keen on digital

What keen on digital does

KEEN ON Digital (legal entity: KEEN ON GmbH) is a privately held, full-service digital agency headquartered in Cologne, Germany, operating with an owner-managed structure under three managing directors — Jörg Skorpil (CEO & Managing Partner), Elias Müller (CTO & Backend Developer), and Lukas Klingebiel (COO & Online Marketing Manager). The company delivers an integrated suite of digital services spanning web development, web design, e-commerce implementation, SEO, SEA (Search Engine Advertising), Local SEO, social media marketing, and web hosting/maintenance. Its technical core is built on Drupal (including Drupal Commerce) with Symfony/PHP backend components and modern frontend technologies (HTML, SCSS, JavaScript, Vue/React for decoupled frontends), and it is recognized as a "Vetted User" within the Drupal Community. The agency also operates its own web server infrastructure in a German data center (via partner DOM Digital Online Media) and has developed a proprietary promotion system with insurance provider API integration for national POS campaigns.

The agency serves a client base anchored in the German tire and automotive aftermarket — including Premio Reifen + Autoservice (260+ franchise locations), Quick Reifendiscount (~60 branches), Goodyear, Pirtek, and Schäfer Reifenfachhandel — alongside enterprise clients in food/beverages (Dextro Energy) and adjacent verticals, with documented case studies demonstrating Local SEO management across 500+ franchise locations and multi-year retention. Revenue is generated through project-based professional services engagements (custom web development, design, e-commerce builds) and recurring monthly managed-service retainers (SEO, SEA, social media, web maintenance), supplemented by a 13.45% agency commission on managed SEA budgets from €1,000/month (minimum €500/month) and performance-based affiliate/lead-generation arrangements. The go-to-market is sales-led and direct, combining its own SEO-optimized website, paid search, LinkedIn/Instagram presence, content marketing/case studies, and event coverage (e.g., Essen Motor Show, The Tire Cologne) to generate inbound leads and convert mid-market to enterprise clients in the DACH region.

KEEN ON Digital positions itself as a 360° agency combining strategy, design, and technology under one roof, with its primary defensible assets being Drupal community status, decade-long Google Partner credentials, and embedded multi-year relationships with large franchise networks. Distribution is direct-only (no marketplace or reseller channels), the team is small (~17 named individuals plus 2 open developer roles), and the firm has no external investors, parent company, or funding rounds disclosed.

Name

keen on digital

Legal name

KEEN ON GmbH

Website

https://keen-on.digital

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

KEEN ON Digital is a privately held, full-service digital agency in Cologne, Germany, delivering web development, e-commerce, SEO, SEA, Local SEO, and social media marketing to mid-market and enterprise clients — anchored by German tire/automotive franchise accounts such as Premio and Quick — with deep Drupal expertise and bundled hosting on own German servers.

Ownership category

akta.pro rank

Product category

Digital marketing and web development services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Digital Publishing Analytics, Personalization & Ad-Tech (MPAJAMAI)

Keywords

• Web development services
• Search engine optimization
• Paid search advertising
• E-commerce development
• Social media marketing

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Professional Services (Project-based): Custom digital agency project engagements including web development, web design, online marketing campaigns, SEO, SEA, social media, and e-commerce implementation. Revenue is generated through one-time project fees and ongoing managed service retainer contracts.
2. Managed Services / Retainers: Ongoing SEO, SEA, social media, and web maintenance retainer contracts providing recurring revenue. The agency offers monthly reporting and feedback meetings under these arrangements.
3. SEA Agency Commission: For SEA campaigns, the agency charges a commission of 13.45% on the client's monthly advertising budget (applicable for budgets from €1,000/month). Minimum managed budget is €500/month.
4. Affiliate / Lead Generation Commission: Performance-based arrangements where the agency acts as lead agency for online marketing, earning commissions on client performance outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

KEEN ON Digital is a full-service digital agency that designs, develops, hosts, and maintains websites, CMS and e-commerce shops, and online marketing programs for organizations. Its service portfolio includes web design, frontend and backend development, Drupal and shop-system implementation, SEO, Local SEO, SEA, social media marketing, and web hosting and maintenance; it also develops custom digital promotion systems.

Product overview

KEEN ON Digital is a full-service digital agency offering a comprehensive suite of digital marketing and web development services. The core offering includes SEO, SEA (Search Engine Advertising), Social Media Marketing, E-Commerce, and Local SEO as interconnected service lines. Underpinning these are technical capabilities in Web Development, with a strong specialization in Drupal CMS and Drupal Commerce for shop systems, supplemented by Web Design and Web Hosting & Maintenance services. The agency also offers multiple shop system options (Symfony/Sylius, Ecwid, Shopify) alongside Drupal Commerce. All services can be delivered as standalone offerings or combined into integrated digital strategies for clients ranging from SMEs to large franchise systems.

Differentiator

Problem solved

Functional benefit

Products and services

• SEA (Search Engine Advertising) Managed search advertising across Google Ads, Microsoft Ads, Display Ads, remarketing, YouTube Ads, and Shopping, including campaign strategy, keyword analysis, ad creation, and performance optimization.
• SEO (Search Engine Optimization) Organic search engine optimization covering on-page, off-page, and technical SEO, SEO consulting, analysis and reporting, keyword research, content strategy, and UX/UI analysis.
• Social Media Marketing Social media strategy, content creation, community management, and campaign execution across Facebook, Instagram, TikTok, LinkedIn, XING, Pinterest, Snapchat, Reddit, and Twitter, with influencer marketing services.
• E-Commerce Solutions Full-service e-commerce for B2C and B2B online shops, including shop-system selection, UX/UI optimization, e-commerce SEO, strategy, design, technical implementation, and ongoing optimization.
• Local SEO Local search optimization including Google My Business management, Bing Places, business listings through Uberall, review management, and NAP citation building for multi-location businesses.
• Web Development Frontend and backend web development for custom websites, promotion pages, and intranet systems, covering the project lifecycle from concept through launch.
• Drupal CMS & Development Content management system services based on Drupal, including Drupal Commerce for e-commerce. The service supports multi-site systems, multilingual websites, and complex integrations.
• Shop Systems Online shop solutions using Drupal Commerce, Symfony/Sylius, Ecwid, and Shopify, including system-selection consulting, implementation, and ongoing maintenance.
• Web Design Website design services including custom design, responsive design, website relaunches, animations, graphics and image processing, with a focus on usability and user experience.
• Web Hosting & Maintenance Web hosting services including web space, server management, email hosting, domain management, maintenance, and database services, with servers in Germany and stated 24/7 availability.

Quantifiable outcome

• Premio Tuning Instagram grew from 900 to over 12,000 followers within 2 years
• +8 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• UberallcoreTechnology or IntegrationKEEN ON works with Uberall, the leading German provider for digital location management, as part of its Local SEO service offering. Uberall enables multi-location businesses to manage their presence across Google, Bing, Yelp, Apple Maps, and other platforms from a single interface. KEEN ON uses this partnership to manage Local SEO for franchise clients including Premio (500+ locations) and Quick Reifendiscount.
• DOM Digital Online Media GmbHcoreTechnology or IntegrationDOM Digital Online Media GmbH is KEEN ON's long-standing partner for the management, maintenance, and updating of the agency's own web servers located in a German data center. This partnership enables KEEN ON to offer comprehensive web hosting and maintenance services without needing to operate server infrastructure in-house.
• aha! Agentur für Handelsmarketing GmbHcoreStrategic or Co-development Partneraha! Agentur für Handelsmarketing GmbH is a sister agency with which KEEN ON works in close collaboration. Jörg Skorpil is listed as Managing Partner at both entities. The agencies cross-refer clients and collaborate on projects; for example, aha! handled POS execution for Dextro Energy's GOLD Promotion while KEEN ON implemented the digital promotion website.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• netz98 new media GmbH: Mainz-based Drupal and digital agency offering web development, e-commerce, and digital marketing services. Most direct comparable due to similar Drupal specialization, DACH focus, and mid-market agency positioning.
• dkd Internet Service GmbH: Frankfurt-based full-service digital agency with Drupal, TYPO3, and e-commerce capabilities. Comparable in scope (web dev + online marketing) and DACH enterprise customer base.
• Bright Solutions GmbH: German Drupal agency offering web development, consulting, and hosting with strong open-source CMS expertise. Comparable size and Drupal-first positioning to KEEN ON.
• DotSource GmbH: Jena-based digital agency specializing in e-commerce platforms (Shopware, Spryker, commercetools) and digital transformation. Comparable as a mid-sized German full-service digital/e-commerce agency.
• mindtwo GmbH: Bonn-based digital agency offering web development, Drupal, and online marketing. Comparable in mid-market DACH positioning and Drupal/agency hybrid offering.
• TWT Interactive GmbH: Düsseldorf-based digital agency providing strategy, creation, technology, and digital marketing. Comparable as a full-service DACH digital agency serving mid-market and enterprise clients.
• Claneo GmbH: Berlin-based digital marketing agency specializing in SEO, SEA, content, and performance marketing. Comparable in online marketing services and DACH focus, though more specialized in performance than full-service.

Regional players

• Liip AG: Swiss full-service digital agency focused on Drupal, Symfony, and design-driven web development. Comparable in Drupal specialization and agency service mix, but primarily DACH (Swiss) market rather than Germany-centric.

Broad incumbents

• nexum AG: Cologne-based larger digital agency offering strategy, technology, and marketing communications. Comparable as a DACH full-service digital agency, but operating at greater scale with broader service portfolio.
• SYZYGY Performance GmbH / MMRGO: Frankfurt-listed digital agency group offering performance marketing, technology, and brand experience across DACH and UK. Comparable service offerings but significantly larger scale and publicly listed parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/keen_on_digital
• Facebookfacebook.com/keenon
• LinkedInlinkedin.com/company/keen-on-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about keen on digital