cyberwise
Cyberwise is an Australian cybersecurity company that delivers AI-driven cyber protection, compliance, insurance, and awareness services to small and medium businesses across Australia, anchored by its CyberFit platform and SMB1001 certification delivery.
- Company typePrivate
- Founded1999
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What cyberwise does
Cyberwise is a privately held Australian cybersecurity company, founded in 1999 and headquartered in Tasmania, that delivers cyber protection, compliance, insurance, and awareness services to small and medium businesses across Australia. The company operates with a small team (1-10 employees) and sells primarily to the long tail of Australian SMBs that lack in-house security expertise and require integrated, cost-effective alternatives to enterprise security stacks.
The company's core offering is the CyberFit platform, an AI-driven cyber resilience product that monitors email, cloud storage (Dropbox, Google Drive, Apple iCloud, OneDrive), devices, networks, web browsing, the dark web, and phishing exposure across nine risk vectors via a Resilience Radar feature. The platform generates a Resilience Rating akin to a credit score and supports a free 30-day trial plus a free CyberFit Assessment that produces a 10-page resilience report. Adjacent service lines include 24/7 incident response and penetration testing, an integrated staff awareness training programme, SMB1001 cyber certification delivered through CyberCert, and cyber insurance placement through InfoSure. Pricing is largely subscription-based, with SMB1001 certifications available from $99.
Cyberwise's go-to-market combines a product-led motion (free trial and free assessment) with a relationship-led direct sales channel via phone and email, complemented by channel partnerships for certification and insurance. Revenue streams span recurring CyberFit subscriptions, certification fees, insurance placement, and professional services for incident response and advisory. The company has no disclosed funding, no parent organisation, and limited publicly verifiable financial data, operating as an independent, founder-led Australian SMB cybersecurity specialist.
cyberwise firmographics
Firmographics- Name
- cyberwise
- Legal name
- Cyberwise
- Website
- https://cyberwise.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cyberwise is an Australian cybersecurity company that delivers AI-driven cyber protection, compliance, insurance, and awareness services to small and medium businesses across Australia, anchored by its CyberFit platform and SMB1001 certification delivery.
- Ownership category
- akta.pro rank
cyberwise industry classification
Industry- Product category
- Cybersecurity Software
- NAICS
- Other Computer Related Services (541519), Computer Systems Design and Related Services (5415), Computer Training (61142)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Endpoint Security Managed Services (EDR/XDR) (BPAEADAH)
- akta.pro secondary industries
- Security Awareness, Training & Compliance Attestation (HDADAIAJ), Vulnerability Management & Penetration Testing Services (BPAEADAD), Cybersecurity Training & Awareness Programs (BPAEANAF)
Keywords
cyberwise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- CyberFit Platform Subscription: AI-driven integrated cyber protection platform subscription covering all security vectors including email, cloud, devices, web, dark web, and user awareness. Subscription model for ongoing protection services.
- SMB1001 Certification Services: CyberCert partner delivering SMB1001 certification through five progressive tiers (Bronze, Silver, Gold, Diamond, Platinum). Certification pricing starts from $99.
- Cyber Insurance: Partnership with InfoSure to provide tailored cyber insurance solutions covering all events associated with cyber disaster recovery.
- Incident Response & Advisory Services: 24/7 rapid incident response services, strategic advisory, GRC audits, and penetration testing services.
- Awareness Training Programs: Integrated training programs and awareness tools for staff education on cybersecurity practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SMB1001 Bronze, Silver, Gold tiers |
| Subscription | Annual | SMB1001 Diamond certification |
| Unit Pricing | Annual | SMB1001 starting price |
| Freemium | Pay-as-you-go | CyberFit 30-day free trial |
| Freemium | Pay-as-you-go | CyberFit Assessment |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
cyberwise product offering
Product offeringCore offering
Cyberwise delivers the CyberFit AI-driven cyber resilience platform that learns and adapts to small and medium business operations, integrating email security, cloud data protection, device and network protection, web browsing protection, dark web monitoring, phishing assessments, and user awareness training. Beyond the platform, it provides incident response services, penetration testing, SMB1001 certification through CyberCert partnership, and cyber insurance advisory through InfoSure partnership, all targeted at Australian SMBs.
Product overview
Cyberwise is a cybersecurity company serving Australian small and medium business, operating for over 25 years. Their primary offering is the CyberFit AI-driven cyber resilience platform, which provides holistic protection across email security, cloud data, device protection, web browsing, user awareness, external footprint monitoring, dark web detection, and phishing assessments. The product portfolio includes the core CyberFit platform, incident response services, cyber insurance advisory (via InfoSure partnership), SMB1001 certification services (via CyberCert partnership), and compliance/awareness training modules. The platform is described as fully integrated, with the CyberFit platform serving as the central hub providing protection services alongside complementary offerings.
Differentiator
Problem solved
Functional benefit
Brands
- CyberFit: AI-driven, fully integrated cyber protection platform for small and medium business covering email security, cloud data, device protection, web browsing, user awareness, external footprint monitoring, dark web detection, and phishing assessments
- SMB1001
Quantifiable outcome
- Resilience Rating above 80 indicates good cyber hygiene qualifying for best cyber insurers
- +1 more outcomes
Companies that use cyberwise
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
cyberwise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature11 records
cyberwise partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- InfoSurecoreSpecialists in cyber insurance providing tailored solutions covering all events associated with cyber disaster recovery. InfoSure delivers cyber risk solutions through Cyberwise's distribution to Australian small businesses.
- CyberCertcoreCyberCert is DSI's appointed certification body for SMB1001. Cyberwise is authorized as Tasmania's premier CyberCert certification partner, managing the entire SMB1001 certification process for small businesses.
- Dynamic Standards International (DSI)coreDSI designed and maintains the SMB1001 cybersecurity certification framework in Australia. Cyberwise operates as an authorized certification delivery partner through CyberCert arrangement.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
cyberwise competitors and assessment
Company assessmentDirect peers
- KnowBe4: Security awareness and phishing simulation platform widely adopted by SMBs and mid-market. Highly comparable to Cyberwise's integrated awareness training and phishing assessment offerings, with a similar SMB go-to-market and freemium-style content engine.
- Sophos: SMB-focused cybersecurity vendor delivering integrated endpoint, network, email, and cloud protection with managed service options (Sophos MDR). Closely comparable to Cyberwise's integrated CyberFit platform across the same risk vectors and target customer.
- ESET: Endpoint and SMB cybersecurity provider with strong Australian channel presence. Comparable to Cyberwise on SMB target segment and bundled protection across devices, email, and cloud, though ESET is much larger and global.
- Huntress: Managed cybersecurity platform purpose-built for SMBs and the MSP channel, covering endpoint detection, identity, and SIEM. Closely aligned with Cyberwise on SMB-first positioning, managed-service delivery, and integrated protection stack.
- Field Effect: SMB-focused managed cybersecurity and awareness training provider with an integrated platform across endpoint, email, network, and training. Closely comparable to Cyberwise on integrated SMB cyber protection with bundled awareness training.
Broad incumbents
- CyberCX: Australia's largest domestic cybersecurity services firm offering MSSP, advisory, and managed detection across all sectors. Overlaps with Cyberwise on managed security, GRC and incident response but at significantly larger scale and broader portfolio.
- Tesserent (Thales Australia): Australian-headquartered cybersecurity services and advisory firm, now part of Thales. Competes for the same Australian SMB and mid-market cyber managed services wallet as Cyberwise, with a far broader capability set.
- CrowdStrike: Global endpoint and extended detection/response leader with SMB-tier offerings (Falcon Go). Comparable on the managed endpoint/XDR component of Cyberwise's CyberFit platform, though CrowdStrike competes from a vastly larger scale and product breadth.
- Proofpoint: Enterprise-grade security awareness and compliance training vendor with SMB-adjacent offerings. Comparable to the Awareness Training and email security modules of the CyberFit platform, but Proofpoint operates at significantly larger scale and broader portfolio.
Regional players
- StickmanCyber: Australian cybersecurity services firm focused on SMB and mid-market advisory, managed security and compliance. Direct domestic competitor to Cyberwise for the same Australian SMB customer with overlapping GRC and managed detection services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
cyberwise social profiles
Digital presencecyberwise compliance and trust
Trust signalCompliance1 record
cyberwise financial estimates
Financial estimateRevenue estimate
Valuation estimate
cyberwise leadership team
Management profileNumber of profiles
cyberwise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cyberwise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cyberwise
What does cyberwise do?
Cyberwise delivers the CyberFit AI-driven cyber resilience platform that learns and adapts to small and medium business operations, integrating email security, cloud data protection, device and network protection, web browsing protection, dark web monitoring, phishing assessments, and user awareness training. Beyond the platform, it provides incident response services, penetration testing, SMB1001 certification through CyberCert partnership, and cyber insurance advisory through InfoSure partnership, all targeted at Australian SMBs.
Is cyberwise a public or private company?
cyberwise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was cyberwise founded?
cyberwise was founded in 1999. It employs 1 to 10 people.
How does cyberwise make money?
Five revenue lines are on record. CyberFit Platform Subscription is the primary driver. The others are SMB1001 Certification Services, cyber Insurance, incident Response & Advisory Services and awareness Training Programs.
Who are cyberwise's main competitors?
Direct peers on record are KnowBe4, Sophos, ESET, Huntress and Field Effect. Broad incumbents are CyberCX, Tesserent (Thales Australia), CrowdStrike and Proofpoint. StickmanCyber is listed as a regional player.
Does cyberwise have an API?
No public API is recorded for cyberwise.
What industry is cyberwise in?
cyberwise's product category is Cybersecurity Software. Its primary akta.pro industry code is BPAEADAH, Endpoint Security Managed Services (EDR/XDR), with a secondary code of HDADAIAJ, Security Awareness, Training & Compliance Attestation. Its NAICS code is 541519 and its SIC code is 7372.