amphibian

What amphibian does

Amphibian Corp. is a privately held US-incorporated nature-tech and ocean-tech incubator founded in 2024 by Evan Rapoport. The company operates as "nature's innovation lab": it deploys its own capital to incubate early-stage ideas at the intersection of conservation and technology, then raises external capital for those that demonstrate traction. Its portfolio currently comprises three distinct lines. The first is NatureMe, a consumer mobile application launched on iOS and Android in partnership with the Wilderness Awareness School, designed to help users build mindful nature-observation habits and reduce stress. The second is Fishy Robots, an active development project building AI-powered underwater robots intended to monitor and protect marine biodiversity. The third is a consulting engagement supporting Tetiaroa Society, DOER Marine, Sylvia Earle, and The Brando to launch the Honu Submersibles class of deep-ocean submersibles for scientific research and marine conservation in French Polynesia, targeted for 2027.

The underlying technology spans AI-powered mobile applications for the consumer app and AI-driven underwater robotics for the ocean-monitoring program; a next-generation NatureMe release is planned to integrate AI to drive habit formation. The business model is unusual for a startup: rather than scaling a single product, Amphibian functions as an in-house venture studio. Revenue mechanics are a mix of project-based consulting fees (Honu), potential equity appreciation in incubated portfolio companies as they raise follow-on capital, and a future premium/AI monetization path on the NatureMe consumer app that is not yet shipping. Distribution combines digital app stores for the consumer product with direct partnership channels into conservation nonprofits, government agencies, and industry players for the ocean-tech portfolio.

The company is founder-led with 1–10 employees and an advisor bench drawn from Google X, Google, Emerson Collective, OnlyOne, the Allen Institute for AI, and Google.org. A portion of revenue is directed to the affiliated Amphibian Foundation, a 501(c)(3) nonprofit (previously Regrow) that supports front-line nature protection and community programs in rural Northern Kenya, with the founder personally covering all administrative overhead. No external funding rounds, parent company, or institutional investors are disclosed.

Name

amphibian

Legal name

Amphibian Corp.

Website

https://amphibian.eco

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Amphibian is a US-based, founder-led nature-tech and ocean-tech incubator that uses its own capital to build a portfolio of AI-enabled products, including the NatureMe consumer mindfulness app, Fishy Robots for marine monitoring, and consulting on the Honu Submersibles deep-ocean project.

Ownership category

akta.pro rank

Product category

Nature Technology Incubator

NAICS

Other Aquaculture (112519)

akta.pro primary industry

Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH)

Keywords

• Nature tech incubator
• Ocean monitoring robots
• Marine conservation apps
• Mindful nature applications
• AI-powered wildlife tools

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Incubator investments and equity stakes: Amphibian invests its own capital to incubate early-stage nature tech and ocean tech ideas, then raises external capital for those that gain traction. Returns are generated through equity appreciation and follow-on funding rounds.
2. Consulting services: Amphibian provides consulting services to partners, such as the Honu Submersibles project for the Tetiaroa Society, DOER Marine, Sylvia Earle, and The Brando to launch a submersible business in French Polynesia.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Amphibian is a nature tech and ocean tech incubator that invests its own capital to develop early-stage products addressing marine biodiversity threats and human disconnection from nature. The portfolio includes AI-powered underwater robots (Fishy Robots) for ocean monitoring, the NatureMe consumer mobile app for mindful nature observation built in partnership with the Wilderness Awareness School, and consulting services for the launch of Honu Submersibles for deep-ocean scientific research.

Product overview

Amphibian operates as a nature tech and ocean tech incubator, building a portfolio of early-stage products. The portfolio includes three main offerings: NatureMe (a consumer mobile app for mindful nature observation), Fishy Robots (AI-powered ocean monitoring robots), and consulting services for Honu Submersibles. NatureMe is developed in partnership with the Wilderness Awareness School and available on iOS and Android app stores. Fishy Robots represents an active development project for underwater ocean monitoring using AI-powered robots.

Differentiator

Problem solved

Functional benefit

Brands

• NatureMe: AI-powered app that helps people enjoy nature, reduce stress, and feel wonder through mindful observation. A partnership between Amphibian and the Wilderness Awareness School.
• Fishy Robots
• Honu Submersibles

Products and services

• Fishy Robots AI-powered ocean robots designed to monitor and protect the underwater world, addressing threats to ocean biodiversity. Targeted at marine conservation efforts.
• NatureMe Mobile application helping consumers enjoy nature, reduce stress, and feel wonder through mindful observation practices. Built in partnership with the Wilderness Awareness School, available on iOS and Android.
• Honu Submersibles Consulting Consulting services for the Tetiaroa Society, DOER Marine, Sylvia Earle, and The Brando to launch Honu Submersibles, a new class of submersible enabling scientific research and marine conservation in French Polynesia.

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Wilderness Awareness SchoolcoreStrategic or Co-development PartnerNatureMe is explicitly described as a partnership between Amphibian and the Wilderness Awareness School. The partnership combines the Wilderness Awareness School's best practices for deepening nature connection with Amphibian's innovative software and product design capabilities to develop the NatureMe mobile application.
• Amphibian FoundationcoreOthersAmphibian Foundation is Amphibian's 501(c)(3) nonprofit partner. A portion of Amphibian's revenue is donated to support front-line nature protection efforts. The Foundation focuses on supporting communities in rural Northern Kenya that rescue girls from sexual and gender-based violence, providing food, shelter, electricity, clean water, clothing, and school scholarships. The Foundation was previously known as Regrow and was founded in 2020.
• Tetiaroa Society, DOER Marine, Sylvia Earle, & The BrandominorStrategic or Co-development PartnerAmphibian is consulting for Tetiaroa Society, DOER Marine, Sylvia Earle, and The Brando to launch Honu Submersibles, a new class of submersible for breakthrough scientific research and marine conservation, in French Polynesia in 2027. Honu will enable anyone to visit the deep ocean aboard the submersible.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oceankind: Oceankind is Amphibian founder Evan Rapoport's prior ocean conservation venture, where he built a $10M+ portfolio of investments and grants. It is the most directly comparable peer: same founder DNA, same ocean/nature-tech funding thesis, and an established track record that anchors expectations for Amphibian.
• Sustainable Ocean Alliance: Sustainable Ocean Alliance is a global ocean-tech accelerator that incubates and funds startups addressing ocean health. It mirrors Amphibian's portfolio approach to ocean technology and competes for the same founder talent, conservation capital, and marine-tech deal flow.
• Conservation X Labs: Conservation X Labs is a conservation-technology incubator and venture studio that builds and backs startups tackling biodiversity and environmental threats. Its venture-studio model and dual focus on internal incubation plus external funding closely parallel Amphibian's operating approach.
• Wildlife.ai: Wildlife.ai applies AI to wildlife and ecosystem monitoring. It overlaps directly with Amphibian's Fishy Robots AI-ocean-monitoring thesis and shares an advisor connection (Josh Yellin sits on both Wildlife.ai and Amphibian's advisory bench).

Broad incumbents

• Saildrone: Saildrone is the established leader in autonomous ocean data collection, operating fleets of wind- and solar-powered sailing drones for climate, weather, and ocean-mapping customers. It is the incumbent benchmark for AI-enabled ocean robotics and a likely competitor or acquirer in Amphibian's Fishy Robots category.
• AllTrails: AllTrails is the dominant consumer outdoor/nature mobile app, with tens of millions of users exploring trails and nature. It is the broad-incumbent benchmark for nature-app scale and monetization that NatureMe would have to displace or differentiate against.

Emerging players

• iNaturalist: iNaturalist is the leading citizen-science nature observation platform, with a mobile app used to log and identify species worldwide. Its consumer nature-observation app directly overlaps with NatureMe's premise, though iNaturalist focuses on species ID rather than mindfulness and habit-building.
• Seek (by iNaturalist): Seek is iNaturalist's mobile nature-identification app that turns outdoor exploration into a gamified identification experience. It competes with NatureMe for the same nature-curious consumer on iOS and Android, and offers a reference point for gamified nature-app engagement mechanics.

Others

• Allen Institute for AI (AI2): AI2 is a major AI research institute whose conservation-tech work (via advisor Ted Schmitt) intersects with Amphibian's nature-tech mission. It is not a direct competitor but shapes the conservation-AI talent pool and open tooling that Amphibian draws on.
• Mission Blue / Sylvia Earle Alliance: Mission Blue is Sylvia Earle's ocean conservation nonprofit and a key partner on Amphibian's Honu Submersibles project. While not a commercial peer, it sits inside the same Sylvia Earle-led marine conservation ecosystem and signals the strategic network Amphibian leverages for legitimacy and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amphibian-eco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amphibian