herbolario doemi sl

What herbolario doemi sl does

Herbolarios Doemi SL is a privately held Spanish specialty retailer (Sociedad Limitada) headquartered in Madrid that sells dietary supplements, herbal products, natural foods, natural cosmetics, and phytotherapy items to health-conscious consumers. The company operates a network of 12-13 physical retail stores concentrated in Madrid and surrounding municipalities (including Parla), with locations spanning shopping centers (Las Rosas, Palacio de Hielo, Plenilunio, Isla Azul, Ferial Parla) and standalone neighborhood sites in Chueca, Argüelles, Bilbao, Vicálvaro, Alameda de Osuna, and San Pascual. Stores provide in-person expert advice on fitotherapy and natural nutrition, supported by a broad multi-brand assortment that includes third-party labels such as Soria Natural, Drasanvi, Lamberts, and Solaray.

The business runs a dual-channel model combining physical retail with an e-commerce platform at herbolariosdoemi.com, which offers home delivery across the Iberian Peninsula with free shipping on orders over €50. Product pricing ranges from approximately €5 to €680, with promotional levers including newsletter first-purchase discounts, marked-item discounts, and gift-with-purchase offers. The product catalog is organized across six core categories — supplements, natural cosmetics and hygiene, organic food, home and wellbeing, children's products, and plants/infusions — with supplements further subdivided by bodily system (immune, nervous, circulatory, digestive, reproductive, endocrine, etc.). Distribution is regional for physical stores (Community of Madrid) and domestic-plus-cross-border for e-commerce (Iberian Peninsula).

The company is structured as a privately held Spanish limited company with no disclosed parent entity, no institutional investor presence, no funding rounds, and no M&A activity. Customer segments are horizontal across personas — general health-conscious consumers, sports/fitness enthusiasts, parents and families, natural cosmetics buyers, and pet owners. Marketing relies on a content blog, email newsletter, and organic social media channels. No proprietary technology, patents, certifications, or AI/ML capabilities are disclosed; the business is fundamentally a conventional specialty retail operation.

Name

herbolario doemi sl

Legal name

Herbolarios Doemi SL

Website

https://herbolariosdoemi.com

Company type

Private

Operating status

Operating

Short description

Herbolarios Doemi SL is a privately held Madrid-based specialty retailer selling dietary supplements, herbal remedies, natural cosmetics, and organic foods through 13 physical stores in the Madrid region and an e-commerce platform serving the Iberian Peninsula.

Ownership category

akta.pro rank

Product category

Natural Health and Herbal Retail

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Herbal supplements
• Natural cosmetics retail
• Phytotherapy products
• Organic health foods
• Vitamins and minerals

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales (Physical Stores): Revenue generated from direct sales of natural health products, supplements, vitamins, minerals, cosmetics, and organic food products through 12 physical store locations in Madrid.
2. Online Sales (E-commerce): Revenue from the company's e-commerce platform where customers can browse and purchase products online with home delivery across the Iberian Peninsula. Free shipping on orders over €50.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Herbolarios Doemi SL sells dietary supplements, vitamins, minerals, natural cosmetics, organic foods, phytotherapy items (medicinal plants, infusions, essential oils), and personal-care products. The company operates a chain of physical herbalist stores in Madrid alongside an e-commerce platform that ships across the Iberian Peninsula, providing in-store fitotherapy advice and online home delivery (free over €50).

Product overview

Herbolarios Doemi SL operates an e-commerce platform and physical retail chain in Madrid offering natural and organic health products. The offering is a unified multi-category retail platform featuring supplements, natural cosmetics, organic food, home wellness products, children's products, and phytotherapy items. The core product portfolio centers on dietary supplements including vitamins, minerals, amino acids, and herbal formulations organized by health system (immune, nervous, circulatory, digestive), complemented by natural cosmetics, organic foods, and plant-based remedies. The company operates 13 physical stores in Madrid alongside its online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Suplementos (Supplements) A comprehensive range of dietary supplements including vitamins, minerals, amino acids, sports nutrition, omega fatty acids, and herbal formulations organised by health system (respiratory, nervous, circulatory, digestive, immune, endocrine, skeletal-muscular, reproductive, integumentary). For individual consumers seeking natural health maintenance.
• Cosmética e Higiene Natural (Natural Cosmetics and Hygiene) Natural personal care and cosmetic products including body care, hair care, oral health, and intimate hygiene products. For consumers seeking organic and natural alternatives to conventional cosmetics.
• Alimentación (Organic and Natural Food) Organic and natural food products including beverages, snacks, breads, flours, oils, vinegars, rice, legumes, dairy alternatives, sweeteners, biscuits, preserves, seeds, nuts, soups, and superfoods. For consumers seeking organic and natural food alternatives.
• Hogar y Bienestar (Home and Wellbeing) Products for home wellness and pet care. For households and pet owners seeking natural wellness and care alternatives.
• Infantil (Children) Natural cosmetics and hygiene products for children, plus defense and energy supplements for infants. For parents seeking natural health and personal-care products for children and infants.
• Plantas e Infusiones (Plants and Infusions) Medicinal plants, essential oils, aloe vera products, and bulk herbs for phytotherapy. For consumers seeking plant-based and herbal remedies and infusions.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Herbolario Navarro: One of Spain's most traditional herbalist chains with a long-established network of physical stores and an online store selling herbal supplements, natural cosmetics, and organic foods. Most directly comparable to Doemi in product mix, store-led consultation model, and Spanish heritage.
• iHerb: Global online-only retailer of vitamins, supplements, herbs, and natural personal-care products serving Europe including Spain. Comparable in assortment breadth and DTC delivery model; competes directly with Doemi's e-commerce channel.
• Naturalia: Spanish specialty retailer of organic food, natural cosmetics, supplements, and eco-friendly products with physical stores concentrated in major Spanish cities. Comparable as a Spanish natural-products retail chain with overlapping assortment and customer base.
• Veritas: Spanish organic supermarket chain with physical stores across Catalonia and growing national e-commerce, offering organic food, supplements, and natural personal care. Comparable as a Spanish organic/natural retailer competing for the same health-conscious shopper.
• Biovea: International online-only retailer of vitamins, supplements, herbal, and natural health products shipping across Europe. Comparable as a pure-play e-commerce competitor targeting the same Spanish and Iberian supplement shopper.
• Dietética Central: Online-first Spanish retailer of dietary supplements, herbal products, natural cosmetics, and sports nutrition. Comparable as a Spanish single-country natural-products retailer competing directly in the same DTC supplement category.

Broad incumbents

• Holland & Barrett: Europe's largest health supplement retail chain, operating hundreds of stores across the UK and continental Europe plus a global e-commerce site. Comparable in core category (vitamins, minerals, herbal supplements) but operates at substantially larger scale and broader geographic reach.
• GNC: Global nutritional supplement retailer with both physical stores and online commerce, focused on vitamins, sports nutrition, and herbal products. Comparable in product category and multi-channel model but at far greater scale and international footprint.
• Vitamin Shoppe: US multi-channel retailer of vitamins, minerals, herbs, and sports nutrition with both physical stores and a strong online platform. Comparable in category focus and dual retail/DTC model; relevant as a benchmark for chain-store supplement retailing.

Others

• Soria Natural: Spanish manufacturer and brand of natural and herbal supplements, organic food, and phytotherapy products with its own retail and online channels. Comparable through its herbal-product portfolio that overlaps with Doemi's assortment, and as a key supplier brand carried by Doemi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/herbolariodoemi
• Facebookfacebook.com/herbolariodoemi
• LinkedInlinkedin.com/company/herbolario-doemi-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about herbolario doemi sl