mymoney
MyMoney is the consumer digital brand of Dutch AFM-regulated &Gommer Pensions Group, offering a free mobile app that consolidates pension, AOW, savings, investments, and property data, paired with fee-based pension advisory and financial planning services for Dutch individuals approaching retirement.
- Company typePrivate
- Founded2021
- HeadquartersTilburg, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What mymoney does
MyMoney is the consumer-facing digital pension and financial planning brand of &Gommer Pensions Group, a Dutch pension advisory firm headquartered in Tilburg, Netherlands and regulated by the Autoriteit Financiële Markten (AFM-number 12011477). The company's flagship product is the MyMoney App, a free mobile application on iOS and Android that aggregates users' pension, AOW (state pension), savings, investments, and property value into a single financial overview, supports retirement-age and income scenario modeling, and produces a proprietary "Financial Fit Score." The technology is built around data aggregation and an internally developed dashboard and Pension Insight Tool rather than around AI/ML, and the app is positioned as both a self-service utility and a lead-generation funnel for advisory work.
The business model combines a freemium app with fee-based professional advisory services delivered by certified pension advisors: stand-alone pension advisory, comprehensive financial planning, and a premium "High End Financial Planning" tier, the last of which carries an optional multi-year subscription to keep plans updated. Go-to-market is hybrid: product-led growth through the free app stores, content-led inbound via a frequently published blog (Pensioenplanning, Ondernemer, Financiële Planning, Pensioen uitgelegd) authored by named certified advisors, organic social on LinkedIn, Instagram and YouTube, earned media through partner Theo Gommer's De Telegraaf column, and a smaller employer-referral B2B channel.
MyMoney serves primarily Dutch individuals — those aged 50–70 nearing retirement, employees aged 40+ changing jobs, self-employed / ZZP professionals arranging their own pensions, and HNW clients seeking holistic planning. The firm is bootstrapped within the &Gommer Pensions Group partnership structure, with no external investors disclosed, and was nominated for the FFP Innovatie Award 2025 by Stichting Federatie Financieel Planners.
mymoney firmographics
Firmographics- Name
- mymoney
- Legal name
- &Gommer Pensions Group
- Website
- https://mymoneyapp.nl
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- MyMoney is the consumer digital brand of Dutch AFM-regulated &Gommer Pensions Group, offering a free mobile app that consolidates pension, AOW, savings, investments, and property data, paired with fee-based pension advisory and financial planning services for Dutch individuals approaching retirement.
- Ownership category
- akta.pro rank
mymoney industry classification
Industry- Product category
- Pension Advisory & Financial Planning Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)
- akta.pro secondary industries
- Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Retirement Income Planning & Decumulation Advisory (FSAEABAD), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
Keywords
Where mymoney is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
mymoney business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pension Advisory Services: Fee-based pension advisory engagements for individuals preparing for retirement, covering pension selection, compensation decisions, and transition planning.
- Financial Planning Services: Full-service financial planning engagements that include pension, annuity, housing, mortgage, savings, and investment advice. Delivered as an advice report with intake meeting, calculations, graphs, and advisory discussion. Post-engagement subscription available to keep plans updated.
- MyMoney App: Free mobile application available on iOS and Android. Serves as a lead generation and self-service tool. Users can download for free, create pension plans, and explore financial scenarios independently.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free self-service app |
| Other | Others | Pension Advisory |
| Other | Multi-year contract | Financial Planning (Full Service) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
mymoney product offering
Product offeringCore offering
MyMoney, a trading name of &Gommer Pensions Group, provides a free mobile app that consolidates pension, AOW, savings, investments, and property value into a single financial overview with pension scenario modeling and a Financial Fit Score. Alongside the app, the firm sells professional pension advisory and full-service financial planning engagements (including premium High End Financial Planning) delivered by certified Dutch advisors, plus the proprietary Pension Insight Tool. The combined offering serves Dutch consumers preparing for retirement who need both self-service tools and expert human guidance.
Product overview
MyMoney is a digital pension and financial planning platform offered by &Gommer Pensions Group. The core offering is the MyMoney App, a mobile application that brings together pension, AOW, savings, investments, and property value in one clear overview, allowing users to calculate pension scenarios and view their financial fitscore. The product portfolio includes complementary services such as Financial Planning, High End Financial Planning, Pensioenadvies (Pension Advice), and Hulp bij Pensionering (Help with Retirement), as well as the Pension Insight Tool. The company also publishes educational blog content about pension planning topics through mymoneyapp.nl.
Differentiator
Problem solved
Functional benefit
Brands
- MyMoney App: Mobile application for pension and financial planning that allows users to view their pension, AOW, savings, investments, and property value in one overview.
Products and services
- MyMoney App Free mobile application that consolidates pension, AOW, savings, investments, and property value into a single unified overview for Dutch individuals; lets users calculate pension scenarios and view a personal Financial Fit Score. Available for self-service download on iOS App Store and Google Play.
- Pension Advice (Pensioenadvies) Professional fee-based pension advisory service for individuals preparing for retirement; covers pension selection, compensation decisions, value transfer, and pension-system transition advice. Engagements are acquired via website contact form and delivered by certified AFM-regulated advisors under &Gommer Pensions Group.
- Financial Planning Full-service financial planning engagement covering pension, annuity, housing, mortgage, savings, and investment advice. Delivered as an advice report with intake meeting, calculations, graphs, and advisory discussion; optional multi-year subscription available to keep plans updated over time. Pricing is quote-based.
- High End Financial Planning Premium-tier financial planning engagement offering extended advisory capabilities and personalized financial planning for affluent Dutch individuals and couples needing comprehensive, multi-year roadmaps across investments, tax, housing and pensions.
- Pension Insight Tool Proprietary digital innovation tool developed internally by &Gommer Pensions Group to provide additional pension insights and planning capabilities alongside the MyMoney app; used to support advisory conversations and digital onboarding for prospective clients.
Quantifiable outcome
- The MyMoney app provides a consolidated financial overview consolidating pension, AOW, savings, investments, and housing value into one view
- +1 more outcomes
Companies that use mymoney
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
mymoney technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
mymoney partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- &Gommer Pensions GroupcoreMyMoney is a trading name (handelsnaam) of &Gommer Pensions Group. The parent company provides the regulatory framework, advisory team, operational infrastructure, and general conditions under which MyMoney services are delivered. Jan van Harten, Iris van Hees, and Theo Gommer are partners in &Gommer Pensions Group and are responsible for MyMoney's content, advisory services, and product development.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
mymoney competitors and assessment
Company assessmentDirect peers
- BrandNewDay: Dutch online pension and savings platform combining a self-serve app with low-cost index investing for retail and employer-sponsored plans. Directly comparable to MyMoney as a Dutch digital pension/wealth provider with both consumer tooling and B2B distribution.
- Peaks: Dutch consumer savings/investing app that rounds up purchases and automates small investments. Comparable to MyMoney's app-first consumer fintech approach in the Dutch market, though focused on micro-savings rather than pension overview.
- DeGiro (flatexDEGIRO): Dutch-headquartered low-cost broker serving Dutch retail investors with self-directed investing tools. Comparable as a Dutch consumer-facing investment platform, though positioned for execution rather than advisory like MyMoney.
- BinckBank (part of Saxo Bank): Dutch online broker now part of Saxo, providing retail investment and pension-related services in the Netherlands. Comparable as a Dutch consumer investment platform with overlapping pension-adjacent offerings.
- Moneyou: Dutch retail savings and investment brand focused on simple, transparent products for consumers. Comparable to MyMoney in serving Dutch retail customers seeking accessible financial overview and planning tools.
- Optimix: Dutch independent wealth manager offering discretionary portfolio management and financial planning to retail and HNW clients. Comparable to MyMoney's higher-end financial planning offering for affluent Dutch households.
Emerging players
- Tink: European open-banking and personal finance management platform (now part of Visa) that aggregates bank, savings, and investment data into financial overviews — a comparable aggregation-and-overview capability to MyMoney's app, but sold B2B to banks and fintechs.
Broad incumbents
- Raisin: European savings and wealth marketplace that operates in the Netherlands, enabling retail customers to compare and access deposits and investment products. Comparable as a pan-European consumer savings platform with overlapping Dutch retail users.
- InsingerGilissen (Investec): Dutch private bank (part of Investec) providing wealth management and financial planning to HNW individuals. Comparable to MyMoney's high-end financial planning segment, with a broader balance sheet and broader service portfolio.
- NN Investment Partners: Major Dutch asset manager offering retail pensions, savings, and investment products across the Netherlands. Comparable as a large Dutch incumbent in pension and investment products competing for the same end customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
mymoney social profiles
Digital presencemymoney financial estimates
Financial estimateRevenue estimate
Valuation estimate
mymoney leadership team
Management profileNumber of profiles
Profiles8 records
mymoney funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mymoney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mymoney
What does mymoney do?
MyMoney, a trading name of &Gommer Pensions Group, provides a free mobile app that consolidates pension, AOW, savings, investments, and property value into a single financial overview with pension scenario modeling and a Financial Fit Score. Alongside the app, the firm sells professional pension advisory and full-service financial planning engagements (including premium High End Financial Planning) delivered by certified Dutch advisors, plus the proprietary Pension Insight Tool. The combined offering serves Dutch consumers preparing for retirement who need both self-service tools and expert human guidance.
Is mymoney a public or private company?
mymoney is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mymoney founded?
mymoney was founded in 2021.
Where is mymoney based?
mymoney is headquartered in Tilburg, Netherlands, in the Europe region.
How does mymoney make money?
Three revenue lines are on record. Pension Advisory Services are the primary driver. The others are financial Planning Services and myMoney App.
Who are mymoney's main competitors?
Direct peers on record are BrandNewDay, Peaks, DeGiro (flatexDEGIRO), BinckBank (part of Saxo Bank), Moneyou and Optimix. Tink is listed as an emerging player. Broad incumbents are Raisin, InsingerGilissen (Investec) and NN Investment Partners.
Does mymoney have an API?
No public API is recorded for mymoney.
What industry is mymoney in?
mymoney's product category is Pension Advisory & Financial Planning Services. Its primary akta.pro industry code is FSAEABAK, Digital/Hybrid Robo-Wealth & Retirement Advisory, with a secondary code of FSAEABAF, Retirement Plan Participant Advice & Managed Accounts. Its NAICS code is 523940 and its SIC code is 6282.