competitor in the same packaged-goods set.
• Jeni's Splendid Ice Creams: Premium craft ice cream brand with a growing base of branded scoop shops and strong DTC pint business via online ordering. Comparable to Häagen-Dazs Shoppe as a premium-positioned ice cream brand combining packaged pints and experiential retail.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edysanddreyers
• Facebookfacebook.com/edysanddreyers
• Instagraminstagram.com/edysanddreyers

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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