splittrip

What splittrip does

SplitTrip operates splittrip.co.uk, a UK-focused content and affiliate review website doing business as "Non GamStop Casinos." The site publishes editorial reviews, rankings, and bonus comparisons of offshore online casino operators that are licensed outside the UK Gambling Commission's jurisdiction (predominantly Curaçao, Anjouan, and MGA-licensed) and therefore fall outside the UK's GamStop voluntary self-exclusion scheme. The product is a content directory — not a software platform — with structured comparison data covering bonus value, wagering requirements, payout speeds, licensing verification, payment methods, game counts, and gameplay feature availability across 50+ listed casinos (the site's own copy references "100+"). No proprietary technology stack, mobile application, or backend platform is disclosed; the site is presented as a standard SEO-driven editorial property with a documented review methodology including real-money deposit/withdrawal testing and T&C audits.

The audience is primarily UK-based consumers who are either self-excluded via GamStop, dissatisfied with UKGC restrictions (bonus caps, credit card bans, affordability checks), or seeking features unavailable at UK-licensed operators (crypto deposits, Bonus Buy, autoplay, fast spin, higher table limits). The business monetizes exclusively through affiliate referral commissions: "Play Now" buttons route users via tracked "/go/" deep links to partner casino operators, and SplitTrip earns commissions on subsequent sign-ups and deposits. There is no user-facing fee, subscription, or pricing model — all content is free to readers and revenue is 100% B2B from offshore casino operators.

Operationally, the site is a small, privately-held entity with 1-10 employees per firmographics, no disclosed funding rounds, no institutional investors, and no parent company. The geographic reach is UK-only, the operating entity is not separately disclosed (the domain "Non GamStop Casinos" is the trading name), and content is refreshed with 2026-dated editorial updates. The business is entirely dependent on continued UK player access to offshore operators, organic search rankings, and the affiliate programs of partner casinos.

Name

splittrip

Legal name

Non GamStop Casinos

Website

https://splittrip.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

SplitTrip (splittrip.co.uk) operates a UK-focused affiliate review website doing business as "Non GamStop Casinos," ranking and comparing offshore casino operators outside the UK's GamStop self-exclusion scheme and earning referral commissions from partner operators on player sign-ups.

Ownership category

akta.pro rank

Product category

Online Casino Affiliate Reviews

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Affiliate marketing platform
• Non-gamstop casinos
• Casino comparison site
• IGaming affiliate content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Commissions: SplitTrip generates revenue through affiliate marketing arrangements with casino operators. The site features 'Play Now' buttons with tracked affiliate links (e.g., '/go/z740881oao') that direct users to partner casinos. When users sign up and deposit at these casinos, SplitTrip receives referral commissions. This is a standard affiliate revenue model common among iGaming comparison sites.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SplitTrip (operating as "Non GamStop Casinos") is an affiliate review and comparison website targeting UK-based players seeking offshore casino operators that are not part of the GamStop self-exclusion scheme. The site publishes structured reviews of 100+ non-GamStop casinos ranked by bonus value, licensing, wagering requirements, payout speeds, payment methods, and game variety, with conversion occurring via tracked affiliate links to partner casino operators.

Product overview

SplitTrip operates as an affiliate review website that curates, ranks, and provides detailed reviews of non-GamStop casino sites (offshore gambling operators licensed outside the UK that are not part of the UKGC's self-exclusion scheme). The platform aggregates casino listings with ratings based on bonus value, licensing, payment options, and game selection. The offering is a content-driven directory with editorial reviews rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Non GamStop Casinos Review Platform A consumer-facing editorial website that curates, ranks, and provides detailed reviews of offshore casino sites licensed outside the UKGC's jurisdiction. It targets UK players blocked by GamStop or seeking features (higher bonuses, crypto deposits, minimal KYC) unavailable at UKGC-licensed operators. The site includes 100+ casino listings with ratings, bonus information, licensing verification, payment method details, and game library data.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• CasinosNotOnGamstop: CasinosNotOnGamstop is a UK-focused affiliate review site that ranks offshore casinos outside the GamStop self-exclusion scheme. It competes directly with SplitTrip for the same UK search traffic and targets the same self-excluded and UKGC-frustrated player segments.
• NonStopCasino: NonStopCasino is another affiliate site curating non-GamStop casinos for UK players with detailed bonus and payment reviews. Direct peer with overlapping content strategy, audience, and offshore operator partnerships.
• NonGamStopCasinos.com: One of the more established UK-facing affiliates in the non-GamStop niche, publishing bonus comparisons, license verifications, and casino reviews for the same target audience as SplitTrip.
• CasinoGap: CasinoGap publishes comparison content on non-GamStop casinos, payment methods, and bonus terms. Direct competitor operating with a similar SEO-led affiliate model targeting UK players outside the UKGC framework.
• ThePogg: ThePogg is a casino review and complaint-resolution affiliate site that ranks operators on transparency and payout behavior. Comparable methodology-driven review approach to SplitTrip's license and T&C audits, though broader in operator coverage.
• Lcb.org (Latest Casino Bonuses): LCB is a long-running casino affiliate and player community site offering reviews, bonus tracking, and complaint resolution. Similar content/affiliate model with comparable editorial methodology and player segmentation.

Broad incumbents

• AskGamblers: AskGamblers is a large-scale casino affiliate and review platform covering thousands of operators globally. While not exclusively focused on non-GamStop, it operates the same content/affiliate business model and competes for casino-comparison search queries.
• Casino.org: Casino.org is a broad incumbent casino review and affiliate site covering global online gambling with extensive editorial content. Comparable on affiliate business model and editorial format, though broader in geographic scope.
• CasinoGuru: CasinoGuru is an established global casino affiliate and complaint-resolution platform that publishes detailed reviews and bonus comparisons. Comparable business model with broader geographic coverage and stronger dispute resolution infrastructure.

Regional players

• WhichBingo: WhichBingo is a UK-focused bingo and casino affiliate site that publishes UKGC-licensed operator reviews and bonus content. Adjacent in target geography (UK players) and business model, though it focuses on licensed rather than offshore operators.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/splittripapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about splittrip