What Accelerate Group does

Accelerate Group (legal name: Accelerate Financial Group of Companies) is a privately held South Australian finance brokerage founded in 2006 by CEO Andrew Hopkins. Operating from a single head office in Beverley, Adelaide, the group arranges home loans, investment property loans, car and equipment loans, commercial and business loans, novated leases, and salary packaging solutions for individual consumers, small businesses, and employers across South Australia. The business is structured around five wholly-owned operating divisions: Accelerate Financial Solutions (car/equipment loans), Accelerate Loans (home and investment loans), Accelerate Car Buying Solutions (vehicle sourcing), Accelerate Dealer Solutions (outsourced F&I services for automotive dealerships), and Accelerate Learning (financial education).

Name

Accelerate Group

Legal name

Accelerate Financial Group of Companies

Website

https://acceleratefinancial.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Beverley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Broker Commission (Lender-Paid): Accelerate Group operates as a mortgage/finance broker paid by the bank/lender, not by the customer. They earn commissions from the lenders on their panel when loans are settled. This is the standard broker model in Australia where brokers present loan applications to multiple lenders and receive trail commissions and upfront commissions from the successful lender.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Accelerate Group is a South Australian finance brokerage founded in 2006 that matches consumers, small businesses, dealerships, and employers with loan and lease products from a panel of 20+ lenders. It operates multiple sub-brands covering home and investment loans, car loans, plant and equipment finance, commercial and business loans, novated leasing/salary packaging, and outsourced dealer finance solutions.

Product overview

Accelerate Group is a South Australian finance broker offering a holistic finance platform with five sub-brands: Accelerate Financial Solutions (car/equipment loans), Accelerate Loans (home/investment loans), Accelerate Car Buying Solutions (vehicle purchasing assistance), Accelerate Dealer Solutions (dealership outsourcing), and Accelerate Learning (financial education). The core offering centers on connecting borrowers with a panel of over 20 lenders to arrange home loans, business/commercial loans, car/equipment loans, and specialized products like SMSF loans, novated leases, and bridging finance. Supporting tools include interactive online calculators (borrowing power, repayments, novated lease calculators for normal and electric vehicles) and a network of dealer partnerships. The group operates primarily through human brokers rather than self-service digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Loans and Investment Loans
• Car Loans
• Plant and Equipment Loans
• Commercial and Business Loans
• Salary Packaging and Novated Leasing
• Dealer Finance Solutions
• Accelerate Learning

Quantifiable outcome

• Customers save time by having the broker do all the legwork including paperwork and lender comparisons
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vehicle Solutions AustraliaminorStrategic or Co-development PartnerVehicle Solutions Australia handles the salary packaging administration for novated leases arranged through Accelerate Group. They manage payroll deductions and collect payments prior to the first lease payment being due. This partnership enables the novated lease calculator and financing services offered to customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aussie Home Loans: Australia's largest retail mortgage and finance broker, with a panel of 20+ lenders and stores across the country. Direct competitor to Accelerate's home loan and broader finance brokering business.
• Mortgage Choice: REA Group-owned mortgage broker franchise with a national footprint and panel of 30+ lenders. Directly comparable home loan and personal finance brokering model to Accelerate.
• Loan Market Group: Aggregator and franchisor of mortgage and finance brokers across Australia and New Zealand with access to 60+ lenders. Highly comparable multi-product broker model to Accelerate.
• Yellow Brick Road Wealth Management: Australian financial services group offering mortgage broking, wealth management, and lending solutions through a national franchise network. Comparable finance broker offering to Accelerate.
• Smartline Personal Mortgage Advisors: Commonwealth Bank-aligned mortgage broking franchise with a panel of multiple lenders and a national advisor network. Directly comparable home and investment loan brokering service.
• Astute Financial Group: Australian financial services group providing finance broking, wealth management, and accounting services through a national franchise network. Comparable multi-product finance brokerage.
• Capital Alliance Finance Brokers: South Australia-based finance broker offering commercial, residential, and asset finance through multiple lenders. Regional peer operating in the same geography as Accelerate.

Broad incumbents

• Australian Finance Group (AFG): ASX-listed mortgage aggregator and financial services group that provides brokers access to a panel of 30+ lenders and offers commercial finance, asset finance, and insurance. Larger incumbent operating in adjacent and overlapping categories.

Others

• Adelaide Bank: South Australia-headquartered lender providing residential and commercial loans. Listed on Accelerate's lender panel as a credit provider — a supplier relationship rather than a competitor.
• Pepper Money: Australian non-bank lender specializing in residential, asset, and SMSF lending distributed primarily through broker channels. Functions as a credit provider to brokers like Accelerate rather than as a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/acceleratefinancial
• LinkedInlinkedin.com/company/accelerate-financial-solutions-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accelerate Group