°Cleaner Web

Name

°Cleaner Web

Legal name

ACB. allcodesarebeautiful eGbR

Website

https://cleaner-web.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Website Sustainability Certification

NAICS

Environmental Consulting Services (541620)

SIC

Services-Prepackaged Software (7372), Services-Testing Laboratories (8734)

akta.pro primary industry

Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ)

akta.pro secondary industries

Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG), Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI), Climate Target-Setting, Transition Planning & Performance Management Platforms (EUABAEAF)

Keywords

• Website sustainability certification
• Digital carbon auditing
• Sustainable web design
• Eco-friendly web services
• Website climate assessment

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Website Certification Services: 3-step process: Audit (analysis of website climate factors), Impact Report (concrete steps for certification), Certification (awarded when requirements met and roadmap created).
2. Consulting Services: Advisory services for website optimization and climate improvement, including technical implementation support.
3. Training & Workshops: Training sessions on climate-conscious web design and development.
4. Speaking Engagements: Presentations on sustainable internet and climate-conscious websites by team members Hannah Magin and Michael Voit.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

°Cleaner Web certifies websites for climate sustainability through a three-step process: an automated Audit that objectively checks 29+ factors across six categories, an Impact Report outlining steps to qualify, and the award of the °Cleaner-Web-Siegel (sustainability seal) once a site scores 70+ points and maintains ongoing compliance. The company also provides a free self-service Klimatest tool, consulting, training workshops, and a partner program for agencies and freelancers.

Product overview

°Cleaner Web is a certification and standards organization offering a suite of products for evaluating and certifying website climate sustainability. The core offering consists of a free Klimatest tool for quick CO₂ analysis, a comprehensive paid Website Audit using automated testing across 29+ factors in six categories (content, data volume, device effort, green hosting, server/performance, data transfer), and the °Cleaner-Web-Siegel certification seal awarded to websites scoring 70+ points. The organization also provides Impact Reports with optimization guidance, a three-tier Partner Program for agencies and freelancers (Partner, Gold, Platinum levels), and educational services including talks and workshops on climate-conscious web design.

Differentiator

Problem solved

Functional benefit

Brands

• Klimatest: Free online tool for testing website carbon footprint and CO2 emissions
• Partnerprogramm
• Brevo

Products and services

• °Cleaner-Web-Siegel (Website Sustainability Certification) A three-step paid certification service for website owners: (1) automated Audit analyzing 29+ factors across six categories, (2) Impact Report listing concrete steps required to qualify, and (3) award of the °Cleaner-Web-Siegel sustainability seal once the site scores 70+ points with a roadmap for ongoing maintenance. Designed for website owners/administrators and sustainability-focused organizations seeking verifiable climate credentials.
• Klimatest (Climate Test Tool) A free online tool that allows any website owner to independently analyze their site's sustainability, calculate CO₂ emissions per page visit, and receive individual improvement tips. Currently version 2.2.3.
• Partner Program (Partner / Gold-Partner / Platin-Partner) A three-tier certification program for web agencies and freelancers: Partner (entry level, requires 80+ points on own website), Gold-Partner (10+ certified sites, 5 with 90+ points), and Platin-Partner (20+ certified sites, 10 with 90+ points, authorized to conduct own audits). Partners receive ongoing training and directory listing.
• Talks and Workshops Presentations and workshops on climate-conscious web design and development, covering topics such as CO₂ measurement, climate-friendly website UX, and sustainable website development. Delivered by team members at events, conferences, and for organizations.

Quantifiable outcome

• Average ~50% reduction in data and energy consumption achievable through climate-conscious optimization
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and major.

• Green Web FoundationcoreStrategic or Co-development PartnerListed as part of the °Cleaner Web network. Green Web Foundation is an organization focused on sustainable web hosting and provides resources on green hosting verification.
• Green CodingcoreStrategic or Co-development PartnerPart of the °Cleaner Web network. Green Coding focuses on energy-efficient software development and measuring energy use of applications.
• Think Digital GreencoreStrategic or Co-development PartnerPart of the °Cleaner Web network. Think Digital Green is a climate-focused digital consulting organization and certified seal holder.
• EcombeemajorChannel Partner/ Reseller/ DistributorCertified partner agency specializing in sustainable hosting and website optimization. Works with Raidboxes, Hetzner, Rocket.net & Laravel Forge. Provides CO₂-optimized, fast web technology services from audit through optimization to CO₂ reporting.
• Update DeutschlandcoreStrategic or Co-development PartnerInitiative under which °Cleaner Web was further developed. Update Deutschland brings together digital actors working on sustainability and societal challenges.
• ACB. allcodesarebeautifulcoreStrategic or Co-development PartnerLegal entity and founding organization behind °Cleaner Web. A digital agency creating climate-conscious, sustainable websites, apps, and designs using permaculture principles. Also a certified partner offering optimization, design, development, system architecture, and consulting.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Website Carbon: Website Carbon is the most widely cited website carbon calculator, offering per-page CO2 estimates and a certification badge. It directly competes with °Cleaner Web's Klimatest tool and sustainability seal — same target audience (website owners), same core methodology (data transfer / energy model), same monetization (badge licensing).
• EcoGrader: EcoGrader is a website sustainability scoring tool from Mightybytes that grades sites on carbon output and other environmental factors. It competes head-to-head with °Cleaner Web's audit tool for the same audience of website owners seeking verifiable sustainability scores.
• Green Web Foundation: Green Web Foundation maintains the global Green Web Directory and is a referenced partner of °Cleaner Web. It competes as an alternative verification methodology for green digital infrastructure, and its directory/registry plays a similar trust-mark role to the °Cleaner-Web-Siegel.
• Sustainable Web Design: Sustainable Web Design is the community-maintained standards and methodology resource that informs how website carbon is calculated. As the de facto open reference methodology, it competes with °Cleaner Web's proprietary 29-factor framework and could reduce differentiation if widely adopted as a free standard.

Emerging players

• Mightybytes: Mightybytes is a US-based sustainable web agency that created EcoGrader and offers its own suite of sustainable web services. It overlaps with °Cleaner Web's partner-agency model and combines agency services with a certification-like product, blurring the line between peer and adjacent player.
• Wholegrain Digital: Wholegrain Digital is a UK-based sustainable web design agency that has built its own website carbon assessment tool and publishes widely on the topic. It is comparable as both a competitor agency and as an alternative certification/methodology provider in the same niche.
• Branch Creative: Branch Creative is an Australia-based sustainable web design agency that has published detailed methodology for low-carbon websites. It represents the same sustainable-agency segment as °Cleaner Web's certified partners but serves a different geography.

Broad incumbents

• Green Software Foundation: The Green Software Foundation is an industry-wide consortium (founded by Microsoft, GitHub, Accenture, etc.) developing standards and tooling for sustainable software. It competes indirectly as a more authoritative, well-funded standards body that could supersede proprietary schemes such as °Cleaner Web's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/_cleaner_web_
• LinkedInlinkedin.com/company/cleaner-web
• Facebookfacebook.com/cleaner.web

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about °Cleaner Web