simple loans

What simple loans does

Simple Loans, the trading name of DPC Broker Pty Ltd (ABN 13 613 195 387), is an Australian finance broker and comparison platform operating under Australian Credit Licence No. 509582 from its headquarters in Brisbane. The company runs a digital-first platform that conducts a single soft credit check and matches borrowers to a panel of 50+ Australian banks and specialist lenders, covering car loans, ute/truck/4WD/equipment finance, green and EV lending, personal loans, home loans, debt consolidation, chattel mortgage, and novated lease products.

The platform is organised around two axes: vehicle type (car, ute, 4WD, truck, caravan, boat, motorbike, EV) and borrower profile (apprentices, nurses, teachers, FIFO workers, veterans, pensioners, self-employed, contractors, visa holders, single parents, tradies, bad credit borrowers, and business/ABN holders). Supporting tools include online loan calculators and a free vehicle sourcing add-on for approved applicants. The technology stack is described as a standard online comparison platform with soft credit check capability at the quote stage; no proprietary AI, API, or SDK surface is disclosed.

Revenue is generated exclusively through broker commissions paid by third-party lenders upon loan settlement, with no upfront fees charged to customers. Go-to-market combines organic SEO and content marketing targeting persona-specific loan keywords, a self-serve online assessment funnel, and a broker/dealer white-label processing channel. The company is a member of the Finance Brokers Association of Australia (FBAA) and serves customers nationwide across all Australian states and territories.

Name

simple loans

Legal name

DPC Broker Pty Ltd

Website

https://simpleloans.au

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Simple Loans is an Australian finance broker and comparison platform that matches individual consumers and small businesses with a panel of 50+ lenders for car, vehicle, equipment, and personal loans, specialising in non-traditional income borrowers.

Ownership category

akta.pro rank

Product category

Consumer Finance Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163), Personal Credit Institutions (6141)

akta.pro primary industry

Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

akta.pro secondary industries

Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI), Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH), Single-Payment Payday Loans (FSAKAMAA)

Keywords

• Car finance comparison
• Finance brokerage
• Vehicle loans
• Consumer lending
• Loan comparison

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Broker commission from lenders: Simple Loans operates as a finance broker, earning commission from lenders when loans settle. The company is paid by the lender, not the customer. No upfront fees are charged to customers for the comparison or assessment service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Simple Loans is an Australian finance comparison and brokerage platform that matches borrowers with a panel of 50+ banks and specialist lenders for car loans, vehicle finance, personal loans, home loans, business finance, debt consolidation, and lifestyle asset finance. Customers complete a free 2-minute online assessment with a soft credit check, after which specialists compare lenders and handle end-to-end settlement. The company holds Australian Credit Licence 509582 and serves consumers across all Australian states and territories.

Product overview

Simple Loans is a finance comparison platform (not a direct lender) operating under Australian Credit Licence 509582. The core offering is its comparison platform, which matches borrowers with a panel of 50+ Australian banks and specialist lenders for vehicle and consumer finance. The product portfolio is organised around vehicle type (car loans, ute/4WD/truck finance, EV and green lending, caravan/motorhome, boat, motorbike) and borrower profile (contractors, self-employed, single parents, visa holders, pensioners, apprentices, bad credit, no deposit). Supporting products include chattel mortgage for ABN holders, novated lease (notably for EV FBT exemption), debt consolidation, personal loans, home loans, equipment finance, and a free vehicle sourcing add-on. All products are intermediated through the same broker platform and lender panel.

Differentiator

Problem solved

Functional benefit

Products and services

• Simple Loans Finance Comparison Platform Digital finance comparison platform that matches Australian borrowers with a panel of 50+ banks and specialist lenders for vehicle and consumer finance, operating under Australian Credit Licence 509582. Customers complete a free 2-minute online assessment with a soft credit check only.
• Car Loans

Quantifiable outcome

• Soft credit check only at quote stage does not impact credit score
• +2 more outcomes

Named customers4 records

Segments13 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FBAAcoreChannel Partner/ Reseller/ DistributorFinance Brokers Association of Australia membership providing industry recognition and broker network access.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Driva: Australian online car loan broker that compares offers across a panel of lenders for consumer and business vehicle finance. Directly comparable to Simple Loans' core consumer car loan comparison model and target customer segments.
• Stratton Finance: Established Australian finance broker arranging car loans, asset finance and equipment finance through a panel of lenders. Comparable on product breadth (car, truck, equipment) and broker intermediation model.
• Jade Finance: Australian car loan broker focused on consumers with non-standard credit profiles and varied income types. Closely comparable to Simple Loans' positioning around bad credit, low doc and non-traditional income borrowers.
• CarLoans.com.au: Australian online car loan broker arranging secured vehicle finance via a lender panel. Comparable on direct-to-consumer car loan intermediation, though narrower product focus than Simple Loans.

Broad incumbents

• RateCity: Established Australian financial product comparison platform covering loans, credit cards, savings and insurance. Comparable in intermediation role but broader product scope and incumbent scale versus Simple Loans.
• Finder Australia: Major Australian personal finance comparison site covering loans, banking, insurance and utilities. Comparable in directing consumer credit intent to lenders, though across much broader product categories than Simple Loans.
• Canstar: Long-standing Australian financial product comparison and ratings business. Comparable intermediation function across lending products, with greater brand recognition and broader category coverage.

Emerging players

• MoneyMe: Australian digital consumer lender offering personal loans, car loans and credit products. Partial overlap with Simple Loans' end customer, but operates as a direct lender rather than a broker intermediary.

Others

• Pepper Money: Australian specialist non-bank lender for car loans and credit-impaired borrowers, and one of Simple Loans' panel partners. Comparable customer profile but operates as a capital provider rather than intermediary.
• Plenti: Australian digital lending platform offering car loans and renewable energy finance, also present in Simple Loans' lender panel. Comparable in car finance distribution but as a lender, not a broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/simpleloansau
• LinkedInlinkedin.com/company/simpleloans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about simple loans