considered agency
Considered Agency is a Sydney-based digital studio offering web development (WordPress, Shopify, custom), UX/CX design, agency whitelabelling, and email marketing for Australian healthcare, education, nonprofit, and retail clients.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount—
- GTM typeB2B
- OfferingServices
What considered agency does
Considered Agency is a privately held, Sydney-based digital design studio and web development agency founded in 2017 by co-founders Marco Gatta and Nathalie Reiter. The firm delivers web development, UX/CX design, agency whitelabelling, and email marketing services across three core platforms — WordPress (including WooCommerce), Shopify, and custom-built solutions on PHP/Laravel and headless eCommerce architectures — supplemented by landing pages with A/B testing, brand and SEO copywriting add-ons, and bespoke web applications such as the Matrix Mate maintenance tool built for hospitality client Mr Chop.
The agency targets four primary verticals: healthcare providers, education organisations, not-for-profits, and national brands and retailers, alongside a secondary B2B channel offering white-label development capacity to other Australian agencies and creative studios. Notable customers include Woolworths Junior Landcare Grants, Matilda Nepean Private Hospital, Self Cared (which won an APAC Insider Australian Enterprise Award 2024 for the eCommerce build delivered by Considered Agency), Arcadian Artists, Landcare Australia, Mr Chop, and Kablooie Store. The firm maintains official Shopify Partner and Klaviyo Partner designations.
Revenue mechanics are dominated by one-time project fees with custom, quote-based pricing following a discovery call; a smaller subscription-style stream covers post-launch support and maintenance. The company operates as Considered Pty Ltd, is bootstrapped with no disclosed external funding or institutional investors, and is restricted to the Australian market. Distribution relies on the company website, discovery-call bookings, portfolio case studies, and client referrals, with no reseller or marketplace channels.
considered agency firmographics
Firmographics- Name
- considered agency
- Legal name
- Considered Pty Ltd
- Website
- https://consideredagency.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Considered Agency is a Sydney-based digital studio offering web development (WordPress, Shopify, custom), UX/CX design, agency whitelabelling, and email marketing for Australian healthcare, education, nonprofit, and retail clients.
- Ownership category
- akta.pro rank
considered agency industry classification
Industry- Product category
- Web Development Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where considered agency is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
considered agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Web Development & Design Projects: One-time project fees for website development, redesign, and custom solutions. Projects include WordPress, Shopify, landing pages, and custom-built platforms.
- Agency Whitelabelling Services: Development services provided to other agencies under their brand. Can work with or without direct client communication per partner preference.
- Ongoing Support & Maintenance: Post-launch support services to keep websites running properly after go-live.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
considered agency product offering
Product offeringCore offering
Considered Agency is a Sydney-based digital design studio that delivers custom website development across WordPress, Shopify, and custom-built platforms, paired with UX/CX design, landing pages, email marketing, and white-label development for other agencies. Services cover full project lifecycles from audience research and design through build, integration, and post-launch support for healthcare, education, not-for-profit, and national brand clients.
Product overview
Considered Agency offers a comprehensive suite of digital solutions anchored by web development services across three primary platforms: WordPress, Shopify, and custom-built solutions. Their core offerings include UX/CX web design as the foundational layer, followed by platform-specific development (Shopify for eCommerce-focused businesses, WordPress for content-heavy organizations requiring extensibility, and custom solutions for unique functionality needs). Supporting services include conversion-optimized landing pages for marketing campaigns, agency whitelabelling for partner studios, and email marketing services. The agency also develops custom web applications (such as Matrix Mate) and offers brand design, SEO copywriting, and photography as optional add-ons. All services are delivered with a human-centered approach and transparent project management.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Self Cared brand achieved month-on-month growth and won APAC Insider Australian Enterprise Award 2024 for Best Self-Care Product eTailer
- +1 more outcomes
Companies that use considered agency
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
considered agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
considered agency partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreOfficial Shopify Partner. Specialises in Shopify website development including custom themes, third-party integrations (Stripe, Xero, Salesforce, Australia Post), and ongoing support. Provides complete eCommerce solutions for clients focused on product sales.
- KlaviyocoreOfficial Klaviyo partner. Email marketing platform integration for eCommerce clients. Supports email template builds, workflow setup, and campaign management.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
considered agency competitors and assessment
Company assessmentDirect peers
- Swanky: Shopify Plus agency focused on eCommerce development, design, and growth services. Comparable in Shopify specialization and digital commerce delivery model.
- Luminary: Australian digital agency offering web development, eCommerce, and digital strategy across enterprise and SMB clients. Highly comparable boutique-to-mid-size agency targeting similar verticals and platform stack.
- Icelab: Sydney-based digital design and development studio with similar boutique positioning, focusing on custom web apps and Shopify builds for Australian clients.
- Chello: Australian digital agency providing web development, design, and digital marketing with a comparable client mix of brands and SMEs.
- Thinkmill: Sydney-based digital product studio specializing in web apps, design systems, and custom development. Comparable in size, geography, and product-led digital services.
- Pixelmatix: Australian Shopify-focused agency with similar eCommerce development offering and partner relationships. Direct overlap in Shopify build services and target customer profile.
- Hatch Web Development: Australian digital agency providing web development, Shopify, and WordPress services. Comparable boutique agency offering across similar platforms and client types.
- Hello Moon: Australian Shopify Plus agency offering eCommerce design, development, and growth services. Comparable in Shopify specialization, partner status, and boutique services model.
Regional players
- Eastside Co: UK-based Shopify Plus agency with similar white-label development and Shopify-only positioning. Comparable in service mix and partner-led model but operates in a different geography.
Broad incumbents
- Thoughtbot: Global digital product consultancy offering web development, design, and strategy. Comparable in web/digital service portfolio but operates at a much larger scale and broader industry footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
considered agency social profiles
Digital presenceconsidered agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
considered agency leadership team
Management profileNumber of profiles
Profiles2 records
considered agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
considered agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about considered agency
What does considered agency do?
Considered Agency is a Sydney-based digital design studio that delivers custom website development across WordPress, Shopify, and custom-built platforms, paired with UX/CX design, landing pages, email marketing, and white-label development for other agencies. Services cover full project lifecycles from audience research and design through build, integration, and post-launch support for healthcare, education, not-for-profit, and national brand clients.
Is considered agency a public or private company?
considered agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was considered agency founded?
considered agency was founded in 2017.
Where is considered agency based?
considered agency is headquartered in Sydney, Australia, in the Oceania region.
How does considered agency make money?
Three revenue lines are on record. Web Development & Design Projects are the primary driver. The others are agency Whitelabelling Services and ongoing Support & Maintenance.
Who are considered agency's main competitors?
Direct peers on record are Swanky, Luminary, Icelab, Chello, Thinkmill, Pixelmatix, Hatch Web Development and Hello Moon. Eastside Co is listed as a regional player. Thoughtbot is listed as a broad incumbent.
Does considered agency have an API?
No public API is recorded for considered agency.
What industry is considered agency in?
considered agency's product category is Web Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its NAICS code is 541810 and its SIC code is 7311.