seo soul

What seo soul does

SEO Soul is a founder-led, sole-proprietorship SEO agency registered in Karlsruhe, Germany, established by Lisa Stober in March 2021. The firm delivers search-engine optimization services, website consulting, structured SEO coaching, and end-to-end website creation, targeting German-speaking small and medium-sized businesses, freelancers, and marketing professionals. The service portfolio is organized into tiered one-off optimization packages (Erstes SEO-Audit, SEO-Optimierung Light, Basic, and Pro, priced from €600 to €5,300 net), consulting engagements for technical and CMS-relaunch support, a structured coaching track (60-minute Basics Call, 7-day Starter program, 4-week group Basic course, and a 12-week Deepdive course carrying BVDW SEO-Fachkräfte certification), bespoke corporate training (including a new SEO/GEO/AI-Search module for agencies), and website creation on WordPress or WIX with foundational SEO settings.

The underlying technology stack relies entirely on standard industry tools — Screaming Frog, Google Search Console, Google Data Studio, and Google BigQuery — rather than any proprietary platform or AI system. Distribution is direct: clients reach the founder via email, a Calendly booking flow, and an in-person presence in the Karlsruhe region, with global delivery of coaching and consulting via Zoom. Marketing channels are organic and content-led, anchored by the company's own SEO-optimized website, a German-language SEO blog, Instagram and Facebook profiles, and founder-led conference appearances including SMX Munich 2022.

The business model is project-based and personal-services-led, with pay-as-you-go billing across both optimization packages and training, supplemented by quote-based corporate training engagements. Customer mix is exclusively SMB and individual-professional, with publicly named clients including Fokus DU Coaching, CPM Unternehmensberatung, and Praxistrainings LMS. The company is bootstrapped with no external investors, no parent entity, and no disclosed funding history, and is operated entirely by the founder.

Name

seo soul

Legal name

SEO Soul – Agentur für Suchmaschinen-Optimierung

Website

https://seosoul.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

SEO Soul is a Karlsruhe-based, founder-led sole proprietorship that delivers SEO optimization, website creation, and structured SEO coaching and corporate training to German-speaking SMBs, freelancers, and marketing professionals, with all services personally delivered by founder Lisa Stober.

Ownership category

akta.pro rank

Product category

SEO Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)

akta.pro secondary industry

E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

Keywords

• Search engine optimization
• SEO consulting services
• Website optimization packages
• SEO coaching training
• Technical SEO services

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SEO Optimization Packages: Fixed-price SEO service packages (Light, Basic, Pro) providing tiered levels of audit, keyword research, on-page optimization, and implementation support based on client website size and scope.
2. SEO Coaching and Training: Structured training programs including a 4-week group SEO basics course, individual coaching sessions (60-minute basics call, 7-day starter program, 12-week deep-dive course with BVDW certification), and custom in-house corporate training sessions for teams.
3. SEO Consulting: Advisory consulting engagements involving SEO strategy review, CMS relaunch support, technical SEO guidance, and ongoing support via email during engagement period. Billed based on scope of consulting engagement.
4. Website Creation: End-to-end website development services including conceptualization, design, and implementation on WordPress or WIX, with foundational SEO settings included. Offered as project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SEO Soul provides search engine optimization services for small and medium-sized businesses, freelancers, and marketing teams, delivered as tiered website optimization packages (Light, Basic, Pro), SEO consulting engagements for strategy and relaunches, structured coaching and training programs (individual and corporate), and end-to-end website creation on WordPress or WIX with SEO foundations built in. Services are delivered in-person in the Karlsruhe region and online worldwide, with founder Lisa Stober personally executing client work.

Product overview

SEO Soul is a single-person SEO agency founded by Lisa Stober in March 2021, offering a portfolio of SEO services including website optimization packages (Erstes SEO-Audit, SEO-Optimierung Light/Basic/Pro), SEO-Consulting, Website-Erstellung, SEO-Reportings, and various training/coaching programs (SEO-Basics-Call, 7-Tage SEO für Starter, 4 Wochen SEO-Basic-Kurs, 12 Wochen SEO-Deepdive-Kurs, and corporate trainings). The service tiers (Light, Basic, Pro) provide progressively comprehensive optimization solutions with upgrade add-ons for landing pages, internal linking, duplicate content analysis, backlinks, and schema markup. The company specializes in serving small and medium businesses, startups, and self-employed professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO-Optimierung Light Entry-level SEO optimization package for small websites, including competitor analysis, keyword research, and on-page optimization (headlines, meta data, text, image alt-tags) for 2 landing pages. Targeted at SMBs and freelancers starting SEO work.
• SEO-Optimierung Basic Mid-tier SEO optimization package including Google Search Console setup, competitor analysis, keyword research, and on-page optimization of 5 landing pages (headlines, meta data, text, image alt-tags). Provides a comprehensive foundation for organic traffic growth.
• SEO-Optimierung Pro Full-service SEO optimization package including Google Search Console setup, competitor analysis, keyword research, optimization of 10 landing pages, CMS implementation of changes, and initial performance measurement via impressions, clicks, CTR, and rankings.
• Erstes SEO-Audit Initial SEO audit and competitor analysis with target keyword review, priced at €600 net. Identifies growth opportunities and serves as the entry point into the optimization packages.
• SEO-Consulting Advisory SEO consulting for companies without in-house SEO expertise, providing guidance on website changes, technical adjustments, CMS relaunches, and SEO impact assessments through individual consulting sessions, with ongoing email support during the engagement period.
• Website-Erstellung End-to-end website creation and modernization service using WordPress or WIX, with focus on SEO foundations, user-friendliness, mobile optimization, and modern design. Pricing is not publicly disclosed and is quoted per project.
• SEO-Basics-Call (60 Min.) One-on-one 60-minute coaching session covering SEO fundamentals, SEO tool sets, SEO career paths, and includes an SEO-Starter Checkliste PDF. Priced at €222 net. Targeted at individuals and freelancers new to SEO.
• 7-Tage SEO für Starter (1:1) Intensive 7-day 1:1 coaching program with 5 days of 2-hour live calls, including everything from the Basics-Call plus SEO basic knowledge, a 1-hour live website analysis of the client's own site, and overview of key SEO tools. Priced at €1,444 net.
• 4 Wochen SEO-Basic-Kurs 4-week group SEO basics course with 8x2-hour live group calls with Lisa, practice tasks, SEO tool access, work board, and an OnPage SEO Deepdive covering keyword optimization and user intention research. Targeted at SEO beginners such as VAs, copywriters, online marketers, and marketing managers. Currently waitlist-only.
• 12 Wochen SEO-Deepdive-Kurs Advanced 12-week course with 12x2-hour Q&A live calls, workbook, SEO-Soul Junior SEO-Zertifikat, and BVDW SEO-Fachkräfte Zertifikat. Covers technical SEO and SEO reporting. Priced at €4,444 net. Includes all content from previous course levels.
• SEO-Schulungen für Unternehmen Customized in-house corporate SEO training programs covering SEO-Basics, SEO für Online-Redakteure, SEO für Webdeveloper, SEO für digitale Product Manager, SEO für Entscheider, and SEO/GEO/AI-Search für Agenturen. Available on-site or via video conference. Pricing on request.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Peak Ace AG: Berlin-based SEO and performance marketing agency serving mid-market and enterprise clients across DACH. Directly comparable as a German SEO agency with similar service categories (SEO consulting, content, technical SEO), though operating at materially larger scale.
• Claneo: Berlin-based SEO and content marketing agency with strong DACH presence. Comparable to SEO Soul as a content-and-SEO-focused German agency, though Claneo serves larger clients and has international reach.
• Aufgesang GmbH: Hanover-based full-service SEO and digital marketing agency with established SMB and mid-market client base. Directly comparable German SEO agency offering similar service mix including SEO consulting, content, and training.
• Mara Solutions: Munich-based boutique SEO agency serving German SMBs. Closely comparable in size, customer segment, and service mix to SEO Soul; competes for the same Karlsruhe/DACH SMB SEO budgets.
• SUMAX SEO Agentur: German SMB-focused SEO agency offering tiered optimization packages and consulting similar to SEO Soul's Light/Basic/Pro structure. Direct head-to-head competitor for German SME customers seeking affordable SEO services.

Broad incumbents

• diva-e Digitalwert GmbH: Large German digital agency offering SEO as part of a broader portfolio including e-commerce, content, and digital transformation. Comparable on SEO service line, though diva-e serves enterprise clients and offers adjacent capabilities well beyond SEO Soul's scope.
• Ahrefs: Singapore-headquartered but globally dominant SEO tool suite. Enables SMBs to perform SEO tasks in-house, commoditizing portions of SEO Soul's lower-end service packages.
• Semrush: Global SEO and digital marketing SaaS platform. Competes indirectly by enabling SMBs to replace or supplement agency SEO work with self-serve tooling and AI-assisted recommendations.

Emerging players

• Sistrix GmbH: Bonn-based SEO software company behind the widely-used Sistrix Toolbox. Comparable as a German SEO specialist, but operating as a SaaS tooling provider rather than agency; competes for the same client budget and talent pool.
• Ryte GmbH: Munich-based SaaS provider of website quality and SEO optimization tools. Adjacent to SEO Soul's service offering — Ryte's tools enable some of the technical SEO work SEO Soul sells, making it both a competitor and a potential partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/seo-soul-karlsruhe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about seo soul