the orange force

What the orange force does

The Orange Force Consulting B.V. is a privately held Dutch boutique consultancy headquartered in Utrecht with a regional office in Golden, Colorado. Founded in 2023, the firm operates as a Certified Mendix Expert Partner, Certified Mendix Delivery Excellence Partner for both EMEA and US, Certified Mendix Academy Training Partner, and Certified Siemens Solution Partner. Its core service is enterprise-grade Mendix low-code application development and architecture for desktop, mobile, and tablet, integrating with SAP, IoT devices, RFID hardware, and generative AI services.

The company serves enterprise customers primarily in manufacturing, industrial, and utilities verticals, with additional exposure to automotive, healthcare, retail, HR, and specialty chemicals. Beyond development, the firm delivers structured Mendix training programs through its dedicated training arm, The Orange Force Labs (established July 2024), including an 8-week premium program, certification bootcamps, expert workshops, generative AI masterclasses, agile/scrum training, and Learning and Development consulting to build client Mendix Centers of Excellence. It also operates an OutSystems-to-Mendix migration offering, bundling assessment, migration execution, and developer retraining for organizations consolidating low-code platforms.

The firm's commercial model rests on four professional services revenue streams: project-based Mendix development and architecture, training and certification delivery, OutSystems-to-Mendix migration, and Mendix Center of Excellence consulting. Pricing is quote-based per engagement with no publicly disclosed rates. Go-to-market is sales-led enterprise field selling combined with event-driven demand generation (Mendix World, hackathons, expert workshops, and the biweekly No Deploy Fridays podcast). The team includes multiple former Mendix and Siemens insiders, including MVPs, Product MVPs, Expert developers, and Advanced trainers, which underwrites the firm's positioning as a deep Mendix specialist rather than a generalist systems integrator. The company has raised no outside funding and discloses no revenue or headcount figures.

Name

the orange force

Legal name

The Orange Force Consulting B.V.

Website

https://theorangeforce.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

The Orange Force is a Netherlands-headquartered, certified Mendix Expert Partner delivering low-code application development, OutSystems migration, IoT/RFID integration, generative AI services, and structured Mendix training (via The Orange Force Labs) to enterprise customers in manufacturing, utilities, and industrial sectors across EMEA and the US.

Ownership category

akta.pro rank

Product category

Low-code Application Development Services

NAICS

Scientific Research and Development Services (5417)

SIC

Services-Engineering Services (8711), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Low-code application development
• Mendix consulting services
• IoT integration services
• RFID asset tracking
• Enterprise software training

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mendix Development & Implementation Services: Project-based professional services for designing, building, and deploying enterprise-grade Mendix applications for desktop, mobile, and tablet, integrating with legacy systems, IoT devices, RFID, and AI.
2. Mendix Training & Certification Programs: Revenue from delivering Mendix certification training, bootcamps, expert workshops, premium training programs (8-week intensive), and agile/scrum training. Includes The Orange Force Labs as official Mendix Academy Training Partner.
3. OutSystems to Mendix Migration Services: Migration program including assessment, migration execution, and post-migration training for organizations transitioning from OutSystems to Mendix.
4. Mendix Center of Excellence Consulting: Learning & Development consulting to build, expand, and professionalize a client's Mendix Center of Excellence, including coaching and ongoing enablement.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Orange Force is a Mendix-certified consulting firm that delivers low-code application development, IoT, RFID, and Generative AI/ML integration services for enterprise customers. The firm offers end-to-end Mendix architecture, OutSystems-to-Mendix migration, custom AI planning tools, and a structured training academy for clients building low-code capabilities. It operates as a Delivery Excellence, Academy Training, and Siemens Solution Partner across EMEA and the US.

Product overview

The Orange Force is a certified Siemens Partner and Mendix Expert Partner delivering a comprehensive portfolio of low-code solutions built on the Mendix platform. The core offerings include Mendix Development & Architecture services, OutSystems to Mendix Migration, TOF Planner AI (AI-powered planning), IoT solutions, RFID solutions, and Generative AI/ML integration services. The company also provides extensive Mendix Training & Enablement through The Orange Force Labs, including certification training, premium 8-week programs, bootcamps, expert workshops, and Agile training. Their professional services span the full Mendix application lifecycle from development to Center of Excellence building. Additionally, The Orange Force contributes UI/UX modules to the Mendix Marketplace (mInputs, mSnackbar, mIcons, mDataGrids, mFlex, mGrid, mFonts, mAnimations) designed to accelerate Mendix application development with Material Design components and advanced styling capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Mendix Development & Architecture

Quantifiable outcome

• 26% token reduction for small LLM payloads (3 records) using TOON format; 15% reduction sustained at scale (1000 records)
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• The Orange Force LabsminorStrategic or Co-development Partner · 11 July 2024Training division of The Orange Force, established as an official Mendix Academy Training Partner. Focuses on delivering hands-on, practical Mendix training programs including bootcamps, workshops, and certification preparation.
• Mendix (Siemens)coreTechnology or IntegrationCertified Mendix Expert Partner, Certified Delivery Excellence Partner (EMEA/US), and Certified Mendix Academy Training Partner. The Orange Force specializes in Mendix development, training, and migration services, operating as a flagship Mendix implementation partner with multiple specializations.
• SiemenscoreTechnology or IntegrationCertified Siemens Solution Partner, indicating expertise in integrating Mendix applications with Siemens industrial software, IoT platforms (including Siemens Industrial Edge), and automation systems. The partnership enables delivery of IoT and edge computing solutions for manufacturing clients.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FlowFabric: German Mendix-only boutique consultancy offering implementation, training, and managed services. Closest direct peer to TOF — same platform focus, similar boutique scale, and identified head-to-head competitor at the Mendix World 2016 Hackathon.

Broad incumbents

• Capgemini: Global systems integrator with one of the largest Mendix delivery practices worldwide, competing for the same enterprise Mendix implementation work as TOF — but at vastly greater scale and across more geographies.
• Info Support: Dutch IT consultancy with a substantial low-code and Mendix practice serving enterprise clients in the Netherlands and Belgium; overlaps with TOF on manufacturing and financial-services Mendix engagements.
• Sogeti: Large European IT consultancy (part of Capgemini Group) with a Mendix practice competing on enterprise implementation, training, and managed services across the same Dutch and European customer base as TOF.
• Conclusion: Dutch IT consultancy group with multiple business units including low-code and application development capabilities; competes with TOF on enterprise digital-transformation mandates in the Dutch market.
• Tata Consultancy Services: Global IT services giant with a Mendix Center of Excellence and large enterprise delivery footprint; competes with TOF for multinational Mendix implementation work, especially with manufacturing clients.
• Accenture: Global systems integrator with an established low-code and Mendix practice competing on enterprise digital transformation, application modernization, and AI integration mandates that overlap with TOF's offering.

Others

• OutSystems: Competing low-code platform vendor whose installed base forms TOF's OutSystems-to-Mendix migration pipeline; not a direct services competitor, but strategically central to TOF's migration revenue stream.
• KPMG: Global advisory firm with low-code and Mendix advisory capabilities; overlaps with TOF on enterprise digital-transformation and Center-of-Excellence consulting rather than direct Mendix implementation work.
• Deloitte: Global professional services firm with low-code/Mendix consulting practices; competes with TOF on enterprise transformation advisory and large-scale program management rather than dedicated Mendix implementation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheOrangeForceApps
• LinkedInlinkedin.com/company/theorangeforce
• Instagraminstagram.com/tofconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the orange force