goodyear servicios comerciales s. de r.l. de c.v.

What goodyear servicios comerciales s. de r.l. de c.v. does

Goodyear Servicios Comerciales S. de R.L. de C.V. is the Mexican commercial-services operating entity of The Goodyear Tire & Rubber Company (NYSE: GT), the global tire manufacturer founded in 1898 in Akron, Ohio. The subsidiary is headquartered in Ciudad de México and runs the Mexican consumer portal goodyear.com.mx, which functions as the digital hub for tire discovery, dealer localization, warranty service, and a newly launched mobile installation offering. The company sells tires across passenger (Eagle series), SUV/light-truck (Wrangler series), and light commercial (Cargo, Fortera) categories, with separate dedicated channels for aviation and heavy truck/bus tires in Latin America.

The product portfolio is built on proprietary tire technologies including RunOnFlat (continued driving up to 80 km at 80 km/h after puncture), ActiveBraking for wet/dry grip, Sound Comfort for noise reduction, Wear Gauge for tread-depth tracking, Durawall for sidewall reinforcement, and Fuel-Saving compounds for lower rolling resistance. Tires are positioned as specifically formulated for Latin American road conditions, supporting a 115+ year brand heritage. Distribution is channel-led: an authorized dealer network across Mexico is supplemented by the mobile installation service and the company's own e-commerce storefront, with warranty registration and after-sales support handled through the entity and a related technical-services entity (Goodyear Servicios y Asistencia Técnica, S. de R.L. de C.V.).

Revenue is generated primarily through hardware sales (tires) routed via authorized distributors, with secondary professional-services revenue from mobile installation and warranty/after-sales support. Pricing is not publicly disclosed; customers obtain quotes through the dealer network. The customer base spans individual passenger-vehicle owners as the primary segment, plus SUV/pickup owners, commercial fleet operators, and high-performance vehicle owners — a horizontally segmented consumer and light-commercial mix with no disclosed enterprise anchor accounts. The entity also maintains GDPR, CCPA, and Mexican LFPDP privacy compliance, reflecting the parent group's global data-protection framework.

Name

goodyear servicios comerciales s. de r.l. de c.v.

Legal name

Goodyear Servicios Comerciales, S. de R.L. de C.V.

Website

https://goodyear.com.mx

Company type

Public

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodyear Servicios Comerciales S. de R.L. de C.V. is the Mexican commercial-services subsidiary of The Goodyear Tire & Rubber Company (NYSE: GT), selling passenger, SUV, light-truck, and commercial tires through an authorized dealer network and the goodyear.com.mx portal, supplemented by a mobile installation service and manufacturer warranty support.

Ownership category

akta.pro rank

Product category

Automotive Tires

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Passenger vehicle tires
• SUV and light truck tires
• Run-flat tire technology
• Mobile tire installation
• Tire warranty services

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tire Sales: Primary revenue from selling tires for passenger vehicles, SUVs, trucks, buses, aviation, and off-road applications through authorized distributor network
2. Mobile Installation Services: Revenue from mobile tire installation service delivered to customer locations
3. Warranty and After-Sales Services: Services including warranty support, tire maintenance guidance, and authorized repair services

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Goodyear Servicios Comerciales S. de R.L. de C.V. operates goodyear.com.mx and sells Goodyear-branded tires for passenger vehicles, SUVs, pickups, and light trucks across Mexico, distributed through a national authorized dealer network with supporting mobile tire installation and manufacturer warranty services. The product portfolio spans ultra-high-performance tires (Eagle F1 Asymmetric series), premium touring tires (Eagle Touring, Eagle Sport), long-mileage passenger tires (Assurance MaxLife, Assurance Triplemax), all-terrain and mud-terrain SUV/truck tires (Wrangler series), and light commercial tires (Cargo Marathon 2, G32 Cargo).

Product overview

Goodyear Servicios Comerciales S. de R.L. de C.V. operates the Mexican Goodyear website (goodyear.com.mx) offering a comprehensive tire portfolio for passenger vehicles, SUVs, and light trucks. The product lineup centers on the Eagle series (Eagle F1 Asymmetric, Eagle Sport, Eagle Touring, Eagle RS-A) for passenger cars, the Wrangler series (Wrangler Duratrac RT, Wrangler Boulder MT, Wrangler Territory AT/HT, Wrangler All-Terrain Adventure, Wrangler Adventure, Wrangler Fortitude HT, Wrangler Workhorse AT) for SUVs and pickups, and the Assurance and Cargo series for durability and commercial applications. Key technologies include RunOnFlat (allowing continued driving after puncture), Fuel-Saving compounds, ActiveBraking, Durawall Technology, and Wear Gauge. Services include tire finder/search tools, tire size calculator, mobile installation service, and manufacturer warranty. The company also operates specialized sites for aviation, truck/bus, and racing tires, demonstrating a diversified product ecosystem across multiple vehicle segments.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Assurance MaxLife provides up to 5,000 km more than its predecessor
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Michelin Mexico: Michelin's Mexican subsidiary sells passenger, SUV, truck, and commercial tires through authorized dealers in Mexico. Directly comparable to Goodyear Mexico in product portfolio, premium positioning, brand strength, and dealer-led distribution model.
• Bridgestone Mexico: Bridgestone operates in Mexico with a similar product range covering passenger, SUV, and commercial tires via an authorized dealer network. Direct competitor in the premium tire segment with comparable technology-driven positioning.
• Continental Tire Mexico: Continental markets passenger, SUV, and commercial tires in Mexico with similar brand positioning to Goodyear. Competes directly across mid-to-premium price tiers with comparable distribution through independent tire dealers.
• Pirelli Mexico: Pirelli sells passenger, high-performance, and SUV tires in Mexico with strong premium and performance positioning. Directly competes with Goodyear's Eagle and Wrangler lines, especially in the high-performance segment.
• Hankook Tire Mexico: Hankook offers passenger, SUV, and light truck tires in Mexico at value-to-mid premium price points. Competes with Goodyear Mexico in the same product categories with a similar authorized dealer distribution model.
• Yokohama Tire Mexico: Yokohama sells passenger, performance, and SUV/truck tires in Mexico. Comparable in product mix and premium positioning, competing for the same dealer shelf space and consumer segments as Goodyear Mexico.
• Firestone Mexico: Firestone (Bridgestone brand) offers passenger and light truck tires in Mexico at mid-tier price points. Competes directly with Goodyear's mid-range Assurance and Wrangler HT products through overlapping dealer networks.
• Toyo Tires Mexico: Toyo Tires distributes passenger, SUV, and light truck tires through dealers in Mexico with a focus on performance and off-road segments. Directly comparable to Goodyear's Wrangler all-terrain and Eagle performance lines.
• Kumho Tire Mexico: Kumho sells passenger, SUV, and commercial tires in Mexico at value and mid-premium price points. Competes with Goodyear Mexico for price-conscious consumers across similar vehicle applications.
• Cooper Tire Mexico: Cooper Tire offers passenger, SUV/light truck, and commercial tires in Mexico. Comparable in product range and target customer base, competing with Goodyear Mexico in both replacement and light commercial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Goodyearmx
• Instagraminstagram.com/goodyearmxoficial
• LinkedInlinkedin.com/company/goodyear-servicios-comerciales-s.-de-r.l.-de-c.v.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about goodyear servicios comerciales s. de r.l. de c.v.