What law 2 web does

Law 2 Web is a privately held, New Zealand-based digital services provider founded in 2013 that exclusively serves law firms and associated legal organisations, principally small and mid-sized practices. The company is operated by two principals: Paul Steele (CEO, Sales and Marketing; LLB; former practitioner at Buddle Findlay and employee at the legal publishers now known as Lexis Nexis and Thomson Reuters) and Steven Gardner (Web Developer and Support; BSc in Computer Science from Massey University, who also runs SAJE, a parallel web development business that provides technical delivery to Law 2 Web).

The company's core product is website design and development, delivered on a WordPress platform with mobile-responsive templates, three fixed-scope build packages priced between NZD $4,950 and $7,450, and bespoke pricing above that. Around this core it has assembled a modular portfolio of seven additional services: monthly hosting subscriptions ($59-$239/month across three tiers), customisable online forms for legal workflows such as Wills and client onboarding ($35/month license), quarterly legal newsletters and article posting for law firm websites ($695-$1,200/year), WordPress-based intranets integrated with the Order of Precedents knowledge management system, professional photography and video production, search engine optimisation, and consulting/legal research advisory work. The technology base is largely commodity WordPress with DSLR-based photography and outsourced hosting through a major New Zealand hosting provider, with a single integration disclosed (Mailchimp for newsletter distribution).

Commercially, Law 2 Web runs a sales-led, direct-to-customer go-to-market targeting law firm principals and practice managers through its own website, toll-free number (0800 529 293), email, and same-day enquiry response. Distribution is exclusively within New Zealand. The business combines one-time project revenue (website builds) with a growing base of recurring revenue (hosting, forms, newsletters, intranet subscriptions, ongoing SEO). The publicly disclosed customer portfolio comprises roughly 15 SMB law firm clients across conveyancing, environmental law, commercial law, chambers, and notary practice. The company is uncapitalised, with no funding rounds disclosed, and operates with a flat two-person leadership team supplemented by contracted technical delivery through SAJE.

Name

law 2 web

Legal name

Law 2 Web

Website

https://law2web.co.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lower Hutt

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Website Design and Development: One-time website build packages ranging from $4,950 to $7,450 plus GST, depending on features and page count. Includes template design, mobile responsive design, and initial SEO optimisation.
2. Website Hosting Services: Monthly recurring hosting subscription at three tiers: Hosting Only ($59/month), Hosting + Reporting ($89/month), and Hosting + Reporting + Maintenance + SEO ($239/month).
3. Online Forms Licensing: Monthly license fee of $35 plus GST for online forms capability, added to monthly hosting plan. Includes minor alterations to forms.
4. Legal News Service: Annual subscription for full newsletter and article posting service at $1,200 per annum, or print-ready PDF only at $990/year, or Word formatted version at $695/year.
5. Intranet Development and Support: Intranet build and configuration at $1,850 including first year subscription, plus yearly subscription of $590 for ongoing support and updates. Additional development at $160 per hour.
6. SEO Services: Refresher Pack SEO at $160 per page (one-time edit), or ongoing monthly SEO package priced at POA depending on website size and work required.
7. Consulting Services: Consulting for sales training, customer service upskilling, marketing strategy, and website content development for law practices.
8. Legal Research Consulting: Law library review, audit, and implementation strategies for improving legal research systems and workflows in law firms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Law 2 Web designs, builds and hosts WordPress-based websites for New Zealand law firms, along with online client intake forms, SEO services, photography/video production, intranet development, quarterly legal newsletter content, and consulting/legal research support. The company bundles website builds with recurring monthly hosting, reporting and maintenance subscriptions, and provides add-on modules tailored to legal practice workflows such as Wills, Enduring Powers of Attorney and client onboarding.

Product overview

Law 2 Web operates as a specialized web services provider for law firms and legal practices in New Zealand, offering a modular service portfolio anchored by website design and development as the core product. The offering comprises eight distinct services/modules: Websites (core web design and hosting), Online Forms (digital client engagement forms), Photography and Video (visual media production), Legal News Service (quarterly newsletters and article posting), SEO (search engine optimization), Intranet (internal knowledge management), Consulting (sales and service training), and Legal Research (research system audits). These services are designed to work independently or be bundled together, with hosting and reporting as underlying infrastructure, and are specifically tailored to address the operational and client-facing needs of legal professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design and Development Custom WordPress website design and development for New Zealand law firms, including mobile-responsive templates, branding integration, up to 8–20+ pages, and bundled options with online forms, newsletters and reporting. Pricing ranges from $4,950 to $7,450 plus GST for tiered packages, with custom builds priced on application.
• Online Forms Service Configurable digital forms and questionnaires that enable law firm clients to submit Wills, Enduring Powers of Attorney, client onboarding and other legal information online. Features multi-page forms, compulsory questions, expandable options, question dependencies, pop-up guidance, progressively saved answers and form resumption. Licensed at $35/month plus GST added to hosting.
• Photography and Video Service Professional photography, promotional and animated video production for law firm websites and marketing campaigns, including DSLR shoots, stock photography, script writing, storyboard development and YouTube/Vimeo distribution optimized for search engines.
• Legal News Service Subscription-based quarterly newsletter and article posting service for law firm websites. Provides pre-written articles on legislative changes, cases and newsworthy legal events, classified by practice area, delivered as branded PDF and posted to the firm's website. Annual subscription tiers at $1,200/year (full service), $990/year (PDF only) or $695/year (Word formatted).
• Search Engine Optimisation (SEO) Search engine optimization for law firm websites including keyword research, content editing, monthly optimization packages, and one-off refresher packs at $160 per page. Designed to improve organic rankings and online visibility for legal practices.
• Intranet Custom intranet development for law firms built on WordPress or integrated with the Order of Precedents knowledge management system, including firm-specific branding, resource organization, interview-led requirements gathering and training. Build priced at $1,850 including first-year subscription; yearly subscription $590; additional development at $160/hour.
• Consulting Consulting services for law practices covering sales training, customer service upskilling, marketing strategy reviews, website content development and client satisfaction surveys. Delivered through skill analysis, interactive seminars and one-on-one training.
• Legal Research Law library and legal research system audits, third-party liaison and implementation strategies for New Zealand law firms, aimed at optimizing information workflows and improving returns on legal research subscription spend.

Quantifiable outcome

• SEO improvements through organic search rankings
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Order of PrecedentscoreTechnology or IntegrationOrder of Precedents is a Knowledge/Precedent Management System with built-in Intranet functionality. Law 2 Web recommends and integrates this system for law firms that need more comprehensive precedent management alongside intranet capabilities.
• conveyITcoreChannel Partner/ Reseller/ DistributorPaul Steele is a Sales Channel partner for conveyIT, a legal practice management program. This relationship extends Law 2 Web's offerings in the legal tech ecosystem and provides referral opportunities for both parties.
• SAJEcoreStrategic or Co-development PartnerSteven Gardner runs SAJE, a web development business catering to small to medium businesses. SAJE provides the technical development expertise for Law 2 Web's web design, template design, SEO, and hosting services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PaperStreet: US-based web design and digital marketing agency that exclusively serves law firms, offering website design, SEO, and content services—directly comparable to Law 2 Web's core offering in a larger geography.
• Custom Legal Marketing: Full-service marketing agency dedicated to law firms, providing websites, SEO, PPC, and content—matching Law 2 Web's vertical-specialist positioning and service mix.
• LawLytics: Provides websites and digital marketing tools purpose-built for law firms, including legal-specific content libraries—an analog to Law 2 Web's combination of websites plus Legal News Service.
• Rankings.io: SEO agency focused exclusively on personal injury law firms, comparable to Law 2 Web in offering vertical-specialist search engine optimization as a core recurring service.

Broad incumbents

• FindLaw: Part of Thomson Reuters, offering websites, SEO, and content marketing to law firms at scale—directly overlaps Law 2 Web's offering but operates as a broad incumbent across the legal marketing category.
• Clio: Leading legal practice management platform that has expanded into client intake forms and law firm websites—adjacent to Law 2 Web's online forms and web presence services, with significantly greater scale.

Emerging players

• Scorpion: Digital marketing provider with a strong legal vertical that includes website design, SEO, and content—overlapping with Law 2 Web's services but leveraging broader marketing technology and budget.

Regional players

• Lawpath: Australian legal services and technology platform with web presence and marketing tools for law firms—comparable vertical focus to Law 2 Web in a neighboring common-law geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/law2web
• Facebookfacebook.com/law2webnz
• LinkedInlinkedin.com/company/law-2-web

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about law 2 web