Australian Revenue Management Association

Name

Australian Revenue Management Association

Legal name

Australian Revenue Management Association Pty Ltd

Website

https://revenuemanagementassociation.com

Company type

Private

Founded year

2011

Operating status

Operating

Ownership category

akta.pro rank

Product category

Hospitality Revenue Management Training

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Hotel Revenue Management Systems (RMS) (THALAOAB)

Keywords

• Revenue management training
• Hospitality professional education
• Yield management certification
• Professional membership programs
• Tourism industry training

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Subscription Memberships: Annual subscription-based professional memberships for individuals ($500/year), corporate property groups ($997-$9,000/year with varying employee allocations), and consultants ($997/year)
2. Course Fees and Certifications: Revenue from professional certification programs including Short Course Qualification ($1,149), Advanced Certificate ($2,997), Master of Revenue Management ($4,997), Restaurant Revenue Management ($197), and DIY Revenue Mastery Program ($4,497)
3. Event Tickets and Sponsorship: Revenue from APAC Revenue Management Summit tickets, corporate event sponsorships, and partnership packages with 2026 partners including Expedia Group ($10,000), Aven Hospitality ($5,000), Triptease ($3,000), and INFOR ($2,800)
4. Recruitment and Advisory Services: Recruitment services leveraging 7,000+ community network, and advisory discovery calls ($120) for revenue management consulting

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Australian Revenue Management Association (ARMA) provides subscription-based membership, professional certifications, online training courses, industry events, recruitment services, and advisory consulting for hospitality and tourism revenue management professionals across the Asia-Pacific region. Its portfolio includes a three-tier certification framework (Foundation, Advanced, Master), the nationally accredited 10940NAT short-course qualification, the proprietary YIELDMAX simulation tool, the annual APAC Revenue Management Summit, and access to a network of 7,000+ industry professionals.

Product overview

ARMA provides a comprehensive membership-based platform delivering professional education, certifications, and networking services for hospitality and tourism revenue management professionals. The portfolio comprises tiered membership programs (Individual, Teacher, Corporate for property groups, and Corporate for Consultants), professional certification pathways (Advanced and Master levels), a nationally recognized qualification (10940NAT), specialized training programs (DIY Revenue Mastery, Revenue Mastery Coaching), academic tools (YIELDMAX simulation game), recruitment services, advisory consulting, industry publications (RM Magazine), and annual events (APAC Summit, Tourism Employee Awards). The offerings serve accommodation operators, food service businesses, attractions, and educational institutions across the Asia-Pacific region.

Differentiator

Problem solved

Functional benefit

Brands

• YIELDMAX: Simulation game for hospitality students to learn revenue management strategies
• ARMA Academy
• ARMA Revenue Mastery
• APAC Revenue Management Summit
• Celebrate YOU – Tourism Employee Awards

Products and services

• Professional Membership (Individual) Annual subscription for individual hospitality and tourism revenue management professionals providing access to RM Magazine, video trainings, member pricing on events, 300 CPD points, and the Revenue Management Foundations Certification.
• Professional Membership (Teacher) Annual subscription designed for hospitality and tourism educators, providing resource library access, video trainings, member event pricing, and currency certificates for facilitator professional development.
• Corporate Membership (Property Groups) Multi-tier annual corporate membership for hotel chains, resort operators, and property management companies. Includes bulk training registrations (up to 150 employees), 2-4 APAC Summit tickets, professional certifications at member pricing, and 1,000 CPD points.
• Corporate Membership (Consultants and Vendors) Annual membership tier for revenue management consultants and industry vendors, providing services directory listing, logo placement on website, welcome social post, EDM to network, monthly newsletter inclusion, and 2 APAC Summit tickets.
• Certificate in Revenue and Yield Management (10940NAT) Nationally accredited short-course qualification (10940NAT) delivered online for domestic and international students, covering skills for revenue and yield analyst, supervisor, or manager roles at entry-to-mid skill level.
• Advanced Revenue Management Certification Level 2 professional certification delivered online over 12 weeks, exploring advanced performance metrics including restaurant metrics, practical assessments, and strategy formation. Includes 12-month ARMA membership and ARMA Level 2 Associate status.
• Master of Revenue Management Certification Level 3 globally recognized certification delivered online over 30 weeks, developed to post-graduate standard. Covers advanced revenue management concepts, commercial leadership, marketing, sales, and emotional intelligence. Includes ARMA Level 3 Fellow status.
• Restaurant Revenue Management Course Specialized training covering revenue optimization strategies tailored for restaurant operations and perishable inventory management, part of the Sweet Success program.
• DIY Revenue Mastery Mentoring Program Comprehensive mentoring program with 12 live coaching calls over 12 months, 12-month ARMA membership included, and expert guidance on reporting, forecasting, pricing, distribution, and technology optimization.
• ARMA Revenue Mastery Self-Paced Coaching Program Self-paced online coaching program with on-demand learning modules covering core revenue and yield management pillars, includes ARMA Professional Membership and monthly live coaching sessions.
• YIELDMAX Simulation Game Proprietary hotel simulation game for academic institutions enabling students to operate virtual hotels, analyze revenue and RevPAR results, and understand revenue management strategy implementation.
• ARMA Recruitment Services Talent acquisition service leveraging ARMA's network of over 7,000 revenue and yield management professionals and commercial strategy leaders for corporate hiring needs.
• Advisory Services - Discovery Consultation 30-minute advisory consultation providing independent guidance on revenue management principles, current practice assessment, customized action plans, and recommendations on tools and resources.
• APAC Revenue Management Summit Annual flagship summit for the Asia-Pacific region bringing together revenue and commercial professionals for networking, learning, and professional development.
• Celebrate YOU - Tourism Employee Awards Annual awards ceremony recognizing excellence and achievements of tourism industry employees.
• Marketing Courses Suite Suite of marketing courses including Social Media Marketing, Marketing Analytics, and Understanding Search Engine Optimisation (SEO), each with 8 hours of learning volume.
• Sales Courses Suite Suite of sales training courses covering Sales Team Management, Building Relationships for Success in Sales, and Overcoming Objections in Sales.

Quantifiable outcome

• Over 4,000 industry professionals upskilled since 2011
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Expedia GroupcoreGTM or Marketing Partner · 1 January 20262026 ARMA Partner for the APAC Revenue Management Summit. Partnership package valued at $10,000, providing event sponsorship and visibility to APAC revenue management community.
• Aven HospitalitycoreGTM or Marketing Partner · 1 January 20262026 ARMA Partner. Partnership package valued at $5,000, providing event sponsorship and marketing visibility within the ARMA community.
• TripteaseminorGTM or Marketing Partner · 1 January 20262026 ARMA Partner. Partnership package valued at $3,000, providing marketing partnership for event visibility.
• Taylor's University, MalaysiacoreStrategic or Co-development PartnerAcademic partner using YIELDMAX simulation game for hotel management students. Students use the simulation to understand revenue management strategy implementation and analyze revenue/RevPAR outcomes between different tactics.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HSMAI (Hospitality Sales & Marketing Association International): Global membership association serving hospitality sales, marketing, and revenue optimization professionals; directly comparable to ARMA in mission, B2B membership model, certifications, and annual industry events.
• American Hotel & Lodging Educational Institute (AHLEI): Educational arm of AHLA offering hospitality certifications and credentials globally; directly comparable to ARMA's accredited qualification (10940NAT) and multi-tier certification framework.
• HEDNA (Hotel Electronic Distribution Network Association): Hospitality industry association focused on hotel distribution and revenue strategy; comparable to ARMA as a B2B membership body serving revenue management professionals with events and education.

Broad incumbents

• Cornell Hospitality Education (eCornell / CHR): Cornell University's online hospitality executive education arm offering revenue management and hospitality certificates; competes with ARMA's Master of Revenue Management and Advanced Certification programs but at broader academic scale.
• IDeaS Revenue Solutions (SAS): Global revenue management software vendor (owned by SAS) deeply embedded in the hotel RM ecosystem; adjacent to ARMA as the dominant technology provider for the practitioners ARMA trains and certifies.
• STR (CoStar): Global hospitality benchmarking and data analytics firm serving the same revenue manager buyer that ARMA trains; adjacent via shared customer base and RM thought leadership (e.g., Revenue Manager of the Year).

Emerging players

• Hotel Effectiveness: Hotel operations and labor optimization SaaS provider that increasingly bundles training/education content; emerging alternative for hospitality operator upskilling budgets that compete with ARMA's corporate training packages.

Others

• Hospitality Net: Hospitality industry news and resource portal; comparable to ARMA's RM Magazine and resources function as an industry media/thought-leadership channel.

Regional players

• GBTA (Global Business Travel Association): Global association serving corporate travel buyers and managers; operates as a large-scale subscription/membership association model similar to ARMA, but in the corporate travel vertical rather than hotel revenue management.
• SITE (Society of Incentive & Travel Executives): International association for the incentive and travel industry with a membership/events/certification model structurally similar to ARMA, but focused on the incentive travel sub-segment of tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ARMAconnect
• YouTubeyoutube.com/@armarevenuemanagementassoc8643
• Facebookfacebook.com/arma.revenuemanagement
• Instagraminstagram.com/arma_revenue_management

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Revenue Management Association