ecobee

What ecobee does

ecobee is a Toronto-based smart home technology company, founded in 2007 and operating as a wholly-owned subsidiary of Generac Holdings Inc. (NYSE: GNRC) following its 2021 acquisition. The company designs and sells Wi-Fi-connected smart thermostats (Smart Thermostat Premium, Enhanced, Essential, and the Pro-exclusive Lite with Rheem EcoNet), supported by SmartSensors (temperature, occupancy, door/window), a Smart Doorbell Camera, and a SmartCamera with voice control. Its core technology stack combines IoT-connected hardware, the eco+ energy-optimization software platform (automatic humidity/temperature adjustment and time-of-use pre-conditioning), and grid-responsive demand management via its Grid Resiliency Service, which aggregated 143,000+ enrolled devices to deliver 108 MW of capacity in Summer 2025 across CAISO, ERCOT, and SPP with a stated 2.8 GW unlock potential.

ecobee monetizes through a mix of one-time hardware sales (direct-to-consumer via ecobee.com, retail through Amazon and Best Buy, authorized resellers, and HVAC contractors via the Preferred Contractor Program with Pro PIN) and recurring software/subscription revenue. Smart Security is offered in tiered subscriptions — Core (free), Plus ($5/mo or $50/yr), and Advanced ($10/mo or $100/yr) — with a $10/mo Professional Monitoring add-on. Commercial revenue comes from the SmartBuildings platform and a new multifamily API for Resident Experience Platform integrations, while utility-side revenue is generated through Grid Resiliency demand response contracts.

The company serves four customer segments: residential homeowners (primary), HVAC contractors (channel + Pro PIN), multifamily property operators (SmartBuildings), and utility companies (Grid Resiliency). The product ecosystem integrates natively with Apple HomeKit/Siri, Amazon Alexa, Google Assistant, Samsung SmartThings, Alarm.com, and Generac's MobileLink. ecobee's Donate Your Data program provides anonymized time-series data from 200,000+ homes to research partners including Carleton University, ACEEE, the U.S. EPA, Berkeley Labs, and the B.C. Centre for Disease Control. The company holds ENERGY STAR certification across its thermostat line and has received consistent recognition from Wirecutter, Tom's Guide, Forbes, CNET, Consumer Reports, The Verge, and Safewise.

Name

ecobee

Legal name

ecobee Inc.

Website

https://ecobee.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ecobee is a Toronto-based smart home technology company and wholly-owned Generac subsidiary that designs Wi-Fi thermostats, sensors, cameras, and security subscriptions for residential, multifamily, and utility-grid customers across North America.

Ownership category

akta.pro rank

Product category

Smart Home Devices

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Thermostats & HVAC Controls Retail (CRAIAMAC)

akta.pro secondary industries

Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD), Smart Appliance & Energy Management Integration (HSAHADAG), Smart Home Sensors & Monitoring (Motion, Leak, Smoke/CO, Environmental) Retail (CRACAGAJ), Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ)

Keywords

• Smart thermostats
• Home energy management
• Smart home devices
• Home security monitoring
• Demand response services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Sales: Sale of smart thermostats, sensors, cameras, doorbells, and bundled security packages. Products sold through direct e-commerce, retail partners (Amazon, Best Buy), and authorized resellers.
2. Smart Security Subscriptions: Recurring subscription revenue from security monitoring tiers: Core (free), Plus ($5/mo or $50/yr), and Advanced ($10/mo or $100/yr). Professional monitoring available as $10/mo add-on.
3. Grid Services / Utility Partnerships: Revenue from utility partnerships for grid resiliency services, enabling demand response programs where enrolled devices participate in grid stabilization during peak demand events.
4. SmartBuildings Commercial Platform: Commercial solutions for multifamily property operators including API access, fleet management tools, and energy analytics services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

ecobee designs, manufactures, and sells Wi-Fi enabled smart thermostats, room and door/window sensors, smart cameras, and video doorbells for residential and commercial customers. The company offers recurring Smart Security subscription plans for monitoring, an AI-driven eco+ software platform for energy optimization, a SmartBuildings commercial platform with API for multifamily property operators, and a Grid Resiliency demand response service for electric utilities.

Product overview

ecobee is a smart home technology company offering a unified platform of connected devices and services for home comfort, security, and energy management. The product portfolio centers on smart thermostats (Smart Thermostat Premium, Enhanced, Essential, and Lite Pro) that serve as the core platform, extended by SmartSensors for temperature/occupancy detection, SmartCameras for indoor monitoring, and Smart Doorbell Cameras for entry surveillance. Security capabilities are provided through the Smart Security subscription tiers (Core free, Plus $5/mo, Advanced $10/mo) offering professional monitoring add-ons. Commercial and multifamily operators are served through the SmartBuildings platform and API. Energy optimization is delivered via the eco+ software platform and Grid Resiliency demand response service. The ecosystem integrates with major smart home platforms (Amazon Alexa, Google Assistant, Apple HomeKit, Samsung SmartThings, Alarm.com) and HVAC partners (Rheem EcoNet, Airzone). ecobee was acquired by Generac Holdings in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Thermostat Premium Flagship Wi-Fi enabled smart thermostat with built-in Alexa and Siri voice control, air quality monitor, home monitoring hub with smoke alarm detection, freeze detection, presence detection, and an included SmartSensor. ENERGY STAR certified with up to 26% savings on heating and cooling costs.
• Smart Thermostat Enhanced Mid-tier smart thermostat with a larger display, Pro First-Run Setup, dual-band Wi-Fi, wire accessory support, included SmartSensor, and home monitoring capabilities.
• Smart Thermostat Essential Entry-level smart thermostat with core smart features, energy savings, and smart home integration. ENERGY STAR certified with up to 23% savings on heating and cooling costs.
• Smart Thermostat Lite Pro-exclusive smart thermostat designed for simplicity and contractor needs. Works with most 24VAC HVAC systems (4H/2C), supports 1-wire HVAC accessories, and integrates with Rheem EcoNet Technology. ENERGY STAR certified with up to 23% savings.
• SmartSensor for rooms (2-pack) Temperature and occupancy sensor sold as a 2-pack that extends comfort and detection to additional rooms. Helps eliminate hot and cold spots throughout the home and works with the eco+ platform for whole-home optimization.
• SmartSensor for doors and windows (2-pack) Contact sensor sold as a 2-pack for monitoring door and window open/close status, enhancing home security awareness and integrating with the Smart Security subscription.
• Smart Doorbell Camera (wired) Wired video doorbell with 1080p HD video, people and package detection, head-to-toe viewing angle, two-way audio, and integration with the Smart Security subscription for enhanced monitoring.
• SmartCamera with voice control Indoor security camera with built-in voice control, two-way audio, and Smart Security integration for comprehensive home monitoring.
• Power Extender Kit Installation accessory that enables smart thermostat installation in homes without a C-wire, providing reliable power to the thermostat.
• Smart Thermostat Essential Trim Kit Decorative trim kit for covering old thermostat wall openings and providing a clean installation appearance.
• Total Security and Savings Bundle Comprehensive bundle combining Smart Thermostat Premium, SmartSensor, Smart Doorbell Camera, and SmartCamera with voice control plus a Smart Security subscription for complete home monitoring and energy savings.
• Home Security Bundle Bundle focused on home security with doorbell camera, sensors, and a Smart Security subscription for protection and monitoring.
• Comfort and Security Bundle Combined bundle offering both comfort (thermostat) and security (cameras/sensors) products for comprehensive home coverage.
• Extended Coverage Bundle Entry-level bundle providing essential thermostat and sensor coverage for basic home monitoring.
• Smart Doorbell Camera (wired) with Smart Security bundle Bundle pairing the wired Smart Doorbell Camera with the Smart Security subscription for doorbell-based video monitoring and notifications.
• Smart Security subscription Recurring subscription for ecobee security devices with tiered plans: Core (free with basic motion/person detection and door/window sensors), Plus ($5/month or $50/year, adds package detection for 1 camera, 30-day event history, smoke alarm detection, and enhanced energy savings), and Advanced ($10/month or $100/year, adds unlimited camera coverage for package detection and 30-day event history).
• Professional Monitoring Add-on $10/month add-on to Smart Security Plus or Advanced plans providing 24/7 professional monitoring with 911 rapid response. Combined cost with subscription reaches $20/month and can save up to 15% on home insurance. Not available in Calgary, AB.
• SmartBuildings Platform Commercial and multifamily property management platform for centralized HVAC control, energy optimization, and analytics across property portfolios. Includes Fleet Management tools for property managers and integrates with the SmartBuildings multifamily API.
• SmartBuildings Multifamily API Developer API enabling integration with Resident Experience Platforms and building management systems for multifamily operators. Provides analytics, automation, and energy management capabilities.
• Grid Resiliency Service Demand response service that aggregates household smart thermostat energy reductions during peak grid events. Delivered 108 MW of critical capacity in Summer 2025 with potential to unlock 2.8 GW at scale. Served across CAISO, ERCOT, and SPP grid operator territories.
• ecobee air filter subscription Subscription service delivering replacement air filters compatible with ecobee thermostats for ongoing HVAC maintenance and indoor air quality.

Quantifiable outcome

• Save up to 23% on heating and cooling costs (up to $250/year)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RheemcoreStrategic or Co-development Partner · 12 February 2026Partnership to launch ecobee Smart Thermostat Lite with EcoNet Technology. Combines Rheem's heating and cooling expertise with ecobee's smart home technology. Product offers up to 23% annual savings on heating and cooling costs (approximately $250/year). Available through authorized Rheem, Ruud, and Friedrich distributors in U.S. and Canada.
• StackAdaptminorGTM or Marketing Partner · 29 October 2025ecobee participated in StackAdapt's Innovation Forum 2025 as a featured brand alongside Bell Media, Branded Cities, and Rogers Sports & Media.
• Apple (HomeKit)coreTechnology or Integrationecobee thermostats, sensors, and cameras integrate with Apple HomeKit ecosystem. Smart Thermostat Premium features built-in Siri voice assistant for hands-free control.
• Amazon (Alexa)coreTechnology or Integrationecobee products integrate with Amazon Alexa. Smart Thermostat Premium features built-in Alexa voice assistant. Products available on Amazon marketplace.
• Google (Google Assistant)coreTechnology or Integrationecobee thermostats and security devices work with Google Assistant for voice control and smart home integration.
• Generac MobileLinkcoreTechnology or IntegrationIntegration with Generac's mobile generator monitoring (MobileLink) for comprehensive home backup power and smart home integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Google Nest: Alphabet's Nest Learning Thermostat and Nest Thermostat are the most direct head-to-head competitors to ecobee's smart thermostats, sharing Wi-Fi connectivity, learning/AI optimization, and broad retail distribution. Nest competes with structural advantages from Google's ecosystem, data, and bundling.
• Honeywell Home: Honeywell's T-series smart thermostats compete directly with ecobee across HVAC contractors, retail, and Home/Away automation. Honeywell's incumbent HVAC OEM relationships and contractor channel overlap heavily with ecobee's Preferred Contractor Program.
• Emerson Sensi: Sensi Touch and Sensi Wi-Fi thermostats target the same DIY residential and contractor-installed smart thermostat market as ecobee, with comparable Wi-Fi connectivity, app control, and HVAC contractor channel focus.

Broad incumbents

• Carrier: Carrier offers the Carrier Smart Thermostat (developed with ecobee historically) and broader HVAC systems targeting both residential and light commercial customers. It is an incumbent with overlapping smart thermostat SKUs and a much larger commercial HVAC footprint.
• Alarm.com: Alarm.com is a security and home automation platform that integrates with ecobee (and competes indirectly via its own ecosystem of thermostats, cameras, and sensors). Comparable in serving security subscription revenue, smart home integration, and multifamily/property manager deployments.
• Vivint: Vivint sells professionally installed smart home systems combining thermostats, security, cameras, and lighting. It competes with ecobee in the integrated home security and energy management category, particularly with professionally monitored households.

Emerging players

• Mysa: Mysa focuses on smart thermostats for electric baseboard, in-floor, and line-voltage heating, a niche where ecobee's line-voltage support is limited. It is a smaller emerging player targeting a specific high-value slice of the residential HVAC market.
• Flair: Flair makes smart vents and a smart home HVAC bridge that integrates with ecobee and other thermostats for room-level climate control. Comparable as a complementary smart HVAC player, though with a narrower product surface (vents/pucks) than ecobee's full thermostat platform.

Regional players

• Tado: Tado is a leading smart thermostat provider in Europe, offering heating and AC control with energy savings and demand-response features. Comparable product-market fit to ecobee, but with a regional focus on EMEA rather than North America.
• Netatmo (Legrand): Netatmo, owned by Legrand, offers smart thermostats and a broader connected home product line across Europe. Comparable in delivering connected thermostats with HVAC integration, though distributed primarily in EMEA rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ecobee
• Facebookfacebook.com/ecobee
• LinkedInlinkedin.com/company/ecobee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds6 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecobee