PagineGialle
PagineGialle, operated by Italiaonline S.p.A. since 1926, is Italy's leading online business directory connecting 10 million monthly consumers with local businesses and professionals. It monetizes via SMB advertising, premium listings, the VTEX-powered Shop marketplace, and PgCasa home services lead referrals.
- Company typePrivate
- Founded1926
- HeadquartersRoma, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What PagineGialle does
PagineGialle, operated by Italiaonline S.p.A. under the direction and coordination of Luxembourg-based holding company Libero Acquisition S.à r.l., is Italy's flagship online business directory platform tracing its origin to the founding of the Italian telephone directory in 1926. The platform serves two primary customer segments: Italian consumers searching for local businesses, professionals, and services (with reported reach of 10 million monthly users), and Italian SMBs seeking online visibility (with free basic registration gated by Partita IVA and paid promoted profile tiers). Core functionality centers on category-, location-, and keyword-based local business search with reviews, verified opening hours, and reverse phone lookup. The product surface has expanded from a single directory into a multi-product portfolio including PagineBianche (residential directory), PgCasa (home services quote comparison), PagineGialle Shop (a VTEX-powered e-commerce marketplace with third-party sellers across electronics, optics, home goods, and office supplies), TuttoCittà (proprietary mapping and city navigation), and telephone-assisted services 1240 and 89.24.24.
Underlying technology relies on a web and mobile stack (iOS and Android apps) with geolocation-based proximity ranking and an AGCOM-mandated data integration into the Banca Dati Unica (DBU), the unified Italian telephone database to which all signed fixed and mobile telephony operators must contribute per Delibere n. 36/02/CONS and n. 180/02/CONS. This regulatory framework grants Italiaonline structurally exclusive access to authoritative business contact data for every Italian telephone subscriber, which is the foundational data asset of the platform. The e-commerce layer is built on the VTEX commerce engine, indicating a modern, multi-tenant marketplace architecture.
The revenue model is diversified across four streams: (1) business advertising and promoted listings, where SMBs pay for preferential placement, highlighted profiles, and promotional badges; (2) premium business profile subscriptions with multi-year contracts providing extended listing information and additional photos; (3) PagineGialle Shop marketplace commissions on product sales and third-party seller fees; and (4) PgCasa lead-referral revenue, connecting homeowners with local tradespeople for quote requests. Free basic listings serve as the funnel into paid tiers. The headcount of 11-50 reflects the PagineGialle product line specifically within the broader Italiaonline portfolio, which also operates major Italian portals Libero, Virgilio, DiLei, SiViaggia, QuiFinanza, Buonissimo, and Supereva as cross-distribution channels. Revenue is not publicly disclosed.
PagineGialle firmographics
Firmographics- Name
- PagineGialle
- Legal name
- Italiaonline S.p.A.
- Website
- https://paginegialle.it
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PagineGialle, operated by Italiaonline S.p.A. since 1926, is Italy's leading online business directory connecting 10 million monthly consumers with local businesses and professionals. It monetizes via SMB advertising, premium listings, the VTEX-powered Shop marketplace, and PgCasa home services lead referrals.
- Ownership category
- akta.pro rank
PagineGialle industry classification
Industry- Product category
- Online Business Directory
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192), Web Search Portals and All Other Information Services (519290)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
- akta.pro secondary industry
- Geocoding, Search & Place Data Platforms (BPAMANAC)
Keywords
Where PagineGialle is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
PagineGialle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Business advertising and promoted listings: Paid visibility features for businesses including preferential placement in search results, highlighted profiles, and promotional badges on the PagineGialle directory platform.
- Premium business profiles: Enhanced business profile subscriptions providing extended listing information, additional photos, and promotional content on the directory.
- PagineGialle Shop marketplace: E-commerce marketplace selling consumer products (electronics, optics, home goods, office supplies) with third-party sellers. Revenue from product sales and marketplace fees.
- PgCasa quote referral service: Lead generation service connecting homeowners with local service professionals (plumbers, cleaners, locksmiths, etc.) through quote requests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic business profile |
| Subscription | Multi-year contract | Premium promoted business listing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
PagineGialle product offering
Product offeringCore offering
PagineGialle operates Italy's heritage online business directory and local search platform, enabling consumers to find, review, and contact local businesses across all 20 Italian regions. The platform monetizes via freemium listings and promoted profiles for SMBs, a VTEX-powered e-commerce marketplace (PagineGialle Shop) with third-party sellers, a home-services quote comparison service (Pgcasa), and telephone directory assistance (1240 and 89.24.24). The directory is built on the regulated Banca Dati Unica (DBU) unified Italian telephone database.
Product overview
PagineGialle operates as a multi-product digital platform for Italian consumers and businesses, encompassing: (1) PagineGialle and PagineBianche — the flagship business and residential directory services (collectively marking their centennial in 2026, marking 100 years of the Italian telephone directory since 1926), (2) Pgcasa — a home-services marketplace for quotes and professional bookings, (3) PagineGialle Shop — a VTEX-powered e-commerce marketplace with third-party sellers across electronics, home goods, tools, and optical instruments, (4) TuttoCitta — a digital mapping service with proprietary cartography, and (5) telephone directory assistance services (1240 Pronto PagineBianche and 89.24.24 Pronto PagineGialle). The platform is owned and operated by Italiaonline S.p.A., which also manages a portfolio of portal properties including Libero, Virgilio, DILEI, SIVIAGGIA, QUIFINANZA, BUONISSIMO, and SUPEREVA.
Differentiator
Problem solved
Functional benefit
Brands
- Pgcasa: Home services platform for requesting quotes from professionals
- PagineGialle Shop
- 1240 Pronto PagineBianche
Products and services
- PagineGialle Business Directory Online business directory and local search platform letting Italian consumers find, review and contact shops, freelancers, professionals, and businesses across categories (restaurants, pharmacies, doctors, lawyers, etc.) with company profiles, contact information, opening hours and user reviews; offers free and premium business profile registration.
- PagineBianche (Residential Directory) Italian residential telephone directory and people search service enabling searches for individuals by name, surname, and location; complementary to PagineGialle for residential listings.
- Pgcasa (PagineGialle Casa) Home Services Quotes Home services quote request and comparison platform connecting Italian homeowners with local professionals (plumbers, cleaners, locksmiths, movers, installers of doors/windows, security systems and removals) for home improvement and maintenance projects.
- PagineGialle Shop Marketplace E-commerce marketplace offering consumer products across categories including electronics, optics, home goods, photography equipment, tools, and office supplies, with third-party seller integration.
- 1240 Pronto PagineBianche Telephone directory assistance service for residential reverse phone lookups and people search via the 1240 number.
- 89.24.24 Pronto PagineGialle Phone-based business directory assistance service for finding commercial businesses and services via the 89.24.24 number.
- TuttoCittà Digital mapping and city navigation service providing geographic data, directions, and points of interest across Italian cities, supported by proprietary cartography.
Companies that use PagineGialle
Customer profileSegments4 records
Ideal customer profiles4 records
PagineGialle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PagineGialle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Italian telecommunications operators (DBU)coreItaliaonline receives business contact data from all Italian fixed and mobile telephony operators who have signed a specific protocol with AGCOM (Autorità per le Garanzie nelle Comunicazioni). This feeds the Banca Dati Unica (DBU), the unified database that forms the basis of the PagineGialle directory. This is a mandated regulatory relationship required by Italian law.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
PagineGialle competitors and assessment
Company assessmentDirect peers
- Yelp: Yelp operates a global business directory with reviews, ratings, and advertising for SMBs. It is the closest functional peer: search by category/location, verified profile, pay-for-prominence, and content (reviews/Magazine).
- Truecaller: Truecaller provides caller-ID and reverse phone lookup using operator-fed databases, plus verified business listings and ads. Its regulated/operator-sourced contact data mirrors PagineGialle's DBU-derived directory.
- ProntoPro: Italy's leading home-services professional marketplace (plumbers, electricians, cleaners). Directly comparable to PgCasa's quote-comparison and lead-gen model in the same Italian market.
- Subito: Italy's largest horizontal classifieds marketplace, also owned by Italiaonline's parent group peers. Comparable in providing free SMB/private listings with paid prominence tiering to Italian consumers.
- Foursquare: Foursquare's POI/places database plus advertising and location-tools business mirrors PagineGialle's geolocation-aware directory and SMB promotion offering.
- Yellow Pages (YP) Canada / YP Canada: YP is the North American legacy yellow-pages directory with an identical print-to-digital transition and SMB advertising model. Mirrors PagineGialle's business model and brand heritage closely.
Broad incumbents
- Google Maps: Dominant consumer mapping and POI platform with Google Business Profile for SMBs. Indirect competitor and potential partner; overlaps with PagineGialle's directory and TuttoCittà mapping on both consumer and SMB sides.
- HERE Maps: Global mapping and location platform offering POI data and APIs. Comparable to TuttoCittà's cartographic offering, with overlapping B2B licensing revenue models.
Regional players
- Infobel: European online business directory across multiple countries with operator-sourced business contact data. Closest European directory peer to PagineGialle in business model and data sourcing approach.
Emerging players
- 118218.it / 89.24.24 Pronto PagineGialle: Italian directory assistance and reverse-lookup services competing head-on with 1240 Pronto PagineBianche and 89.24.24 Pronto PagineGialle telephone services.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PagineGialle social profiles
Digital presencePagineGialle financial estimates
Financial estimateRevenue estimate
Valuation estimate
PagineGialle leadership team
Management profileNumber of profiles
PagineGialle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PagineGialle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PagineGialle
What does PagineGialle do?
PagineGialle operates Italy's heritage online business directory and local search platform, enabling consumers to find, review, and contact local businesses across all 20 Italian regions. The platform monetizes via freemium listings and promoted profiles for SMBs, a VTEX-powered e-commerce marketplace (PagineGialle Shop) with third-party sellers, a home-services quote comparison service (Pgcasa), and telephone directory assistance (1240 and 89.24.24). The directory is built on the regulated Banca Dati Unica (DBU) unified Italian telephone database.
Is PagineGialle a public or private company?
PagineGialle is a private company. It is classified as private equity controlled and is currently operating.
When was PagineGialle founded?
PagineGialle was founded in 1926. It employs 11 to 50 people.
Where is PagineGialle based?
PagineGialle is headquartered in Roma, Italy, in the Europe region.
How does PagineGialle make money?
Four revenue lines are on record. Business advertising and promoted listings are the primary driver. The others are premium business profiles, pagineGialle Shop marketplace and pgCasa quote referral service.
Who are PagineGialle's main competitors?
Direct peers on record are Yelp, Truecaller, ProntoPro, Subito, Foursquare and Yellow Pages (YP) Canada / YP Canada. Broad incumbents are Google Maps and HERE Maps. Infobel is listed as a regional player. 118218.it / 89.24.24 Pronto PagineGialle is listed as an emerging player.
Does PagineGialle have an API?
No public API is recorded for PagineGialle.
What industry is PagineGialle in?
PagineGialle's product category is Online Business Directory. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms, with a secondary code of BPAMANAC, Geocoding, Search & Place Data Platforms. Its NAICS code is 5192 and its SIC code is 5960.