deutsche-versicherungsboerse.de

What deutsche-versicherungsboerse.de does

Deutsche Versicherungsbörse (dvb Dienstleistungs GmbH) is a Berlin-based B2B information portal serving German insurance intermediaries (Versicherungsmakler). The company began operations in 2005 and was legally incorporated in 2008, and operates as a privately held German GmbH with a core team of approximately eight people. Its platform is built around three flagship products: the dvb-Pressespiegel daily curated newsletter, the VersWiki insurance encyclopedia, and the dvb-Makler-Audit annual benchmarking study.

The content engine aggregates material from more than 150 news sources daily and reports a 97.9% read rate on the main newsletter, with 78%+ of subscribers reading at least three times per week. Around these flagship products, dvb operates several ancillary lines: a lead auction marketplace where brokers purchase consumer leads at clearing prices reported in the €27–€206 range, a Karrieremarkt career marketplace, an MVP-Forum for broker software discussion, a dvb-Aktuell breaking-news feed, and an educational workshop series delivered in partnership with major German insurers including Continentale, GOING PUBLIC!, LV1871, WWK, Münchener Verein, and DVA. The annual study incorporated 1,068+ brokers, 22 insurers, and 5 MVP software manufacturers in its latest edition.

dvb monetizes through three primary revenue streams: volume-based advertising placements in the daily newsletter, sales of the annual benchmarking study, and transaction fees on the lead auction marketplace. The company has not disclosed any external funding and appears to be founder- and management-owned. In 2024 it secured seven top positions in the Vermittler-Media-Analyse and recorded its largest-ever reader survey at 1,300+ participants, signaling durable engagement within its narrow professional segment.

Name

deutsche-versicherungsboerse.de

Legal name

dvb Dienstleistungs GmbH

Website

https://deutsche-versicherungsboerse.de

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Deutsche Versicherungsbörse (dvb) is a Berlin-based B2B information portal serving German insurance intermediaries through a daily curated newsletter (97.9% read rate), the VersWiki insurance encyclopedia, and the dvb-Makler-Audit annual study, monetized via newsletter advertising, study sales, and a lead auction marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Advertising (Newsletter & Website): Banner advertising placements in the daily dvb-Pressespiegel newsletter and on the website. Advertising is sold to insurers, broker pools, and software vendors. Volume discounts apply for spend above €5,000 (7.5%), €10,000 (12.5%), €15,000 (17.5%), and €20,000 (20%). Additional advertising formats include standalone newsletters and career market listings.
2. Annual Study Sales (dvb-Makler-Audit): Annual industry studies (dvb-Makler-Audit) are sold as paid products, with 1-year access to the study archive included upon purchase. The 2025 study covers 256 pages with 1,068 broker respondents and data from 22 insurers and 5 MVP system manufacturers.
3. Lead Auction Sales: Insurance broker leads from small businesses are sold via timed auction (Monday-Friday, 8:00-17:00, max 5 hours per lead). Brokers bid competitively; unsold leads transition to a 'Buy Now' mode. Example prices range from €27 to €206 per lead.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

dvb operates a B2B information portal for the German insurance and financial services industry aimed at insurance intermediaries. Its core offerings are the daily dvb-Pressespiegel curated newsletter (VERSICHERUNGEN and FINANZEN editions), the VersWiki insurance encyclopedia, the annual dvb-Makler-Audit broker survey study, a small-business lead auction marketplace, advertising placements, and professional development workshops and webinars.

Product overview

deutsche-versicherungsboerse.de (dvb) operates as a unified B2B information platform for the German insurance and financial services industry, specifically targeting insurance brokers (Versicherungsmakler). The platform consists of multiple integrated modules: the dvb-Pressespiegel (daily curated newsletter), VersWiki (insurance encyclopedia), dvb-Makler-Audit (annual industry survey), Leads (lead auction marketplace), Karrieremarkt (career board), Workshops/Seminare (educational offerings), MVP-Forum (broker software forum), and dvb-Aktuell (news section). The platform also facilitates advertising opportunities and provides media data services.

Differentiator

Problem solved

Functional benefit

Products and services

• dvb-Pressespiegel (Newsletter) Flagship daily newsletter delivering curated insurance and finance industry news to Versicherungsmakler and other insurance intermediaries in Germany. Two editions (VERSICHERUNGEN and FINANZEN) aggregate a hand-selected subset of articles from ~150 daily news items.
• VersWiki (Insurance Encyclopedia) MediaWiki-based insurance encyclopedia providing definitions and explanations of insurance terminology and concepts for insurance professionals, organized alphabetically and by topical category.
• dvb-Makler-Audit (Annual Broker Audit Study) Annual paid industry study surveying over 1,000 insurance brokers on technical-procedural questions across 22 insurers and 5 MVP system manufacturers, with a BiPRO process radar. The 2025 edition is 256 pages and assigns gold/silver/bronze awards based on broker feedback.
• Leads (Insurance Lead Auction Marketplace) Lead auction marketplace connecting insurance brokers with telephone-verified small-business (Kleingewerbe) customer inquiries for commercial insurance lines (liability, property, specialty). Operated as a timed auction on weekdays with a fallback 'Buy Now' option.
• Karrieremarkt (Career Marketplace) Online career marketplace for job listings and recruitment opportunities targeted at the German insurance broker sector.
• Workshops und Seminare (Training & Webinars) Educational webinars and seminars covering insurance topics (e.g., Altersvorsorgereformgesetz, bKV, Krankenversicherung), delivered in partnership with insurance carriers and training organizations.
• MVP-Forum Discussion forum focused on Makler-Verwaltungsprogramme (MVP systems) – the broker management software platforms used by German insurance intermediaries, including the MVP Navigator evaluation tool.
• dvb-Aktuell (Breaking News Section) Real-time breaking news and updates section on the Deutsche Versicherungsbörse portal covering the German insurance industry across all major product lines and topics.

Quantifiable outcome

• 74% of newsletter readers are active in insurance distribution; 97.9% read rate for VERSICHERUNGEN newsletter; 78%+ read at least 3x/week
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• disphereminorOthersdisphere conducts the annual Vermittler-Media-Analyse, a survey of insurance intermediary media habits, in which dvb participates and achieved top positions in 2024 with over 1,300 participants.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Versicherungsbote: Versicherungsbote is a German B2B news portal covering insurance distribution and digitalization, competing directly with dvb for broker readers and insurer advertisers. Both serve the Versicherungsmakler audience with daily news, studies, and editorial coverage.
• Versicherungswirtschaft Heute: Versicherungswirtschaft Heute is a German insurance industry trade title with daily editorial, studies, and event programming targeting insurers and brokers. It overlaps directly with dvb in news, research, and event-driven authority for the German insurance market.
• AssCompact: AssCompact is a long-standing German B2B magazine and portal for insurance and financial advisors/brokers, with print and digital editions. It competes with dvb for both readership among intermediaries and advertising spend from insurers and broker pools.
• procontra: procontra is a German online magazine for the financial services and insurance intermediary industry, publishing daily news, interviews, and special issues. It is a direct editorial competitor to dvb for broker mindshare and insurer/pool sponsorship.
• VersicherungsJournal: VersicherungsJournal is a German online insurance news portal covering companies, regulation, and distribution. It overlaps with dvb in serving insurance professionals with daily news and analysis, making it a comparable B2B information peer.
• Pfefferminzia: Pfefferminzia is a German blog and media brand focused on insurance, finance, and the intermediary market, with editorial coverage and podcast content. It competes with dvb for broker attention and advertiser budgets in the same German insurance B2B niche.

Others

• Disphere (Media Analysis): Disphere runs the Vermittler-Media-Analyse, the industry survey in which dvb-Pressespiegel earns its top rankings. It is an adjacent industry research partner and benchmark that anchors dvb's audience credibility claims.
• GOING PUBLIC! Dr. Bernd Rohloff: GOING PUBLIC! is a German education and consulting firm for insurance intermediaries that co-hosts webinars and workshops on dvb. It is an adjacent ecosystem player rather than a direct editorial competitor.

Emerging players

• MVP-Software vendors (e.g., AMS, Helpiii, SoftOffice): MVP (Makler-Verwaltungsprogramm) vendors supply broker management software with embedded news, BiPRO integration, and workflow tools. They compete indirectly with dvb for broker attention and increasingly bundle content and lead tools that overlap with dvb's offerings.
• SoftFair / InsurTech Lead Marketplaces: SoftFair and similar German insurance comparison/lead platforms target small-business and consumer insurance distribution digitally. They overlap with dvb's lead-auction product and represent a structural competitive threat to that revenue stream.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dvb-dienstleistungs-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about deutsche-versicherungsboerse.de