arms and ammunition
- Company typePrivate
- Founded2017
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
arms and ammunition firmographics
Firmographics- Name
- arms and ammunition
- Website
- https://arms-and-ammunition.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
arms and ammunition industry classification
Industry- Product category
- Firearms and Ammunition
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro industry
- Firearms & Ammunition RetailAmmunition Manufacturing (Small-, Medium- & Large-Caliber)Industrials, Manufacturing & Construction/Aerospace & Defense Manufacturing/Missiles, Munitions & Ordnance Manufacturing
Keywords
Where arms and ammunition is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Markets served
arms and ammunition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Others
arms and ammunition product offering
Product offeringCore offering
Arms & Ammunition supplies firearms, ammunition, defense equipment, and related services. The company acts as a retailer/distributor of small arms, ammunition, and supporting defense/tactical equipment to buyers in South Africa.
Differentiator
Problem solved
Functional benefit
Products and services
- Firearms Firearms supplied to individual buyers and licensed customers, including handguns, rifles, and shotguns for sport, hunting, and personal defense.
- Ammunition Ammunition products supplied for the firearms sold, including caliber-specific rounds for sport shooting, hunting, and defense use.
- Defense Equipment Defense and tactical equipment supplied alongside firearms and ammunition, supporting sport, hunting, and personal security use cases.
Companies that use arms and ammunition
Customer profileIdeal customer profiles2 records
arms and ammunition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
arms and ammunition competitors and assessment
Company assessmentDirect peers
- Palmetto State Armory: US-based omnichannel retailer of firearms, ammunition, and accessories. Closely mirrors the subject company's stated model of supplying firearms, ammunition, defense equipment and related services to consumers and security end-customers.
- Midway USA: One of the largest US direct-to-consumer firearms and ammunition retailers; comparable in offering breadth (firearms + ammunition + accessories) and target customer base of sport shooters, hunters and security buyers.
- Brownells: US retailer of firearms, ammunition, reloading components and gunsmithing supplies. Comparable product taxonomy and supply-driven business model, including services layered on top of physical goods.
- Cheaper Than Dirt: Online-first US retailer of firearms and ammunition. Comparable in being a multi-brand supplier/distributor with a primarily digital go-to-market — a useful reference for what the subject company could evolve toward given its current minimal web presence.
Broad incumbents
- Hornady: US-established ammunition manufacturer with broad retail and distributor reach. Overlaps with the subject company's ammunition and defense-equipment lines, but operates as a brand-owner/producer rather than a pure supplier.
- Winchester Ammunition: Iconic US ammunition brand with military, law-enforcement and sporting distribution. Comparable in the ammunition category but with far broader licensing, distribution and global reach.
- Smith & Wesson Brands: US firearms and accessories platform (now a brand house post-spin). Overlaps with the subject company's firearms offering; far larger scale and the type of incumbent the subject company would partner with or compete against at the distribution layer.
- Bass Pro Shops / Cabela's: Largest North American outdoor retailer with deep firearms and ammunition departments, plus broader hunting/sporting mix. Comparable in product categories served, but vastly broader consumer offering and footprint.
- Federal Ammunition: Vista Outdoor-owned US ammunition brand serving sporting, law enforcement and military markets. Overlaps with the ammunition portion of the subject company's portfolio and exemplifies the incumbent-tier competitor/partner dynamic.
- Denel: South African state-owned defense and munitions manufacturer whose PMP division produces small arms ammunition and related defense products. Directly comparable in the local SA ammunition/defense category, but a much larger state-linked incumbent.
Market position
Customer concentration
arms and ammunition social profiles
Digital presencearms and ammunition financial estimates
Financial estimateRevenue estimate
Valuation estimate
arms and ammunition leadership team
Management profileNumber of profiles
arms and ammunition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
arms and ammunition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about arms and ammunition
What does arms and ammunition do?
Arms & Ammunition supplies firearms, ammunition, defense equipment, and related services. The company acts as a retailer/distributor of small arms, ammunition, and supporting defense/tactical equipment to buyers in South Africa.
Is arms and ammunition a public or private company?
arms and ammunition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was arms and ammunition founded?
arms and ammunition was founded in 2017. It employs 11 to 50 people.
Where is arms and ammunition based?
arms and ammunition is headquartered in Johannesburg, South Africa, in the Africa region.
Who are arms and ammunition's main competitors?
Direct peers on record are Palmetto State Armory, Midway USA, Brownells and Cheaper Than Dirt. Broad incumbents are Hornady, Winchester Ammunition, Smith & Wesson Brands, Bass Pro Shops / Cabela's, Federal Ammunition and Denel.
Does arms and ammunition have an API?
No public API is recorded for arms and ammunition.
What industry is arms and ammunition in?
arms and ammunition's product category is Firearms and Ammunition. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of IMABAHAG, Ammunition Manufacturing (Small-, Medium- & Large-Caliber). Its NAICS code is 332994 and its SIC code is 3480.