Motorrad Fassbender

What Motorrad Fassbender does

Motorrad Faßbender GmbH & Co. KG is a privately held authorized BMW Motorrad dealership headquartered in Krefeld, Germany, operating since 1945 as a single-site full-service motorcycle retailer. The dealership sells new and certified pre-owned BMW motorcycles across the M Sport, Roadster & Tour, Adventure, and Heritage segments, alongside a specialized EML (East Midlands Lyons) sidecar conversion offering that distinguishes it within the broader BMW dealer network. Inventory also extends to Ducati, Moto Guzzi, and GG Motorradtechnik brands, with 52 vehicles listed at any given time and used unit prices ranging from approximately €4,000 to €31,000. Beyond vehicle sales, the business operates a workshop for service and repairs, a short-term motorcycle rental program, financing and leasing arrangements brokered with third-party partners, and a BMW Motorrad apparel and accessories line.

The revenue model blends one-time vehicle sales with recurring service and parts revenue, usage-based rental income, and commission-based financing income. Customer acquisition is driven by an online vehicle inventory portal, organic search visibility, in-dealership test rides, and community engagement through guided tours and events; nationwide delivery (€200-€250) extends reach beyond the immediate Krefeld/NRW catchment. The company is explicitly legally and economically independent from BMW AG despite operating under the BMW Motorrad partner license. There is no proprietary technology platform, no AI/ML capability, no external funding, and no disclosed headcount or financial figures in the public source material.

Name

Motorrad Fassbender

Legal name

Motorrad Faßbender GmbH & Co. KG

Website

https://motorrad-fassbender.de

Company type

Private

Founded year

1945

Operating status

Operating

Short description

Motorrad Faßbender is a privately held authorized BMW Motorrad dealership in Krefeld, Germany (est. 1945), selling new and used BMW motorcycles plus EML sidecars, and offering service, rental, financing, apparel, and guided tours from a single location.

Ownership category

akta.pro rank

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and used BMW motorcycles and EML sidecars, including pre-owned vehicles and demonstrator models.
2. Service and Maintenance: Workshop services for motorcycle repair, maintenance, and inspection services.
3. Vehicle Rental: Short-term motorcycle rental services allowing customers to rent premium motorcycles.
4. Financing and Leasing: Financial products including financing and leasing arrangements for vehicle purchases, generating commissions.
5. Apparel and Accessories: Sales of motorcycle clothing, protective gear, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Motorrad Fassbender operates as an authorized BMW Motorrad dealer in Krefeld, Germany, selling new and used BMW motorcycles across Roadster & Tour, Adventure, Heritage, and M Sport model lines. In addition to vehicle retail, the dealership provides EML sidecar conversions, workshop maintenance and repair services, short-term motorcycle rental, financing and leasing arrangements, BMW riding apparel and accessories, and organized guided tours and events.

Product overview

Motorrad Fassbender is an authorized BMW Motorrad dealer and EML sidecar specialist based in Krefeld, Germany. The dealership operates a traditional brick-and-mortar motorcycle retail model with an online vehicle inventory system. Their core product offering centers on BMW motorcycles across multiple segments: Roadster & Tour (R 1300 R, F 900 R), Adventure (R 1300 GS, F 800 GS), Heritage (R nineT), and M Sport (M 1000 R, M 1000 RR), complemented by EML sidecar conversions. Adjacent to vehicle sales, they offer complementary services including financing and leasing programs, extended warranty products, workshop maintenance and repairs, riding apparel and gear, motorcycle rental, and organized guided tours and events. The business functions as a conventional motorcycle dealership rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• BMW Motorcycles (New and Pre-owned)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BMW MotorradcoreChannel Partner/ Reseller/ DistributorMotorrad Fassbender is an authorized BMW Motorrad partner and dealer, licensed to sell BMW motorcycles, genuine BMW parts, and accessories. The partnership includes access to BMW's marketing support, technical training, warranty administration, and the BMW Motorrad Premium Selection program for certified pre-owned vehicles.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Louis Motorrad: Europe's largest multichannel motorcycle apparel, parts, and accessories retailer with a dense German store footprint. Comparable due to overlapping motorcycle apparel/accessories retail category that Motorrad Fassbender serves through its Bekleidung offering, though at substantially larger scale and broader category coverage.
• Polo Motorrad: Major German motorcycle clothing, helmets, and accessories retailer with a nationwide store network. Operates directly in the motorcycle apparel/gear retail category alongside Fassbender's clothing business, with broader inventory depth but no comparable BMW motorcycle sales or service offering.
• Schuberth: Established German premium helmet manufacturer with a broad motorcycle and other head-protection portfolio. Operates in the same premium motorcycle gear ecosystem as Fassbender's apparel business, targeting overlapping BMW-aligned riders across helmet and apparel categories.

Direct peers

• Wunderlich: German BMW motorcycle accessories, parts, and components specialist serving BMW riders globally with deep catalog specialization. Operates in the BMW aftermarket space frequented by Fassbender's core BMW customers, competing for parts and accessories share-of-wallet rather than for new-vehicle sales.
• Touratech: German adventure-touring motorcycle accessories manufacturer and retailer, with deep specialization on BMW R GS models—the same Adventure segment that dominates Fassbender's new vehicle inventory. Comparable via overlapping BMW adventure rider customer base.
• SW-Motech: German motorcycle parts and accessories manufacturer producing luggage, protection, and ergonomic systems for major brands including BMW. Operates in the same motorcycle accessories aftermarket as Fassbender's apparel/accessories retail, with deeper OEM-level product depth but no retail showroom.
• Held: German motorcycle glove and apparel manufacturer supplying dealers and consumers across Europe. Comparable as a motorcycle apparel brand competing for the same rider apparel budget alongside Fassbender's BMW-branded clothing offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorrad Fassbender