Shipt
- Company typePrivate
- Founded2014
- HeadquartersBirmingham, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Shipt firmographics
Firmographics- Name
- Shipt
- Legal name
- Shipt, Inc.
- Website
- https://shipt.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Shipt is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shipt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Annual Membership Subscription: Annual membership at $99/year (promotional pricing at $49 for first year). Provides unlimited $0 delivery fees on orders $35+. Membership auto-renews at standard rate after first year.
- Monthly Membership Subscription: Monthly membership at $10.99/month with 14-day free trial. Billed monthly after trial period ends. Provides unlimited deliveries on orders $35+.
- Delivery Fees (Non-Members): One-time deliveries without membership incur a $10 delivery fee. Orders under $35 with membership incur $7 delivery fee. Alcohol orders may incur additional $7 alcohol fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Membership - First Year Promotional |
| Subscription | Annual | Annual Membership - Standard |
| Subscription | Monthly | Monthly Membership |
| Transaction based/ take rate | Pay-as-you-go | Delivery Fee (Orders Under $35) |
| Subscription | Annual | Student Membership |
| Subscription | Annual | SNAP EBT Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Shipt product offering
Product offeringCore offering
Shipt operates a membership-based same-day delivery platform that connects consumers with personal shoppers who pick and deliver groceries, household essentials, alcohol, and retail products from 120+ local and national stores across 5,000+ U.S. cities. The company also provides last-mile delivery infrastructure to its parent company Target through the Target Last Mile Delivery Direct program.
Product overview
Shipt is a same-day delivery platform and subsidiary of Target Corporation. The core product offers grocery and retail delivery from 120+ stores nationwide through a personal shopper model. The product portfolio includes the core Shipt delivery platform, Shipt Kits (one-click bundled cart feature launched June 2026), Gift Delivery (holiday gift-sending capability), Chat to Cart (conversational shopping), Preferred Shoppers (member-shopper matching), and Target Last Mile Delivery Direct (store-to-door fulfillment for Target orders). The platform operates as a membership-based service with annual and monthly subscription tiers alongside per-order delivery fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Shipt Same-Day Delivery Platform Membership-based same-day delivery service that connects consumers with personal shoppers who pick and deliver groceries, household essentials, alcohol, pet supplies, and retail products from 120+ local and national stores across 5,000+ U.S. cities. Available via iOS and Android mobile apps and the Shipt website.
- Target Last Mile Delivery Direct
Quantifiable outcome
- $2.50 per package cost savings compared to national parcel carriers
- +2 more outcomes
Companies that use Shipt
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Shipt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shipt partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Eva LongoriaminorActress and producer Eva Longoria partnered with Shipt for promotion of the new Shipt Kits feature, timed to coincide with the 2026 FIFA World Cup tournament.
- VisaminorVisa announced Shipt as one of three new benefits for millions of Visa cardholders, providing Shipt access to Visa's extensive customer base.
- The Fresh MarketcoreThe Fresh Market named Shipt as its official same-day delivery service partner in November 2024, timed for the holiday season. The partnership enables The Fresh Market customers to receive same-day grocery delivery through Shipt.
- CostcocoreShipt added Costco to its delivery business in October 2024, allowing members to order Costco products for same-day delivery.
- Harris TeetercorePartnership to provide grocery delivery in Charlotte, N.C., expanding Shipt's presence in the Southeast market.
- H MartminorH Mart partnered with Shipt for online grocery delivery, expanding service to Asian grocery consumers.
- WalgreenscoreShipt expanded delivery reach with Walgreens partnership, enabling delivery of pharmacy and convenience items.
- 7-ElevencorePartnership with 7-Eleven expanded Shipt's convenience delivery offerings across 7-Eleven store locations.
- Winn-DixiecoreShipt expanded delivery service to Winn-Dixie stores in Florida, providing same-day grocery delivery from Winn-Dixie locations.
- Roche Bros.minorRoche Bros. enlisted Shipt for online grocery delivery services in their operating markets.
- TargetcoreTarget acquired Shipt for $550 million in April 2017. Shipt operates as a subsidiary of Target Corp, providing same-day delivery services and serving as Target's last-mile delivery infrastructure. Target Circle 360 members receive enhanced Shipt benefits with no markups or additional fees.
- Feeding AmericaminorCommunity partnership supporting food donations and addressing food insecurity through League of Women Voters and Feeding America programs.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Shipt competitors and assessment
Company assessmentDirect peers
- Cornershop by Uber: Cornershop (owned by Uber) is an online grocery delivery marketplace operating in Latin America and select US markets. It directly competes with Shipt on personal-shopper-driven grocery delivery from partner retailers.
- Gopuff: Gopuff operates instant-delivery convenience and grocery via a dark-store model with its own rider network. It competes with Shipt in the convenience and small-basket grocery segment with an emphasis on speed and impulse categories.
- Uber Eats: Uber Eats operates a global delivery marketplace that includes grocery and convenience via partnerships and its Cornershop acquisition. It directly competes with Shipt in same-day grocery delivery and benefits from Uber's broader mobility and subscription ecosystem.
- Postmates: Postmates (owned by Uber) operates an on-demand delivery marketplace for restaurants, groceries, and convenience items. It directly overlaps with Shipt in same-day consumer delivery and competes for both consumers and independent contractor couriers.
- Instacart: Instacart is the most direct competitor to Shipt, offering personal-shopper-driven grocery delivery from national and regional retailers under a similar Instacart+ membership model. Both compete on retailer breadth, shopper workforce scale, and consumer subscription pricing.
- FreshDirect: FreshDirect is an online grocer with a personal-shopper-driven delivery model focused on fresh groceries. It shares Shipt's shopper-based fulfillment approach and competes in select US metropolitan markets for grocery delivery subscribers.
- DoorDash: DoorDash is a multi-category on-demand delivery platform that has aggressively expanded into grocery and convenience delivery through partnerships with grocers and convenience retailers. It competes with Shipt for both consumer mindshare and shopper supply across US cities.
Broad incumbents
- Amazon Fresh: Amazon Fresh is Amazon's grocery delivery service bundled into the Prime ecosystem. It competes with Shipt on grocery delivery but operates as part of a much broader commerce and logistics portfolio rather than a pure-play same-day delivery business.
- Walmart+: Walmart+ is Walmart's subscription program that bundles free grocery delivery with other benefits such as Paramount+ streaming and fuel discounts. It competes with Shipt's membership offering but as part of Walmart's full retail subscription ecosystem.
Emerging players
- Getir: Getir is a quick-commerce platform delivering groceries and convenience items in minutes via a network of dark stores. It overlaps with Shipt in the convenience and small-basket grocery segment but focuses on sub-30-minute delivery rather than scheduled same-day.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shipt social profiles
Digital presenceShipt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shipt leadership team
Management profileNumber of profiles
Profiles15 records
Shipt funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shipt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shipt
What does Shipt do?
Shipt operates a membership-based same-day delivery platform that connects consumers with personal shoppers who pick and deliver groceries, household essentials, alcohol, and retail products from 120+ local and national stores across 5,000+ U.S. cities. The company also provides last-mile delivery infrastructure to its parent company Target through the Target Last Mile Delivery Direct program.
Is Shipt a public or private company?
Shipt is a private company. It is classified as corporate owned and is currently operating.
When was Shipt founded?
Shipt was founded in 2014. It employs 1,001 to 5,000 people.
Where is Shipt based?
Shipt is headquartered in Birmingham, United States, in the North America region.
How does Shipt make money?
Three revenue lines are on record. Annual Membership Subscription is the primary driver. The others are monthly Membership Subscription and delivery Fees (Non-Members).
Who are Shipt's main competitors?
Direct peers on record are Cornershop by Uber, Gopuff, Uber Eats, Postmates, Instacart, FreshDirect and DoorDash. Broad incumbents are Amazon Fresh and Walmart+. Getir is listed as an emerging player.
Does Shipt have an API?
No public API is recorded for Shipt.