ShelterLogic
ShelterLogic Corp. is a privately held US manufacturer and direct-to-consumer retailer of fabric and steel outdoor shelters, sheds, carports, gazebos, and beach lifestyle products, operating a 10-brand portfolio from facilities in Connecticut and Illinois to serve residential, commercial, agricultural, and hospitality customers.
- Company typePrivate
- Founded1991
- HeadquartersWatertown, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ShelterLogic does
ShelterLogic Corp., founded in 1991 and headquartered at 150 Callender Road in Watertown, Connecticut, is a privately held global manufacturer and direct-to-consumer retailer of fabric-covered, steel-framed outdoor shelters, canopies, and storage structures. The company operates a multi-brand portfolio that includes its core ShelterLogic® line of portable fabric garages and sheds, SOJAG® premium gazebos and pergolas, Arrow Storage Products® American-made steel sheds and carports, Quik Shade® pop-up canopies, CAMP&GO™ camping gear, and RIO Beach® outdoor products, alongside licensed lifestyle brands (Tommy Bahama, Margaritaville, Life is Good) and a Scotts Miracle-Gro garden-products license. Manufacturing is conducted at two US facilities in Watertown, Connecticut and Breese, Illinois, with products distributed primarily through the shelterlogic.com DTC e-commerce storefront, a commercial dealer network, and a factory outlet channel.
The company's underlying technology centers on weather-resistant engineering of fabric (polyester), steel, and aluminum structures, with proprietary differentiators including AccelaFrame patent-pending quick-assembly canopy technology (~15-minute assembly), ZAM commercial-grade Japanese steel (Shirudo Series sheds with Category 1 hurricane wind resistance), STEELPEAK heavy-duty steel carport engineering (115 mph wind, 40 PSF snow load), and Total Sun Block fabric (99.2% UV blocking, UPF 50+, Skin Cancer Foundation recommended). Product prices range from $24.37 entry-level accessories to $6,999.99 premium steel sheds.
ShelterLogic generates revenue predominantly through one-time hardware product sales across all major price tiers, with a hardware-sales revenue model and quote-based commercial pricing. Its go-to-market combines product-led growth and direct-to-consumer e-commerce, supported by US-based 7-day customer support, seasonal promotional cycles, limited-time sales events with discounts up to 65% off, and active social and earned-media presence in major lifestyle publications. Customer segments span residential homeowners (primary), commercial and agricultural operations, and hospitality and event-sector buyers, with a geographic footprint currently limited to the United States and Canada. The company has been backed by Merion Investment Partners since 2005 and completed the strategic acquisition of Arrow Storage Products in 2015.
ShelterLogic firmographics
Firmographics- Name
- ShelterLogic
- Legal name
- ShelterLogic Corp.
- Website
- https://shelterlogic.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ShelterLogic Corp. is a privately held US manufacturer and direct-to-consumer retailer of fabric and steel outdoor shelters, sheds, carports, gazebos, and beach lifestyle products, operating a 10-brand portfolio from facilities in Connecticut and Illinois to serve residential, commercial, agricultural, and hospitality customers.
- Ownership category
- akta.pro rank
ShelterLogic industry classification
Industry- Product category
- Outdoor Shelters and Storage Structures
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Accommodation (721), All Other Traveler Accommodation (721199)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Services-Equipment Rental & Leasing, Nec (7359), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)
- akta.pro secondary industry
- Tents, Shelters & Sleep Systems Retail (CRAMAMAH)
Keywords
Where ShelterLogic is headquartered
LocationHeadquarters
- HQ city
- Watertown
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ShelterLogic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Hardware Product Sales: One-time purchase revenue from outdoor storage sheds, carports, garages, canopies, gazebos, beach equipment, camping gear, and greenhouses. Products are sold at various price points from budget ($24.37) to premium ($6,999.99) segments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-Level Canopy Chairs and Accessories |
| Unit Pricing | Pay-as-you-go | Mid-Range Sheds and Garages |
| Unit Pricing | Pay-as-you-go | Premium Shirudo Series Steel Sheds |
| Unit Pricing | Pay-as-you-go | STEELPEAK Carport Series |
| Unit Pricing | Pay-as-you-go | Gazebos and Pergolas |
| Unit Pricing | Multi-year contract | Commercial Grade Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
ShelterLogic product offering
Product offeringCore offering
ShelterLogic Group is a global manufacturer and direct-to-consumer retailer of fabric-covered and steel-frame outdoor shelters, canopies, sheds, carports, gazebos, pergolas, and beach/camping lifestyle products. The multi-brand portfolio spans owned brands (ShelterLogic, SOJAG, Arrow Storage Products, Quik Shade, CAMP&GO, RIO Beach) and licensed lifestyle brands (Tommy Bahama, Margaritaville, Life is Good, Scotts Miracle-Gro), with US-based manufacturing facilities in Watertown, CT and Breese, IL serving residential, commercial, agricultural, and hospitality customers.
Product overview
ShelterLogic Group operates as a multi-brand outdoor shade, shelter, storage, and lifestyle products company. The portfolio includes core ShelterLogic® portable fabric structures (garages, sheds, canopies), SOJAG® premium patio shade structures (gazebos, pergolas), Arrow Storage Products® American-made steel solutions (sheds, garages, carports including the new Shirudo Series™ and STEELPEAK™ lines), Quik Shade® pop-up canopies, CAMP&GO™ camping gear, and licensed beach lifestyle brands (RIO Beach®, Tommy Bahama®, Margaritaville®, Life is Good®). The company also holds a Scotts Miracle-Gro license for garden products. Products range from portable fabric shelters to permanent steel structures, serving residential, commercial, agricultural, and recreational markets with US-based manufacturing in Watertown, Connecticut and Breese, Illinois.
Differentiator
Problem solved
Functional benefit
Brands
- ShelterLogic: Primary brand offering fabric garages, portable garages, fabric sheds, replacement cover kits, shade, canopies, gazebos, pet products, farm and equine shelters, greenhouses, and firewood storage.
- SOJAG
- Arrow Storage Products
- Quik Shade
- CAMP&GO
- RIO Beach
- Tommy Bahama
- Margaritaville
- Life is Good
- Scotts Miracle-Gro
Products and services
- Garage-in-a-Box Portable fabric garage providing temporary to semi-permanent vehicle and equipment storage with quick assembly, sold under the ShelterLogic brand for residential and light commercial use.
- AutoShelter Portable fabric vehicle shelter under the ShelterLogic brand designed for quick assembly vehicle and equipment protection.
- ShelterCoat Fabric garage and shelter product line under the ShelterLogic brand offering residential and light commercial storage and protection.
- ShelterTube Tube-shaped fabric shelter under the ShelterLogic brand designed for vehicle, equipment, and storage use.
- ShelterTech ShelterLogic brand fabric shelter product line for residential and light commercial use.
- SOJAG Hard-Top Gazebos Hard-top gazebos under the SOJAG brand with aluminum and steel frames for premium backyard and patio shade installations.
- SOJAG Soft-Top Gazebos Soft-top gazebos under the SOJAG brand offering premium backyard shade and patio structures.
- SOJAG Pergolas Pergolas under the SOJAG brand for premium backyard and patio shade.
- SOJAG Solariums Solariums under the SOJAG brand providing enclosed outdoor living and sunroom structures.
- Arrow Shirudo Series Steel Storage Sheds Premium steel storage sheds engineered with Japanese design innovation from Takubo, featuring commercial-grade ZAM steel with 1200 N/m² roof strength and Category 1 hurricane-force wind resistance; priced $1,999.99 to $6,999.99 and manufactured at US facilities in Breese, IL and Watertown, CT.
- Arrow STEELPEAK Carport Series American-made heavy-duty steel carport with wind ratings up to 115 mph, snow loads up to 40 PSF, A-frame roof design, vertical panels for superior runoff, and a 10-year manufacturer warranty; manufactured in Watertown, CT.
- CoverIT Carports Steel carport product line under Arrow Storage Products offering traditional carport protection for vehicles and outdoor storage.
- High Tunnel Greenhouses Commercial-grade greenhouse structures designed for agricultural growing applications, providing season extension and protected growing environments.
- Quik Shade Pop-Up Canopies Portable pop-up canopies and folding chairs under the Quik Shade brand for events, camping, and outdoor recreation, in straight-leg and slant-leg configurations.
- RIO Beach Umbrellas and Beach Shelters Beach umbrellas and beach shelters under the RIO Beach brand featuring UPF 50+ sun protection (Skin Cancer Foundation recommended) and the ANCHORX integrated sand anchor system.
Companies that use ShelterLogic
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
ShelterLogic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ShelterLogic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and secondary.
- Takubo (Japanese Industrial Partner)coreStrategic partnership with Japanese industrial leader Takubo for the development of the Shirudo Series premium steel storage sheds. The partnership brings Japanese design innovation and commercial-grade ZAM steel technology to the product line.
- Thumbtack (Handyman Services)minorReferral partnership with Thumbtack to connect customers with local installation professionals for product assembly and setup services.
- Scotts Miracle-GrocoreLicensing partnership for Scotts Miracle-Gro branded garden sheds, greenhouses, and raised garden beds distributed through ShelterLogic's e-commerce platform.
- Tommy Bahama, Margaritaville, Life is Good (Licensed Lifestyle Brands)secondaryLicensing agreements for beach lifestyle branded products including chairs, umbrellas, cabanas, and coolers under Tommy Bahama, Margaritaville, and Life is Good brands.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ShelterLogic competitors and assessment
Company assessmentDirect peers
- Backyard Discovery: Manufacturer of outdoor structures including gazebos, pergolas, playsets, and patio covers. Directly comparable in SOJAG's gazebo/pergola category, with similar premium positioning and DTC plus retail distribution.
- Suncast Corporation: Major U.S. manufacturer of resin and hybrid outdoor storage products (sheds, deck boxes, benches, gazebos) sold through big-box retail and DTC. Directly comparable in product mix, channel, and target customer (residential homeowners needing outdoor storage and shade).
- Yardmaster: Manufacturer of metal garden sheds, storage buildings, and outdoor structures. Comparable in steel storage sheds, similar residential target market, and overlapping distribution into home improvement retail.
- Keter: Global manufacturer of resin outdoor storage, sheds, patio furniture, and outdoor living products. Closely comparable product categories (resin sheds, deck boxes, gazebos) and a similar multi-brand, multi-tier strategy, with broader international distribution.
- Versatube: U.S. manufacturer of steel carports, garages, and metal buildings. Closely comparable in Arrow STEELPEAK heavy-duty carports and steel outdoor storage, with overlapping agricultural and commercial customer segments.
- Duramax Building Products: Manufacturer of vinyl-coated and metal storage sheds, carports, and metal buildings. Directly competes in the Arrow/STEELPEAK space with comparable mid-range steel storage products sold through home center and DTC channels.
- King Canopy: Manufacturer of pop-up canopies, party tents, carports, and portable shelters. Directly comparable in Quik Shade pop-up canopies, fabric structures, and replacement covers sold through retail and DTC.
- Lifetime Products: U.S. manufacturer of outdoor sheds, storage buildings, tables, and chairs sold to residential and commercial customers. Directly comparable in steel/resin outdoor storage, carports, and outdoor structures sold through retail and DTC.
- Palram Applications: Global manufacturer of polycarbonate and acrylic panels, canopies, carports, greenhouses, and patio covers. Directly comparable in fabric/panel canopies, carports, and high-tunnel greenhouse structures, with similar B2B and consumer go-to-market.
Broad incumbents
- Newell Brands: Large consumer goods conglomerate owning Coleman (outdoor canopies, shelters, beach products), Rubbermaid (outdoor storage), and other lifestyle brands. Broad incumbent with overlapping capabilities in canopies, outdoor storage, and beach/outdoor lifestyle categories where ShelterLogic competes, but as part of a much larger diversified portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ShelterLogic social profiles
Digital presenceShelterLogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShelterLogic leadership team
Management profileNumber of profiles
Profiles3 records
ShelterLogic subsidiaries and ownership
Company hierarchySubsidiaries1 record
ShelterLogic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShelterLogic M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShelterLogic
What does ShelterLogic do?
ShelterLogic Group is a global manufacturer and direct-to-consumer retailer of fabric-covered and steel-frame outdoor shelters, canopies, sheds, carports, gazebos, pergolas, and beach/camping lifestyle products. The multi-brand portfolio spans owned brands (ShelterLogic, SOJAG, Arrow Storage Products, Quik Shade, CAMP&GO, RIO Beach) and licensed lifestyle brands (Tommy Bahama, Margaritaville, Life is Good, Scotts Miracle-Gro), with US-based manufacturing facilities in Watertown, CT and Breese, IL serving residential, commercial, agricultural, and hospitality customers.
Is ShelterLogic a public or private company?
ShelterLogic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShelterLogic founded?
ShelterLogic was founded in 1991. It employs 51 to 100 people.
Where is ShelterLogic based?
ShelterLogic is headquartered in Watertown, United States, in the North America region.
How does ShelterLogic make money?
One revenue line is on record: hardware Product Sales.
Who are ShelterLogic's main competitors?
Direct peers on record are Backyard Discovery, Suncast Corporation, Yardmaster, Keter, Versatube, Duramax Building Products, King Canopy, Lifetime Products and Palram Applications. Newell Brands is listed as a broad incumbent.
Does ShelterLogic have an API?
No public API is recorded for ShelterLogic.
What industry is ShelterLogic in?
ShelterLogic's product category is Outdoor Shelters and Storage Structures. Its primary akta.pro industry code is CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail, with a secondary code of CRAMAMAH, Tents, Shelters & Sleep Systems Retail. Its NAICS code is 721211 and its SIC code is 5712.