heaton financial ifa ltd

Name

heaton financial ifa ltd

Legal name

Heaton Financial Independent Financial Advisers Ltd

Website

https://heatonfinancial.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Financial Advisory Services: Revenue generated from providing independent financial advice and planning services across savings, investments, life assurance, retirement planning, wealth management, and inheritance tax planning. Services offered to individual clients seeking comprehensive financial planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Heaton Financial is a small Exeter-based independent financial adviser serving individuals and families with advice and planning for savings and investments, life assurance and income protection, retirement, wealth management, and inheritance tax and estate planning. It can offer products from across the whole market and coordinates with solicitors and accountants on estate-planning matters.

Product overview

Heaton Financial IFA Ltd is a small, well-established independent financial advisory firm based in Exeter, Devon, authorised and regulated by the Financial Conduct Authority (FCA No. 528755), established since 2000. The company offers a suite of five core advisory services: Savings and Investments, Life Assurance, Retirement Planning, Wealth Management, and Inheritance Tax and Estate Planning. These services are delivered through a truly independent model, offering products from the whole of the market. In addition to advisory services, the firm publishes the Moneyworks Magazine, a quarterly digital consumer guide. The company does not appear to offer a technology product, API, or SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Savings and Investments Financial advisory service for individuals seeking guidance on savings vehicles and investment products, including portfolio construction and market selection from across the whole market.
• Life Assurance Financial advisory and planning service for life assurance and income protection products intended to financially protect individuals and their families.
• Retirement Planning Financial advisory service providing pension and retirement planning, including guidance on tax-efficient savings vehicles for retirement.
• Wealth Management Bespoke wealth management service combining financial planning with investment management in a holistic, long-term approach to clients' financial planning needs.
• Inheritance Tax & Estate Planning Financial advisory service providing inheritance tax mitigation and estate-planning guidance, with collaboration involving clients' solicitors and accountants to optimise outcomes for beneficiaries.

Quantifiable outcome

• Long-term client relationships - David Heaton has served clients for over 20 years

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Solicitors and AccountantsminorImplementation/ SI/ Consulting PartnerHeaton Financial works with other professional advisors including Solicitors and Accountants to achieve the best outcomes for clients on inheritance tax and estate planning matters. This collaborative approach allows them to provide comprehensive financial planning services that integrate with clients' broader legal and accounting arrangements.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Foster Denovo: Foster Denovo is a UK-based independent financial adviser group offering whole-of-market advice to individuals and businesses across savings, investments, retirement, and protection - directly comparable to Heaton Financial's service mix and independent positioning, though at significantly larger scale with national reach.
• Ascot Lloyd: Ascot Lloyd is a UK independent financial adviser providing whole-of-market advice on pensions, investments, and protection to individual clients - a directly comparable mid-sized IFA peer with similar independent model and product breadth as Heaton Financial.
• Wren Sterling Financial Group: Wren Sterling is a UK independent financial adviser focused on wealth management, retirement planning, and estate planning for individuals - comparable to Heaton Financial in service mix and independent whole-of-market approach, with broader geographic coverage.
• Lighthouse Group plc: Lighthouse Group is a UK financial adviser support services and IFA firm providing advisory, investment, and protection services to individual clients - a comparable peer offering similar product breadth and independent advisory positioning to Heaton Financial, though with a larger adviser network model.

Broad incumbents

• Quilter plc: Quilter is a major UK wealth manager operating an adviser network and platform serving individual clients with investments, pensions, and protection - a broad incumbent in the same UK IFA space as Heaton Financial, though operating at significantly larger scale and serving customers through its network of affiliated advisers.
• St. James's Place plc: St. James's Place is the UK's largest wealth management group, providing face-to-face financial advice through a national partnership of advisers - comparable in service offering to Heaton Financial but operating at a vastly larger scale and with a restricted (rather than truly independent) product model.
• Evelyn Partners: Evelyn Partners (formerly Tilney) is a leading UK wealth management and professional services group offering investment management, financial planning, and tax advice - a broad incumbent with overlapping wealth advisory services to Heaton Financial's clients, though serving a higher-end and more national customer base.

Emerging players

• True Potential LLP: True Potential is a tech-enabled UK wealth management platform providing adviser-led and digital investment services to mass-affluent clients - comparable to Heaton Financial in serving individual financial planning needs but differentiated by a technology-driven, lower-fee model that competes with traditional IFAs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HeatonFinancial
• LinkedInlinkedin.com/company/heaton-financial-ifa-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about heaton financial ifa ltd