fief
Fief is a Strasbourg-based, bootstrapped private company founded in 2022 that provides end-to-end turnkey rental property investment services—sourcing, acquisition, renovation, furnishing, and management—to individual investors in the Alsace region of France.
- Company typePrivate
- Founded2022
- HeadquartersStrasbourg, France
- Headcount—
- GTM typeB2C
- OfferingServices
What fief does
Fief is a Strasbourg-based private company founded in 2022 by Julien, a former management consultant, that provides end-to-end turnkey rental property investment services exclusively in the Alsace region of France. The company sources, acquires, renovates, furnishes, and rents residential properties on behalf of individual investors, offering two transaction structures: pre-renovated catalogue properties sold directly by Fief, and bespoke custom acquisitions priced at 7% TTC of total project cost (minimum €15,000). An optional ongoing rental management module generates recurring revenue at 10–15% of collected rents.
The company serves individual SMB investors—young professionals, executives, entrepreneurs, expatriates, and retirees—who have capital to deploy in rental real estate but lack time, expertise, or desire to manage the process themselves. Fief's go-to-market is direct-to-consumer and sales-led, relying on free advisory appointments booked via the company website and a dedicated single-advisor relationship model. The team of 16+ members is organized across specialized functions (property sourcing, renovation, rental management, regulation and tax), with all personnel being personal property investors.
Fief operates without a proprietary technology platform, and its competitive positioning rests on localized market expertise—founder claims familiarity with all 1,722 streets of Strasbourg—combined with vertically integrated operational execution across the full investment lifecycle. The company is bootstrapped with no disclosed external funding, covers six Alsace cities (Strasbourg, Mulhouse, Colmar, Haguenau, Schiltigheim, Illkirch), and reports an 86% repeat-investment rate among its client base.
fief firmographics
Firmographics- Name
- fief
- Legal name
- Fief
- Website
- https://fief-invest.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Fief is a Strasbourg-based, bootstrapped private company founded in 2022 that provides end-to-end turnkey rental property investment services—sourcing, acquisition, renovation, furnishing, and management—to individual investors in the Alsace region of France.
- Ownership category
- akta.pro rank
fief industry classification
Industry- Product category
- Real Estate Investment Services
- NAICS
- Residential Property Managers (531311), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
- akta.pro secondary industry
- Full-Service Vacation Rental Property Management (THAMAKAA)
Keywords
Where fief is headquartered
LocationHeadquarters
- HQ city
- Strasbourg
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
fief business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Acquisition Advisory Fees (Custom Purchases): For bespoke property acquisition (short-list model), Fief charges 7% TTC of the total project amount (property + works + furnishing), with a minimum of 15,000€ TTC. This covers full accompaniment from investment objective definition through first rental placement. For catalog purchases, no explicit fees are charged as Fief acts as the property seller.
- Property Management Fees: Recurring property management fees charged as a percentage of collected rents: 10% TTC for traditional rental, 15% TTC for colocation arrangements. This is an optional add-on service beyond initial acquisition. No fees charged for property viewings, file administration, or initial rental placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Catalog Purchase — no explicit advisory fees; Fief acts as property seller with fees embedded in purchase price |
| Other | Pay-as-you-go | Custom Purchase — 7% TTC of total project amount (property + works + furnishing), minimum 15,000€ TTC |
| Subscription | Monthly | Property Management — Traditional Rental: 10% TTC of collected rents; Colocation: 15% TTC of collected rents |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
fief product offering
Product offeringCore offering
Fief delivers end-to-end turnkey rental property investment services in the Alsace region of France. The company sources, acquires, renovates to modern thermal standards, furnishes to LMNP norms, leases, and optionally manages residential rental properties on behalf of individual investors. Clients choose between pre-selected "catalogue" properties (already renovated and furnished by Fief) or a personalised "custom" search accompanied through acquisition, renovation, and first rental placement.
Product overview
Fief is a turnkey rental property investment company operating in Alsace, France, offering a comprehensive "investment locatif clé en main" (turnkey rental investment) service. The core portfolio consists of two main investment options: (1) Catalogue Purchase - pre-selected, renovated, and furnished properties offered at catalogue prices with no separate fees; and (2) Custom Purchase - a personalized service at 7% of project cost where clients receive a curated property short-list and full support through acquisition, renovation, and first rental. Supporting modules include Property Search (chasse de biens) conducted by the team's off-market network, Renovation Services (travaux) managed by an in-house team ensuring thermal compliance, Furnishing services meeting LMNP standards, and Rental Management (gestion locative) as an optional add-on at 10-15% of rental income. The company also provides Regulatory and Tax Advisory services. Fief does not currently offer API products or technology integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Catalogue Purchase (Achat en catalogue) Pre-selected, already-renovated and furnished turnkey rental properties that Fief acquires, renovates, furnishes, and then sells directly to investors; clients begin collecting rents immediately after notarial signature with no separate advisory fees (Fief acts as the seller).
- Custom Purchase (Achat sur mesure) Personalised property investment service in which Fief presents a curated short-list of properties matching the buyer's criteria and accompanies them through acquisition, renovation, furnishing, and first rental placement; priced at 7% TTC of the total project amount (property + works + furnishing) with a minimum of 15,000€ TTC.
- Rental Management (Gestion locative) Optional recurring property management service covering tenant turnover, condition reports, maintenance, and daily operations; charged at 10% TTC of collected rents for traditional rentals and 15% TTC for shared accommodation (colocation).
Quantifiable outcome
- Client retention rate of 86% for second investments
- +2 more outcomes
Companies that use fief
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
fief technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
fief partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
fief competitors and assessment
Company assessmentDirect peers
- IAD France: France's largest independent real estate agent network with a direct-to-consumer sales model targeting individual sellers and buyers. Comparable to Fief in its entrepreneurial, advisor-driven GTM and reliance on independent agents operating locally — though IAD operates across France rather than a single region.
- MegAgence: French network of independent real estate agents with a low-fee, advisor-led model targeting individual property owners and buyers. Comparable to Fief in its direct, relationship-driven consumer model and entrepreneur-agent structure.
- OptimHome: French independent real estate agent network built on a direct sales and referral model similar to Fief's customer-acquisition approach. Both rely on entrepreneurial agents serving individual buyers and sellers on a commission basis.
- Proprioo: Tech-enabled French real estate agency offering flat-fee services to individual buyers and sellers. Comparable to Fief in serving individual real estate clients with a modern, service-oriented value proposition, though Proprioo focuses on sales transactions rather than investment rentals.
Broad incumbents
- Orpi: One of France's largest real estate agency networks with broad residential sales, rental, and management coverage. Comparable to Fief in residential property intermediation but operates as a broad incumbent across all of France with a traditional franchise model.
- Century 21 France: Major international real estate franchise operating across France with full transaction, rental, and management services. Comparable to Fief in residential real estate intermediation but as a broad incumbent serving all segments nationally.
- Laforêt: Long-established French real estate network covering transactions, rentals, and property management nationally. Comparable to Fief in residential real estate services but as a broad incumbent with franchise operations across France.
- Guy Hoquet Immobilier: Large French real estate franchise network offering sales, rental, and management services across the country. Comparable to Fief in residential intermediation but operates as a broad incumbent with traditional agency structures.
- Nestenn: French real estate franchise network offering transactions, rental management, and related services across France. Comparable to Fief in residential property intermediation and management services but as a broad incumbent operating nationally through franchisees.
Others
- SeLoger: Leading French online real estate listing platform connecting buyers, sellers, and agents. Comparable to Fief as an ecosystem participant in French residential real estate, but operates as a marketplace/enabler rather than a transaction or management provider.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
fief social profiles
Digital presencefief financial estimates
Financial estimateRevenue estimate
Valuation estimate
fief leadership team
Management profileNumber of profiles
Profiles1 record
fief funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fief M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fief
What does fief do?
Fief delivers end-to-end turnkey rental property investment services in the Alsace region of France. The company sources, acquires, renovates to modern thermal standards, furnishes to LMNP norms, leases, and optionally manages residential rental properties on behalf of individual investors. Clients choose between pre-selected "catalogue" properties (already renovated and furnished by Fief) or a personalised "custom" search accompanied through acquisition, renovation, and first rental placement.
Is fief a public or private company?
fief is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was fief founded?
fief was founded in 2022.
Where is fief based?
fief is headquartered in Strasbourg, France, in the Europe region.
How does fief make money?
Two revenue lines are on record. Acquisition Advisory Fees (Custom Purchases) is the primary driver. The others are property Management Fees.
Who are fief's main competitors?
Direct peers on record are IAD France, MegAgence, OptimHome and Proprioo. Broad incumbents are Orpi, Century 21 France, Laforêt, Guy Hoquet Immobilier and Nestenn. SeLoger is listed as an others.
Does fief have an API?
No public API is recorded for fief.
What industry is fief in?
fief's product category is Real Estate Investment Services. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management, with a secondary code of THAMAKAA, Full-Service Vacation Rental Property Management. Its NAICS code is 531311 and its SIC code is 6531.