ad/01

What ad/01 does

AD/01 is an internal technology studio of Ahold Delhaize, the publicly listed global food retail conglomerate, established in 2024 to build technology, data, and digital solutions for the group's food retail brands. The studio is positioned as Ahold Delhaize's dedicated capability for solving operational and customer-experience challenges across the food retail value chain, with claims of worldwide reach through the parent network. AD/01 operates three named product areas: a Customer Journey and Messaging Platform that maintains continuity with users from order through delivery, Warehouse Systems that streamline pick-and-pack operations for warehouse staff, and Assortment and Search Methods that enable customers to locate products with minimal friction. The studio is staffed across functions including DevOps, Data Engineering, and Project Management, and leverages the broader Ahold Delhaize network for brand resources, internal courses, demos, and capability forums.

Underlying technology is not publicly disclosed beyond a generic reference to "latest technologies." No APIs, SDKs, integrations, AI modalities, or proprietary technical components are documented in the available source material. AD/01 does not publish a pricing model, does not sell externally, and does not disclose customer logos beyond the parent group's brand portfolio. The studio's distribution is entirely internal: solutions are deployed into Ahold Delhaize's owned retail operations rather than offered as commercial products. There are no independent investors, external funding rounds, patents, certifications, or regulatory actions disclosed for AD/01 as a standalone entity.

The business model is therefore that of an internal cost-and-capability center rather than a standalone commercial vendor. Revenue, ARR, and pricing are not applicable at the entity level; AD/01's economics are absorbed into Ahold Delhaize's group P&L. The studio's strategic value to the parent lies in accelerating digital innovation across Ahold Delhaize's food retail brands, centralizing engineering talent, and providing a dedicated vehicle for deploying new technology in customer experience, supply chain, and digital merchandising use cases.

Name

ad/01

Website

https://ad01.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

AD/01 is an internal technology studio of Ahold Delhaize that builds customer journey, warehouse, and digital merchandising solutions for the parent's global food retail brands.

Ownership category

akta.pro rank

Product category

Food Retail Technology

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Food retail technology
• Customer journey platform
• Warehouse management systems
• Digital assortment search
• Supply chain solutions

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure

Core offering

AD/01 is the in-house technology studio of Ahold Delhaize that builds digital, data, and technology solutions for food retail. It develops three interconnected products: a Customer Journey and Messaging Platform that keeps users connected from order to delivery, Warehouse Systems that streamline operations for pickers and packers, and Assortment and Search Methods that help customers find products with minimal taps.

Product overview

AD/01 is a technology studio that functions as a unified product/platform for Ahold Delhaize. The company offers three interconnected core products: a Customer Journey and Messaging Platform that connects users from order to delivery, Warehouse Systems that streamline operations for pickers and packers, and Assortment and Search Methods that enable customers to find products quickly. These solutions collectively build the future of food retail by enhancing customer experiences, refining supply chain management, and improving digital interactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Journey and Messaging Platform Enhances the customer journey and messaging platform to keep users connected from order through delivery to the table. Built for Ahold Delhaize's food retail brands and their end consumers.
• Warehouse Systems Streamlines warehouse operations and systems that perform the heavy lifting for pickers and packers across Ahold Delhaize's food retail supply chain.
• Assortment and Search Methods Creates assortment and search methods that help food retail customers get to the products they want with only a few taps, improving digital interactions.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ahold DelhaizecoreOthersAD/01 is an internal tech studio that is part of the Ahold Delhaize network. As part of this larger network, AD/01 has full access to Ahold Delhaize brands including talks, courses, demos, and topic forums. The studio focuses on building creative tech innovations for the food retail brands within the Ahold Delhaize portfolio.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Instacart: Leading grocery technology and delivery platform offering customer-facing shopping, fulfillment, and retailer enablement tools. Directly comparable to AD/01's customer journey/messaging and assortment/search capabilities, though Instacart operates externally and at much greater scale.
• Ocado Group: Provides the Ocado Smart Platform covering automated warehouse systems, online grocery software, and customer-facing fulfillment. Closely comparable to AD/01's warehouse systems and customer platform products, with a similar B2B-to-grocers orientation.
• Loblaw Digital: Technology arm of Canada's largest food retailer, developing digital grocery, loyalty, and fulfillment platforms for Loblaw's banners. Mirrors AD/01's model of an internal tech studio serving a single retail parent's grocery brands.
• Shipt: Grocery delivery and technology platform (owned by Target) building shopper, fulfillment, and retailer-facing tools. Comparable to AD/01 in the customer journey and delivery orchestration layer of online grocery.
• FreshDirect: Online grocer with a proprietary end-to-end technology stack spanning customer ordering, warehouse management, and last-mile. Comparable across the same three pillars AD/01 addresses — customer journey, warehouse systems, and assortment/search.

Broad incumbents

• Walmart Global Tech: Internal technology organization of the world's largest retailer, building proprietary retail, supply chain, and customer experience platforms. Highly comparable in structure and mission to AD/01 as an in-house tech studio for a major grocery/retail operator, though at vastly larger scale.
• Tesco (Technology function): UK's largest grocer with substantial internal technology capabilities spanning online grocery, supply chain, and in-store digital experiences. Comparable as a large grocer with a sizeable in-house tech build, similar in mission to AD/01.
• Sainsbury's (Digital & Technology): Major UK grocer with internal digital and technology teams building online grocery, fulfillment, and customer engagement platforms. Similar role to AD/01 inside a large food retailer, though as a UK-focused operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ad-01

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ad/01