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kunna®

Full company profile

uuid02mkxbu

Namestring
kunna®
Websiteurl
kunna.be
Company typeenum
Private
Founded yearint
2022
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersMouscron, Belgium
HQ citystring
Mouscron
HQ countrystring
Belgium
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
wealth management services, investment advisory services, insurance advisory services, financial planning services, personal finance consulting
Industry1 code
PRIMARYFSAEABAA
Registered Investment Advisor (RIA) Wealth Management
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory
NAICS code1 code
  • Portfolio Management and Investment Advice523940
SIC code1 code
  • Investment Advice6282
Product category
Financial Advisory Services
No data
Cost components2 values
Personnel, Operations
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Kunna provides wealth planning, investment, insurance, and financial advice services. The firm is a small private Belgian advisory practice (1–10 employees) based in Mouscron, founded in 2022, delivering personal financial guidance to clients rather than selling software, technology platforms, or manufactured products.

Differentiator
Functional benefit
Problem solved
Product and service4 records
1Wealth Planning
CategoryWealth Management
Description

Personal wealth planning service for individuals seeking to structure, grow, and protect their wealth through financial planning guidance.

2Investment Advisory
CategoryInvestment Advisory
Description

Investment advisory service providing guidance on investment decisions for individual clients.

3Insurance Advisory
CategoryInsurance Advisory
Description

Advisory service helping clients select and structure insurance coverage appropriate to their personal circumstances.

4Financial Advice
CategoryFinancial Advisory
Description

General personal financial advice service for individuals seeking guidance on financial decisions.

No data
Peers8 records
1KBC Bank
TypeBroad incumbent
Description

Belgium's largest bank offering wealth advisory, investment, and insurance to retail and private banking clients. Direct overlap in service mix with kunna but at much larger scale and with embedded distribution.

2Belfius
TypeBroad incumbent
Description

Belgian bank with wealth management, investment, and insurance offerings. Competes for the same HNW and mass-affluent clients kunna targets, but as part of a broader banking franchise.

3BNP Paribas Fortis
TypeBroad incumbent
Description

Belgium's largest savings and wealth provider with private banking, investment, and insurance capabilities. Operates at significantly larger scale than kunna across the same advisory categories.

4DELA
TypeDirect peer
Description

Belgian cooperative providing wealth planning, insurance, and financial advisory services. Closely mirrors kunna's bundled offering (wealth + insurance + advice) but with a much larger client base and stronger brand recognition.

5Bank Nagelmackers
TypeDirect peer
Description

Belgian private bank offering wealth management and investment advisory. Targets similar HNW and affluent segments in Belgium and operates as an independent-style wealth manager comparable to kunna's positioning.

6Van Lanschot Kempen
TypeDirect peer
Description

Dutch wealth manager with significant Benelux presence offering discretionary portfolio management, investment advisory, and wealth planning. Closest independent wealth manager comparable to kunna's value proposition.

7Deutsche Bank Wealth Management
TypeBroad incumbent
Description

Global wealth manager with Belgian private banking and advisory coverage. Competes for Belgian HNW clients across investment advisory and wealth planning, with broader product capabilities than kunna.

8Wealthsimple
TypeEmerging player
Description

Digital wealth and advisory platform offering investment, planning, and insurance-adjacent services. Comparable on the integrated 'one-firm' positioning, but executed through a digital-first model rather than personal advisors.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Key risks3 records

Each record includes

Headline, Details, Source

Key highlights3 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

kunna®

Financial Advisory Serviceskunna.be

kunna® firmographics

Firmographics
Name
kunna®
Website
https://kunna.be
Company type
Private
Founded year
2022
Headcount range
1–10 employees
Ownership category
akta.pro rank

kunna® industry classification

Industry
Product category
Financial Advisory Services
NAICS
Portfolio Management and Investment Advice (523940)
SIC
Investment Advice (6282)
akta.pro industry
PRIMARYFSAEABAA
Registered Investment Advisor (RIA) Wealth Management
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

Keywords

  • Wealth management services
  • Investment advisory services
  • Insurance advisory services
  • Financial planning services
  • Personal finance consulting

Where kunna® is headquartered

Location

Headquarters

HQ city
Mouscron
HQ country
Belgium
HQ region
Europe

Markets served

kunna® business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations

kunna® product offering

Product offering

Core offering

Kunna provides wealth planning, investment, insurance, and financial advice services. The firm is a small private Belgian advisory practice (1–10 employees) based in Mouscron, founded in 2022, delivering personal financial guidance to clients rather than selling software, technology platforms, or manufactured products.

Differentiator

Problem solved

Functional benefit

Products and services

  • Wealth Planning Personal wealth planning service for individuals seeking to structure, grow, and protect their wealth through financial planning guidance.
  • Investment Advisory Investment advisory service providing guidance on investment decisions for individual clients.
  • Insurance Advisory Advisory service helping clients select and structure insurance coverage appropriate to their personal circumstances.
  • Financial Advice General personal financial advice service for individuals seeking guidance on financial decisions.

Companies that use kunna®

Customer profile

Ideal customer profiles1 record

kunna® technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

kunna® competitors and assessment

Company assessment

Broad incumbents

  • KBC Bank: Belgium's largest bank offering wealth advisory, investment, and insurance to retail and private banking clients. Direct overlap in service mix with kunna but at much larger scale and with embedded distribution.
  • Belfius: Belgian bank with wealth management, investment, and insurance offerings. Competes for the same HNW and mass-affluent clients kunna targets, but as part of a broader banking franchise.
  • BNP Paribas Fortis: Belgium's largest savings and wealth provider with private banking, investment, and insurance capabilities. Operates at significantly larger scale than kunna across the same advisory categories.
  • Deutsche Bank Wealth Management: Global wealth manager with Belgian private banking and advisory coverage. Competes for Belgian HNW clients across investment advisory and wealth planning, with broader product capabilities than kunna.

Direct peers

  • DELA: Belgian cooperative providing wealth planning, insurance, and financial advisory services. Closely mirrors kunna's bundled offering (wealth + insurance + advice) but with a much larger client base and stronger brand recognition.
  • Bank Nagelmackers: Belgian private bank offering wealth management and investment advisory. Targets similar HNW and affluent segments in Belgium and operates as an independent-style wealth manager comparable to kunna's positioning.
  • Van Lanschot Kempen: Dutch wealth manager with significant Benelux presence offering discretionary portfolio management, investment advisory, and wealth planning. Closest independent wealth manager comparable to kunna's value proposition.

Emerging players

  • Wealthsimple: Digital wealth and advisory platform offering investment, planning, and insurance-adjacent services. Comparable on the integrated 'one-firm' positioning, but executed through a digital-first model rather than personal advisors.

Market position

Strengths3 records

Weaknesses3 records

Key risks3 records

Key highlights3 records

Customer concentration

kunna® financial estimates

Financial estimate

Revenue estimate

Valuation estimate

kunna® leadership team

Management profile

Number of profiles

kunna® funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

kunna® M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kunna®

What does kunna® do?

Kunna provides wealth planning, investment, insurance, and financial advice services. The firm is a small private Belgian advisory practice (1–10 employees) based in Mouscron, founded in 2022, delivering personal financial guidance to clients rather than selling software, technology platforms, or manufactured products.

When was kunna® founded?

kunna® was founded in 2022. It employs 1 to 10 people.

Where is kunna® based?

kunna® is headquartered in Mouscron, Belgium, in the Europe region.

Who are kunna®'s main competitors?

Broad incumbents on record are KBC Bank, Belfius, BNP Paribas Fortis and Deutsche Bank Wealth Management. Direct peers are DELA, Bank Nagelmackers and Van Lanschot Kempen. Wealthsimple is listed as an emerging player.

Does kunna® have an API?

No public API is recorded for kunna®.

What industry is kunna® in?

kunna®'s product category is Financial Advisory Services. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management. Its NAICS code is 523940 and its SIC code is 6282.

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