hyundai trucks & buses commonwealth

What hyundai trucks & buses commonwealth does

Hyundai Trucks & Buses Commonwealth (legal entity: Prince Motor Corporation) is an authorized Hyundai franchise dealership operating in the Philippines under Hyundai Asia Resources, Inc. (HARI). The company was incorporated in 1990 and re-launched in 2011 as one of the first Philippine dealerships built to Hyundai Motor Corporation's Global Standards. It operates a 2,800 sqm flagship at 43 Commonwealth Avenue, Quezon City, plus four provincial branches (Quezon Avenue, Cabanatuan, Tuguegarao, Santiago), all under the Esjay Auto Group umbrella.

The company sells the full Hyundai lineup spanning entry sedans (Reina, Accent), subcompact and mid-size SUVs (Venue, Kona, CRETA, Tucson), flagship SUVs (Santa Fe, Palisade), MPVs and vans (Stargazer, Staria, Grand Starex, Solati), hybrids (Kona Hybrid, Palisade Hybrid, Elantra HEV), electric vehicles (IONIQ 5, IONIQ 5 N, IONIQ 9), and a full commercial range (H100, HD36/65/78, County, County New Breeze, Universe, Xcient, Modern PUV). Vehicles integrate OEM-developed Hyundai SmartSense ADAS including Forward Collision-Avoidance Assist, Lane Keeping/Following Assist, Blind-spot Collision-Avoidance Assist, Rear Cross-Traffic Collision-Avoidance Assist, and Safe Exit Warning. Modern PUV units serve the Philippine public transportation modernization program.

Hyundai Commonwealth monetizes through four streams: new and used vehicle sales (margin between HARI wholesale and retail), after-sales service and genuine parts, insurance referral commissions (with BPI MS, AXA, Standard, Mercantile, Stronghold), and financing referral/in-house financing commissions via the Shop at HOME platform. Pricing spans PHP 683,000 (Reina) to PHP 4,580,000 (IONIQ 9 Long Range), with commercial vehicles quoted on request and financing available at down payments from 20% over terms up to 5 years. The dealership is consistently recognized as a Top 2 Hyundai dealer in the Philippines and was named 2025 Asia Pacific Regional Partners Convention Dealer of the Year with Global Top 100 status.

Name

hyundai trucks & buses commonwealth

Legal name

Prince Motor Corporation

Website

https://hyundaicommonwealth.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyundai Trucks & Buses Commonwealth is an authorized Hyundai franchise dealership in Luzon, Philippines, operating five branches under Esjay Auto Group and selling the full Hyundai lineup, from entry sedans to EVs and commercial trucks and buses, alongside service, parts, insurance, and financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Hyundai vehicles including sedans, SUVs, MPVs, vans, light trucks, and buses through the physical dealership and online channels. Revenue generated from the margin between wholesale acquisition from HARI and retail sale to end customers. Multiple financing options including bank financing and in-house financing through the 'Shop at HOME' program.
2. After-Sales Service & Parts: Preventive maintenance services, body repair and paint, and sale of genuine Hyundai parts and accessories. Revenue from service labor, parts markup, and accessories sales. Warranty-covered services as well as out-of-warranty repairs.
3. Insurance Services: Non-life insurance offerings including comprehensive motor insurance, CTPL, personal accident, fire/allied perils, marine policy, travel protect, and general liability coverage. Revenue from insurance partner commissions. Partners include BPI MS, AXA, Standard Insurance, Mercantile Insurance, and Stronghold Insurance.
4. Retail Financing Support: Facilitation of auto loan applications through bank financing and in-house financing options. Revenue derived from financing referral commissions and in-house financing interest income. The 'Shop at HOME' online auto loan application streamlines financing for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Authorized Hyundai dealership in Quezon City, Philippines retailing Hyundai passenger vehicles, commercial trucks, and buses. Operates factory-backed after-sales service, genuine parts supply, in-house vehicle financing, and insurance referral offerings as part of the Hyundai Asia Resources, Inc. franchise network under the Esjay Auto Group.

Product overview

Hyundai Commonwealth Avenue is a full-line Hyundai dealership in the Philippines operated by Prince Motor Corporation, offering a comprehensive portfolio of passenger vehicles, SUVs, vans/MPVs, and commercial vehicles (trucks and buses). The passenger lineup includes sedans (Elantra, Accent, Reina), subcompact SUVs (Venue, Kona, CRETA), and flagship models (Tucson, Santa Fe, Palisade). The commercial range spans light trucks (H100, HD65/78, HD36) to heavy-duty trucks (Xcient), and buses (County, County New Breeze, Universe, Solati). Modern PUVs serve public transportation needs. All vehicles come with Hyundai SmartSense advanced driver assistance systems featuring autonomous collision avoidance and computer vision capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyundai Passenger Vehicles (sedans, SUVs, MPVs) Retail sales of Hyundai passenger vehicles including sedans, SUVs, and MPVs for individual buyers and families in the Philippines.
• Hyundai Commercial Trucks and Buses Sales of Hyundai light commercial vehicles, heavy-duty trucks, and buses targeting small and medium enterprises, public utility vehicle operators, and corporate fleet accounts.
• After-Sales Service and Repair Scheduled maintenance, diagnostics, and repair services performed by factory-trained technicians for Hyundai passenger and commercial vehicles.
• Genuine Hyundai Parts Retail supply of genuine Hyundai replacement parts for service and repair operations.
• Vehicle Financing and Insurance In-house auto financing arrangements and insurance product referrals bundled with vehicle purchases for retail and fleet buyers.

Quantifiable outcome

• 5-year warranty or 200,000 km on Stargazer and Palisade models
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• Hyundai Asia Resources, Inc. (HARI)coreChannel Partner/ Reseller/ Distributor · 1 January 2004Hyundai Commonwealth is an authorized franchise dealer of HARI, the official distributor of Hyundai vehicles in the Philippines. Prince Motor Corporation (owner of Hyundai Commonwealth) became an authorized franchise dealer in 2004. The dealership operates under Hyundai Motor Corporation's Global Standards and receives vehicles, marketing support, training, and warranty backing from HARI.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nissan Commonwealth: Sister company under Esjay Auto Group, also a Philippines new-vehicle dealership on Commonwealth Avenue, Metro Manila. Identical multi-branch Luzon operating model and same after-sales/parts/financing revenue architecture, but sells Nissan vehicles instead of Hyundai — providing the closest natural peer for benchmarking unit economics, branch performance, and customer overlap.

Broad incumbents

• AutoNation: Largest automotive retailer in the United States with ~250+ franchised stores across multiple OEM brands, plus used vehicle, F&I, parts, and service operations. Directly comparable full-line dealership operating model with multi-OEM relationships, scale economies in parts/service, and exposure to consumer credit cycles.
• Group 1 Automotive: Large US and UK automotive retailer with ~200+ dealerships representing multiple OEM brands plus used vehicle and F&I operations. Comparable multi-OEM franchise model with similar revenue mix (new, used, parts/service, F&I) and similar exposure to manufacturer franchise terms and consumer credit cycles.
• Lithia Motors: One of the largest US automotive retailers with a multi-brand OEM franchise model expanded via aggressive M&A across the US and UK. Comparable franchise dealership model, multi-revenue stream (new, used, parts/service, F&I), and growth-by-acquisition playbook parallel to what Esjay Auto Group has executed across Philippine brands.
• Penske Automotive Group: Global premium automotive retailer with franchises across the US, UK, Germany, Italy, and Australia. Comparable premium and diversified franchise model; Penske's commercial truck and bus relationships parallel Hyundai Commonwealth's heavy-duty commercial book (H100, HD65/78, Xcient, Universe, Solati).
• Sonic Automotive: US automotive retailer operating franchise dealerships plus EchoPark used-vehicle stores. Directly comparable multi-brand OEM franchise model, F&I arm (Sonic Financial Services), and parts/service revenue streams, with similar exposure to OEM franchise terms and consumer credit conditions.
• Asbury Automotive Group: US automotive retailer operating ~150+ franchise locations with strong F&I (Total Care Auto) and Clicklane digital retailing. Comparable multi-brand franchise model with a growing digital sales channel — Clicklane parallels Hyundai Commonwealth's online showroom and 'Shop at HOME' auto loan application flow.
• CarMax: Largest US used-vehicle retailer with omnichannel sales, CarMax Auto Finance, and extended service plans. Less directly comparable given used-only model, but serves overlapping consumer demand for personal transportation with a similar large-format retail and F&I architecture.
• Inchcape plc: Global automotive distributor and retailer operating across more than 40 markets with both distribution and retail operations. Comparable emerging-markets multi-brand retail model and distributor-franchise hybrid structure relevant to Hyundai Commonwealth's Philippines franchise position within the global Hyundai network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwBZPOuVgV24rocyFLyI_JQ
• Facebookfacebook.com/HyundaiCommonwealthAvenueOfficial
• Instagraminstagram.com/hyundaicommonwealth
• LinkedInlinkedin.com/company/hyundai-trucks-buses-commonwealth

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hyundai trucks & buses commonwealth