limelite

What limelite does

Limelite (legal entity Limelite Ventures Inc.) operates a two-sided casting and content creation platform targeting the advertising industry. The platform connects brands, advertising agencies, producers, and casting directors on the demand side with actors, real customers, employees, and non-actors on the supply side through a web-based Admin Portal (casting.limelitecast.com) and a mobile application distributed via iOS App Store, Google Play, and QR-code onboarding. Limelite Ventures Inc. is a Delaware-incorporated private company, founded in 2023, with a registered office in Dover, Delaware, and operating presence indicated in Texas per its Terms of Service; reported headcount is 1-10 employees.

The platform's technical surface centers on workflow automation for the casting process: pre-selection matching to reduce audition fatigue, remote directing functionality enabling real-time talent direction from a laptop, and QR-code-based talent onboarding. Two core products are explicitly named — the Limelite Mobile App and the Admin Portal — with no public API or developer documentation disclosed. Customer logos displayed on the website include Tyson Foods, PepsiCo, People Magazine, Rocket Mortgage, Mountain Dew, Indeed, TSC, Bubly, Snapchat, eBay, AbbVie, and Havas, representing CPG, media, financial services, HR, e-commerce, pharma, and agency verticals.

Monetization is hybrid and partially disclosed: talent-side revenue includes monthly subscriptions (auto-renewing, non-refundable) and per-listing application fees (refundable within 24 hours), while brand/agency-side revenue derives from casting project fees sold via a demo-based enterprise sales motion with no public pricing. The company combines a sales-led motion for enterprise customers with product-led growth (PLG) for talent, emphasizing 'NO FEES. EVER' for talent to drive network liquidity. No funding rounds, revenue figures, or investor information are disclosed in the available source material.

Name

limelite

Legal name

Limelite Ventures Inc.

Website

https://limelite.app

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Limelite operates a two-sided casting and content creation platform connecting brands, advertising agencies, and casting directors with actors, real customers, and employees via a mobile app and web-based Admin Portal.

Ownership category

akta.pro rank

Product category

Talent Casting Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising (7310)

akta.pro primary industry

Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)

akta.pro secondary industries

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF), Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI), Creator Management & Talent Representation (BPAFAHAB)

Keywords

• Talent casting platform
• Creator marketplace
• Casting workflow software
• Brand content production
• Advertising talent network

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Talent Subscriptions (Monthly): Monthly subscription plans for talent that renew automatically. Talent subscriptions can be canceled via email. According to the Terms of Service, monthly subscriptions are not eligible for refunds but can be canceled to prevent future charges.
2. Single Listing Application Fees: Fees charged to talent for single listing applications. The fee is refundable within 24 hours of submission. This provides a one-time transaction revenue stream alongside the recurring subscription model.
3. Brand/Agency Casting Project Fees: Revenue from brands and agencies running casting projects on the platform. Casting directors and brands use the Admin Portal to manage projects, likely on a per-project or subscription basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Limelite operates a two-sided casting and content creation platform that connects brands, advertising agencies, producers, and casting directors with talent (actors, real customers, employees) for advertising and branded content campaigns. The platform consists of a web-based Admin Portal for managing casting projects and a mobile app for talent discovery, with features including remote directing, pre-selection matching, and integrated payment processing. Limelite charges no audition fees to talent and offers subscription-based access for both enterprise casting clients and individual talent.

Product overview

Limelite is a unified casting and content creation platform consisting of two interconnected products: the Limelite Mobile App (for talent to join, audition, and get booked) and the Admin Portal (for brands, agencies, and casting directors to manage projects, cast talent, and produce content). The platform connects the advertising industry with talent, enabling modern casting workflows with features for creative control, remote directing, fast payments, and talent discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Limelite Mobile App A mobile application available on iOS and Android that lets individual actors, real customers, and employees join the Limelite network, create profiles, receive casting notices, submit auditions, and get booked for brand content projects. Onboarded via QR code or direct app store download.
• Admin Portal A web-based portal for brands, ad agencies, producers, casting directors, and talent agents to manage casting projects end-to-end, including talent discovery, project workflow management, remote directing, and payment processing. Enterprise clients can request personalized demos.

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Backstage: Largest online casting and talent-discovery platform for actors, used by brands, agencies, and casting directors. Directly comparable as a two-sided casting marketplace serving the same advertising and entertainment customers as Limelite.
• Casting Networks: Digital casting platform connecting talent with casting directors for film, TV, commercials, and branded content. Closely matches Limelite's casting workflow and enterprise customer base of brands and agencies.
• Actors Access (Breakdown Services): Long-standing casting submission platform used by professional actors and casting directors for commercials, film, and TV. Directly comparable as a paid talent-discovery and submission tool for the advertising/entertainment industry.
• Central Casting: Background and principal casting agency supplying extras and talent to film, TV, and commercial productions. Comparable as a casting intermediary serving advertising and production clients.
• Casting Frontier: Online casting platform for finding actors for film, TV, theater, and commercial projects. Directly overlaps Limelite's value proposition of modernizing casting workflows for brands and casting directors.
• Mandy.com: Creative professionals network including actors, voiceover artists, and crew used by brands and producers for casting and production work. Comparable talent marketplace serving similar advertising and content use cases.
• ExploreTalent: Online talent directory and casting platform connecting aspiring talent with casting opportunities for commercials and entertainment. Comparable as a self-serve talent-discovery and submission platform.

Emerging players

• Brio (TikTok Creative Marketplace alternative / creator casting platforms): TikTok's creator marketplace and similar platforms (e.g., Instagram Branded Content tools) represent emerging digital-first alternatives for casting creators and real people for brand campaigns — adjacent to Limelite's expansion into UGC/influencer territory.

Broad incumbents

• Havas: Global advertising agency network that is both a Limelite customer and a broader incumbent in the advertising production ecosystem, with internal casting/content capabilities competing for the same workflow.

Regional players

• The Muze Agency: Modern casting and talent management agency focused on real people and brand content for commercial campaigns. Comparable as a digital-forward casting competitor serving brand-side advertising clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/limelite-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about limelite