auspeld

What auspeld does

Auspeld is a non-profit federation representing Australian SPELD associations, operating from a PO Box address in South Perth, Western Australia, and providing evidence-informed advice, direction, and support to families, teachers, schools, and specialists regarding how children and adults learn best. The organization coordinates with five state-based affiliated associations — DSF (WA), SPELD Victoria, SPELD South Australia, SPELD New South Wales, and SPELD Queensland — to deliver national reach, and its work is explicitly grounded in the Science of Learning body of evidence. Leadership is anchored by President Mandy Nayton, who hosts the Talking Literacy video interview series with international experts.

Auspeld's product and service portfolio spans print guides, a curated online bookshop, a structured phonics program, a non-diagnostic screening tool, and live professional learning. Core products include the Understanding Learning Difficulties guides for educators (Revised Edition, 2021) and parents (2022), the Understanding Language Difficulties guides for educators and parents, and the broader researchED series covering assessment, leadership, literacy, curriculum, explicit instruction, special educational needs, English as an additional language, education myths, and cognitive science. The 2024 launches of the UFLI Foundations Australian Edition (an explicit, systematic phonics program adapted to Standard Australian English) and The Roadmap (an evidence-based guide for additional-needs support) significantly extended the catalogue. The technical stack is intentionally lightweight: a WooCommerce-powered e-commerce storefront with Stripe payment processing, a rule-based online screening tool, and content pages — there is no proprietary technology platform identified.

The revenue model combines one-time book and resource sales (unit pricing in AUD inclusive of GST, with multi-guide bundle discounts on researchED volumes) with fee-for-service professional learning delivered directly to schools and allied health professionals (857 training days provided in the past 12 months). Customer segments span teachers and school staff, allied health professionals (speech pathologists, psychologists), parents and families, and schools/administrators. Distribution occurs through Auspeld's own e-commerce channel, the state SPELD reseller network, and direct enterprise training sales. No public revenue figures, funding rounds, parent company, or external ownership stakes have been disclosed in the source data.

Name

auspeld

Legal name

AUSPELD

Website

https://auspeld.org.au

Company type

Private

Operating status

Operating

Short description

Auspeld is an Australian non-profit federation of state SPELD associations that delivers evidence-informed literacy and learning-difficulty guides, a researchED bookshop, professional learning workshops, and an online screening tool to teachers, allied health professionals, schools, and families across Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

South Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Book and Resource Sales: Online sales of educational books, guides, and resources through their WooCommerce-powered bookshop. Products include researchED guides, understanding learning difficulties guides, language resources, and teacher support materials. Prices range from $18 to $135 for individual items and bundles.
2. Professional Learning Services: Providing evidence-informed training days to teachers and allied health professionals across Australia. They provided 857 days of training in the past 12 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Auspeld is the national Australian federation of state-based SPELD associations that provides evidence-informed advice, resources and professional learning to families, teachers, schools, and allied health professionals supporting children and adults with learning difficulties. It sells a curated catalogue of educational guides, books, and the researchED series through an online bookshop, and delivers evidence-informed training workshops Australia-wide. It also offers an online screening tool and the Talking Literacy series to support identification and evidence-based practice in literacy and learning.

Product overview

Auspeld is an Australian organization providing evidence-informed advice, direction and support to families, teachers, schools and specialists regarding how children and adults learn best. The company operates as a federation of SPELD associations across Australia and offers a comprehensive portfolio of educational resources and services. Their product portfolio includes print guides and books (Understanding Learning Difficulties guides, Understanding Language Difficulties guides), the researchED series of education guides covering topics such as assessment, leadership, literacy, curriculum, explicit instruction, special educational needs, cognitive science, and English as an Additional Language), professional development resources (Cognitive Load Theory in Action, Tools for Teachers), and literacy programs (UFLI Foundations Australian Edition). Services include an online learning difficulties screening tool, the Talking Literacy video series with international experts, professional learning workshops (857 days of training provided in the past 12 months), and the Understanding Learning Difficulties online parent guide. They also offer bundled researchED guide packages (Three to Nine researchED Guides) at discounted prices. The organization is guided by the Science of Learning research and promotes high-quality teaching practice with every learner across all areas of the curriculum.

Differentiator

Problem solved

Functional benefit

Products and services

• Understanding Learning Difficulties - A Practical Guide (Revised Edition) Comprehensive guide for principals, teachers, and school psychologists providing awareness and understanding of learning disabilities and outlining effective remediation and accommodation strategies for the classroom, including a USB with printable resources.
• Understanding Learning Difficulties - A Practical Guide for Parents (2022) Parent-focused guide providing information about the nature of learning difficulties in children and practical guidance on identification, intervention and support strategies for families.
• Understanding Language Difficulties: A Practical Guide Guide for principals, teachers, school psychologists and parents with current information on identification, assessment and intervention for children with language difficulties or language disorders.
• Understanding Language Difficulties - A Guide for Parents Parent guide providing information on developmental stages of language, differences between language delays and disorders, diagnostic information, and practical intervention and support strategies including assistive technology guidance.
• Making Sense of Interventions for Children with Developmental Disorders Book discussing non-evidence-based interventions in children's speech, language, literacy, fluency, voice, communication, attention, cognition, and behaviour fields, exploring the science behind interventions and suggesting evidence-based alternatives.
• Running the Room Teacher's guide to behaviour providing practical, evidence-informed strategies for creating calm, safe classroom environments where everyone is treated with dignity, based on the expertise of great teachers worldwide.
• Tales of Literacy for the 21st Century Book by Maryanne Wolf exploring difficult questions about literacy and thought as society transitions from a literacy-based culture to a digital one.
• The Truth About Teaching Book by Greg Ashman exploring vital ideas teachers need to know including science of learning, classroom management, explicit teaching, phonics controversy, and technology evaluation in classrooms.
• Teacher Proof Book by Tom Bennett encouraging teachers to evaluate popular education theories, questioning and reflecting on research provenance and helping teachers become empowered professionals.
• Language at the Speed of Sight Book by cognitive scientist Mark Seidenberg examining how reading is taught, the science of reading, and how teaching methods can be improved based on cutting-edge research.
• The researchED Guide to Assessment ResearchED guide bringing together contributions from Dylan Wiliam, Tom Sherrington, Alison Peacock and others to explore debates about assessment, critique strategies and find solutions for student progress and staff wellbeing.
• The researchED Guide to Leadership Guide arguing that domain-specific knowledge and expertise is vital to running schools well, with contributions from Dylan Wiliam, Jen Barker, Danielle Dennis, Jon Hutchinson and The Reading Ape.
• The researchED Guide to Special Educational Needs Examination of latest research surrounding pupils with special educational needs, edited by Karen Wespieser with contributions from Richard Selfridge, Katherine Walsh, Oliver Caviglioli and others.
• The researchED Guide to Literacy Exploration of what literacy means, why it matters and consequences of not getting it right, with contributions from Kathy Rastle, Rhona Stainthorp, Tom Needham, Alex Quigley, and others.
• The researchED Guide to Education Myths Identification and discussion of the most damaging myths circulating in education settings, with evidence-informed writers including Clare Sealy, Tom Sherrington, Greg Ashman and Doug Lemov.
• The researchED Guide to the Curriculum Guide exploring how schools can get the most out of a rich curriculum, with contributions from Neil Almond, Doug Lemov, Sonia Thompson, Christine Counsell, Michael Young and others.
• The researchED Guide to Explicit & Direct Instruction Exploration of explicit instruction value and use to improve academic outcomes across settings and subject areas, with contributions from Kris Boulton, Greg Ashman, and others.
• The researchED Guide to English as an Additional Language Primer on key questions about education of children learning English as an Additional Language, with contributions from teachers and researchers including Victoria Murphy, Constant Leung, and others.
• The ResearchED Guide to Cognitive Science Guide considering principles from cognitive science to enhance teaching and learning, including cognitive load theory, dual coding theory, interleaving, retrieval practice and spaced practice, with contributions from Kate Jones, Adam Boxer, Paul A. Kirschner and others.
• Cognitive Load Theory in Action Practical guide by Oliver Lovell summarizing over 30 years of research in cognitive load theory into clear strategies for teachers across art, music, history, chemistry, PE, mathematics, and more.
• Tools for Teachers Book by Ollie Lovell summarizing insights from conversations with sixty of the world's most prominent teachers, leaders, and education researchers including John Hattie, Tom Sherrington, Anita Archer, Dylan Wiliam, and others.
• UFLI Foundations Australian Edition Australian Edition explicit and systematic phonics program introducing foundational reading skills, designed for core instruction in primary grades or intervention with struggling students in any grade.

Quantifiable outcome

• Supported 32,000 teachers and allied health professionals in the past 12 months
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• DSF (WA)coreChannel Partner/ Reseller/ DistributorDSF (Diagnostic and Statistical Services for Learning Disabilities) based in Western Australia is the state-based SPELD organization and affiliated partner for distribution of Auspeld resources in WA. They also recommend purchasing certain resources through DSF for WA customers.
• SPELD VictoriacoreChannel Partner/ Reseller/ DistributorState-based SPELD organization and affiliated partner for distribution and advocacy in Victoria.
• SPELD South AustraliacoreChannel Partner/ Reseller/ DistributorState-based SPELD organization and affiliated partner for distribution and advocacy in South Australia.
• SPELD New South WalescoreChannel Partner/ Reseller/ DistributorState-based SPELD organization and affiliated partner for distribution and advocacy in New South Wales.
• SPELD QueenslandcoreChannel Partner/ Reseller/ DistributorState-based SPELD organization and affiliated partner for distribution and advocacy in Queensland.
• UFLI Foundations AuthorsflagshipStrategic or Co-development PartnerDr. Holly Lane and Dr. Valentina Contesse, co-authors of UFLI Foundations, are presenting professional learning workshops around Australia in July. Auspeld distributes the Australian Edition of UFLI Foundations.
• researchEDcoreStrategic or Co-development PartnerAuspeld distributes the researchED series of educational guides and maintains a partnership with the researchED organization, which raises research literacy in education. researchED holds events across six continents and thirteen countries.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SPELD New Zealand: New Zealand's national SPELD federation providing similar evidence-informed literacy resources, screening tools, and professional learning for teachers and families dealing with learning difficulties. Most direct structural peer given the SPELD federation model.
• British Dyslexia Association: UK national non-profit providing dyslexia awareness, training, accredited qualifications, and resources to educators and families. Directly comparable mission and structure, operating in another English-speaking market.
• International Dyslexia Association: US-based non-profit providing dyslexia resources, professional development, advocacy, and conferences for educators and families globally. Closest international analogue in scope and audience.
• Learning Difficulties Australia: Australian peer non-profit focused on evidence-based support for students with learning difficulties, providing professional learning, publications, and advocacy — overlaps directly with Auspeld's educator-facing mission.
• Dyslexia-SPELD Foundation (DSF) WA: Western Australian SPELD organization affiliated with Auspeld; provides assessments, teacher training, and family support for dyslexia. Comparable offerings but state-scoped rather than national.
• Dyslexia Action: UK charity delivering specialist dyslexia assessment, training, and resources to schools and families. Comparable service portfolio though with more assessment-delivery focus than Auspeld's content-and-training mix.

Emerging players

• researchED: UK-based teacher research literacy organization that produces the researchED guides Auspeld distributes and runs conferences across six continents. Partner and partial comparator in the evidence-informed educator content space.
• MultiLit: Australia-based literacy intervention program provider offering explicit instruction programs and professional development to schools. Adjacent competitor in the structured-literacy/reading-intervention space.
• Decoding Dyslexia: US parent-led grassroots advocacy network for dyslexia awareness and policy reform. Comparable family-advocacy function, though more policy-focused and less product-oriented than Auspeld.

Broad incumbents

• Really Great Reading: US-based commercial provider of structured literacy instructional materials and professional development for educators. Comparable product mix (decoding/phonics programs + PD), though profit-driven and not non-profit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auspeld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about auspeld