SBS Inclusion Program

What SBS Inclusion Program does

SBS Inclusion Program is an online workplace diversity, inclusion and cultural competence training initiative operated under Special Broadcasting Service (SBS), Australia's national multicultural public broadcaster, and co-developed with implementation partner Mosaica. The program targets Australian organisations seeking to build cultural competence, address unconscious bias, and develop cross-cultural communication skills among employees, and is additionally aligned with the Community Relations Commission for a Multicultural NSW.

The product portfolio centres on the Cultural Competence Program (CCP), now structured as two distinct courses — Core Inclusion and Culture — covering the rationale for cultural inclusion, cultural differences and similarities, cross-cultural communication, cultural adaptation, unconscious bias recognition and remediation, and Australia's demographic profile. Adjacent offerings include a Modern Slavery Program and an upcoming Preventing Workplace Racism course. Delivery is via an Online Course Portal and Learning Management System (LMS) integration, with course content built from animations, short films, interviews with real stories, and interactive activities.

Commercially, the program operates a self-serve annual licence fee model. Organisations purchase annual licences granting employees access to the training through either the standalone portal or an embedded LMS deployment. Specific pricing is not publicly disclosed and is handled via enquiry. The entity is a private initiative of a government-backed broadcaster with a reported 1–10 employee footprint, operating solely within Australia, and functions partly as a brand and CSR asset of SBS rather than as a standalone scaled SaaS business.

Name

SBS Inclusion Program

Legal name

SBS Inclusion Program

Website

https://cultural-competence.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

SBS Inclusion Program is an SBS-backed online training platform delivering cultural competence, inclusion, modern slavery, and anti-racism courses to Australian organisations via an online portal and LMS integration under an annual licence model.

Ownership category

akta.pro rank

Product category

Online Workplace Training

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cross-Cultural Competence & Inclusion (EDABAMAJ)

akta.pro secondary industry

Inclusive Education (Disability, Gender Equity, Marginalized Learners) (BPADAKAI)

Keywords

• Diversity training
• Cultural competence courses
• Inclusion training
• Workplace diversity
• Unconscious bias training

Headquarters

HQ city

Crows Nest

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Annual Training Licence: Annual licence fee model for organisations to access Cultural Competence training courses. Provides scalable, cost-effective training delivery to employees via Learning Management System or Online Course Portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

SBS Inclusion Program delivers online workplace cultural competence and inclusion training courses to Australian organisations via a Learning Management System and Online Course Portal. The core Cultural Competence Program comprises two courses — Core Inclusion and Culture — covering cultural diversity benefits, cross-cultural communication, cultural adaptation, and unconscious bias remediation, with additional offerings in modern slavery and an upcoming preventing workplace racism course.

Product overview

SBS Inclusion Program is a training platform offering online inclusion courses through a Learning Management System and Online Course Portal via annual licence. The core product is the Cultural Competence Program (CCP), which is structured as two distinct courses: Core Inclusion (covering core inclusion skills and the rationale for cultural inclusion) and Culture (covering cultural differences, cross-cultural communication, and cultural adaptation). Additional offerings include the Modern Slavery Program and an upcoming Preventing Workplace Racism course. All courses feature animations, short films, interviews, and interactive activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultural Competence Program (CCP) An online inclusion training program designed to help participants understand the benefits of cultural diversity, cultural differences and similarities, unconscious bias in decision making, and how to adapt across cultures. Delivered via LMS or Online Course Portal under an annual licence model for Australian organisations.
• Core Inclusion Course One of two distinct courses within the Cultural Competence Program, focusing on core inclusion skills and the 'Why?' of cultural inclusion. Targeted at employees of Australian organisations seeking to build foundational inclusion understanding.
• Culture Course One of two distinct courses within the Cultural Competence Program, focusing on cultural differences, similarities, and cross-cultural communication. Targeted at employees of Australian organisations developing cultural competence.
• Modern Slavery Program A training program addressing modern slavery issues, listed as part of the Inclusion Program training courses bundle. Designed for Australian organisations seeking to educate employees on modern slavery risks and compliance.

Quantifiable outcome

• Employees learn to recognise unconscious bias and remedy it

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Special Broadcasting Service (SBS)coreStrategic or Co-development PartnerSBS is the parent organisation behind the Inclusion Program. The program is delivered under SBS's brand and mission. © 2026 Special Broadcasting Service and Mosaica indicates joint development and ownership of the training program.
• MosaicacoreStrategic or Co-development PartnerCo-development partner with Special Broadcasting Service. Listed in copyright notice © 2026 Special Broadcasting Service and Mosaica. Mosaica appears to be the technology/implementation partner for the Inclusion Program training platform.
• Community Relations Commission for a Multicultural NSWminorStrategic or Co-development PartnerReferenced collaborator shown in logos section. Their 2011 quote 'We no longer need to argue a case for productive diversity. We are living it!' is featured prominently, providing institutional credibility and alignment with government multicultural initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Diversity Council Australia: Australia's leading independent D&I research and advisory body, offering inclusion training, resources, and member programmes to Australian organisations. Directly comparable as an Australian-focused D&I training and advisory provider.
• MindTribes: Australian D&I consultancy delivering cultural competence training, unconscious bias workshops, and inclusion strategy services to corporate clients. Directly competes in the same Australian cultural competence training niche.
• Cultural Infusion: Australia-based organisation providing cross-cultural training, diversity programmes, and inclusion workshops for schools, workplaces, and communities. Overlaps with SBS Inclusion Program in delivering cultural competence education.
• Calibrate Australia: Australian D&I consultancy specialising in inclusion strategy, training, and unconscious bias programmes for corporate and government clients. Comparable training delivery model and target market.

Broad incumbents

• Australian HR Institute (AHRI): Australia's national HR professional body offering accredited training, certifications, and learning resources including inclusion-related content. Broader HR scope but overlaps in workplace inclusion and professional development training.
• Go1: Australia-headquartered global enterprise learning platform aggregating thousands of third-party courses including inclusion and compliance content. Competes indirectly as an aggregation channel that could host or substitute for SBS Inclusion Program content.

Regional players

• Inclusive Employers (UK): UK-based membership organisation providing D&I training, benchmarking, and inclusion resources to employers. Similar offering structure and membership/licence model, but operating in a different geography.

Emerging players

• Proversity: Workplace inclusion and unconscious bias training provider with corporate and government clients. Comparable focus on inclusion skills development, though operating at a different geographic scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sbs-inclusion-program

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBS Inclusion Program