vision community

Name

vision community

Legal name

Vision Community

Website

https://visioncommunity.it

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (541430), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAFAEAC

Visual Identity & Brand Design Systems

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAIAC

Graphic Design & Visual Content Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Business directory platform
• Digital marketing services
• Web development services
• Social media management
• Business visibility services

Headquarters

HQ city

Sarno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Membership/Subscription Fees: Businesses pay to become affiliated members of Vision Community, receiving a showcase/listing on the platform with various visibility features.
2. Promotional Services (PROMO ASSOCIATI): Additional revenue from promotional services where members can publish limited-time offers and special deals through the platform.
3. Digital Services: Additional services including Social Media Management, Brand Creation, Website Development, E-Commerce Setup, and Cost Management Software Development.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vision Community operates a web-based business directory and membership platform where affiliated SMBs receive a customized online showcase (Vetrina Aziendale) with SEO optimization and targeted visibility actions. The company sells professional digital services including social media management, brand creation, website development, e-commerce setup, and custom business cost management software. It also operates a promotional service (PROMO ASSOCIATI) that allows members to publish time-limited offers to consumer community members via social channels and email.

Product overview

Vision Community is a multi-service digital platform that provides comprehensive business visibility and marketing solutions for affiliated companies. The platform operates as a directory-plus-services model, offering core services including Vetrina Aziendale (business showcase directory), Social Media Manager, Brand Creation, Website Development, E-Commerce Development, and Business Cost Management Development. The platform also features a promotional system (PROMO ASSOCIATI/FlashDeal Alert) enabling associates to publish time-limited offers. Additional services include Wedding Sites for the wedding industry, Newsletter subscription, and a professional network of Vision Builders and Vision Advisors. The ecosystem includes various business categories such as Food & Beverage, Locali (restaurants/venues), Casa e Arredo (home furnishings), professional services, and associations/ONLUS, all connected through the win-win community model.

Differentiator

Problem solved

Functional benefit

Brands

• PROMO ASSOCIATI: Exclusive service for associates to publish time-limited promotional offers and deals
• Vision Community Wedding Sites
• Vision Builder
• Vision Advisor

Products and services

• Vetrina Aziendale (Business Showcase) Business showcase and directory listing service providing affiliated companies with a customized online profile including graphic design, persuasive content, SEO optimization, and targeted visibility actions. Intended for local SMBs seeking online visibility.
• Social Media Manager Social media management service that handles sector analysis, objective setting, platform selection, targeted campaign implementation, and continuous metric monitoring and strategy adaptation. For SMBs needing professional social media presence.
• Realizzazione di Brand (Brand Creation) Brand creation and development service including corporate values analysis, market research, distinctive logo design, engaging slogans, and iterative review and feedback refinement. For businesses launching or rebranding.
• Realizzazione Siti Web (Website Development) Website development service covering consultation, graphic design, technical development with advanced functionality, testing and optimization, and final implementation with initial feedback monitoring. For SMBs needing a professional website.
• Realizzazione sito E-Commerce (E-commerce Development) E-commerce website development including store architecture and navigation design, secure payment system integration, product management configuration, purchase testing, and launch with performance monitoring. For retailers launching online sales channels.
• Sviluppo Gestionale dei Costi Aziendali (Business Cost Management Software) Custom business cost management software enabling analysis and optimization of every expense and revenue, providing clear and detailed vision of company finances for informed decision-making. For SMBs needing financial visibility.
• PROMO ASSOCIATI (FlashDeal Alert) Exclusive promotional service for Vision Community associates to publish time-limited special offers, exclusive discounts, and unique promotions available only for community members. For affiliated SMBs seeking promotional reach.
• Vision Community Wedding Sites Wedding website creation service for photographers and wedding planners offering clients customized wedding sites with photo galleries, event organization, and personalized design reflecting their love story.
• Newsletter Service Email newsletter subscription service providing privileged access to exclusive content, previews, unique opportunities, exclusive promotions, personalized content, and special event invitations. For consumer community members.
• Formazione (Training Division) Training and coaching services for entrepreneurs, companies, and community members led by Professional Identity Coach Caterina Iovino, specializing in PNL, Reiss Motivation Profiler, and professional excellence development.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Scale indicators2 records

Direct peers

• Yelp: Yelp is a global SMB directory and reviews platform that connects local businesses with consumers, monetizing via advertising and enhanced listings. It is the closest comparable to Vision Community's core directory/membership model for SMBs, though Yelp operates at vastly greater scale.
• TripAdvisor: TripAdvisor is a leading restaurant and travel SMB directory with consumer reviews, listings, and promotional tools. Several of Vision Community's listed members (e.g., Donna Rusella, Tang's) are restaurants, making TripAdvisor a directly comparable category competitor.
• PagineGialle: PagineGialle is Italy's traditional Yellow Pages directory business that has pivoted to digital SMB listings, marketing services, and advertising. It is the most direct domestic Italian competitor to Vision Community's directory-plus-marketing offering.
• Alignable: Alignable is a small-business referral and community network where SMBs recommend each other locally. Its community-driven, two-sided SMB model closely mirrors Vision Community's Vision Builder / Vision Advisor referral approach.
• Houzz: Houzz is a community platform connecting homeowners with home design professionals, combining a directory with marketplace and marketing tools. Like Vision Community, it pairs SMB listing with bundled marketing services (website, brand, social).
• Thumbtack: Thumbtack is a marketplace connecting consumers with local service professionals, monetizing via pay-per-lead. Its focus on SMBs and professionals in service verticals makes it a comparable SMB acquisition channel to Vision Community.

Broad incumbents

• Google Business Profile: Google Business Profile is the dominant free SMB listing and discovery product globally, embedded in Search and Maps. It represents the largest free alternative to Vision Community's paid membership model and is the key competitive headwind for any SMB directory.
• Trustpilot: Trustpilot is an SMB reviews and discovery platform with broad category coverage. While larger and global, it competes for SMB mindshare in discovery and trust-building, similar to Vision Community's community-rating positioning.
• Wix: Wix is a global SMB website-building and digital presence platform with templates, branding, and e-commerce tools. Its self-serve SMB website and brand offering directly overlaps with Vision Community's 'Realizzazione Siti Web' and 'Realizzazione di Brand' services.

Regional players

• ItaliaOnline: ItaliaOnline is a major Italian internet portal offering SMB digital marketing services, directory listings, and advertising solutions. It is a regional incumbent whose product portfolio overlaps meaningfully with Vision Community's Italian SMB visibility stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/groups/1494961771259254
• LinkedInlinkedin.com/company/vision-community-italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vision community