hoof beat
HoofBeat is a Budapest-based equine intelligence platform that uses markerless computer vision, a knowledge graph, and a natural-language AI assistant to connect genetics, movement, health, and lineage data for breeders, veterinarians, trainers, and equine researchers.
- Company typePrivate
- Founded2024
- HeadquartersBudapest, Hungary
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What hoof beat does
Hoof Beat (operating as HoofBeat) is a Budapest-headquartered, Hungary-domiciled company founded in 2024 that builds an equine intelligence platform combining markerless computer vision, a knowledge graph, and a natural-language AI assistant for the horse breeding, veterinary, performance training, and academic research markets. Its product portfolio centers on the unified Intelligence Platform, which integrates AI Gait Vision (a markerless equine motion analysis system that converts standard smartphone or camera video into biomechanical data), the Cortex Graph Engine (a knowledge graph mapping genetics, health, lineage, and movement relationships in real time), the Genetic Flow module (multi-generational pedigree and trait inheritance tracing), and the Equine Data Copilot (a natural-language interface powered by an equine-trained reasoning model that returns explainable, graph-grounded answers with verifiable Cypher queries). The underlying architecture is a graph database with vector embeddings enabling multi-generational relationship queries across five or more generations of horses in milliseconds.
The company addresses five distinct segments — breeders and stud farms (primary), veterinarians and clinics, performance trainers and equine centers, academic researchers, and everyday horse owners via a planned mobile self-serve layer — with pain points centered on fragmented equine data, subjective breeding decisions, manual pedigree tracing, and the absence of objective gait analytics. Revenue mechanics are structured around a recurring professional subscription for the full platform, an API and white-label tier for studbooks, registries, and breeding operations with bulk data import and scheduled sync, integration services for genetic labs and vet systems, and a freemium academic program with a free tier and personal researcher support. Go-to-market combines enterprise field sales with demo-led onboarding for professional segments and an emerging product-led, mobile-first motion for the consumer AI Gait Vision layer. Operations are EU-based with GDPR-compliant data residency, the platform is marked as Powered by BeatCortex, and the company maintains an active research collaboration with Dr. Jeremy Webb at Tiaki Institute through founder Milan Poczik.
hoof beat firmographics
Firmographics- Name
- hoof beat
- Legal name
- Hoof Beat
- Website
- https://hoofbeat.net
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HoofBeat is a Budapest-based equine intelligence platform that uses markerless computer vision, a knowledge graph, and a natural-language AI assistant to connect genetics, movement, health, and lineage data for breeders, veterinarians, trainers, and equine researchers.
- Ownership category
- akta.pro rank
hoof beat industry classification
Industry- Product category
- Equine Intelligence Software
- NAICS
- Horses and Other Equine Production (112920), Veterinary Services (54194)
- SIC
- Services-Racing, Including Track Operation (7948), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro industry
- Practice Analytics & Business Intelligence (Dashboards, Benchmarking, Forecasting)Healthcare & Life Sciences/Veterinary & Animal Health/Animal Health Digital Platforms (Practice Mgmt, Tele-vet)Sports Medicine, Lameness & Performance (Equine)Racehorse Training & Conditioning OperationsTraining, Stables & Equine Services
Keywords
Where hoof beat is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices2 records
Markets served
hoof beat business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
Revenue model
- Professional Platform Subscription: Subscription-based access to the full equine intelligence platform for breeders, veterinarians, trainers, and stud farms. Includes Knowledge Graph, AI Gait Vision, Data Copilot, and integration capabilities.
- Academic/Research Licensing: Special academic pricing program with free tier and personal involvement options. Includes full platform access, AI gait analysis, natural language queries, data export, technical documentation, and personal support.
- Enterprise/API Access: API access for studbooks and registries with bulk data import, scheduled sync, white-label options, and custom workflows for breeding operations.
- Integration Services: Third-party integrations with genetic labs, vet systems, and third-party data sources including CSV/Excel bulk import and genetic test result import.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Academic Free Tier |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
hoof beat product offering
Product offeringCore offering
Hoof Beat (HoofBeat) builds an equine intelligence platform that combines markerless AI gait analysis (computer vision on standard video) with a knowledge graph connecting movement, genetics, health, and lineage data for every horse. It provides multi-generational pedigree and trait queries, predictive breeding analytics, and a natural-language Equine Data Copilot for breeders, veterinarians, trainers, and researchers.
Product overview
HoofBeat is an equine intelligence platform combining AI-powered motion analysis with connected data intelligence. The core portfolio includes the Intelligence Platform as the central unified system, AI Gait Vision for markerless computer vision gait analysis, the Equine Data Copilot for natural language querying, Cortex Graph Engine for knowledge graph visualization, and Genetic Flow for multi-generational pedigree analysis. These products work as integrated layers within a living intelligence fabric — AI Gait Vision captures biomechanical data from video, which feeds into the knowledge graph alongside genetics, health, and lineage data, while the Equine Data Copilot enables natural language interaction across all data types.
Differentiator
Problem solved
Functional benefit
Products and services
- Equine Intelligence Platform Unified subscription platform that ingests motion video, genetic test data, health records, vet notes, breeding/lineage records, and performance history into a knowledge graph. Enables multi-generational queries, lineage optimization, and data-driven breeding decisions for professional equine operators.
- AI Gait Vision Markerless computer-vision engine that analyzes standard smartphone or camera video to extract joint positions, gait patterns, asymmetries, and biomechanical metrics without markers or wearables. Targets breeders, vets, trainers, researchers, and everyday horse owners.
- Academic Research Program Special academic pricing and access tier providing full platform features, AI gait analysis, natural-language queries, data export, technical documentation, and personal research support for academics studying equine genetics, biomechanics, and breeding.
- Studbook & Registry API Access Enterprise API product that provides bulk data import, scheduled synchronization, white-label options, custom workflows, and direct Cypher query access to the underlying graph database for studbooks, registries, and breeding operations.
Quantifiable outcome
- Multi-generational queries complete in milliseconds vs. hours of manual work with traditional database systems
- +2 more outcomes
Companies that use hoof beat
Customer profileSegments5 records
hoof beat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
hoof beat partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Tiaki InstitutecoreCollaboration with Dr. Jeremy Webb at Tiaki Institute where HoofBeat founder Milan Poczik serves as CTO. Together they co-founded projects including Global Net Zero Resources Assessment involving UN, University of Canterbury, and University College London. Active research collaboration and mutual challenge partnership driving scientific advancement.
- Dr. Jeremy WebbcoreInternational researcher collaborator at Tiaki Institute who co-founded Global Net Zero Resources Assessment with HoofBeat founder. Ongoing collaboration and mutual intellectual challenge partnership in research methodology and data infrastructure development.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
hoof beat competitors and assessment
Company assessmentDirect peers
- Equinosis: Equinosis developed the Lameness Locator, a sensor-based inertial measurement system for objective equine gait analysis used by veterinarians. Directly comparable to HoofBeat's AI Gait Vision but uses body-mounted inertial sensors rather than markerless computer vision, making HoofBeat's hardware-free approach a competing methodology in the same clinical gait-analysis use case.
- Arioneo: Arioneo builds the Equimetre connected sensor and analytics platform for equine performance, gait, and training monitoring. Comparable to HoofBeat's performance-tracking and gait-analysis capabilities, though Arioneo relies on wearable hardware whereas HoofBeat uses markerless video — both target trainers and equine centers with objective performance data.
Broad incumbents
- Weatherbys: Weatherbys is a long-established UK bloodstock and pedigree services provider maintaining authoritative equine records for racing authorities. Comparable to HoofBeat's Genetic Flow and knowledge graph lineage capabilities, but Weatherbys is a legacy incumbent with manual/process-heavy workflows that HoofBeat's graph-based approach aims to modernize.
- Equibase: Equibase is the official Thoroughbred industry data provider for North American racing, offering pedigree, performance, and race results data. Comparable as a large-scale equine data platform serving breeders and racing stakeholders, though Equibase is racing-results-centric while HoofBeat emphasizes biomechanics, genetics, and multi-generational relationship reasoning.
- Zoetis: Zoetis is the largest global animal health company with growing diagnostics and digital offerings for equine veterinarians. Comparable as an animal-health platform with veterinary practitioner relationships and diagnostic products that could overlap with HoofBeat's vet-focused gait and health data unification use case at much greater scale.
- IDEXX Laboratories: IDEXX is a leading veterinary diagnostics and software company with practice management and lab analytics tools for companion and equine animal health. Comparable as a digital health platform serving veterinarians with structured health records and analytics, though IDEXX is a much larger incumbent operating across all animal species.
- The Jockey Club (EquineLine / InCompass): The Jockey Club operates EquineLine and InCompass Solutions, providing Thoroughbred pedigree, performance, and racing data services for the North American industry. Comparable as a registry-grade equine data platform with multi-generational records that intersects with HoofBeat's studbook API and Genetic Flow use cases, though narrower in scope to Thoroughbred racing.
Emerging players
- Pferdegyn: Pferdegyn is a German equine reproductive and veterinary technology provider focused on breeding management and mare health monitoring. Comparable to HoofBeat's breeder-facing pedigree, health, and reproduction analytics, but with narrower geographic and functional scope and without HoofBeat's gait vision or knowledge graph capabilities.
Others
- Platinum Performance: Platinum Performance is a major equine nutrition company with research and practitioner relationships across the equine health ecosystem. Comparable as an equine professional-services brand with breeder and vet touchpoints, but operates in nutrition rather than data/AI — useful as a distribution or partnership adjacency for HoofBeat.
Regional players
- Eurodome / Equidata (industry data vendors): Regional European equine industry data and pedigree vendors serve local breed registries and studbooks with structured databases. Comparable to HoofBeat's enterprise/API channel serving studbooks with bulk import and white-label, though these regional players typically lack AI gait vision or knowledge graph reasoning capabilities.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
hoof beat social profiles
Digital presencehoof beat financial estimates
Financial estimateRevenue estimate
Valuation estimate
hoof beat leadership team
Management profileNumber of profiles
hoof beat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hoof beat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hoof beat
What does hoof beat do?
Hoof Beat (HoofBeat) builds an equine intelligence platform that combines markerless AI gait analysis (computer vision on standard video) with a knowledge graph connecting movement, genetics, health, and lineage data for every horse. It provides multi-generational pedigree and trait queries, predictive breeding analytics, and a natural-language Equine Data Copilot for breeders, veterinarians, trainers, and researchers.
Is hoof beat a public or private company?
hoof beat is a private company. It is currently operating.
When was hoof beat founded?
hoof beat was founded in 2024. It employs 1 to 10 people.
Where is hoof beat based?
hoof beat is headquartered in Budapest, Hungary, in the Europe region.
How does hoof beat make money?
Four revenue lines are on record. Professional Platform Subscription is the primary driver. The others are academic/Research Licensing, enterprise/API Access and integration Services.
Who are hoof beat's main competitors?
Direct peers on record are Equinosis and Arioneo. Broad incumbents are Weatherbys, Equibase, Zoetis, IDEXX Laboratories and The Jockey Club (EquineLine / InCompass). Pferdegyn is listed as an emerging player. Platinum Performance is listed as an others. Eurodome / Equidata (industry data vendors) is listed as a regional player.
Does hoof beat have an API?
Yes. API access available for studbooks and registries. Supports bulk data import, scheduled sync with external systems, and direct Cypher queries against the graph database. Includes white-label options and custom workflows. For breeding operations: manual entry through web interface, CSV/Excel bulk import, and genetic test result import.
What industry is hoof beat in?
hoof beat's product category is Equine Intelligence Software. Its primary akta.pro industry code is HLAMAGAI, Practice Analytics & Business Intelligence (Dashboards, Benchmarking, Forecasting), with a secondary code of HLAMABAJ, Sports Medicine, Lameness & Performance (Equine). Its NAICS code is 112920 and its SIC code is 7948.