GreenDMS
GreenDMS is a Dutch B2B company, subsidiary of Flier4Trees, that sells FDR-based soil sensors, laboratory soil analysis, and growth site advisory services to municipalities, tree nurseries, contractors, and horticulturists across the Netherlands.
- Company typePrivate
- Founded2021
- HeadquartersOchten, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What GreenDMS does
GreenDMS is a private Dutch B2B company, founded in 2021 and operational from 2022, that provides soil sensor hardware, laboratory soil analysis, and growth site advisory services for vegetation management. The company is headquartered in Ochten, Netherlands, and operates as part of the Flier4Trees group of companies alongside Flier Boomspecialisten. Its customers are primarily Dutch municipalities, tree nurseries, construction contractors, and horticulturists, with documented engagements including Gemeente Rotterdam, Gemeente Westland, Gemeente Waadhoeke, Provincie Limburg, ASB Projecten, and Idverde Bomendienst.
The technical core consists of two sensor variants — the underground IP65-rated Bodemsensor GDMS-LB01 and the above-ground Bodemsensor TN-LB01 — built on Frequency Domain Reflectometry (FDR) technology to measure volumetric water content, electrical conductivity, and soil temperature. Sensors transmit wirelessly (minimum six measurements per day, configurable up to 24x daily) to the proprietary Soil-dash dashboard, which also supports API-based integration with external systems. Around this hardware platform GreenDMS layers three service offerings: Bodemanalyse (laboratory soil analysis covering pH, organic matter, EC, macronutrients, and root biology), Groeiplaatsadvies (site research and tailored recommendations), and Data Analyse bomen (tree species selection combining soil, climate, and spatial data).
GreenDMS monetizes through three pricing tiers: short-term rental for project-based monitoring, hardware purchase with a mandatory annual subscription for connectivity and service, and a fully managed All-In service where GreenDMS handles installation, monitoring, analysis, and reporting. The go-to-market is sales-led and field-based, with quote-based engagements initiated via phone, email, and contact form, and a published customer base across multiple Dutch provinces. Operating geographies are confined to the Netherlands, with 250 documented measurement points forming the proprietary benchmark dataset underpinning the company's advisory credibility.
GreenDMS firmographics
Firmographics- Name
- GreenDMS
- Legal name
- GreenDMS
- Website
- https://greendms.nl
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GreenDMS is a Dutch B2B company, subsidiary of Flier4Trees, that sells FDR-based soil sensors, laboratory soil analysis, and growth site advisory services to municipalities, tree nurseries, contractors, and horticulturists across the Netherlands.
- Ownership category
- akta.pro rank
GreenDMS industry classification
Industry- Product category
- Agricultural & Environmental Sensors (Soil Moisture Monitoring for Tree Management)
- NAICS
- Landscaping Services (561730), Water Supply and Irrigation Systems (221310)
- akta.pro primary industry
- Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)
- akta.pro secondary industries
- In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA), Soil Testing & Nutrient Analysis Services (AFACAKAA)
Keywords
Where GreenDMS is headquartered
LocationHeadquarters
- HQ city
- Ochten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
GreenDMS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of soil sensors (above-ground and underground models) with associated equipment. Customer owns the sensor hardware.
- Annual Subscription (Network, Hosting, Service): Annual subscription required for network connectivity, data hosting, and service when purchasing sensors. Includes sensor plan, marker posts, and standard support.
- Rental Model: Flexible rental options for one month, quarter, half year, or year. Includes full service. Ideal for short-term monitoring projects such as construction monitoring or temporary assessment.
- All-In Service: Full-service option where customer receives daily data and GreenDMS handles everything - installation, monitoring, analysis, reporting, and interpretation. Complete turnkey solution.
- Advisory and Analysis Services: Professional services including soil analysis, growth site research, and advice on sustainable and robust growth sites. Combines sensor data with expert interpretation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Rental model for flexible short-term monitoring needs |
| Subscription | Annual | Purchase with annual subscription |
| Hybrid | Multi-year contract | Full managed service - complete ontzorging |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
GreenDMS product offering
Product offeringCore offering
GreenDMS sells soil moisture sensors (underground GDMS-LB01 and above-ground TN-LB01) that continuously monitor volumetric water content, electrical conductivity, and soil temperature for use by municipalities, tree nurseries, contractors, and gardeners. Sensor data feeds into the Soildash dashboard for real-time visibility, and the company wraps the hardware with laboratory soil analysis, growth-site advisory, and tree data analysis services to deliver complete tree and soil management solutions across the Netherlands.
Product overview
GreenDMS offers a hardware-software integrated solution for soil monitoring and tree management. The product portfolio centers on two soil sensor variants — the underground Bodemsensor ondergronds (GDMS-LB01) and above-ground Bodemsensor bovengronds (TN-LB01) — both measuring soil moisture, EC, and temperature with wireless data transmission. These sensors feed into the proprietary Soildash interactive dashboard platform for data visualization and analysis. Supporting the hardware are three service offerings: Bodemanalyse (laboratory soil analysis), Groeiplaatsadvies (site research and consulting), and Data Analyse bomen (tree species selection based on combined data). Pricing operates on three tiers: Huren (rental), Kopen (purchase with annual subscription), and All-In (full service). The company was founded in 2021/2022 and is based in Ochten, Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Bodemsensor ondergronds (GDMS-LB01) Underground soil sensor that measures volumetric water content (VWC) using FDR technique, electrical conductivity (EC) for nutrient and salt monitoring, and soil temperature. IP65 housing for above-ground enclosure portion, IP68 sensor probe (submersible), replaceable 3-5 year battery, 150cm cable, and configurable measurement frequency from 1x to 24x per day (standard 6x). Data is transmitted wirelessly to the Soildash portal and app, and is available to governments, tree nurseries, contractors, and gardeners managing urban trees and growth sites.
- Bodemsensor bovengronds (TN-LB01) Above-ground soil sensor with the same FDR-based measurement capabilities (soil moisture, EC, and temperature) as the underground model, mounted on a post for visibility. Suited for tree nurseries, container fields, and remote young plantings where vandalism risk is low and operators want a visible readout.
- Soildash Dashboard Cloud-based interactive dashboard for visualizing and analyzing soil sensor measurements (moisture, EC, temperature, and other parameters). Allows real-time monitoring of growth sites and supports API-based integration with other systems, serving governments, contractors, nurseries, and gardeners in the Netherlands.
- Bodemanalyse (Soil Analysis) Laboratory soil analysis service that examines physical, chemical, and biological properties of soil samples. Includes root biology analysis, simple soil analysis (pH, organic matter, EC, moisture), and extended soil analysis (macronutrients, pH, organic matter, zoutgehalte (EC), and moisture). Used by municipalities, contractors, nurseries, and gardeners to inform tree and soil management decisions.
- Groeiplaatsadvies (Growth Site Advice) Consulting service combining site research (physical, chemical, and biological soil conditions, above- and below-ground space, water management, soil air and compaction) with tailored recommendations for sustainable growth places and species selection aligned with climate goals. Targeted at municipalities, developers, contractors, and tree managers planning new plantings.
- Data Analyse bomen (Tree Data Analysis) Data analysis service that combines soil analysis results, climate ambitions, spatial profiles, and environmental factors to recommend tree species suited to the growth site, location, and climate goals. Includes species rotation time advice aligned with the growth place and intended functions.
Quantifiable outcome
- Soil moisture in bomengrond/bomenzand drops from 15% to 8% within 5 days during dry summer weather without irrigation
- +3 more outcomes
Companies that use GreenDMS
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
GreenDMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
GreenDMS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Tree-o-logiccoreMain contractor for Waadhoeke elm preservation project. Tree-o-logic led the collaborative effort to preserve the monumental 'It Bosk' elm avenue, with GreenDMS providing soil analysis and moisture sensors, and Flier Boomspecialisten performing soil improvement work.
- Flier BoomspecialistencoreSpecialist partner performing soil improvement using BodemVitaal unit. Applied liquid and solid nutrients within tree canopies and addressed soil compaction using air pressure techniques. Flier Boomspecialisten is also the parent company of GreenDMS.
- ASB ProjectenminorDevelopment company for Elspeet apartment complex project. ASB Projecten commissioned GreenDMS to monitor soil moisture and tree condition during construction involving bronbemaling (wellpoint dewatering) to protect surrounding trees.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
GreenDMS competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
GreenDMS social profiles
Digital presenceGreenDMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenDMS leadership team
Management profileNumber of profiles
Profiles3 records
GreenDMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenDMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenDMS
What does GreenDMS do?
GreenDMS sells soil moisture sensors (underground GDMS-LB01 and above-ground TN-LB01) that continuously monitor volumetric water content, electrical conductivity, and soil temperature for use by municipalities, tree nurseries, contractors, and gardeners. Sensor data feeds into the Soildash dashboard for real-time visibility, and the company wraps the hardware with laboratory soil analysis, growth-site advisory, and tree data analysis services to deliver complete tree and soil management solutions across the Netherlands.
Is GreenDMS a public or private company?
GreenDMS is a private company. It is classified as corporate owned and is currently operating.
When was GreenDMS founded?
GreenDMS was founded in 2021. It employs 1 to 10 people.
Where is GreenDMS based?
GreenDMS is headquartered in Ochten, Netherlands, in the Europe region.
How does GreenDMS make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are annual Subscription (Network, Hosting, Service), rental Model, all-In Service and advisory and Analysis Services.
Does GreenDMS have an API?
Yes. API coupling for data exchange is listed as an optional feature in the Standard and Opties pricing tiers. The API enables data exchange with other systems. However, no specific API documentation URL, endpoint details, authentication methods, rate limits, or versioning information are provided in the available source material.
What industry is GreenDMS in?
GreenDMS's product category is Agricultural & Environmental Sensors (Soil Moisture Monitoring for Tree Management). Its primary akta.pro industry code is AFAGALAB, Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT), with a secondary code of AFABAMAA, In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors). Its NAICS code is 561730.