okos doboz kft

What okos doboz kft does

Okos Doboz Kft. is a privately held Budapest-based provider of a web-based Hungarian-language education platform for students aged 6-18, teachers, parents, private tutors, and Hungarian-speaking communities across the Carpathian Basin. Its core product is a curriculum-aligned exercise library spanning grades 1-12, with more than 16,000 interactive exercises across subjects, supplemented by 34 cognitive games and health education videos. Specialized modules cover cross-border heritage, nutrition, sustainability, career orientation, social skills, university preparation, food safety, geography, and an eighth-grade Digital Health Textbook (Egészségkönyv).\n\nThe system is a browser-based platform with separate student, teacher, and parent profiles, progress tracking, exercise assignment, exam scheduling and distribution, adaptive knowledge tests, and personalized recommendations. Teachers can create and publish interactive exercises in Workshop (Műhely), while AI Pro adds AI-supported unlimited exercise creation; private-tutor search, competitions, social login, and SimplePay billing extend the workflow. The platform operates as a single web destination rather than a native app or third-party marketplace.\n\nCore access is freemium. AI Pro is sold as a monthly or annual auto-renewing subscription with payment processed through SimplePay, while government programs and private donations have separately supported operations and content development. Go-to-market is primarily product-led and community-led: users self-register on okosdoboz.hu, teachers and parents recommend content, school programs and competitions drive engagement, and corporate and public-sector partners support projects. Primary.

Name

okos doboz kft

Legal name

Okos Doboz Korlátolt Felelősségű Társaság

Website

https://okosdoboz.hu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Okos Doboz Kft. operates a web-based Hungarian education platform for students aged 6-18, teachers, and parents, providing curriculum-aligned exercises, cognitive games, teacher tools, adaptive assessments, and specialized content under freemium and subscription access.

Ownership category

akta.pro rank

Product category

Digital Education Platform

NAICS

Educational Support Services (611710), Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFACAC

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAJAMAD

Curriculum, Lesson Planning & Instructional Content Platforms

Education/K–12 / Primary & Secondary Education/K–12 Educational Technology Solutions

SECONDARYEDANAGAD

AI-Powered Tutoring & Study Assistant Platforms

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

SECONDARYEDAFAIAG

Tutoring & Homework Help Marketplaces (On-Demand)

Education/Education Technology (EdTech) & Digital Learning/Education Marketplaces & Course Platforms (MOOCs, Cohort-Based, Creator Platforms)

Keywords

• Digital education platform
• Interactive learning exercises
• Curriculum-aligned content
• Adaptive learning software
• Educational technology tools

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. AI Pro Subscription: Premium subscription tier providing unlimited exercise creation with AI support. Offered as monthly or annual subscription with automatic renewal. Processed through SimplePay payment system.
2. Freemium Core Platform: Basic access to exercises, games, and videos is free. Teachers and students can use core functionality including assignments, exams, and progress tracking without payment.
3. Government Grants and Support: Operating funding received from Hungarian government programs including Bethlen Gábor Alap (30 million HUF in 2024), Nemzeti Tehetség Program, and Miniszterelnökség Nemzetpolitikai Államtitkárság for cross-border Hungarian content development.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Okos Doboz Kft operates the okosdoboz.hu digital education platform, a freemium web-based portal offering more than 16,000 interactive curriculum-aligned exercises, 34 cognitive games, a video library of 160 health education animations, and teacher tools (digital exercise editor, exam distribution, adaptive knowledge testing, private tutor directory) for Hungarian students ages 6–18 across grades 1–12 and for cross-border Hungarian communities in the Carpathian Basin. The premium AI Pro subscription unlocks AI-supported, unlimited exercise creation in the Műhely editor, processed via SimplePay.

Product overview

Okos Doboz is a single unified educational platform (tankönyvfüggetlen digitális taneszköz) designed for students aged 6-18 across 12 grade levels. The core platform centers on a digital exercise collection (digitális feladatgyűjtemény) with over 16,000 exercises organized into graded exercise sets aligned with Hungarian school curricula. This core is enriched by complementary modules including: 34 cognitive games for thinking skill development, a video library with 160 health education animations, the Műhely exercise editor (with Free and AI Pro tiers), the Dolgozat exam management system, Tudáspróba adaptive knowledge testing, and Tanárkereső private tutor search. The platform also offers specialized content sections covering cross-border Hungarian cultural heritage (Külhoni feladatok, Határontúli barangoló), nutrition and sustainability education (Etesd az Eszed, Fenntarthatóság), career orientation (Pályaorientáció), social skills development (Társas kapcsolatok), and food safety (KonyhaKontroll). A flagship sub-product is the Egészségkönyv digital textbook with adaptive learning capabilities. Users access the platform through three profile types: Student, Teacher, and Parent, each with role-specific features for learning, teaching, and progress monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Okos Doboz digitális feladatgyűjtemény: Main digital exercise collection platform with over 13,000 exercises for grades 1-12
• Műhely
• Tanárkereső
• Etesd az Eszed
• Digitális Egészségkönyv

Products and services

• Okos Doboz digitális feladatgyűjtemény (digital exercise collection)

Quantifiable outcome

• Hungary's most visited free private digital education platform in 2020
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• Nestlé Hungária Kft.coreStrategic or Co-development Partner · 1 January 2026Co-organizer of 'Etesd az Eszed Fenntarthatósági Kihívás 2026' (Feed Your Mind Sustainability Challenge 2026). Provides prizes including JBL speakers, headphones, smartwatches, and Decathlon vouchers worth over 500,000 HUF total. Also supports 'Etesd az Eszed Bázis Iskola' school program.
• SimplePay (SimplePay Zrt.)coreTechnology or IntegrationPayment processing partner handling subscription payments for AI Pro tier. Provides recurring credit card payment infrastructure through SimplePay system. Handles payment data transmission and card storage for subscription renewals.
• Okos Doboz Közhasznú AlapítványcoreOthersFoundation (formerly 'Egyszervolt - Magyar Gyermekkultúráért Közhasznú Alapítvány' established 2002) supporting platform operations and development. Provides 1% tax donation option (tax number: 18248072-1-41). Manages content development projects including Külhoni régiók (Cross-border regions) and Társas kapcsolatok (Social relationships) programs.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Mozaik Education (MozaWeb): Hungarian K-12 digital education platform offering interactive textbooks, 3D animations, and curriculum-aligned content for the same NAT2020 framework. Closest direct peer given shared Hungarian-curriculum focus, freemium model, and teacher/parent/student user base.
• Scool: Hungarian EdTech platform serving K-12 students with digital learning content and teacher tools; directly comparable market and user persona to Okos Doboz in the Hungarian supplementary education segment.
• Tantaki: Hungarian online tutoring and educational video marketplace offering practice materials and tutor connections for Hungarian students. Comparable on tutor-marketplace mechanics and curriculum-aligned content for the same demographic.

Broad incumbents

• Khan Academy: Global freemium practice platform offering free video lessons and exercises aligned to curricula. Comparable on freemium-to-subscription model, adaptive exercise recommendations, and broad K-12 coverage, though at global scale.
• Quizlet: Practice and mastery platform with study sets, flashcards, and gamified exercises. Comparable on interactive skill-building, teacher content authoring, and freemium subscription monetization.
• IXL Learning: Adaptive K-12 skill-building platform with curriculum-aligned exercises, teacher dashboards, and subscription pricing. Comparable on adaptive practice recommendations, teacher workflow tools, and per-student monetization.
• GeoGebra: Free interactive math practice platform with teacher resources. Comparable on curriculum-aligned interactive exercises, cognitive skill development, and freemium access for K-12 math learning.
• Brainly: Homework help and peer-learning community with subscription tier. Comparable on homework help marketplace mechanics (akin to Okos Doboz's Tanárkereső), community-driven engagement, and freemium conversion.
• Duolingo: Freemium gamified learning subscription platform with AI-personalized practice. Comparable on freemium-to-subscription funnel, AI-driven personalization (akin to AI Pro), and engagement mechanics like streaks and competitions.
• Microsoft Education: Broad incumbent providing free/cheap education productivity tools and LMS integrations. Comparable as competing ecosystem for teacher workflows and student assignment distribution, though not Hungarian-curriculum specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=http%3A%2F%2Fokosdoboz.hu&title=Okosdoboz
• LinkedInlinkedin.com/company/okosdoboz-kft

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about okos doboz kft