sound harbor wealth partners

Name

sound harbor wealth partners

Legal name

Sound Harbor Wealth Partners

Website

https://soundharborwealthpartners.com

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industry

Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF)

Keywords

• Fiduciary financial planning
• Wealth management
• Investment advisory
• Retirement planning
• 401(k) advisory

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: Fee-based investment advisory services through Raymond James Financial Services Advisors, Inc. Revenue generated from advisory fees for portfolio management and financial planning.
2. Securities/Financial Services: Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Revenue includes commissions and transaction-based fees for securities transactions.
3. Financial Planning Fees: Comprehensive financial planning services generating revenue through planning fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sound Harbor Wealth Partners provides fiduciary financial advisory services for individuals and small businesses in Wilmington, NC and surrounding areas, structured around their proprietary "Financial Compass" methodology. The firm delivers comprehensive financial planning, investment implementation, retirement planning, estate planning, tax strategies, insurance planning, and small business 401(k) and retirement plan advisory. Securities are offered through Raymond James Financial Services, Inc. (member FINRA/SIPC) and investment advisory services through Raymond James Financial Services Advisors, Inc.

Product overview

Sound Harbor Wealth Partners offers a unified financial advisory service structured around their proprietary Financial Compass methodology. The core offerings include comprehensive financial planning, investment implementation, and small business 401(k)/retirement plan services. The Financial Compass serves as the guiding framework across all services, helping clients navigate the interconnected aspects of their financial lives. Educational tools and resources (Resource Center, Glossary, Tax Tools) complement the advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning / Financial Compass
• Investment Implementation
• Small Business 401(k) & Retirement Plans

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core, secondary and supporting.

• Raymond James Financial ServicescoreStrategic or Co-development PartnerSecurities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Investment advisory services offered through Raymond James Financial Services Advisors, Inc. The firm leverages Raymond James resources and knowledge while maintaining independence to serve clients best. Brad Hudson is also an approved Raymond James Discretionary Advisor.
• Ramsey Solutions (SmartVestor)secondaryGTM or Marketing PartnerBrad Hudson is a SmartVestor Pro, an advertising service for investing professionals vetted by Ramsey Solutions. Being a SmartVestor Pro means alignment with Dave Ramsey's values and expectations. The program connects prospective clients with financial advisors who share Dave Ramsey's financial philosophy. Brad underwent extensive vetting process to earn SmartVestor Pro status.
• Envestnet MoneyGuidesupportingTechnology or IntegrationThe firm uses Goal Planning & Monitoring financial planning software from Envestnet MoneyGuide for collaborative financial planning with clients.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Creative Planning: Large, independent, planning-led RIA serving HNW individuals and families with comprehensive financial planning, investment management, and tax services. Comparable to Sound Harbor in fiduciary, planning-first orientation but operates at vastly greater scale.
• Buckingham Strategic Wealth: Planning-led RIA built on academic evidence-based investing and comprehensive financial planning for HNW clients. Highly comparable business model and target client to Sound Harbor's Financial Compass approach.
• Carson Group: Wealth advisory firm and RIA platform serving HNW individuals and small business retirement plans, with a heavy emphasis on coaching advisors and providing planning-centric technology. Comparable to Sound Harbor in serving HNW and small business segments with a planning-led model.
• Mariner Wealth Advisors: National RIA offering comprehensive financial planning, investment management, and retirement plan advisory to HNW clients and small businesses. Comparable to Sound Harbor across service mix, with similar fiduciary positioning.

Broad incumbents

• Edelman Financial Engines: Largest independent RIA in the U.S., providing comprehensive financial planning and investment management to HNW households and employer-sponsored plan participants. Overlaps Sound Harbor on planning-led RIA model and small business retirement plan segment at much larger scale.
• Fisher Investments: Large independent RIA primarily serving HNW individuals with discretionary portfolio management. Overlaps Sound Harbor on investment advisory services for affluent retail clients but does not emphasize the integrated financial planning niche.
• Merrill Lynch Wealth Management: Major wirehouse wealth manager offering comprehensive financial planning, investment advisory, and retirement plan services to HNW individuals and small businesses. Comparable service set to Sound Harbor as a broad incumbent competitor in the same target segments.
• Charles Schwab Wealth Advisory: Major incumbent wealth manager offering planning-led advisory services (Schwab Wealth Advisory, Schwab Intelligent Portfolios) to HNW individuals and small business retirement plans. Competes with Sound Harbor across the full HNW and retirement plan spectrum.
• Northwestern Mutual: Large incumbent financial services firm with a planning-led wealth advisory model serving HNW individuals and small businesses on retirement, estate, and insurance planning. Overlaps Sound Harbor on the integrated financial planning value proposition.

Others

• Raymond James Financial Services: The broker-dealer and RIA platform through which Sound Harbor offers securities and advisory services; not a direct competitor but rather the operating ecosystem and parent context. Included as a structural reference point because Sound Harbor's economics, technology, and supervision all run through this platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MySoundHarbor
• Facebookfacebook.com/SoundHarbor
• LinkedInlinkedin.com/company/sound-harbor-wealth-partners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sound harbor wealth partners