CMA Auvergne-Rhône-Alpes

Name

CMA Auvergne-Rhône-Alpes

Legal name

Chambre de Métiers et de l'Artisanat de Région Auvergne-Rhône-Alpes

Website

https://cma-auvergnerhonealpes.fr

Company type

Private

Founded year

1925

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Training Services: Revenue from professional training programs including short courses, professional certification preparation, and apprenticeship training. Training is available in-person, distance learning, and e-learning formats.
2. Subscription Services - Pass CMA Liberté: Monthly subscription service providing ongoing support, formalities, training credits, and expert advisory meetings for micro-entrepreneurs, business owners, and professionals.
3. Business Formalities Services: Fees for business registration, modification, and administrative procedures including SIREN/SIRET numbers, apprenticeship contracts, and business transmission support.
4. Examination Fees: Fees for Taxi/VTC certification examinations with nearly 3,000 registered candidates annually.
5. Diagnostic and Advisory Services: Individual coaching, business diagnostic services, competency assessments, and specialized advisory meetings on topics including digital, environment, management, HR, and commercial strategy.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels13 records

Core offering

CMA Auvergne-Rhône-Alpes is a public Chamber of Trades and Crafts that supports artisans and craft businesses across the Auvergne-Rhône-Alpes region through training courses, apprenticeship programs, business formalities (registration, modification, transmission), individual advisory services, professional examinations (Taxi/VTC), and subscription-based ongoing support packages (Pass CMA Liberté). It operates 24+ agency points, an apprenticeship training center (CMA Formation Bourgoin-Jallieu), and integrates with French government platforms such as Chorus Pro, URSSAF, and Guichet Unique to deliver end-to-end services across the craft business lifecycle.

Product overview

CMA Auvergne-Rhône-Alpes is a Chamber of Trades and Crafts (public institution serving artisans and entrepreneurs) offering a multi-product service portfolio centered around: (1) Training programs including Brevet de Maîtrise (BM) professional certifications in trades like hairdressing, aesthetics, pastry, painting, carpentry, and baking; ADEA certification blocks for business administration; e-learning courses for business creation and development; and AI/digital skills training; (2) Subscription services under Pass CMA Liberté (Micro-entreprise, Entreprise individuelle, Profession libérale, Société variants) providing ongoing advisory support, training credits, and discounts; (3) Business support services including company registration formalities, revenue declarations, apprenticeship contracts, business valuation and transfer, and commercial effectiveness consulting; (4) Professional examinations for Taxi/VTC licensing; and (5) Integration with government platforms including Chorus Pro for electronic invoicing, URSSAF for social contributions, Transentreprise for business transfers, and Guichet Unique for business formalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Pass CMA Liberté Monthly subscription service offering 5 training days per year, 4 individual expert meetings, support for first revenue declarations, formalities handling, and discounts on selected CMA services. Designed for micro-entrepreneurs, individual entrepreneurs, liberal professionals, and company directors.
• Examen Taxi et VTC Official professional certification examination for taxi and VTC (voiture de transport avec chauffeur) drivers, including theoretical and practical assessments. Nearly 3,000 registered candidates annually with a 70.5% success rate.
• Business Registration Formalities Service Service assisting artisans with SIREN number acquisition, Guichet Unique submissions, and coordination with URSSAF, INSEE, and business registries for company creation and registration.
• First Revenue Declaration Assistance Support service helping micro-entrepreneurs create URSSAF accounts and complete initial social contribution declarations.
• Offre Excellence – Contrat d'Apprentissage Comprehensive apprenticeship support service covering recruitment, contract establishment, administrative compliance, and ongoing support throughout the apprenticeship contract duration.
• Business Valuation and Transfer Service Service offering business valuation based on market references and simplified methods, with optional buyer identification including advertisement creation, diffusion on the Transentreprise platform, and delivery of qualified buyer leads. Targeted at craft businesses below €150k annual revenue.
• Bilan de Compétences (Skills Assessment) Skills assessment service helping professionals identify competencies, define career projects, and plan professional transitions, delivered with psychological support over up to 24 hours.
• VAE Support Service Validation des Acquis de l'Expérience (VAE) support service helping artisans obtain professional titles through recognition of prior work experience.
• Commercial Effectiveness Consultation Individual advisory consultation providing personalized support for developing revenue growth strategies and improving commercial effectiveness for artisan businesses.
• Lancer votre entreprise avec succès – e-learning Comprehensive e-learning program for business creation covering market analysis, legal status selection, administrative setup, and financial planning, certified by CMA France (RS6996).
• Digital Skills Training Courses Catalog of professional training courses in digital skills including website creation (Wix, WordPress), SEO, digital strategy, generative AI tools for administrative tasks and digital communication, social media marketing across TikTok, Instagram, Facebook and LinkedIn, video production, Photoshop photo editing, 3D modeling with SketchUp, and Canva graphic design.
• Business Management and Accounting Training Courses Training courses covering business plan construction, micro-enterprise creation, electronic invoicing (Chorus Pro), accounting fundamentals, sales growth and margin protection, pricing strategy, cash flow management, VAT compliance, and the transition from micro-enterprise to full business regime.
• ADEA Certification Program Complete ADEA (Assistant de Dirigeant d'Entreprise Artisanale) certification program of 413 hours preparing professionals to become business support managers in artisanal enterprises, covering HR management, general accounting, profitability analysis, administrative organization, and commercial/digital strategy.
• Brevet de Maîtrise (BM) Professional Certification Programs 805-hour Brevet de Maîtrise (Master Craftsperson degree) certification programs offered over 2 years across multiple artisanal trades including hairdressing, aesthetic cosmetics, pastry-making, building painting, carpentry and fitting, and bakery. Each program covers advanced techniques and business management.
• CMA Formation Bourgoin-Jallieu (Apprenticeship Training Center) Centre de Formation d'Apprentis (CFA) offering apprenticeship training in various artisanal trades with dedicated facilities including automotive training pole, beauty and hairdressing academy, and professional workshops.

Quantifiable outcome

• 98% satisfaction rate for continuing training
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Partnerships

14 partnerships are on record, tiered key partner, important, standard and technology vendor.

• Crédit Agricolekey partnerStrategic or Co-development Partner · 2 July 2026Partnership to support artisans with financial solutions and business development assistance. CMA, Crédit Agricole, and Kolecto combined their expertise to address challenges facing artisanal businesses.
• Kolectokey partnerStrategic or Co-development Partner · 2 July 2026Collaboration with CMA and Crédit Agricole to provide comprehensive support solutions for artisans facing business challenges.
• Institut des MétiersimportantStrategic or Co-development Partner · 25 March 2026CMA Auvergne-Rhône-Alpes assumed governance of the Institut des Métiers in Clermont-Ferrand, strengthening vocational training capabilities in the region.
• UNEC (Union Nationale des Enterprises de Coiffure)standardStrategic or Co-development Partner · 15 December 2025Joint initiative to guide hairdressers toward sustainable water management practices.
• Agence de l'eau (Water Agency)importantStrategic or Co-development Partner · 22 April 2025Partnership to help artisans preserve water resources through targeted training and diagnostic services, particularly for beauty/hairdressing sector.
• ADEMEimportantStrategic or Co-development Partner · 22 October 2024Partnership for ecological transition of artisanal businesses, including funding for cargo bike purchases up to €2,000 and energy diagnostic support.
• Banque des TerritoiresimportantStrategic or Co-development Partner · 10 October 2024Partnership to revitalize artisanal businesses in city centers, supporting local economic development and urban commerce.
• Banque Populaire and Socama Auvergne-Rhône-AlpesimportantStrategic or Co-development Partner · 10 July 2024Joint initiative supporting artisanal entrepreneurship through preferential financing conditions and expert advisory services.
• AlptisstandardStrategic or Co-development Partner · 19 June 2024Insurance and social protection solutions partnership for artisans in the Auvergne-Rhône-Alpes region.
• INPI (Institut National de la Propriété Industrielle)importantStrategic or Co-development Partner · 30 May 2024Partnership to support and protect artisanal innovation through trademark registration, intellectual property guidance, and innovation recognition programs (EPV label).
• TransentreprisestandardChannel Partner/ Reseller/ DistributorBusiness transfer platform where CMA publishes business sale announcements for companies below €150k annual revenue.
• apprentissage-auvergnerhonealpes.frstandardChannel Partner/ Reseller/ DistributorApprenticeship portal for posting job offers and matching candidates with artisan employers in the region.
• BeApitechnology vendorTechnology or IntegrationWebsite development company responsible for building and maintaining the CMA Auvergne-Rhône-Alpes website. Headquartered in Paris.
• SCALEWAYtechnology vendorTechnology or IntegrationCloud hosting provider for the CMA website infrastructure.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• CMA France (Réseau des Chambres de Métiers et de l'Artisanat): National federation of the 105 French Chambers of Trades and Crafts. CMA Auvergne-Rhône-Alpes operates as a regional node within this network, sharing the same public-institution model, training mandate, and regulatory role for artisans across France.
• CCI France (Chambers of Commerce and Industry): National network of French Chambers of Commerce serving retail, services, and industrial businesses with similar training, formalities, and advisory services. CCI France serves a broader SMB base while CMA focuses specifically on artisans, but both occupy parallel public-institution advisory roles.
• BPI France (Banque Publique d'Investissement): French public investment bank supporting SMBs and entrepreneurs with financing, guarantees, and advisory. While CMA focuses on craft-specific training and formalities, BPI France provides the broader business financing ecosystem that CMA's artisan clients access.
• France Travail (formerly Pôle Emploi): French national employment agency providing job placement, training funding, and career guidance. France Travail competes with CMA for apprenticeship candidates and professional training funding through CPF and similar mechanisms.

Direct peers

• CMA Île-de-France: Regional Chamber of Trades and Crafts serving the Paris region with equivalent training, formalities, examination, and advisory services for artisans. CMA Auvergne-Rhône-Alpes and CMA Île-de-France operate the same business model under the national CMA network with comparable service portfolios.
• CMA Nouvelle-Aquitaine: Another regional French Chamber of Trades and Crafts offering identical artisan support services, apprenticeships, and training programs in a different geography. Provides a true comparable benchmark for CMA Auvergne-Rhône-Alpes's operational scale and service portfolio.
• AFPA (Agence nationale pour la formation professionnelle des adultes): France's primary public vocational training agency offering professional certification programs across trades. AFPA competes with CMA's training offerings in many of the same craft sectors while operating at national scale.
• ADIE (Association pour le Droit à l'Initiative Économique): French non-profit supporting micro-entrepreneurs with micro-credit and advisory services. ADIE overlaps with CMA's micro-enterprise subscription (Pass CMA Liberté Micro) and formalities support, targeting similar first-time entrepreneur segments.

Emerging players

• CNFDI (Centre National de Formation à Distance): Private distance learning provider offering professional training programs across accounting, management, and craft trades. CNFDI competes directly with CMA's e-learning courses with potentially broader geographic reach and pricing flexibility.

Others

• URSSAF: French social security contributions agency that CMA helps artisans interact with for revenue declarations and social contributions. While not a direct competitor, URSSAF represents a key integration partner that could potentially expand direct service provision to artisans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/cmaAURA
• Facebookfacebook.com/Chambre-R%C3%A9gionale-de-M%C3%A9tiers-et-de-lArtisanat-Auvergne-Rh%C3%B4ne-Alpes-199983480048360
• LinkedInlinkedin.com/company/cma-auvergnerhonealpes
• Instagraminstagram.com/cma_auvergnerhonealpes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMA Auvergne-Rhône-Alpes