What Equinosis does

Equinosis, LLC is a private veterinary medical device company founded in 2007 and headquartered in Columbia, Missouri. The company manufactures and sells the Equinosis Q with Lameness Locator, a handheld, field-based diagnostic system that uses three body-mounted wireless inertial sensors — sampling at 200Hz with sub-millimeter accuracy — to objectively quantify equine lameness by measuring head and pelvic movement asymmetry. Proprietary algorithms, developed over 20 years of gait analysis research at the University of Missouri under Dr. Kevin Keegan, convert the motion data into clinical lameness metrics and automated limb-by-limb interpretations via the Trial AIDE module. Supporting software includes Stable View for patient workflow, Evaluations View for longitudinal baseline tracking, and Stride Plot for visual gait analysis.

The company sells the Equinosis Q exclusively to licensed registered veterinarians through a direct sales motion, with pricing provided on a quote basis. A recurring-revenue layer is built on top via the Objective Evaluation Support (OES) annual membership, which bundles software updates, clinical and technical support, RACE-approved continuing education, and a 10% hardware discount through the Customer Convenience Center e-commerce portal. Equinosis serves two primary customer segments — equine veterinary practices and veterinary schools/universities — and operates across 35+ countries, with documented adoption by 90% of AAVMC-accredited North American veterinary schools and enterprise customers including large equine hospitals and the Korea Racing Authority. The Eye on Objectivity newsletter, reaching 1,500+ veterinarians in 37+ countries, functions as the company's community-marketing engine.

Name

Equinosis

Legal name

Equinosis, LLC

Website

https://equinosis.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Equinosis manufactures the Equinosis Q with Lameness Locator, an inertial sensor system that enables licensed equine veterinarians to objectively measure and quantify horse lameness. It sells hardware plus a recurring OES membership to practices and universities in 35+ countries.

Ownership category

akta.pro rank

Product category

Veterinary Diagnostic Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Sports Medicine, Lameness & Performance (Equine) (HLAMABAJ)

Keywords

• Veterinary diagnostic devices
• Equine lameness measurement
• Inertial sensor systems
• Objective gait analysis
• Veterinary medical equipment

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware System Sales: Sale of the Equinosis Q with Lameness Locator hardware system, including sensors, tablet/data collection unit, and software. Sold exclusively to licensed veterinarians. The system includes Motion R12 Kit with wireless inertial sensors.
2. OES Membership Program: Objective Evaluation Support (OES) annual membership program providing software updates, one-on-one consultation, clinical support including data interpretation, exclusive Customer Convenience Center access with 10% discount on purchases, and loaner system program. Paid subscription with annual billing.
3. Continuing Education: RACE-Approved continuing education courses provided free to OES members; discounted CE from partners like VetPD (5% off). Revenue from CE course delivery and partner affiliations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Equinosis manufactures and sells the Equinosis Q with Lameness Locator, a veterinary diagnostic system that uses three body-mounted wireless inertial sensors and proprietary algorithms to objectively measure and quantify equine lameness in real time. The system is sold exclusively to licensed registered veterinarians and is supported by an annual Objective Evaluation Support (OES) membership providing software updates, clinical support, and continuing education.

Product overview

Equinosis offers the Equinosis Q with Lameness Locator as its primary core product—a veterinary diagnostic system using three wireless inertial sensors to objectively quantify equine lameness. The system includes supporting software modules: Stable View for patient workflow management, Evaluations View for longitudinal history tracking, and Trial AIDE for automated interpretation. The company also provides an Objective Evaluation Support (OES) membership program offering software updates, technical support, continuing education, and the Customer Convenience Center portal. Eye on Objectivity is the company's publication for the veterinary community.

Differentiator

Problem solved

Functional benefit

Products and services

• Equinosis Q with Lameness Locator A real-time, handheld, field-based veterinary diagnostic system that uses three body-mounted wireless inertial sensors to objectively measure and quantify equine lameness by tracking head and pelvic movement asymmetry with sub-millimeter accuracy. Sold exclusively to licensed registered veterinarians for use in clinics, on farms, and in equine sports medicine settings.
• Objective Evaluation Support (OES) Membership Program An annual subscription program providing Equinosis Q owners with software updates, unlimited clinical and technical support, continuing education including RACE-approved courses, exclusive access to the Customer Convenience Center, and a loaner system program to minimize clinical downtime.

Quantifiable outcome

• Sub-millimeter measurement accuracy vs. subjective visual assessment
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• University of MissouricoreStrategic or Co-development PartnerFoundational research partnership where Dr. Kevin Keegan, Professor of Equine Surgery, led 20 years of gait analysis research that formed the scientific basis for the Equinosis Q technology. The Equinosis Program Director position is held at the university.
• AAVMC Accredited Veterinary SchoolscoreStrategic or Co-development Partner90% of all AAVMC accredited veterinary schools in North America use the Equinosis Q for teaching and research. These institutions validate and advance the technology through academic applications.
• RACE (Registry of Approved Continuing Education)minorStrategic or Co-development PartnerEquinosis provides RACE-Approved continuing education courses through their OES program, enabling veterinarians to earn CE credits while learning objective lameness evaluation techniques.
• VetPDminorGTM or Marketing PartnerVeterinary professional development provider offering discounted CE courses (5% off) to Equinosis OES members, creating cross-promotional marketing relationship.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hallmarq Veterinary Imaging: Hallmarq builds standing MRI and CT diagnostic imaging systems specifically for equine use, sold to veterinary practices and teaching hospitals. It is the closest direct peer to Equinosis in terms of high-end equine diagnostic hardware sold B2B to specialist vets.

Emerging players

• PetPace: PetPace makes a smart-collar wearable that uses inertial sensors to continuously monitor dogs' and cats' vital signs and activity. While applied to companion animals rather than equines, it represents the same inertial-sensor-based animal health monitoring technology category as the Equinosis Q.
• VetMeasure: VetMeasure develops wearable IMU-based activity and health monitors for cattle and dairy operations, sold through veterinary and producer channels. It overlaps with Equinosis in the use of body-worn inertial sensors to detect locomotion and behavioral changes in animals.

Broad incumbents

• Heska (Mars Veterinary Health): Heska manufactures in-clinic diagnostic equipment and rapid tests for companion-animal and equine practices, sold B2B to veterinarians. It competes for the same practice-budget dollars and digital-wallet share as Equinosis, but across a much broader diagnostic portfolio.
• IDEXX Laboratories: IDEXX is the dominant global vendor of veterinary diagnostics — in-clinic analyzers, reference lab services, and software. It serves the same equine veterinary customers as Equinosis (often through the same practices) and represents the broad incumbent benchmark in vet diagnostics commercialization.
• Zoetis: Zoetis is the largest pure-play animal health company, offering diagnostics, therapeutics, and monitoring products across species including equine. It overlaps with Equinosis as a broad-equine vendor and as a potential partner or acquirer of niche diagnostics such as the Q.
• Dechra Veterinary Products: Dechra develops and markets veterinary pharmaceuticals, including equine therapies, and sells through veterinary distribution. It addresses the same equine veterinary buyer base as Equinosis, primarily through therapeutics rather than diagnostics, but competes for share of practice spend and CE attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Equinosis
• LinkedInlinkedin.com/company/equinosis
• Xx.com/equinosis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equinosis