Puuni

What Puuni does

Puuni Oy, founded in 2019 in Mikkeli, Finland, creates verifiable domestic carbon sinks by reforesting municipal wasteland that cannot naturally regenerate into forest due to grass competition. The company plants diverse mixed-species forests on land contributed by Finnish municipalities, who bear no cost and receive the resulting forest assets; Puuni funds planting and 100-year forest management through payments from corporate buyers, who in turn receive carbon offset certificates tagged with GPS coordinates and QR codes linking to satellite monitoring data. Carbon sequestration is calculated using Luke's (Natural Resources Institute Finland) Motti biomass simulator and Yasso soil carbon model, with reported sequestration of 500-600 tonnes CO2 per hectare over 100 years at planting densities of 1,600-2,400 trees per hectare.

The company operates a two-product model: a core carbon sink creation service (structured as one-time multi-year project purchases) and an adjacent GHG Protocol-based carbon footprint calculation service for organizations, events, and products, which serves as an upstream funnel for offsetting work. Its go-to-market is sales-led and event-driven, with direct B2B engagement of Finnish enterprises and media coverage across YLE, Aamulehti, Kauppalehti, and Maaseudun Tulevaisuus. Puuni is a subsidiary of Carboreal, has 1-10 employees, and lists customers including Salesforce, Accenture, Reima, Puustelli, Korkeasaari, and Coredo.

Name

Puuni

Legal name

Puuni Oy

Website

https://puuni.fi

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Puuni is a Finnish reforestation company, founded 2019 and based in Mikkeli, that creates verifiable domestic carbon sinks by planting mixed forests on municipal wasteland for corporate buyers under 100-year contracts, with carbon calculations validated by Luke.

Ownership category

akta.pro rank

Product category

Carbon Offset and Reforestation Services

NAICS

Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Afforestation, Reforestation & Revegetation (ARR) (EUABABAA)

akta.pro secondary industries

Forestry & Ecosystem Carbon Removal (Afforestation/Reforestation, Improved Forest Management) (EUABAFAH), Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE), Carbon Removal Project Development, Financing & Offtake (Developers, Aggregators, Buyers Clubs) (EUABAFAL)

Keywords

• Carbon offset services
• Reforestation projects
• Carbon sink creation
• Carbon footprint calculation
• Corporate climate action

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Carbon Sink Projects: Companies purchase reforestation projects on municipal wasteland areas. Payments fund tree planting and 100-year forest management. Municipalities receive forest assets while companies receive carbon offset certificates with coordinates and QR codes for satellite monitoring.
2. Carbon Footprint Determination: Companies pay for GHG Protocol-based carbon footprint calculation services. Results used to plan emission reductions and carbon strategy.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Puuni creates verifiable carbon sinks by planting diverse mixed forests on Finnish municipal wasteland that cannot naturally regenerate, providing companies with carbon offset certificates under 100-year contracts. The company also offers GHG Protocol-based carbon footprint calculation services for organizations, products, and events to help clients measure and plan their emission reduction strategies.

Product overview

Puuni offers a unified carbon offsetting solution centered around two interconnected services: (1) Carbon Sink Creation through reforestation — the core product that establishes new forests on municipal wasteland using a 100-year contract model, creating verifiable domestic carbon sinks with biodiversity benefits; and (2) Carbon Footprint Calculation services that measure organizational, product, and event emissions using the GHG Protocol standard, enabling clients to understand their baseline before offsetting. These services work together as an integrated offering: clients first measure their carbon footprint, then offset remaining emissions through Puuni's reforestation projects. The company operates exclusively in Finland and is part of the Carboreal group.

Differentiator

Problem solved

Functional benefit

Products and services

• Carbon Sink Creation (Hiilensidonta uudelleenmetsittämällä) Reforestation-based carbon sequestration service that creates carbon sinks by planting diverse forests on municipal wasteland areas that cannot naturally reforest. Companies fund tree planting and 100-year forest management, receiving carbon offset certificates with coordinates and QR codes for satellite monitoring.
• Carbon Footprint Calculation (Hiilijalanjäljen laskenta) Service that determines organizational carbon footprints using the GHG Protocol Corporate Standard, providing reliable and comparable results enabling companies to plan emission reductions and develop carbon strategies.
• Event and Product Carbon Footprint Calculation Extension of carbon footprint calculation service that determines carbon emissions for specific events and products in addition to organizations.

Quantifiable outcome

• 500-600 tonnes CO2 bound per hectare over 100 years
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered parent company and core.

• Carborealparent companyOthersPuuni is part of Carboreal company. Carboreal is the parent organization overseeing Puuni's operations in the carbon sink and reforestation sector.
• Finnish MunicipalitiescoreStrategic or Co-development PartnerPuuni partners with Finnish municipalities to establish reforestation projects on municipal wasteland. Municipalities provide land access while Puuni handles planting, management, and carbon calculations. Municipalities bear no cost and receive forest assets.
• Luke (Luonnonvarakeskus)coreStrategic or Co-development PartnerLuke (Natural Resources Institute Finland) provides carbon sequestration calculations using Motti simulator for biomass and Yasso model for soil carbon. Their expertise in Nordic forests ensures scientifically verified carbon sink measurements.
• GHG ProtocolcoreTechnology or IntegrationCarbon footprint calculations follow GHG Protocol Corporate Accounting and Reporting Standard, the world's most widely used business carbon accounting standard.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Compensate: Finland-founded carbon action company offering a marketplace and APIs for verified carbon offsets. Directly comparable as a Finnish-headquartered voluntary carbon provider targeting enterprise buyers, although operating a marketplace model rather than proprietary project development.

Broad incumbents

• South Pole: Global climate solutions provider that develops, registers, and sells carbon offset projects across forestry, renewables, and community initiatives. Comparable as a large-scale voluntary carbon project developer, though with a much broader international portfolio and project types.
• ClimatePartner: German-headquartered climate action company offering carbon offsetting, footprint calculation, and climate strategy to enterprises. Comparable as a full-stack B2B offset + footprint provider, though focused on a much broader international project portfolio.
• MyClimate: Swiss non-profit offering corporate carbon footprint calculation, reduction strategies, and certified offset projects. Comparable as a long-established European B2B offset and footprint provider, though with a global rather than domestic-only project scope.

Emerging players

• Pachama: Digital marketplace for nature-based carbon credits using satellite and ML-based verification. Comparable as a technology-enabled distribution and verification layer for forest carbon credits, but does not own or develop reforestation projects itself.
• Tomorrow (tmrow): Copenhagen-based app/platform enabling individuals and businesses to track emissions and fund climate projects. Comparable as a Nordic-headquartered climate action consumer/business platform, though with a focus on subscription-based climate funding rather than proprietary project development.
• Veritree: Vancouver-based reforestation verification platform connecting businesses to restoration projects via satellite and ground monitoring. Comparable as a technology-enabled reforestation verification and corporate partnership platform, though serving as an intermediary rather than a project developer.

Others

• Sylvera: London-based carbon credit ratings and analytics provider focused on forestry and nature-based credits. Comparable as adjacent infrastructure for the voluntary carbon market, providing buyers with the project-quality assessment that Puuni positions itself against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/puunioy
• LinkedInlinkedin.com/company/puuni-oy
• Instagraminstagram.com/puuni_oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puuni