What Envestnet | MoneyGuide does

Envestnet | MoneyGuide provides cloud-based, goals-based financial planning software for financial advisors and wealth management firms across the United States. The platform supports interactive client-advisor planning through Monte Carlo simulations, retirement income modeling, tax and Social Security optimization, risk tolerance profiling, and advanced estate and cash flow planning, with unique features such as Play Zone sliders, What Are You Afraid Of holistic stress testing, MyBlocks modular collaboration tools, and a Dash prospecting workflow. The product family spans MoneyGuide (core goals-based planning), MoneyGuideElite (advanced tier for high-net-worth and ultra-high-net-worth clients), Wealth Studios (estate and legacy planning), MyBlocks (ongoing collaboration), Dash (prospecting), Client Portal with aggregation, and Plan Analytics. Underlying architecture is web-based and API-first, with MoneyGuideEngine exposing the calculation engine for enterprise embedding and integration with 60+ custodians, CRMs, portfolio management systems, and data aggregators.

MoneyGuide monetizes primarily through annual and multi-year subscription licenses for MoneyGuidePro, Elite, and Wealth Studios, supplemented by API licensing, paid training bootcamps and practice management coaching, and the Paraplanning Certificant Program. Distribution is hybrid: an enterprise sales team for firms with 20+ advisors, an inside sales team for independent advisors and small ensembles, channel partnerships with major custodians (LPL Financial, Schwab, Fidelity, Altruist), and self-serve free trials. Named enterprise customers include LPL Financial (MoneyGuidePro embedded in ClientWorks for ~1,100 advisors), Edward Jones, Carson Group, Cetera, Commonwealth Financial, and Buckingham Wealth Partners; MoneyGuidePro has ranked #1 in T3/Inside Information surveys in 2020 and 2021 with a 26.07% category share.

The company operates as a brand under Envestnet, Inc. (NYSE: ENV until the announced take-private), headquartered in Powhatan, Virginia, with a SOC 2 Type II audited data center in Richmond and conference presence in Phoenix. Founded in 1997 as PIEtech and acquired by Envestnet, MoneyGuide completed two 2021 acquisitions (Apprise Labs technology rebranded as Wealth Studios, and Harvest Savings & Wealth Technologies). In July 2024, Envestnet announced a $4.5 billion take-private transaction with Bain Capital and committed over $1 billion in investment over five years for product and technology enhancements. Recent AI additions include PDF statement processing, explainability tools, automated tax-loss/gain harvesting, and integration with FP Alpha for AI-driven multi-discipline planning.

Name

Envestnet | MoneyGuide

Legal name

MoneyGuide, Inc.

Website

https://moneyguide.com

Company type

Public

Founded year

1997

Operating status

Operating

Short description

Envestnet | MoneyGuide provides cloud-based goals-based financial planning software with Monte Carlo simulations, estate planning, and interactive client collaboration tools for RIAs, broker-dealers, banks, and wealth management firms across the United States.

Ownership category

akta.pro rank

Product category

Financial Planning Software

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

akta.pro secondary industries

Retirement Planning & Long-Term Financial Planning Tools (FSAGADAI), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Financial planning software
• Wealth management tools
• Goals-based planning
• Retirement income planning
• Estate planning solutions

Headquarters

HQ city

Powhatan

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription (MoneyGuidePro/Elite): Annual or multi-year subscription licenses for financial advisors and wealth management firms to access MoneyGuidePro, MoneyGuide Elite, Wealth Studios, and related planning tools. Tiered pricing based on advisor count and feature access.
2. Training Services: Fee-based training programs including Foundational and Advanced Bootcamps ($299), Practice Management Coaching sessions ($249), and custom training events for advisory firms.
3. Paraplanning Certificant Program: Training program for paraplanning professionals requiring 10 hours of training with live or self-paced options, providing ongoing support for advisors using MoneyGuide.
4. API Licensing (MoneyGuideEngine): Enterprise licensing of MoneyGuide algorithms and calculations via API for third-party platforms and custom built planning tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Envestnet | MoneyGuide provides cloud-based, goals-based financial planning software for financial advisors and wealth management firms. Its platform combines Monte Carlo simulations, interactive client-advisor collaboration features, retirement income planning, tax and estate planning, and an API (MoneyGuideEngine) that allows enterprise firms to embed its calculations into their own digital experiences. It sells subscription licenses to advisors, broker-dealers, RIAs, banks, and enterprise wealth firms.

Product overview

Envestnet | MoneyGuide is a comprehensive financial planning platform with a modular architecture comprising multiple products. The core offering includes MoneyGuide (goals-based planning with retirement income, risk tolerance, and tax planning), MoneyGuideElite (advanced tier for ultra-high-net-worth clients with estate planning), and Wealth Studios (acquired brand for sophisticated estate planning). Supporting modules include Dash (prospecting tool), MyBlocks (client collaboration), Plan Analytics (data insights), and Client Portal with aggregation. The MoneyGuideEngine API enables enterprise firms to embed planning capabilities. The platform integrates with 60+ third-party tools for CRM, portfolio management, data aggregation, billing, and analytics. Services include paraplanning certification, training programs, and customer support. The platform operates as a web-based SaaS solution supporting Windows PCs, Apple devices, and all major browsers.

Differentiator

Problem solved

Functional benefit

Brands

• MoneyGuidePro: Interactive goals-based financial planning solution with features including advanced lifetime protection, allocation comparison, retirement income modeling, tax planning, Social Security optimization, and holistic stress testing.
• Wealth Studios
• Dash
• MyBlocks

Products and services

• MoneyGuidePro

Quantifiable outcome

• Average annual retainer fees for financial advisors surged 52% since 2023, from $4,484 to $6,815
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration68 records

AI capability7 records

Feature9 records

Partnerships

28 partnerships are on record, tiered strategic, core and major.

• Carson GroupstrategicTechnology or Integration · 11 October 2021Carson Group-affiliated advisors gain access to full suite of MoneyGuide solutions from MyBlocks to sophisticated estate planning capabilities through Wealth Studios.
• CeterastrategicTechnology or Integration · 12 February 2021Renewed agreement providing Cetera advisors continued access to entire suite of Envestnet | MoneyGuide integrated financial planning tools.
• LPL FinancialcoreTechnology or Integration · 13 January 2020Integration of MoneyGuidePro into LPL's ClientWorks advisor platform, enabling approximately 1,100 advisors to access comprehensive financial planning directly within their brokerage workflow.
• Schwab (OpenView Gateway)coreTechnology or IntegrationIntegration provides secure, real-time access to account-level data from Schwab Advisor Center including balances and positions with cost basis, minimizing manual data entry.
• Fidelity Investments (Wealthscape)coreTechnology or IntegrationWealthscape integration enables advisors to import and refresh position value information from Fidelity's platform, serving both NFS and FBS clearing clients.
• Orion Advisor ServicescoreTechnology or IntegrationIntegration with Orion's portfolio management and accounting solution enables advisors to import client data, streamlining planning workflows.
• FP AlphamajorTechnology or IntegrationAI-driven comprehensive financial planning solution that enables advisors to provide actionable, personalized recommendations across 16 disciplines, complementary to MoneyGuide's retirement planning.
• MaxMyInterestmajorTechnology or IntegrationCash management solution integration enables advisors to view clients' held-away cash balances and provide optimization advice, with Max balance data integrating seamlessly into MoneyGuide.
• AddeparstrategicTechnology or IntegrationWealth management platform specializing in data aggregation and performance reporting for clients with complex assets, managing over $1.3 trillion on platform.
• YodleecoreTechnology or IntegrationIndustry-leading personal financial management platform providing affordable, accurate, and secure data aggregation for held-away assets in client plans.
• MorningstarcoreTechnology or IntegrationMultiple integrations including Advisor Workstation, ByAllAccounts data aggregation, Morningstar Office, Principia research, and Risk Profiler validated by 2 million completions.
• BroadridgecoreTechnology or IntegrationBroadridge Data Aggregation and Financial Reporting provides 99.9% accurate data reconciliation across 4,500+ custodial interfaces, integrated with MoneyGuide for complete client view.
• LaddermajorTechnology or IntegrationDigital life insurance platform integration enables MoneyGuide Elite advisors to estimate coverage needs, generate quotes, and send application links within the planning platform.
• NationwidestrategicTechnology or IntegrationNationwide wholesalers gain access to MoneyGuide and training resources to help advisors leverage retirement income tools and incorporate income solutions into financial plans.
• AdvicePaymajorTechnology or IntegrationBilling and payment solution integration enables advisors to collect B2B payments for financial planning services directly through MoneyGuide via single sign-on.
• FIDxmajorTechnology or IntegrationPartnership makes annuities available directly from financial plans, enabling MoneyGuide users to model annuity strategies to identify income gaps.
• SalesforcestrategicTechnology or IntegrationPartnership with Salesforce aims to deliver unified platform experience for wealth advisors, solving pain points of operating across multiple systems.
• Oyster ConsultingmajorImplementation/ SI/ Consulting PartnerParaplanning services partnership offering mutual clients access to trained paraplanning professionals and the MoneyGuide Paraplanning Certificant Program.
• PractifimajorTechnology or IntegrationEnterprise business management platform integration allows advisors to create and update client household data in MoneyGuide from Practifi with single click.
• Redtail (CRM)majorTechnology or IntegrationWeb-based CRM integration enables seamless client data transfer and single sign-on between Redtail and MoneyGuidePro.
• WealthboxmajorTechnology or IntegrationCRM integration allows range of data sharing between Wealthbox and MoneyGuidePro with web-service integrations and single sign-on.
• SalenticastrategicTechnology or IntegrationDomain expertise in wealth management CRM implementations, providing tailored deployments for complex financial services firms.
• AltruistcoreTechnology or IntegrationModern custodian built exclusively for independent RIAs, combining brokerage with intuitive software for account opening, trading, reporting, and billing.
• Bridge (Atlas)majorTechnology or IntegrationPortfolio management software integration streamlines data flow between MoneyGuide planning tools and Atlas portfolio management for advisors.
• PreciseFPmajorTechnology or IntegrationData-gathering and forms creation tool integration allows clients to create financial profiles with data flowing directly to MoneyGuidePro.
• Commonwealth FinancialcoreChannel Partner/ Reseller/ DistributorIntegrated technology suite with MoneyGuide designed to simplify advisors' lives through comprehensive planning tools access.
• Advent Software (Black Diamond)coreTechnology or IntegrationPerformance reporting integration allows importing clients from Advent Black Diamond into MoneyGuidePro with automated data extracts.
• EnvestnetcoreOEM/ Whitelabel/ Licensing PartnerParent company providing platform infrastructure, analytics, payments, and distribution capabilities supporting MoneyGuide's financial planning tools.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Schwab Advisor Services: Schwab Advisor Services provides custody and technology for RIAs, including Schwab OpenView Gateway which feeds account data into MoneyGuide. As a major custody and platform incumbent, Schwab could potentially expand proprietary planning capabilities, posing a competitive threat to MoneyGuide's market position with independent advisors.
• Orion Advisor Tech: Orion Advisor Services provides portfolio management, accounting, and financial planning technology to RIAs. It is a core integration partner of MoneyGuide but also offers competing planning capabilities through its own tech stack (including former Advizr), making it both a partner and an adjacent competitor in the advisor tech ecosystem.
• Envestnet, Inc. (parent): Envestnet is the parent company of MoneyGuide and a broader wealth management technology platform supporting over $7 trillion in assets. It provides unified managed account capabilities, portfolio analytics, and data infrastructure that MoneyGuide plugs into, making it both the distribution backbone and a broader-suite incumbent in the same space.

Emerging players

• Altruist: Altruist is a modern custodian built exclusively for independent RIAs, combining brokerage services with intuitive software for account opening, trading, reporting, and billing. It is a core integration partner of MoneyGuide but also moving toward embedded planning capabilities, positioning it as an emerging player in the all-in-one advisor tech category.
• Riskalyze (Nitrogen): Nitrogen (formerly Riskalyze) provides a risk alignment platform with its Risk Number powering autopilot and compliance tools. It is integrated with MoneyGuide but extends beyond risk tolerance into broader portfolio and client engagement workflows, making it an emerging peer in the financial planning cloud ecosystem.
• Holistiplan: Holistiplan is an AI-powered tax planning tool for financial advisors that analyzes client tax returns and produces actionable planning insights. It represents a niche emerging competitor focused specifically on tax planning, a discipline where MoneyGuide also offers capabilities but Holistiplan is gaining rapid advisor adoption.
• FP Alpha: FP Alpha is an AI-driven financial planning solution that provides actionable recommendations across 16 disciplines, complementary to MoneyGuide's retirement planning. It is integrated with MoneyGuide but also serves as a standalone planning recommendation engine, positioning it as an emerging AI-native peer in the advisor planning category.
• Advizr (Orion): Advizr was a financial planning software for advisors acquired by Orion Advisor Services. It was a direct competitor to MoneyGuide and has been integrated into Orion's broader platform, making it an emerging competitor within the Orion ecosystem that competes with MoneyGuide for advisor planning workflows.

Direct peers

• eMoney Advisor: eMoney Advisor is a financial planning software platform for advisors, owned by Fidelity. It directly competes with MoneyGuidePro in the goals-based financial planning category and was identified alongside MoneyGuide as a 'Climber' in Oasis Group's 2026 Peaks Report. Both serve RIAs, broker-dealers, and enterprise wealth firms with comparable Monte Carlo-based planning tools.
• RightCapital: RightCapital is a financial planning software platform for financial advisors offering goals-based planning, Monte Carlo simulations, and tax planning. It competes directly with MoneyGuidePro in the mid-market RIA segment and is known for ease-of-use and modern UX, often cited as an alternative in T3/Inside Information surveys.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Envestnet | MoneyGuide