Murals & More
Murals & More is a Franklin, Tennessee-based custom mural painting company that hand-paints interior and exterior murals, Trompe L'oeil illusions, Venetian plaster, decorative finishes, and signage for residential, commercial, healthcare, and public-sector clients nationwide, and also sells proprietary mural brushes.
- Company typePrivate
- Founded1990
- HeadquartersFranklin, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Murals & More does
Murals & More LLC is a privately held, founder-operated custom mural painting company based in Franklin, Tennessee, established in 1990 by master muralist Michael Cooper and his wife Mickie Cooper. The firm designs and hand-paints large-scale interior and exterior murals, Trompe L'oeil illusions, Italian Venetian plaster, decorative finishes, and hand-painted signage and graphics for residential, commercial, healthcare, recreational, educational, and public-sector clients across the United States. Its signature technical specialty is Trompe L'oeil photorealistic illusion painting, supported by proprietary process features including UV-resistant exterior paint systems rated for 15-25 year durability, canvas murals painted on heavyweight muslin at the studio for removable installation, OSHA-certified multi-story lift capability up to 14 stories, and the Michael Cooper Signature Series of hand-made professional mural brushes.
The business operates on a project-based custom-services model with pricing determined by estimated painting time and level of detail — interior murals range from $100 to $200 per square foot (and from $10/sq ft for simple designs to $200+/sq ft for photo-realistic portraits), exterior murals start at $20 per square foot and reach six figures for large multi-story projects, and residential projects span from a few thousand to high-five-figure engagements. Three ancillary revenue streams supplement the core service: direct e-commerce sales of the Signature Series brushes ($35-$42 per item, $14.30 shipping, free over $100), a 5-day intensive mural painting class taught at the Franklin studio, and canvas mural installation as a removable alternative to on-site painting. Go-to-market is sales-led and direct-to-consumer, relying on website galleries, organic social media, and referrals from interior designers, architects, and branding firms, with free consultations and nationwide project deployment from a single studio location.
Murals & More firmographics
Firmographics- Name
- Murals & More
- Legal name
- Murals & More LLC
- Website
- https://muralsandmore.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Short description
- Murals & More is a Franklin, Tennessee-based custom mural painting company that hand-paints interior and exterior murals, Trompe L'oeil illusions, Venetian plaster, decorative finishes, and signage for residential, commercial, healthcare, and public-sector clients nationwide, and also sells proprietary mural brushes.
- Ownership category
- akta.pro rank
Murals & More industry classification
Industry- Product category
- Custom Mural Painting Services
- NAICS
- Painting and Wall Covering Contractors (23832)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)
- akta.pro secondary industries
- Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA), Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB)
Keywords
Where Murals & More is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Murals & More business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Custom Mural Painting Services: Project-based custom mural painting for residential and commercial clients. Pricing is determined by estimated time to complete the project, based on level of detail, size, accessibility, and specific requirements. Residential murals range from a few thousand dollars to six figures for large-scale commercial projects.
- Custom Mural Brushes: Sale of Michael Cooper Signature Series mural brushes - hand-made in the USA professional brushes available in four sizes (small, medium, large, extra large) in flat, angled, and round configurations. Priced at $35-$42 per item or set.
- Mural Classes: 5-day intensive hands-on mural painting classes taught by Michael Cooper covering techniques, business skills, and pricing/marketing for aspiring mural artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Interior Mural Pricing |
| Unit Pricing | Pay-as-you-go | Exterior Mural Pricing |
| Other | Pay-as-you-go | Residential Projects |
| Unit Pricing | Pay-as-you-go | Custom Mural Brushes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Murals & More product offering
Product offeringCore offering
Murals & More is a custom mural painting company based in Franklin, Tennessee that designs and hand-paints large-scale interior and exterior murals, Trompe L'oeil photorealistic illusions, Italian Venetian plaster, decorative finishes, and hand-painted signage/graphics for residential and commercial clients across the United States. The company also sells professional hand-made mural brushes under the Michael Cooper Signature Series and offers 5-day hands-on mural painting classes at its Franklin, TN studio.
Product overview
Murals & More is a custom mural painting company offering a portfolio of hand-painted artistic services and products. The core offerings include Custom Mural Painting Services (interior and exterior), Canvas Murals (removable studio-painted murals on muslin), Trompe L'oeil Murals (photorealistic illusion technique), Venetian Plaster & Decorative Finishes, Hand-Painted Signage & Graphics, and Recreational Facility Murals. The company also sells physical products including the Michael Cooper Signature Series Mural Brushes (hand-made in the USA), and offers educational services through 5-day mural painting classes at their Franklin, TN studio.
Differentiator
Problem solved
Functional benefit
Brands
- Michael Cooper Signature Series: Custom hand-made mural brushes designed by Michael Cooper for professional muralists, available in small, medium, large, and extra-large sizes in flat, angled, and round styles.
Quantifiable outcome
- Exterior murals can last 15-25 years with proper painting and sealing before requiring significant touch-ups
- +1 more outcomes
Companies that use Murals & More
Customer profileNamed customers22 records
Segments6 records
Murals & More technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Murals & More partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
Murals & More competitors and assessment
Company assessmentDirect peers
- EverGreene Architectural Arts: NYC-based firm specializing in hand-painted murals, decorative finishes, and architectural painting for commercial, institutional, and historic restoration clients. Closest direct peer in scale, craft specialty, and customer mix (hotels, hospitals, cultural institutions).
- Conrad Schmitt Studios: Wisconsin-based architectural and mural painting firm with deep history in decorative finishes, signage, and ecclesiastical and commercial murals. Comparable service offering and high-end custom mural positioning.
- Botti Studio of Architectural Arts: Illinois-based studio specializing in decorative painting, trompe l'oeil, gilding, and custom murals for residential, commercial, and ecclesiastical clients. Directly comparable craft specialty and project-based service model.
- CJK Design Studios: Specialty decorative painting firm offering hand-painted murals, finishes, and faux effects for residential and commercial projects. Comparable scope, custom hand-painted approach, and project-based pricing model.
- Studio of Architectural Art & Design: Firm offering custom murals, trompe l'oeil, and decorative finishes for commercial, hospitality, and residential clients. Similar craft-based service model with custom hand-painted execution.
- Fausto Fernandez Studios: Trompe l'oeil and mural specialty studio serving residential and commercial clients with photorealistic illusion painting. Direct overlap on Murals & More's signature Trompe L'oeil specialty.
Emerging players
- Mural Arts Philadelphia: Nonprofit mural organization commissioning large-scale public murals, with an artist network model. Different operating model (nonprofit, commissioned artists) but directly comparable output category (large-scale custom murals) and similar customer base of municipalities and institutions.
Broad incumbents
- Murals Your Way: Large online retailer of custom-printed and pre-designed wallpaper murals. Operates in the same end-customer use case (decorative wall murals) but via printed rather than hand-painted execution — represents the digital substitute competitive set.
- Graham & Brown: Established wallpaper and wall mural brand with broad retail distribution. Competes in the decorative wall finishes category at the lower end of price and craft, representing the mass-market substitute for custom mural work.
- Society6: Online marketplace for artist-produced wall art, prints, and murals. Adjacent category offering customized wall decor at price points far below hand-painted murals; represents a digitally-enabled substitute option for the residential customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Murals & More social profiles
Digital presenceMurals & More financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murals & More leadership team
Management profileNumber of profiles
Murals & More funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murals & More M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murals & More
What does Murals & More do?
Murals & More is a custom mural painting company based in Franklin, Tennessee that designs and hand-paints large-scale interior and exterior murals, Trompe L'oeil photorealistic illusions, Italian Venetian plaster, decorative finishes, and hand-painted signage/graphics for residential and commercial clients across the United States. The company also sells professional hand-made mural brushes under the Michael Cooper Signature Series and offers 5-day hands-on mural painting classes at its Franklin, TN studio.
Is Murals & More a public or private company?
Murals & More is a private company. It is currently operating.
When was Murals & More founded?
Murals & More was founded in 1990.
Where is Murals & More based?
Murals & More is headquartered in Franklin, United States, in the North America region.
How does Murals & More make money?
Three revenue lines are on record. Custom Mural Painting Services are the primary driver. The others are custom Mural Brushes and mural Classes.
Who are Murals & More's main competitors?
Direct peers on record are EverGreene Architectural Arts, Conrad Schmitt Studios, Botti Studio of Architectural Arts, CJK Design Studios, Studio of Architectural Art & Design and Fausto Fernandez Studios. Mural Arts Philadelphia is listed as an emerging player. Broad incumbents are Murals Your Way, Graham & Brown and Society6.
Does Murals & More have an API?
No public API is recorded for Murals & More.
What industry is Murals & More in?
Murals & More's product category is Custom Mural Painting Services. Its primary akta.pro industry code is IMAIAKAA, Architectural & Decorative Painting (Interior/Exterior), with a secondary code of HSAPAHAA, Interior Painting (Walls, Ceilings, Trim). Its NAICS code is 23832 and its SIC code is 3470.