amg pieces auto

What amg pieces auto does

Pièces Auto is a French multi-brand automotive parts distributor operating a network of 250+ physical retail stores across France, supplemented by an e-commerce platform at pieces-auto.fr. Founded in 1995 and headquartered in Montataire, France, the company serves both professional mechanics and repair shops (B2B) and individual vehicle owners (B2C) with a comprehensive range of new automotive parts and accessories — including mechanical parts, braking systems, batteries (including Start-Stop and AGM types), filtration, clutches, steering and suspension components, tires, timing systems, transmission, exhaust, and body parts. The underlying technology is a conventional multi-brand distribution platform with inventory management across the physical store network; the central platform architecture is a WordPress-based e-commerce site with online quote requests, wishlist functionality, and professional account registration, integrated with a click-and-collect in-store pickup flow.

The business model is direct-to-consumer retail through one-time unit sales of new parts (price points observed from €47.85 for a 46-piece socket set to €597.00 for a 7-drawer workshop trolley), supplemented by a secondary revenue stream through the Back2Car sub-brand offering recycled/used parts priced up to 75% below new parts with a 2-year warranty. Pricing varies by category and includes payment facilities, a loyalty card, and seasonal promotional offers; a separate professional trade pricing tier is available through account registration. Distribution combines brand-name equipment from major manufacturers (Bosch, GS27, Holts, Bardahl, Stilker, NAPA, Drakkar, Schneider) across car care, oils/fluids/additives, and workshop equipment categories. The company operates under an affiliation with Alliance Automotive Group, which provides extranet access and centralized purchasing power, suggesting a franchise or independent-distributor network structure rather than direct corporate ownership of all stores. No disclosed revenue, funding rounds, M&A activity, management team, or AI/technology differentiation is present in the available source material.

Name

amg pieces auto

Legal name

PIECES AUTO

Website

https://pieces-auto.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Pièces Auto is a French multi-brand automotive parts distributor operating 250+ physical retail stores across France plus an e-commerce platform, serving both professional mechanics and individual vehicle owners with new parts, workshop equipment, car care products, and used parts via its Back2Car sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Montataire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Auto Parts: Revenue generated from selling auto parts and accessories through physical retail stores and online platform. Products include mechanical parts, brake discs and pads, timing kits, batteries, electrical components, filtration, tires, fluids, additives, lighting, and auto accessories. Also offers used/recycled auto parts through Back2Car brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pièces Auto is a multi-brand automotive parts distributor operating 250+ retail stores across France plus the e-commerce platform pieces-auto.fr. It sells new spare parts (mechanical, braking, electrical, filtration, tires, fluids, batteries, body parts), workshop tools and equipment, and car care products, while its Back2Car sub-brand supplies cleaned, tested, and warranted recycled parts priced up to 75% below new equivalents. The company serves both professional mechanics/repair shops and individual vehicle owners via separate consumer and trade pricing tiers.

Product overview

Pièces Auto is a multi-brand auto parts retail chain with over 260 physical stores across France, serving both professionals and individual consumers. The company offers a comprehensive portfolio of automotive spare parts organized into distinct categories: braking systems (Freinage), batteries (including Start-Stop and AGM types), filtration, clutches (Embrayage), steering/suspension, tires, timing systems (Distribution), transmission, exhaust, and body parts (Carrosserie). The company also distributes workshop tools and equipment under brands like Stilker, Drakkar, and Schneider. Through its Back2Car sub-brand, Pièces Auto offers recycled/used auto parts that are cleaned, tested, and guaranteed for up to 2 years at significantly reduced prices. Additional offerings include car care products (GS27 brand), motor oils, fluids, additives, and an online quote service. All parts come from major equipment manufacturers and include both aftermarket and original equipment options.

Differentiator

Problem solved

Functional benefit

Brands

• Back2Car: Used/recycled automotive parts brand offering environmentally-friendly and cost-effective alternatives to new parts, with items up to 75% cheaper than new parts and guaranteed up to 2 years

Products and services

• Pièces Auto Retail Stores Multi-brand retail chain with 250+ physical locations across France selling new automotive spare parts (mechanical, brake discs and pads, timing kits, batteries, electrical components, filtration, tires, fluids, additives, lighting, and accessories) and serving both professional mechanics/repair shops and individual vehicle owners.
• Pièces Auto E-commerce (pieces-auto.fr)

Quantifiable outcome

• Used parts up to 75% cheaper than new parts
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alliance Automotive GroupcoreChannel Partner/ Reseller/ DistributorAlliance Automotive Group is the parent network organization behind Pièces Auto. The company provides extranet access to affiliated distributors. Pièces Auto stores operate under this automotive distribution network providing centralized support and purchasing power.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Norauto: French multi-brand auto parts and service center chain with nationwide physical footprint and online sales. Directly comparable to Pièces Auto on product range, store-network distribution, professional/consumer dual GTM, and French geographic focus.
• Feu Vert: French auto parts retailer and service center operator with a national store network serving both DIY consumers and professional installers. Closely mirrors Pièces Auto's hybrid parts-retail/service proposition and physical-store-led distribution model.
• Mister Auto: French online-only multi-brand auto parts retailer competing on price and delivery convenience. Directly comparable to Pièces Auto's e-commerce channel and overlapping product breadth, but without the physical store network.
• Oscaro: Major French online auto parts marketplace and retailer with deep catalog across makes and models. Directly comparable in e-commerce/parts retail and consumer targeting, though lacking Pièces Auto's brick-and-mortar proximity.
• Speedy: French nationwide auto service and parts retailer chain combining maintenance services with parts/accessories sales. Comparable to Pièces Auto on store-network reach, French market focus, and dual consumer/professional customer base.
• Autodistribution: French network of independent automotive parts distributors supplying repair shops and consumers with multi-brand parts. Comparable to Pièces Auto on independent-affiliate model, multi-brand wholesale/retail, and French geographic concentration.
• Roady: French auto center network combining parts retail and service bays across France. Comparable to Pièces Auto on store-network distribution, mixed retail/service offering, and dual B2C/B2B customer strategy.
• Point S: French tire and auto service franchise network with nationwide physical coverage and B2B/B2C sales. Comparable to Pièces Auto on franchise-network distribution, French geographic focus, and combination of parts retail with vehicle maintenance offerings.

Broad incumbents

• Alliance Automotive Group: European multi-brand automotive parts distributor and parent/affiliated network of which Pièces Auto is part. Comparable as a broader incumbent in the same distribution ecosystem with overlapping brand portfolios and B2B supply chains.
• AD (Auto Distribution) International: European multi-brand independent parts distributor with affiliated stores across multiple countries including France. Comparable to Pièces Auto on independent-affiliate network structure, multi-brand wholesale distribution, and professional customer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/amg-pieces-auto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amg pieces auto