Ekletta
Ekletta (SSV S.R.L.) is an Italian designer and assembler of premium electric bicycles, selling nine e-bike models through an authorized dealer network in Italy, the UK, Switzerland, and Croatia, supplemented by corporate fleet programs with firms such as TIM and Unicredit.
- Company typePrivate
- Founded2013
- HeadquartersFontaniva, Italy
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ekletta does
Ekletta (legal entity SSV S.R.L.) is an Italian designer and assembler of premium electric bicycles, headquartered in Fontaniva (Padova) and founded in November 2013 by Massimo Corea, a mechanical engineer with prior product-management experience at Ducati and commercial-director experience at Vectrix, Europe's first electric scooter manufacturer. The company designs and assembles nine e-bike models in Italy spanning urban commuter ("fun") bikes (Naked, Naked-R), city bikes (MC, ML), a folding bike (Piega S B&W), e-mountain bikes (Dug Up full suspension and Mork front suspension), and trekking models (Nova, Vektor). Core technology integrates Italian industrial design with Japanese DAPU brushless motors (and Italian OLI motors added from 2022 in trekking models) and German TÜV Süd safety certification to EN 14764 and EN 15194 standards, with the Dug Up notably featuring a 95Nm DAPU central motor in a full-suspension chassis.
Ekletta distributes exclusively through an authorized dealer network of approximately 90 dealers in Italy (with 150 referenced in English-language materials) plus smaller international presence in Great Britain, Switzerland, and Croatia, with stated expansion targets in Australia and Malta. Dealers are pre-selected for repair-shop capability, receive direct technical and commercial training, and provide professional delivery, setup, and bi-annual safety check-ups under an automotive-style maintenance model. Revenue derives primarily from hardware sales (e-bikes and accessories) through this dealer channel, supplemented by the recurring VIP Service Card (extending warranty to 4 years), the Bikeplatinum insurance partnership, and direct B2B fleet supply agreements — most prominently with TIM and Unicredit for employee mobility programs, with Ferrari Club Italia as a branded consumer channel and 118 Bologna for emergency-services deployment.
The company positions itself as the only e-bike manufacturer combining Italian design, Japanese motors, and German safety certification in a single product line, and has received external validation including Panorama d'Italia recognition as Italian excellence (2016) and a top-10 placement in the Unicredit Start Lab "Innovative Made in Italy" category (2017). Pricing is not publicly disclosed; transactions are routed through dealers or direct contact. No external funding rounds, revenue figures, headcount, or ownership changes are disclosed in the available source material.
Ekletta firmographics
Firmographics- Name
- Ekletta
- Legal name
- SSV S.R.L.
- Website
- https://ekletta.it
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Ekletta (SSV S.R.L.) is an Italian designer and assembler of premium electric bicycles, selling nine e-bike models through an authorized dealer network in Italy, the UK, Switzerland, and Croatia, supplemented by corporate fleet programs with firms such as TIM and Unicredit.
- Ownership category
- akta.pro rank
Ekletta industry classification
Industry- Product category
- Electric Bicycles (E-bikes)
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
Keywords
Where Ekletta is headquartered
LocationHeadquarters
- HQ city
- Fontaniva
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Ekletta business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- E-bike Hardware Sales: Sale of complete e-bike models and accessories through an authorized dealer network. Models range from city/urban bikes to full-suspension mountain bikes. Accessories include bags, locks, racks, and insurance products.
- Aftermarket Services and Accessories: Sales of accessories (catalog published on website), VIP Service Card subscriptions, Safety Pack, and Bikeplatinum insurance policies through dealers.
- VIP Service Card: A paid service card offering extended warranty to 4 years, free first service, and Abus lock. Purchasable only at point of e-bike sale through authorized dealers.
- B2B Fleet Agreements: Corporate agreements to supply e-bikes for employee mobility programs, as demonstrated by the TIM and Unicredit partnership providing e-bikes to their employees.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Ekletta product offering
Product offeringCore offering
Ekletta designs and assembles electrically-assisted bicycles (e-bikes) for urban commuting, trekking, folding, and off-road use at its Italian plant in Fontaniva. Models combine Italian industrial design with Japanese DAPU (and OLI from 2022) motors and German TÜV Süd safety certification, and are sold exclusively through an authorized dealer network that handles delivery, setup, and bi-annual scheduled servicing. Complementary offerings include the VIP Service Card extended warranty subscription and Bikeplatinum theft/damage insurance.
Product overview
Ekletta is an Italian e-bike manufacturer offering a diverse portfolio of nine distinct e-bike models designed and assembled in Italy. The product lineup includes: Fun Bikes (Naked-R and Naked) designed with motorcycle-inspired aesthetics featuring high-torque motors and advanced suspension; City E-Bikes (MC and ML) optimized for urban commuting with comfort features; Folding E-Bike (Piega S B&W) for portability; E-MTBs (Dug Up with full suspension, Mork with front suspension) for off-road use; and Trekking E-Bikes (Nova and Vektor) for versatile riding. All models combine Italian design, Japanese DAPU or OLI motors, and German TÜV safety certification. The company also offers supporting services including the Vip Service Card for extended warranty and scheduled maintenance, Safety Pack documentation, and Bikeplatinum insurance. Products are sold exclusively through authorized dealers who provide professional delivery, setup, and bi-annual servicing.
Differentiator
Problem solved
Functional benefit
Products and services
- Naked-R Premium "fun bike" with a 48V system and 550Wh battery integrated into a lower-position rear rack for a sporty center of gravity. Equipped with Tektro hydraulic brakes, Shimano Deore 8-speed drivetrain, inverted suspension forks, and enhanced torque/pickup. Targeted at urban commuters seeking motorcycle-like performance.
- Naked
Quantifiable outcome
- Up to 100km range per charge on select models (Mork, Vektor, MC)
- +3 more outcomes
Companies that use Ekletta
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Ekletta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Ekletta partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Ferrari Club ItaliaminorEkletta and Ferrari Club Italia entered a partnership offering Piega S e-bikes with a special Ferrari Club Italia edition, leveraging the shared passion for Italian excellence and motorsport heritage.
- TIMcoreItalian telecom company TIM entered into an agreement with Ekletta to provide e-bikes to TIM employees as part of a sustainable mobility initiative. TIM defined Ekletta as a premium Italian e-bike brand, representing an important recognition for the company.
- UnicreditcoreItalian bank Unicredit partnered with Ekletta alongside TIM to provide e-bikes to their employees, further validating Ekletta's position as a premium Italian e-bike brand in the corporate mobility segment.
- VBC Pomì CasalmaggioreminorEkletta entered the VBC Pomì Casalmaggiore volleyball club's sponsorship family as a Sand Volley 2017 sponsor. Ekletta also produced custom-branded e-bikes for the club presented at a press conference.
- BarcolanaminorEkletta signed a sponsorship agreement with Barcolana, the world-famous sailing regatta in Trieste (30 September – 9 October 2016). Each crew category could win an Ekletta e-bike, and a special Barcolana edition of the Piega folding bike was offered to customers.
- DAPU MotorscoreEkletta exclusively uses Japanese DAPU electric motors across its e-bike range, including hub motors and central motors with up to 95Nm torque. DAPU provides integrated drive systems including motors, control units, and displays.
- TÜV SüdcoreGerman certification company TÜV Süd provides independent product safety certification for Ekletta e-bikes, verifying conformity to EN 14764 (e-bikes and trekking bikes) and EN 15194 (electromagnetic compatibility).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ekletta competitors and assessment
Company assessmentDirect peers
- Riese & Müller: German premium e-bike manufacturer known for high-end urban, trekking, and cargo e-bikes. Closest direct peer to Ekletta in target customer (premium European commuter), product positioning (premium, design-led, dealer-distributed), and ASP tier.
- Pininfarina E-Bikes: Italian design-led premium e-bike line leveraging Pininfarina's automotive design heritage. Comparable to Ekletta in Italian design premium positioning, automotive DNA, and high-ASP consumer target.
- THOK E-Bikes: Italian premium e-MTB brand founded by motorcycle champion Stefano Migliorini. Direct peer to Ekletta in Italian-made e-MTB positioning, automotive/motorcycle heritage, and premium off-road segment focus.
- Fantic Motor: Italian motorcycle/e-bike manufacturer with Italian design and engineering pedigree. Comparable to Ekletta in Italian-made premium e-bikes, automotive/motorcycle DNA, and broad model portfolio spanning urban to off-road.
- Stromer: Swiss premium speed-pedelec and urban e-bike manufacturer. Comparable to Ekletta in premium European positioning, focus on high-performance urban/commuter e-bikes, and dealer-led service model.
- M1-Sporttechnik: German premium e-bike manufacturer focused on sporty, automotive-styled e-bikes. Direct peer in premium positioning, German/European quality association, and performance-oriented urban/trekking segments.
- Haibike: German e-bike manufacturer and pioneer of the e-MTB category. Direct peer to Ekletta in high-performance e-MTB focus and premium off-road positioning, with deeper category scale.
- Italian Volt: Italian premium custom-built e-bike manufacturer with strong design heritage. Comparable niche Italian-made premium e-bike positioning, although Italian Volt focuses more on custom/specialty builds.
Broad incumbents
- Specialized: Global premium cycling brand with comprehensive e-bike line (Turbo series). Comparable in premium performance e-bikes (especially e-MTB) but operates at vastly greater scale and broader product/retail footprint.
- Bulls (ZEG): German broad-line cycling/e-bike manufacturer with strong European dealer distribution. Overlaps with Ekletta in premium European e-bike positioning but offers much wider range and deeper dealer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ekletta social profiles
Digital presenceEkletta compliance and trust
Trust signalCompliance3 records
Ekletta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ekletta leadership team
Management profileNumber of profiles
Profiles1 record
Ekletta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ekletta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ekletta
What does Ekletta do?
Ekletta designs and assembles electrically-assisted bicycles (e-bikes) for urban commuting, trekking, folding, and off-road use at its Italian plant in Fontaniva. Models combine Italian industrial design with Japanese DAPU (and OLI from 2022) motors and German TÜV Süd safety certification, and are sold exclusively through an authorized dealer network that handles delivery, setup, and bi-annual scheduled servicing. Complementary offerings include the VIP Service Card extended warranty subscription and Bikeplatinum theft/damage insurance.
Is Ekletta a public or private company?
Ekletta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ekletta founded?
Ekletta was founded in 2013.
Where is Ekletta based?
Ekletta is headquartered in Fontaniva, Italy, in the Europe region.
How does Ekletta make money?
Four revenue lines are on record. E-bike Hardware Sales are the primary driver. The others are aftermarket Services and Accessories, VIP Service Card and B2B Fleet Agreements.
Who are Ekletta's main competitors?
Direct peers on record are Riese & Müller, Pininfarina E-Bikes, THOK E-Bikes, Fantic Motor, Stromer, M1-Sporttechnik, Haibike and Italian Volt. Broad incumbents are Specialized and Bulls (ZEG).
Does Ekletta have an API?
No public API is recorded for Ekletta.
What industry is Ekletta in?
Ekletta's product category is Electric Bicycles (E-bikes). Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.