What Bamar Group does

Bamar Group Pty Ltd, trading as ExBanqi, is a privately held Australian mortgage aggregation business headquartered in Melbourne. The company provides a flat-fee mortgage aggregation service to independent Australian mortgage brokers, replacing the legacy commission-split aggregator model (5-20% on upfront and trail commissions) with a single $990/month + GST subscription that allows brokers to retain 100% of their commission. Brokers gain access to a panel of 70+ lenders across residential, non-bank, specialist, commercial, and asset finance through Specialist Finance Group's (SFG) institutional accreditation, and operate under SFG's Australian Credit Licence 387025, with Bamar Group authorised as Credit Representative 576596.

The core technology stack is the SFG Connect platform, powered by Salestrekker 2.0 — described as an AI-native broker operating system that bundles CRM, loan lodgement, compliance tooling, a branded client portal, and 50+ integrations (including Cotality, illion BankStatements, Equifax, ApplyOnline, Simpology, Loanapp, and Loanworks). An AI-powered compliance documentation feature generates submission notes and borrowing-power analyses in under 10 seconds, claimed to save brokers 216 hours per year. ExBanqi layers this with the ExBanqi Academy (CPD-aligned professional development, peer roundtables, lender events, scaling curriculum) and a 4-week managed transition service that guarantees zero revenue downtime during onboarding.

The business model is purely subscription-recurring with a single pricing tier; revenue grows only through broker acquisition and retention. The go-to-market is highly selective, founder-led inside sales (Bill Amarantos personally takes every first call) combined with educational content marketing, SEO, savings calculators, and industry events. The company explicitly excludes franchise groups, corporates, and new-to-industry brokers, targeting instead established independent operators writing $30M+ annually who own their trail book and are motivated by the unit economics of percentage-based versus flat-fee aggregation.

Name

Bamar Group

Legal name

Bamar Group Pty Ltd

Website

https://exbanqi.com.au

Company type

Private

Operating status

Operating

Short description

ExBanqi is an Australian flat-fee mortgage aggregator serving established independent brokers at $990/month with 100% commission retention, backed by SFG's licensing and lender panel access.

Ownership category

akta.pro rank

Product category

Mortgage Aggregation Services

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Non-Qualified Mortgage (Non-QM) & Specialty Product Brokers (FSALABAG)

Keywords

• Mortgage aggregation services
• Broker operating system
• Flat-fee subscription
• Commission retention platform
• Lender panel access

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Flat-Fee Subscription: Fixed monthly subscription of $990/month + GST. Brokers retain 100% of upfront and trail commissions. The fee is the same regardless of settlement volume ($2M or $200M). No commission splits, no volume tiers, no hidden fees. Revenue is purely subscription-based, growing only through broker acquisition and retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

ExBanqi is a flat-fee mortgage aggregation service for Australian mortgage brokers, charging $990/month + GST with 100% commission retention on upfront and trail. The offering bundles access to a 70+ lender panel, the SFG Connect (Salestrekker 2.0) AI-native broker operating platform, compliance framework, ex-banker support, ExBanqi Academy professional development, and a 4-week managed transition service — all under one flat monthly fee with no splits, no lock-in, and no volume tiers.

Product overview

ExBanqi is the Independent Broker Operating System — a flat-fee mortgage aggregation platform built by Bamar Group Pty Ltd. The core product is the ExBanqi aggregation service ($990/month flat fee, 100% commission retention), underpinned by the SFG Connect platform powered by Salestrekker 2.0 (an AI-native CRM with compliance documentation, custom workflows, client portal, and multi-gateway lodgement). The platform is layered with ExBanqi Academy (professional development, peer network, lender events, scaling curriculum) and supported by a managed 4-week transition service. The system connects to 70+ lenders through SFG's institutional accreditation and operates under ACL 387025. Interactive tools (Savings Calculator, Readiness Scorecard) serve as lead-generation and assessment features. All components are included in the single flat fee — no add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• ExBanqi Independent Broker Operating System A flat-fee mortgage aggregator service charging $990/month + GST with 100% commission retention for Australian independent mortgage brokers. Bundles access to a 70+ lender panel, the SFG Connect CRM platform, compliance framework, ex-banker support, ExBanqi Academy, and a 4-week managed transition. Backed by Specialist Finance Group (SFG) under ACL 387025.
• SFG Connect (Powered by Salestrekker 2.0) AI-native end-to-end broker operating platform with 26 feature modules and 50+ integrations, including AI-powered compliance documentation, custom workflow builder, branded client portal, multi-gateway lodgement, document engine, mobile app, and e-signatures (Annature). Included in the $990/month flat fee at no extra cost.
• ExBanqi Academy Professional development and community program for ExBanqi brokers covering CPD-aligned PD days, peer roundtables, lender networking, commercial lending masterclasses, capability workshops, conferences, and a scaling curriculum designed to help brokers grow from broker to business owner. Included in the flat fee.
• Managed Transition Service Dedicated 4-week onboarding program where a Transition Specialist manages lender re-accreditation, data migration, and platform setup. Designed so brokers continue writing and settling loans throughout the transition with zero revenue downtime and 100% trail book protection. Included in the flat fee.
• Savings Calculator Interactive web-based tool that lets brokers input their settlement volume, commission split, and existing fees to calculate potential annual and 5-year savings from switching to ExBanqi's flat-fee aggregation model.
• Broker Independence Readiness Scorecard A 2-minute, 7-question assessment tool that evaluates a broker's readiness for independent aggregation, generating a readiness score, estimated aggregation costs, and a clear next-step recommendation. No sign-up required.

Quantifiable outcome

• $28,550–$76,500 annual savings for brokers writing $40M/year vs legacy aggregators
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Specialist Finance Group (SFG)coreStrategic or Co-development PartnerExBanqi operates as a credit representative under SFG's Australian Credit Licence 387025. SFG provides the aggregation infrastructure, 70+ lender accreditations, compliance framework, and governance. ExBanqi layers its flat-fee business model and ex-banker support on top of SFG's institutional foundation. This is a foundational partnership — ExBanqi cannot operate without SFG's licensing and panel access. SFG has 30+ years of industry experience and is described as 'Australia's premium aggregation network.'
• SalestrekkercoreTechnology or IntegrationSalestrekker 2.0 is the underlying technology powering SFG Connect — ExBanqi's broker operating platform. The platform includes AI-powered compliance documentation, custom workflows, client portal, multi-gateway lodgement, and 50+ integrations. ExBanqi includes this CRM in its flat fee at no extra cost, while legacy aggregators charge $200–$300/month extra for comparable functionality.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AFG (Australian Finance Group): Australia's largest mortgage aggregator, providing brokers with lender panel access, CRM technology, and compliance support under a commission-based model. Most directly comparable to ExBanqi as a competing aggregator serving the same independent broker segment with overlapping lender panels and similar compliance infrastructure.
• Connective (Connective Home Loans): One of Australia's major mortgage aggregators offering lender panel access, broker support, and technology to independent brokers. Direct competitor to ExBanqi, targeting the same broker customer base with a similar aggregation-and-support value proposition, differentiated primarily by commission-share economics rather than ExBanqi's flat-fee model.
• Finsure Finance & Mortgage Broking: Australian mortgage and finance aggregator providing broker accreditation, lender panel access, and technology platforms to independent brokers. Direct peer to ExBanqi, competing on aggregator economics, lender breadth, and broker support services for the same independent broker customer segment.
• Loan Market Group: Large Australian mortgage aggregator and broker group offering lender panel access, broker support, and aggregation services to independent and branded brokers. Direct comparable to ExBanqi as an aggregator serving Australian mortgage brokers, with similar lender relationships and compliance infrastructure.
• Mortgage Choice (REA Group): Long-established Australian mortgage broker and aggregator, now owned by REA Group, providing broker services and aggregation infrastructure to its franchisee and broker network. Direct peer to ExBanqi in the aggregator space, though operating a more franchise-heavy model versus ExBanqi's pure independent-broker focus.
• PLAN Australia (Choice Aggregation Services): Australian mortgage aggregator providing lender panel access, broker technology, and support services to independent brokers. Comparable to ExBanqi as a competitor in the independent broker aggregation market, with similar product offering differentiated by pricing model and lender relationships.
• Astute Financial Management: Australian finance and mortgage aggregator offering lender accreditation, broker support, and aggregation services to independent brokers and planners. Direct peer to ExBanqi serving the same independent mortgage broker segment with overlapping lender panels and similar compliance and CRM support.
• Aussie Home Loans (Lendi Group): Major Australian mortgage broker and aggregator (part of Lendi Group) with both franchise and aggregator arrangements for brokers. Comparable to ExBanqi as an aggregator serving Australian mortgage brokers, though with a larger retail brand presence and franchise model that ExBanqi explicitly excludes from its target segment.

Others

• Specialist Finance Group (SFG): The infrastructure partner that holds the Australian Credit Licence 387025 under which ExBanqi operates and provides the 70+ lender panel and aggregation governance. Not a direct competitor but a foundational dependency; other brokers also access SFG's panel, so SFG is both an enabling infrastructure provider and a potential alternative aggregation route for the same brokers ExBanqi targets.
• Salestrekker: Australian broker CRM and workflow platform that powers SFG Connect (ExBanqi's broker operating system) under Salestrekker 2.0. Serves as the underlying technology provider; other Australian aggregators and broker groups use comparable broker CRMs, making Salestrekker a relevant ecosystem participant rather than a direct competitor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/exbanqi
• LinkedInlinkedin.com/company/exbanqi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bamar Group